hey what's up everyone is the Stefan and
right now we're on the road to go and
meet up with my friend Dan law cute is a
super successful internet entrepreneur
and one of my early mentors in building
my online business Dan just moved into a
brand new house
visiting him right now and he's gonna
give us a tour we're gonna sit down to
an interview pick his brain on success
business marketing financial freedom
really excited about this many of you
guys might remember but I interviewed
then several years ago my youtube
channel and a lot of people really
enjoyed the interview and have been
asking for me to do another one with Dan
so we decided to do a bit of a
collaboration and this time me go over
to his house to pick his brain and I'm
really excited about about it dan has
been in the online marketing space for
over a decade now he's built several
successful businesses his mentored and
coached a lot of people he's got a
really inspirational story and
background which he'll share with you
guys in the interview and he's branded
himself now is known as the king of high
ticket sales and he's gonna talk a
little bit about how you can sell high
ticket products online products that are
well over a thousand dollars so pretty
excited to pick his brain on that many
of you guys might remember me sharing a
little bit about my story about how I
met Dan but all charity guys real quick
I think I was about 2010 I met Dan at a
seminar called the Canada marketing
summit and Dan was one of the speakers
and he was by far the most charismatic
best speaker that was there at the event
and I was so impressed I was so engaged
I was so inspired by Dan yeah afterwards
I decided you know I had to meet him and
I had a brief interaction with Dan and
he actually gifted me his book called fu
money and you guys might remember it but
a book that I've recommended to you guys
throughout the years as a pivotal bloke
that's really helped shape my mindset
around online business and marketing and
at the time too I was going on a trip to
Southeast Asia for three months I had
the goal to make 300 bucks a month
online and I was so committed I was
broken struggling at the time I was
trying so many different things and just
couldn't find my way to make money
online in chief success and so I finally
was frustrated decided I was gonna do
whatever took its gonna go to Southeast
Asia for a few months I wasn't gonna
come back to Canada till I achieved my
goal 300 bucks a month online and on
that trip I brought with me a few money
and I devoured that book I you know went
through several times and it really made
a big difference I believe in helping me
go to that level and achieving success
online so it was really cool and then
several years after that Dan and I
became friends and you know he's had me
speak at some of his events and seminars
and
it's been really cool just being able to
have had that experience of being
influenced by dan in such a way and then
now coming full circle and me being able
to be in a position to interview him and
share his message with you guys and be
able to collaborate with him on this
level so excited to share with you guys
a bit about Dan and share with you guys
the interview hopefully you guys enjoy
it and it's gonna be a lot of fun so
stay tuned
hey guys so right now I'm here with my
friend Dan Locke and we're in is do you
guys ran new homes somebody can give us
a tour show us around let's do it and so
we moved in for about less than a year
so it's only three hundred square feet
six bedrooms and seven bathroom oh wow
there's so many pool and this is the
office this is office this is where we
build the Empire yeah right and so I
like to use it because it is a huge
whiteboard yeah I like to use it to
think yeah so I'm thinking of you're
like you take my marker
they give up different things strategize
your antigens oh geez this almost every
they're very visual yeah like mine man
this is what I use I always love seeing
people's offices because how you it
doesn't how you how you and I'll fire
yourself too right yeah I see you have a
lot of pictures or pictures so once you
sure I have like the people of course
that who inspire me Tony Robbins of
course you know kind of Tony and Richard
Robbins and family photo
this actually was sent by a student of
mine oh that's awesome
my Christmas chemical so sorry that's
Batman Iron Man
that's been Coover yes the gothicassle
from my mentor right right so the whole
story I thought that was practical
that's pretty interesting so you notice
I have a lot of wealth triggers in my
office and so it's not just decorative
item everything means something too
right so I have like you know the L okay
that's thought that represents personal
branding yeah so I can think about that
like leadership energy and sure wisdom
so everything that's dead in my office I
wanted to call them wealth triggers yeah
you should this should create certain
type of feeling environment for me right
I always believe the environments more
powerful yeah
your wheel power right I want its turn
so I have meeting see you all the time
that's all sir every week all those yeah
yeah and then have the Chinese kind of
frightening there yeah I'll see you I
