Scaling Facebook Ads The Easy (And Profitable!) Way - How To Get 1,000 Free Subscribers Per Day #Best Education Page #Online Earning

eight miles Bechtler here miles Becker

comm and this video is about scaling

your Facebook ad campaigns now in the

last video if you haven't seen it we

went through some basic funnel math

where we looked at the performance of my

new funnel and my facebook advertising

campaigns now in this video we're going

to take the next logical step beyond

that which is how do we scale our

profitable campaigns which is another

way of saying how do I go buy more ads

right get more ad get more clicks get

more opt-ins and the big key here is

keep my KPIs or my key performance

indicators within my operational range

Facebook is absolutely notorious for

simply doubling the cost per conversion

if you just go double the amount you're

spending on an ad set so if your ad sets

working and you go in and you're doing

$100 a day and you just go set that

thing to $200 a day the odds are that

you're not going to get twice as many

customers for that you're actually going

to get about the same amount of

customers for twice the cost now why

this happens is of great debate amongst

marketers and really kind of a little

disclaimer what I'm going to show you is

definitely not the only whale only way

to scale your campaigns right you there

is a way to kind of turn them up by

10-15 percent per day in the ad set I'm

not a fan of that method it doesn't work

for me in my brain so I'm going to just

show you exactly what I did now Before

we jump into my ad account and my ad

manager inside of Facebook and look at

the actual data of what I've done over

the last few days I want to show you my

starting point and I've got this little

notebook here I wrote out everything

I've got essentially my assets I drew

out my funnel where I'm going to send

people to etc the big part for starting

was the assets right what assets do you

have for me I have a big fan page that

we've been growing for several years so

I've got all the people connected to

that fan page I've got my retargeting

pixel audience right everyone who's ever

visited my website within the last six

months who has an active pixel on their

tracking pixel on their browser from

Facebook I can target them then I have

my email list and

go through this in more detail inside

I've got my customer list my subscriber

list I've got my membership list and

I've got my unsubscribed list I uploaded

all of those to Facebook and then I've

got look-alike audiences based on those

lists now I've covered all of those and

what they mean and how to create them in

previous videos but the important part

to remember for this video and you'll

see clearly in the data is that the

farther we get away from kind of like

that closeness that intimate

relationship the more expensive our

clicks get so instead of talking about

it let's just jump right in right let's

go ahead and take a look so I'm gonna

get myself moved down here in the corner

and let me see where am i I'm over here

so we're inside of the ads manager and

you can see I started my campaign just a

few days ago about four days five days

ago and as I'm recording this it's only

11 o'clock in the morning so today right

here it's 11:00 in the morning this is

probably going to hit about $700 per day

so you can see that I've gone from zero

one hundred and fifty three four hundred

five fifty and then will be about seven

hundred today and I'm probably going to

hover in the seven to eight hundred

dollars per day range unless I come up

with some new ways to scale so I'm going

to jump into the power editor to show

because I've got the the reporting setup

a little cleaner in the power editor so

once this loads we'll be able to look at

some data and you'll notice it's a

little messy I've got a no I've got them

all checked

cool so I've got these checked here and

what we're looking at is really these

lower for this top one click to content

I'll explain that at the end this is not

delivering because it's what I'm in the

process of setting up but this is taking

my campaign in a little bit new

direction so I wanted to give you an

update on what I've done here first so

now you'll notice over here I've got it

set to lifetime right so I'm looking at

the lifetime of these ads and you can

see at the campaign level this was the

first one I set up its visitors opt-in

so these are the visitors to my site

I'm retargeting them to my opt-in page

the next one above that was the next one

I started DAP look-alike doc skews me

this was the next one I started but this

is so DAP look-alike is a look-alike

audience in the you

as based on my customer list I uploaded

my list of 10,000 plus customers and I

created a look-alike audience in the US

that's this one right here same idea

this is Australia and the United Kingdom

and then this campaign is focused on

people who are connected to my fan page

and I'm targeting them now they're all

going to the same series of ABS they're

all going to the same landing page and

they're all going to the same list and

you can see on a lifetime number this

cost here is my cost per conversion and

from the last video we know that I'm

good up to 81 cents per conversion so

this campaign here 58 cents each I'm

profitable this one I'm losing a little

bit of money I'm losing about 20 cents

