we know the lifestyle we know the
financial goal but now we got to know
what does your business gotta look like
have to look like in terms of how you
actually make money from it the traffic
the ways you're gonna market all that
you're gonna know and understand that in
order to be able to create that
lifestyle in that amount of money so
we're gonna try to get more real and
practical here and one thing I'm gonna
share with you guys is the online
business funnel we're gonna create a
funnel for each of your businesses
because every business has a funnel
every business has a funnel it's
different parts of a business and really
at the top here for any business before
we even get started with the actual
funnel right up here is something called
traffic okay this is your business this
is traffic traffic is all the things
that are outside of your business that
you're trying to attain and acquire and
get more of to send into your funnel so
we discussed yesterday different ways of
marketing different ways of getting
traffic what are some of those ways
where the some of the ways that can get
traffic to your your web to your website
to your email list to whatever might be
content yes what else sorry
Facebook Ads as people see so all the
different social media channels there's
thousands and thousands of ways you get
traffic now the traffic you get you got
to funnel it somewhere okay all the
traffic gets out there you're attracting
it you got to funnel it somewhere now
the best place to funnel it is to your
email list okay
email is the number one way to build
that relationship to communicate with
your audience we discussed that
yesterday
okay so whether you're publishing a
YouTube video you want to funnel that
into your email list you're publishing
blog post you want to funnel that to
your list if it's Facebook Ads funnel
that to your list that's the most
consistent way to have people go through
the funnel now once you send people to
your list and oftentimes you have some
here what is called a lead magnet or
squeeze page or a landing page and
opt-in page different forms and
terminology for that where you're giving
away something of high perceived value
it could be an e-book it could be an
audio a video it could be a PDF it could
be an article something of value that
would make someone want to subscribe and
opt-in to your list okay now once
they're on the list there's different
levels of a funnel the first the first
part of it is you'd want to make what
it's called a low ticket offer a low
ticket offered is anything that's a
dollar to $50 now a good way of thinking
it is when you're getting traffic
oftentimes they don't really know you
yet right there they're cold they have
no idea who you are maybe they've gone
through some of your content or
something you provided for them or now
they've now gone to your email list and
provided some value to them at first
they're cold but what's happening is as
they're going through the funnel it's
gonna get a lot warmer and eventually
it's gonna get a lot hotter so at first
your content is very known it's no risk
whatsoever they don't have to buy
something that I have to pay anything
for that when they have to subscribe to
your email list there's a little bit
more of a risk or asking them to do
something okay you're asking to give
them to give you their personal
information okay similar you know if I
met you on the street and you know I
just asked for your phone number
there's no rapport there's no connection
there's no reason to you know it's
totally cold whereas at first that your
trap your your content and your
marketing is meant to warm people up a
little bit so that they're gonna want to
exchange information give the email
address and then at that point once you
provided value here and there in the
funnel you make a low ticket offer you
don't go straight to something that's
extremely expensive although you can
okay this is just a general blueprint
but you can obviously some people can go
really really high ticket but it's gonna
take a lot more warming up in order for
you to be able to do that so oftentimes
most businesses they start off with a
low ticket offer something that's more
inexpensive lower risk something to
get someone as a customer as we said
yesterday we live in the hardest time to
acquire a new customer but the easiest
time to get one again and again and
again so here you're just really trying
to acquire a customer now most
businesses on the front end this is the
front end the low ticket they oftentimes
the main goal is not even really to make
a profit it's just to break even in some
cases might even lose money here with
this low ticket offer in order to
acquire a lead to acquire a customer so
an example of this is Amazon you know
Amazon they actually lose money on their
Kindle devices they lose money on a lot
of books but because they're willing to
because they know on the back end
they're gonna be able to sell you a lot
more stuff they're gonna have a lot more
products and services if you're doing
Facebook Ads or pay-per-click
pay-per-click advertising you might cost
you 20 bucks to get that sale you know
it might cost you you know maybe 50
cents per email subscriber and then each
sale might cost of 20 bucks but you're
really just trying to break even on that
because you know that you can have some
upsells or additional products and
services that you're gonna be able to
profit make money from so it's focusing
on the long term relationship with your
subscribers with your customers so that
you can really monetize and maximize
that profit on the back end so low
ticket offer could be anything from from
what what could be a low ticket offer
anything that's a dollar to 50 bucks 3
plus shipping so free free flex shipping
is where your offer to give away a book
a physical book and you say cover the
shipping to you for free shipping 7
bucks and oftentimes you just either
break even or you lose a little bit
money on that but then you're offering
something more okay that you're gonna
make you're gonna make up for that what
else could be a video PDF so books
whether it's Kindle whether it's
paperback or there's an audiobook
you sell introductory courses okay so
you for example you wouldn't really
offer anything to advance here you know
something more introductory that's $1.00
to $50 range it could even be a
continuity program something that's like
a recurring membership where people pay
a certain amount of money per month
maybe you know $10 a month 250 bucks a
month people pay for that
how about physical products most
physical products I use you need 10
dollars or more now whatever goal that
you have you know if it's or you know
earn a million dollars in a year
whatever that might be is you could you
could achieve that just offload ticket
offers the challenge is you're just
gonna have to sell a lot right you're
gonna have to sell you know just a lot
of product at a low ticket and have
thousands and thousands maybe hundreds
of thousands of customers in order to
earn that amount of money now if you
just had a business and I think every
business should have a low ticket offer
you know it's great but if that's just
your whole business you're missing out
on other potential opportunity to make a
lot more money because once you've
acquired that trust in that relationship
you've warmed someone up there's other
ways as you guys know that you can help
solve their problems and meet their