can translate that basically means they
kind of like the autumn wall and battles
one before they were fought right and
and your decisions affect affect with
the the outcome of the battle even your
like thousand miles away right let's
rush me out that's cold I like the
strategize yeah yeah I love I'm the same
way to I'd like to have little things on
a little D little things and look at
just make you get into that zone that's
exactly right Jenny might give you a
women oh yeah right and I used to use
the phone so much so I use a headset
yeah then I'll take you to the basement
so these are the the Maggie's ft sean is
are cool the king of ascore I love it
that's the concierge iconic consolation
magazine in Vancouver now it happens to
be R at the Austin Martin TV level this
is just by accident right that's not
that's not planet that's just by
accident that's not that's the jest a
magazine that's cool right
that's just magazine yeah so that's
pretty cool it was also that's awesome
and so when you have these here they're
just important moments of your career
they're just full put them up on the
wall I'm waiting for one more so I have
a space here I'm waiting for one more
you're gonna need a whole room well
hopefully yeah I was like an older right
as I get older so then I'll take you to
the basement
yep recognize some of these books these
books right then I've written this this
is the very very first book that I wrote
yeah which I don't I don't want it to be
out there it's on EBS I don't want it to
be out there it's like it's supposed to
be gold right funny printed out all the
tech is wrong full typos and one of
those mistakes well this is like I want
to hide this one these okay these okay
that's amazing and we're gonna talk more
about Dan's story when we sit down for
the interview but you came to Canada not
knowing any English not a woman
and I hear you are these books and now
written 13 books wow it's amazing it's
awesome for any of you out there that
for immigrants or your English isn't the
best it just demonstrates like you know
you can get still do it no and then I'll
take you to the theater room first and
then you can see some more books yeah
yeah there's definitely money of course
your money for this great book here so
that's where we relaxed and and I have a
karaoke system you know watch movies and
all that yeah yeah cool and then though
sometimes it's interesting when I work I
might work for a few hours
right come down and sing two three songs
that go back right it's like a secure
little meditation I love it yeah so a
lot of that books up I've actually when
I moved here I've donated a whole bunch
cuz I just couldn't fit them all yeah
I've donated probably like sweet water
books
yeah I convert them to Kindle but then
these are stuff I've collected over the
years so I know you're big in learning
obviously investing in yourself you know
want to share people is why this has
been so important for you in your life
I would actually start off with a story
because when the first business pilot
that I had it was like a basically he
was my neighbor at a time I was trying
to be a mother business and he sold me
on a concept oh you need a website and I
pay him some money a long story short
he's basically scared me out of like
hundred fifty thousand dollars I lost
all my mom's money all the savings and I
didn't know anything about internet
marketing and then right after that
because that experience was so traumatic
for me from then on everything I do I
said I want to learn in a hundred
percent so I went and at a time internet
marketing I bought the corey rudl course
and remember insider secrets to marcona
internet that the two big binders like
600 pages I went through in two days and
from then on I was just like reading
carefree I forget about like reading a
book a month I was eating a book every
two three days so
that experience change how I operate and
that that's hard about this hunger to
learn yeah as much as I could so I would
feel I don't think it's a healthy thing
is when I went to Tony's event unleash
the power within yeah I don't know
there's there's a healthy thing but I
always have this feeling of no I need to
know more right I need to know more that
drive right yeah yeah well the great
thing is though a lot of people have
that but they don't do it you learn you
implement what you learn so it's that
combination of the two that it makes a
difference some of some Chinese Chinese
books and in all this audio program
write all this stuff a lot of different
programs I've already convert a lot them
into digital but it's just a lot of good
to have the physical distance okay I
still like this to cassette the CDs and
now the good thing one thing I because I
am able to speak read and speak in
Chinese so I should study a lot of
Chinese entrepreneurs success what like
Jack Ma write these books are from a gym
bar yeah actually gives me a different
perspective from the west and the East
right and these all my like the martial
art right right like Bruce Lee yeah I
can see the Bruce Lee stuff right and
you have this this little book here out
of produce books like a thousand dollars
that's crazy yeah like this something
