hey miles here miles Becker calm and in
this video you're going to learn how to
create online courses I'm going to show
you a framework that makes the process
of creating an online course simple it's
going to help you organize your thoughts
and lay everything out in a way that's
very logical and the cool part is you
can use this for more than just creating
your online courses you're creating an
online membership program modulated
courses or just a simple info product
this is great but also if you're
creating your lead magnet or your
five-day boot camp they get after they
opt-in this framework will work it'll
even work I've used this for creating
slide decks and presentations I've
delivered in live speeches to live
audiences when I've done some speaking
about internet marketing at different
conferences so it's a very versatile
framework that really helps you organize
your thought and what you might find is
that when you fill this out it'll
actually guide you as to what your lead
can be and what your organic content can
be all kind of working together to be
the framework for literally building an
organic business based on content
marketing so I learned this from Sir
Frank Kern
if you don't know Frank Kern he is the
president of the internet and I learned
this from one of his old courses I took
probably five or six years ago called
mass control and essentially it's the
philosophy that every person is
simultaneously moving away from
something and moving towards another
thing right and when we build our
products we're helping that person leave
where they are which is somewhere they
don't want to be and we're helping them
get to where they want which is
accomplishing the goal through your
teachings so let's jump right in this is
called the escape and arrival framework
now I don't have a whiteboard I
apologize for that but I do have a pen
and I do have my artists notepad here
that will act as my whiteboard so you're
going to follow along as we explain how
this works and then I'm going to do a
real live example with you to really
solidify how this framework for creating
online courses works so the first thing
we do is on the left of the paper we do
an e for escape from and we do an A on
the right side for arrive to
you draw a line to connect them and then
you put tick boxes for all of the
different milestones that someone will
experience leaving where they don't want
to be as they arrive to where they want
to be now this is where you need to take
what you're working on and understand
your niche for the example that I'm
going to give you and show you how we're
going to work this is with this is
WordPress funnel right I'm going to take
somebody who doesn't have a wordpress
funnel installed they don't have a
marketing funnel and I'm going to show
them how to create a wordpress funnel
for themselves I'm noticing this pens
not working all that great so I'm gonna
drop that and get my back up because you
always have a backup when you record so
what are we escaping from we're escaping
from having no funnel right so can you
read that there no funnel on that side
and we're arriving to them having a
profitable funnel I'm going to put a
name on top of it this will be my
wordpress funnel so now obviously I know
how this works I've built many funnels
on WordPress I've built many funnels off
of WordPress my goal is to teach people
how to build their own funnel on
WordPress so this is a way for me to
organize my thoughts and think okay what
do they need to know and what do they
need to accomplish in what order in
order to quickly and effectively go from
having no funnel to having a functional
WordPress funnel so the first thing is
web hosting the second thing they're
going to need to do is install WordPress
the third thing they're going to need to
do is install thrive themes and I'm
going to add on they're going to need to
install a few plugins as well so I'll
just put and plugins there that's that's
related enough so then what they're
going to need to do is they're going to
create their landing page so we'll call
that a squeeze page then they're going
to need to create a thank-you page which
can also be there OTO so I'm going to
put thank you
slash Oh
vo and then finally they're going to
need to create their delivery content
and on add one more to the end here
which is going to be testing and
optimizing so I'm going to put a little
tick down there so testing and
optimizing now it's really kind of messy
my handwriting is not the best and
that's okay because this is for me only
this is not something you'll ever
publish right you're just doing this to
organize your notes but here's where
this gets really powerful so I've laid
out on this timeline everything that
they'll need to do to go from not having
a result that they want to having a
result that they want but I'm not
necessarily interested in quote-unquote
teaching or selling all of these
components so what I could potentially
end up doing and this is how this
framework works really well it's all
looking to this and I'll think okay
what's the little hinge that swings a
big door and what can I best help people
with and really I think it's in this
area it's the squeeze page that thank
you the OTO the delivery of content and
the testing and optimization so what I
do is I'm going to circle that out and
this is going to be my core product it's
not actually I'm just making this up
right I'm not going to make a product on
this this is how you would go about
doing this but then you can see okay so
if that's the core product what can I do