needs and offer other products and
solutions okay one thing we didn't
mention would be affiliate marketing so
affiliate marketing you just you could
promote other people's low ticket
products and services and earn a
commission from that as well so the next
once someone's gone through this piece
of your funnel okay they bought a
physical product they might have bought
a book from you they might you know done
the free blush shipping or bought
something you made available you then
want to funnel them in into the next
piece which is a mid ticket offer and
this is anything that you would sell
that would be $50 to $300 and that could
be oftentimes it's going to be hard to
sell a book for 50 bucks right but you
can maybe sell a PDF maybe it's a
you know maybe it's not on Amazon but
you could you know it's gonna be hard
because the perception of the value
isn't quite there so this might be more
audio and video programs membership
sites this could be a little bit more
intermediate or advanced training
whether that's information products also
it could be physical products you know
there are some physical products that
can cost 50 to 300 bucks
it could be coaching right you could
maybe offer coaching you know whether
it's in the hundred dollar an hour range
it could be software write software some
server app so again these are all the
different types of product services that
you can offer and of course affiliate
marketing as well so now all of a sudden
if someone's bought a book or a low
ticket off product that you have you'd
want to try to find a way to offer
something a little bit more something
more comprehensive something that can
help them even further
they can either complement that and you
descent upsell them on that now you
could upsell them on another low ticket
offer if you wanted to but often times
when someone buys something they're now
in a buying state they're hot for at
least a lot warmer and you always want
to strike the iron while it's hot that's
why often times you want to have an
upsell immediately when they buy right
that's what Amazon does you buy
something they offer something else
after you've ever signed up for GoDaddy
or a hosting they offer you the privacy
they offer you this they offer you all
these different things because they know
you're now in this state that's where
they're gonna be most likely to be able
to get you to buy a lot more when you go
to McDonald's they say great would you
like to supersize that or would you like
this as well with it they're providing
an upsell and they know a certain
percentage of people will always take
that just by asking and just by
providing that next to
next piece of your business
is ideally you'd want to have a high
ticket offer high ticket offer is
anything from $300 - a thousand bucks
and these can be more advanced trainings
membership sites and by the way these
all of these could also be continuity as
well because for example like I have
I'll share to you guys a little bit
about my funnel but I have a membership
site you pay $19 a month for a life
mastery accelerator but you can also buy
a year in advance which could make it
more of a mid ticket offer I think it's
you know 100 bucks hundred fifty bucks
for the whole year I've got my online
business master accelerator which is $97
a month
it's that'd be more mid ticket but if
you pay for the whole year it could be a
high ticket so it's kind of mid
high-level ticket product could be
physical product as well in this
category but I feel a bit harder to you
know might people pay that depending on
the product but it's definitely an
option delete marketing this might also
be more coaching and services you
provide time for could be events right
anything else I think you guys can think
of could be software still more
expensive software and often these kinds
of products and so low ticket prot
product the do risk is lower okay
there's no risk low risk but here we get
a little bit higher risk because these
things require more of an investment so
oftentimes a low ticket offer the way
you would sell it will be much different
than how you sell a high ticket offer so
low ticket offer you could just have an
Amazon listing you know with some
reviews description image that's more
than enough very low ticket that's why
people just buy Kindle books for a
dollar $2.99
it's like impulse buys very
low risk same thing with Amazon they try
to make it as low risk as possible
Amazon Prime you get a refund all the
details of that very low risk so easier
to acquire a customer's here then down
here so here how you sell it's gonna
have to be with more marketing and it's
gonna require more trust in relationship
so when you sell the product here now
you're building the relationship because
they received value from you benefit
they've been a customer they enjoy it
great now they're gonna be more likely
to buy a mid-level ticket to get offer
okay once they've been through that
benefited from that they're gonna be
more likely to buy something a little
bit more high level height to get from
you as well the way you might sell these
also instead of you couldn't just for
example have a thousand dollar product
on a website just like hey buy this for
a thousand bucks you might actually have
to have a video sales letter you might
have to do webinars you might have to do
a product launch something that can help
to warm them up more and build up the
trust to be to actually have them to be
able to buy it that's why often times
more high ticket products are sold on
webinars or there's product launch
product launches that they do for that
and in the last piece would the
extremely high ticket offer and this is
anything that's over a thousand bucks
okay so this could be coaching
oftentimes things that you would
exchange your time for okay that are
more active income strings that people
will pay a lot more money for maybe it's
personalized attention coaching immense
masterminds services or specifically
done for you services so for example
maybe you're a web designer they say hey
you know we'll create your whole website
for you and do all that but it's gonna
cost you over a thousand bucks
it's a done-for-you service that you're
providing and oftentimes services things
that require time you'd want to offer
more at a high extremely high ticket and
make it a little bit more exclusive
because if your whole business is based
on this you're gonna be limited in your
growth and scale because there's only so
many hours in the day
right so you'd want to think how can
your business encompass all of this
ideally now you don't have to you don't
have to this is optional but this would
be the ideal in my opinion okay this is
how most online businesses look and
function but again there are some
businesses that just operate low ticket
but you just have to get a lot of
customers to achieve that goal other
businesses they can just operate off of
high ticket if you're a real estate
agent you know maybe you don't need that
many sales or deals it's gonna take
maybe a lot more time in order to
acquire that sale a lot of trust and
work and hustle to be able to achieve
that sale of that house or that car or
that extremely high ticket but the
challenge is it's gonna be hard to scale
that you don't need as many sales but
it's gonna be hard to scale it and
you're still kind of trading your time
you
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