like that the seventies yeah this is
like is it crazy that's cool there's a
lot so a lot of the things you learn you
you have your interest in martial arts
but business but also self-development
development finance investing and but I
find that the martial art philosophies
have helped me a lot in business I
integrate them I do buy blue belief is
transferable for sure so like in martial
art I'd why why gravity to words Bruce
Lee's martial art because it's about
simplicity is about directness mmm-hmm
same thing in business I like to be
direct I like to go off using a similar
simple model yeah so it's the same idea
that's so I think that affected me a lot
just the way I think and I'll show you
that my my mancave
oh yeah this is my is my toy room I love
this yeah
so Kathy you can see this grisly and
we've got the Batman costume you got
there yeah Captain America shield right
oh this is this is what you were on
that's awesome okay take this hour to
take it down and put it on yes and then
yet transform oh yeah yeah that's what I
collect
yeah so that's my little I think
everybody always we all spend stupid
money on some things yeah right some
people spend money on traveling or golf
like this is what I spend my stupid
money on right so that kind of stuff and
and my wife is giving me a very hard
time I want to buy a lot but she's had
no room does she have her own room for
her toys shoes and purses the closet and
so this is where like I kind of work out
I'll do mine right for martial arts
that's this different wooden dummy
that's awesome so what are you what kind
of martial arts to be studied so many
different martial arts about mainly
study Wing Chun but also Bruce Lee's
martial art those two to me and did you
do that when you're a kid or just a bit
more in your adult life no in teenage
years this is kind of funny but this is
see this this is me effects when I was
skinny that's a boost these original
student oh wow
and then you have that Lee see I used to
be able to do it can do the split when I
when I was younger yeah cool and this is
a sign for in someone else yes I do a
sauna sometimes when I worked out right
love it and then let me take you
upstairs
that's for hand conditioning so which is
interesting because the way I set it up
is I can relax here yeah I can work out
I can study everything is in one place
it saves me a lot of time I don't know I
need to I don't need a drive to the gym
to work out right so optimize your yeah
environment so I can work on the morning
boom you know shower just work so you
guys built this house from scratch
yeah Wow so how long did it take to
build it oh you
right that's cool and then this is so
you can see we put the living room here
because we have like the view and
everything so this is just a kitchen so
that's the family time and yeah and then
I think we can set up the interview here
yeah the entire interview here awesome
yeah awesome well beautiful home thank
you so much for allowing us to come in
and we look forward now to pick in your
brain and learning for me a lot of your
business success or story let's do it so
we're gonna set up the interview and
then we'll let you guys join in so Dan
for some of my fans and customers that
don't know your story do you mind
sharing with them real quick how you
went from living in a small one-bedroom
apartment to now living in a house like
this
well I emigrated to Canada when I was 14
years old right and then my mum and dad
got divorced when I was 16 years old and
shortly after that my dad actually went
bankrupt in Hong Kong so at the time my
mom and I were living in a one-bedroom
apartment there we were renting in
Surrey near the King George sketching
station and my mum would in say in the
bedroom and I would sleep on the floor
or in the living room and at a time
because there might well after my dad
went bankrupt he at first he was setting
uh sleeping allowance money but then
afterwards because he had no money
anymore so he couldn't send us money
anymore and that's when I learned that
because I was the only child in my
family that I had to learn to be
self-reliant
that even sometimes you can't even rely
on your dad to provide for you and so
because of that experience I started my
first business when I was very very
young like in high school that I was
always very driven to be successful
funny thing is I mean the the whole
money thing actually does not interest
me that much
it's just because seeing my mom seeing
her suffer that I don't know like for
most people what drives them some people
is freedom some people it's providing
for family or some people that they want
a nice car whatever it is but to me is
it's ok to let myself down it's not ok
to let my family
that was my thing where I have to to be
successful to to protect the people I
love
at - to provide for my mom so of course
at first when you don't know anything
you start your business I mean I fail
with so many businesses and we were the
first business I started it was just a
couple buddies yeah we mow lawns for
people in our neighborhood and at the
time was interesting is I had no money
so one time I was jogging around the
neighborhood kids at the time was so
into martial art I know it's working