is an opt-in right what would they need
to get what would they be able to opt in
for that would prime them and get them
ready for this kind of content well I
could teach them these two things right
here so I can get them in this situation
rights on the right opt-in by here so in
this situation I could go create these
two pieces as my free giveaway to help
people get on the path right because if
someone has got their web hosting set up
and installed WordPress then I can offer
my first affiliate product as thrive
themes and I can get them to go into
thrive themes and I could even include
this in this first training right so my
freebie is my free offer would be learn
how to get pricing set up so you can
start your WordPress
fast they opt-in for that and I give
them a series of pieces of information
that walk them through the process of
getting WordPress installed getting the
the web hosting set up WordPress
installed and thrive themes and their
basic plugins set up at this point
they're ready to learn more and I've had
an opportunity to generate a little bit
of cash flow right here through an
affiliate opportunity right so this is
how it works but then you're like okay
well cool but what do I do
here's how this framework using go meta
or you can kind of turn it into a
fractal if you want what you would do
next is you would actually zoom in on
one of these so we'll take this one
right here and ultimately you would do
this for every single milestone and we
now create a new kind of version of this
format of this framework if you will
based on the squeeze page so let's do
that now I'm going to flip the page or
clean my whiteboard which isn't actually
a whiteboard for that okay now so I'm
going to do the same exact thing for the
squeeze page so it is escape from is no
squeeze page and the arrived to is a
functional opt-in system awesome so in
this scenario I have now taken one of
the components one milestone from our
previous escape arrival framework and
I'm now zeroing in on this one to come
up with what are the milestones for this
milestone right so if they have no
squeeze page at this point they do have
thrive themes installed so they're going
to need the content builder plug-in
installed and set up then they're going
to need to integrate autoresponder right
so so they have to have the plug-in that
lets you set up these things installed
then they need to integrate their
autoresponder
once they've integrated autoresponder
they created you page
then they need to select a template
landing page template okay so at this
point they've got the plugin installed
they've integrated their autoresponder
they've created a new page they have
selected a landing page template then
it's on the copy and this is a big one
right so it's often copy after the
opt-in copy we need to set what list
it's going to go to so let's do list and
Thank You page and then it's going to be
the deliverable itself
up the first email in the autoresponder
and if I want to go really far I can put
a split test here but we're going to
talk about testing in the future so I
don't actually need to get in that
that's advanced so I would I could maybe
tease that so what we've done here is I
started if you remember with this really
nice and messy framework imagery of web
hosting of saw WordPress install thrive
in the plugins and then boom to the
squeeze page now what I've done is I've
zoomed in on the squeeze page only and
I've got that one milestone broken down
here and these are all the steps that
someone's going to need to accomplish in
order to have a fully functional squeeze
page setup which is accomplishing the
goal there then what I do is literally
how I've gone forth in this is I open up
PowerPoint and I literally or go to
Google Drive they have the sheets or you
can use OpenOffice right you don't have
to use PowerPoint if you don't want
through there's three options but I
literally create a slide and or a video
module for each of these items so what
you would end up having is this could be
module one of your paid course right and
this would be lesson one this could be
lesson 2 lesson 3 lesson 4 lesson 5
lesson 6 and so on and module 1 is all
about helping them create their opt-in
system and it's broken up into these
what eight different steps then what is
module two in your course well let's go
back to our initial framework and you'll
see that once they have the squeeze page
they need the Thank You page and the OTO
set up so what do we do super simple we
go set up module two OTO and thank you
so this is they have no oto thank you
and they want to have a thank you and
OTO
so we do the same exact thing draw the
line and what would we start with
first thing we need to do is we need to
have a Thank You page we create the
thank-you page and then we select a
matching template from the thrive
content builder right and then it's copy
so we need the copy so we'll talk we'll
start with a headline the pre head and
head so I'll start pre head and then
it's a video whether it's a bridge or a
vesl video sales letter and then it's a
button for a purchase button and it
could also be just a button that links
them to an affiliate product so it could
be or affiliate product or let's do this
affiliate and then it's shopping cart
right affiliate program and then it's
testing and actually ad testing back on
the one for the squeeze page because we
always have to test what we do and then
we can talk about split testing so here
we have it now I've just totally mapped
out module 2 in my course that we mapped