every day and I was trying well running
around in the neighborhood and I saw a
an older gentleman trying to mow the
lawn like super slow like this and I
thought you know a young guy why don't I
just go and help him out and I did and I
helped him out more the whole thing and
and afterwards he gave me 20 bucks
yeah then I thought oh this is cool this
is nice it's got Tony da honey box and I
thought well maybe I can do it for more
people that idea what they would give me
some money is it going to make money and
now but the parliament's I didn't have
the money to buy the machine like the
lawn mower
the mom was like a thousand dollars and
so I was thinking outside the box I
asked the older gentleman come on a
whole mow the lawn for I said hey you
know do you mind if like I borrow your
machine and I'll take care of it out at
gas and I mowed the lawn every week for
you for free Wow and he said yeah man
why not because he's - always he
couldn't use it in the branding machine
yeah and that's how I got my lawn mower
no money down right you know just
entrepreneurial thinking outside the box
it got to be resourceful right and I did
that and and then I also have approached
one of my my mom's friend and my aunt at
a time she used to run a printing
company like a print printing business
card and all that kind of stuff flyers
so hey you know end why don't I help you
promote like why don't you print out
some flyers about your service signed H
and everything and and put on some flies
I'll go around the neighborhood and I'll
distribute it and all I'm asking is a
fly has two sides once I put your stuff
the other side I put my my little you
know lawn mowing business information
right and I did that with printed like
five thousand fliers and I run around
the neighborhood again no money right
and just doing that and I remember a
district apart like five six thousand
fliers and I like I ran home I was
waiting for the phone to ring I'm like
okay this is it I'm gonna be I'm gonna
be rich doing this right I'm gonna be a
get a hundred phone calls I'm gonna
build your team together I'm gonna buy
more lawn mowing machines like in my
home I I just created Sol vision first
day no call okay
second day no call and I thought no no
no maybe did I print out the wrongful
numbers no way third day no call yeah
that's what I learned
doesn't matter how nice a lot more you
have doesn't matter what you do you got
it have marketing yeah you gotta know
how to bring customers in right so that
business went under in about like three
four months didn't make any like I make
a couple hundred bucks and then
afterwards I started Knicks business
like fixing computers with people I try
vending machines I try a network
marketing all right so they get my
friends direct them into stuff try to
talk to people in strangers in the mall
it's really funny like I did the dumbest
thing you refused to get a job like you
just you had that entrepreneurial you
the thing is if you ask me the question
right Oh Dan what why what kept me going
what's the motivation there's no
motivation every time I fell in a
business venture I was further and
further in debt so by the time I feel I
feel thirteen businesses before having
my first success after you fail so many
businesses I was so I was in so much
debt if I was just to get a job I would
never pay that off it would take me to
me 20 years to pay that off so it's more
like I'm back to the corner I have no
way out I gotta make it work so now I
thought to myself I just gotta keep
trying and if I can just make it and
then it'll be fine and that's exactly
what it is so I mean if you're in debt
that don't think about if you or I want
to save a few pennies let's not join the
Starbucks coffee in the morning if that
makes a difference it's not gonna make a
difference you need to focus on wealth
creation so you make more money then you
can wipe out the debt in
short period of time right and so that's
my all my failures now how how I went
from this depth here there's its when I
found my first mentor now at a time I
was reading thinking Grow Rich I was
reading how to win friends and influence
people I'm sure you've read all that
that both those books and those things
help like the workshops those things
help but what changed my life is when I
found my first mentor James Allen and
Allen was the one who taught me under
his wings and and I worked over for him
for close to one year for no money
I basically volunteer and I worked in
his office was helping out to the best
of my ability I always preferred that
year that's the million dollar year of
my life because I got a million dollar
years worth education from from him
they taught me business marketing
copywriting how it actually works versus
I was trying all these crazy stupid
ideas on my own right yeah so that made
me not to be the answer for everybody
but that was the answer for me they're
finding their first mentor that changed
everything after I worked for Allen for
one year then I started my own one-man
advertising agency I was doing
copywriting writing ads for people at a
time I was in my early proud early 20s
and I was making about 10,000 a month as
a copywriter that's my first taste of
success
oh that's I mean as a young guy 10k a
month it's yeah it felt yeah may not be
a lot of money for some people I know
but for me there was a lot of money back
then right so and from there
copywriting that's my first what ecology
of my first high income skill and I'm
cooperating I transition to marketing
consultation where was because my
clients were asking me hey you writing a
copy for me how am I gonna use these
things so that transition into that and
by using that money at a time as you
know you read you know my story then I
went online to affiliate marketing
I was also selling stuff on eBay I was
importing Bruce Lee collectibles from
Hong Kong and selling on eBay
all of that and that's how I made like
Cohen Co make the money and I made my
first million when I was 27 years old
and from there you know multi million by
the age of 30 I'm 37 now right yeah Wow
time isn't time flies it's amazing and
now and now you know to this day you're
investing you're doing so many different
projects and it's like that so yeah so
fun from that too so I mean I've evolved
from a copywriter marketer to intern a
marketer but now I just see myself at
just an entrepreneur because I do so
many things right and I think in your
career you'll evolve as well I'm sure
you experienced the same thing right
yeah from where you were well you learn
maybe the skills you've learned
originally it's not gonna get you to
that next level so you have to evolve
and learn business you learn the
marketing skills but then business then
building a team and a culture and yeah
and we were just talking about this
before we turn on the camera that first
maybe you're more it could be more
lifestyle entrepreneur yeah then you
might evolve into you know what I've
done the thing I've done you know see
that's sitting on the beach you know all
that and traveling I've done all that
now what snicks you want to look for the
next thing right yeah that's awesome and
why do you think so many people fail in
spite of the best efforts you know a lot
of people watching this right now
they've maybe tried different ways of
making money online or building
businesses why do you think is the the
main reason why a lot of people fail I
think that tubing reasons the first one
is I think because of the whole internet
that they have people have this
unwilling spectators they see someone
like you and say oh Stefan is doing this
it's got a YouTube channel and he's
doing Kindle publishing and I want to do
that
you know I maybe I'll make some videos
to what they don't see is how many years
of effort that you put into it
so most people they listen to a webinar
they watch a video and they say oh this
guy's making whatever how much money
online I could do that and they jump
into it and then they try for three
months and so all this thing doesn't
work yeah right
oh they come into the next thing bitcoin
whatever it now it's bitcoin so hard
right oh and then and then they try that
and they try for three months all that
doesn't work they try the next thing so
I think that expectations unrest
expectations' need to the
you disappointment and failure I'll give
you a perfect sample so let's say
actually I share a story with you about
a karate master okay this is karate
master and there's this student and he
said you know what master I want to be a
black belt what would it take for me to
be a black belt well the master said
well if you want to be a black belt what
I need to do is I want you to come to
the school to dojo I want you to come
two times a week and I want you to
practice two hours each time and then in
four years you'll be a black belt the
students like oh that's no that's too
much work that takes too long I'm not
gonna do that I thought it's gonna be
like a one-year thing I just showed up
like once a week right you can get a
black belt no let me tell you about
different student a second student who
is actually shorter not as athletic not
as talented approaches to master and say
hey master I want to be a black belt
what would it take the master said well
for you you Andy to show arm so showed
up four times a week practice two hours
each time because you're not as talented
you're not as strong you know take you
six years the second student said is
that it when can I start yeah now think
about the attitude of that the second
student actually has more things has to
overcome he has to work harder to get to
that goal the black belt but because
this expectation is oh yeah okay that's
kind of what I was thinking
sure now then the second student would
be successful in the first one wouldn't
right so I think that expectation where
the thing is going to take this much
effort so they think I'm sure you have
students hey Stefan I took your cores I
published like to ebooks it's not
selling oh man this thing this Kindle
thing doesn't work how many how many
books have you done yeah I've done a
well over a hundred so yeah do they all
work no no and I've I think it's also
the perception that you have a failure
because you know people like you or not
we don't believe really in fail you know
we you know we believe every experience
is an asset if you learn from it so