out based on the bigger framework of how
to help people create a WordPress funnel
and you can see this is having no OTO
Thank You page and what would they need
to do for this well it's simple they
need to set up an actual page in
WordPress they need to select the
template in the thrive content builder
they would need to create oh my goodness
a pre head and a headline my chicken
scratch confuse myself you need to have
a video Bridge page or a video sales
letter in there and all of these would
be the lessons l1 l2 l3 l4 and so on and
so forth and what I simply do is I make
sure I create either a slide deck or a
video and obviously each slide deck
would become a video but it would either
be a video showing slides teaching
something or you know for the example of
selecting the template on the thrive
content builder I just record my screen
and show how I go into that content
builder I could show this one and this
one in one
vo and it doesn't matter if I end up
merging these when I actually record it
what really matters is that we're just
being super efficient and super
effective laying out every single step
in the process and ultimately when I did
this last I did this for when I spoke on
the Nomad cruise and I'll link you to
the video that I created based on the
slides I created based on this framework
I'll have it pop up here now and it was
really cool what happened is I ended up
with about fifteen of those sheets and I
was able to lay it out I put the the key
one the main one up top and I laid it
out across the floor and the Airbnb I
was in and they all kind of connected
right because as they escaped from and
arrived to the next phase that arrived
to moment matches up with the next
escape from moment and I was able to
literally lay them out and map it out
and he was like fifteen sheets all
across the floor and then I read it out
loud to myself step by step by step I
found some things by reading it out loud
that weren't lined up correctly
I made some rearrangement then I jumped
into my slide deck and I simply started
typing up sides every single mud every
single milestone and every sub milestone
ended up getting its own slide if you
want to see how that video presentation
turned out you can see it again if you
hover now since I already popped it up
once you'll see an eye there click on
the eye it'll open it a new window I'll
put that in the description but that's
it it's a super simple framework and
it's designed to help you really kind of
just brain dump all of the steps get it
out on paper and then from there you
either record it by recording your
screen or you record it with slides or
you can do talking head videos if you
want and you simply go through lesson by
lesson module by module then you know
how to organize it based on these
different pieces within the framework
and there you have it if you want to use
this for a content marketing strategy
you can simply lay it all out and you
make a blog post on module 1 lesson 1
you make a blog post on module 1 lesson
2 and so on and so forth you want to lay
out your entire 90 day video challenge
this is exactly how you could do that as
well and you would just create the first
video first and you would go through and
organize all of your content the
benefits of this
and user is that the content is really
coherent when you're making it out in
slides I recommend you read through the
slides once out loud in your room by
yourself record it if you'd like just to
see how it comes together but there's
something that happens when you read it
out loud and you're flipping through the
slides if something's out of place the
the process of speaking it out is you're
gonna be like oh wait wait wait I can't
say that yet because I haven't taught
them that and then you go in and you're
rearrange your slides and you get it
ready and once you're ready you can use
something like screencast-o-matic which
is a 15-dollar software program you can
record your screen and you can go right
through these slides and that my friend
is the easy way to creating online
courses I hope this has been helpful for
you this framework has been incredibly
helpful for me if you don't know who
Frank Kern is yet go find some of his
videos online he is an absolute amazing
person his hearts in the right place he
is an absolute great teacher I don't
know if you need to invest in his
courses but it's got the really powerful
videos online
I do recommend kind of consuming his
content in the YouTube o sphere if you'd
like more but really just run with this
get your content out get it laid out in
a fashion to where you're comfortable
and confident kind of recording it and
remember on your big big ultimate first
framework part of that is going to be
your opt-in giveaway part of that can be
your paid content and part of that could
be your free level content that's going
to attract people in and make sure the
free level content gets people to want
what's next which is your opt-in level
content and that gets people to want
what's next which is your paid course or
membership program and that's it that's
the easy way to creating courses online
I hope again this has been helpful give
me a thumbs up here click Subscribe if
you have not already I appreciate you I
appreciate your time and I look forward
to connecting with you on the next video
be well
Best Education Page #Online Earning
online earning,make money online, earn money online, online earning, online earning sites,
make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site
Posts
No comments:
Post a Comment