sometimes I purposely fail yes you know
I want to try this or
try that because if you're not trying if
you're not failing you're not trying and
I experimenting what not to you right so
it's exactly it and then you see oh they
try to upload to YouTube videos how come
they hasn't gone viral yeah yeah how
come I don't have the video with 1
million views how many views have you
done now
right and how many things you've tried
right that's what I mean like successful
people I think we just view that very
differently so that expectation is for
the first one and I think you know I I
called the dabbler mentality versus the
master in tality but the dabblers after
the newness the excitement that the
short-term get-rich-quick the master has
the patience long term they delay the
gratification right there they're in it
for the process and I always believe if
you master the process the results will
follow whereas if you're so attached to
the results why am I not seeing it yet
then that's when you get discouraged and
also because then they're desperate
they're coming from place where they're
desperate not coming from a place of
abundance yeah where I kind of make it
work I gotta make this money and all
this stuff the funny thing is as you
know money is a byproduct value creation
of money is not something when you try
to chase money it doesn't come to you
the more you try to chase them and I
want to make the money I want to make
the money you can see these people that
so desperate they don't make money you
don't make money but if you are more at
ease and you focus on delivering value
yeah money comes yeah let me think about
today how much you make the effort that
you put in versus and they say for many
years ago where you put in a lot of like
hard work and you and I gotta make money
trying to make that $1,000 how difficult
that was Memphis now 1,000 bucks is like
yeah it's so easy and what changed yeah
right yeah what changed it's a very
different mindset you know a different
person and the people that come and say
well I'm not making money and I get
results my answer is well what value
have you provided to be able to be
worthy and deserving of that money yeah
nothing right so when you provide the
value people will line up to give you
the money their products or services or
whatever it is you have you look at the
people who is making money who making
millions of dollars either they are
selling something for a lot of money or
they're impacting a lot of people you
can't help you cannot be oh I want to
make all this money but I don't want to
deliver value to anybody yeah that's
very selfish
it doesn't work that way so so that's
think that's first recent the
unrealistic expectation where they thing
is gonna take this much whatever you're
thinking right now is gonna take always
more if you think out to make ten
thousand dollars I need this much effort
yeah you multiply that by three or five
yeah and it multiplied the timeframe by
three or five then you don't get
disappointed then you like you know what
yeah that's what it is the same thing
for me we just did a website yeah we
thought it'd be done within like six
months later so I'm going you never you
know like these things take time this
always takes longer than sometimes what
you expect definitely does yeah and the
second one which you kind of have
touched on I think it's the mindset that
I think to be successful you need the
mindset and you need the skill set you
need both
so without the mindset I don't care how
good you are how good the product is or
how could your offer is none of that
matters because your mind your mind says
not at the right place you may have
negative association with money you may
have negative associated with people
who's got money you might have negative
association with success or fear or
failure I actually find that most people
are afraid of have fear of success more
than failure because they do they know
how to fail what they don't know is how
to succeed so they're actually not
comfortable with success
you can tell you look at people where
sometimes use like I see people even I
recommend people to do they change the
environment and and when I had no money
I would go to you like when I was to
incorporating I would go to a downtown I
would go to the hotel and I would stay
in the hotel and I would just work in
the lobby because I want the environment
I want to be comfortable I know and and
that's I make more money I would I would
get a cup of tea as I make more money
like I could I would get do lunch there
I can a business meeting there then
finally I can make enough money to stay
there but it's that comfort so they're
not comfortable with success although
they say they want success but they
actually not comfortable with it you can
see that behavior even the minute they
make a little bit of money that goo yeah
even even some cases to it might mean
that more successful you become you
might get some critics or haters or
people jealous
you have to deal with that right a lot
of people they're afraid of you know
going for tundra but also also your
friends would think differently of you
yeah right your friends and family and
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