per subscriber right here this one's

profitable by about 9 cents and this

one's profitable by about 36 cents per

subscriber and you can see I've already

brought in about 2,000 subscribers here

maybe three thousand thirty to thirty

five hundred subscribers probably going

to be close to four thousand subscribers

by the end of the day today so I'm

bringing in about about a thousand

subscribers a day right now and I'm

feeling like this was my last campaign

here and I'm feeling like I've kind of

hit my limit right I haven't been able

to figure out how to get that one within

my KPI so this guy might be disappearing

now let's go a little deeper excuse me

so this is inside of the ad set level

and the first one I want to show you

inside of this ad set how it's set up

and this was the first one I ran right

so the first thing I did I've set up a

campaign that is focused on it's

optimized for conversions based on my

purchase purchase pixel my daily budget

was $200 out of the box is what I

started with and you can see I've got my

potential reach to 350,000 people and

what I've done here is I've got my

audience set as visitors to my website

and I'm excluding my customers my email

subscribers my email unsubscribers

and my members right because I don't

need to send somebody who's already a

member to my opt-in page they're a

member they're on a different list

so this was my first campaign and this

is the one you saw me base my numbers on

so this is the closest most intimate

campaign with this one working at the

end of the last video I was like great I

my funnel is performing with this

traffic set let's see if I can add on

another traffic set this is scaling so

what did I do i duplicated this campaign

and I created let's see I believe I

actually created this one second so this

is the dap look-alike this is my

customer audience you can see I took my

customer audience here that I'm

excluding and I created a look-alike in

the US based on it and then I set to

exclude the audience that's in this one

right so what I've done here is I've

duplicated my campaign over and excluded

everyone who's already being marketed to

in the first campaign because I don't

want to bid against myself right so now

I have this new look-alike audience I've

eliminated people who are already being

marketed to here I've eliminated people

who have already taken action here and

I've literally kept the exact same ads I

duplicated the exact same ads this one

after the first day proved to be

profitable and I was like great what's

my next best audience to reach out to

and it's the fan page we have a fan page

we've grown it's about 915,000 fans and

with only 90,000 people on our list most

people aren't on our list so what did I

do

I set up an ad set here and you'll see

down at the bottom actually we've got

the connections people connected to my

fan page people who like my fan page

again I duplicated this campaign and

you'll see pretty much specifically I've

kept the excluded what audiences and the

excluded customer lists so it's this is

now people who are connected with my fan

page who have not purchased who have not

been on my subscribe my email list who

have not unsubscribe for my email list

and who have not ever been to my website

turns out that that's about 300,000

people perfect running this one and then

the last one I duplicate it out because

all three of those were profitable you

can see on the lifetime numbers first

one I'm getting 45 cents of conversion

I'm good to 81 perfect

second one 73 cents of conversion I'm

good to 81 perfect

third one even better than the second

right so I'm excited I'm just running

these and then I duplicated it out for

this last one and my cost per conversion

is up and over so I'm actually probably

going to turn this one off even though

I'm a little negative but I'd rather

just take this money and go into this

new kind of campaign that I'm going to

be running so what's the new campaign

well I'm going to go ahead and take

people who look like my subscribers who

are not yet on my list and who are not

yet customers and haven't found my fan

page and I'm going to show them an ad

for some of my best most shared content

and I'm simply going to get them to

click on my ad and go to my website to

read and consume my content at that

point in time the pixel will be placed

and they'll actually show up in this

account here in this campaign here

because they become a visitor at that

point so my theory is with 45 cents per

conversion here if I can get a 10 to 20

cent click and this number holds I'm

getting 55 to 65 cent opt-ins from a

whole new audience who I've never met

before if that works because this is no

longer working so now I'm like kind of

turning down the heat let's go one step

deeper real quick I've got all of these

and so this first one with the arrow

arrow this is the the first ad in that

traffic campaign I just mentioned I

don't have it set up yet so it's showing

as an error and we're going to need to

give it a quick second for these to load

but you'll notice down at the bottom

that I do have a bunch of inactive ads

right so I have already turned off you

can see these costs per conversions

we're way out of my metrics right 250

277 and yes some of them that happened

really quick and I turn them off really

really quickly some of these are really

close actually you know 79 cents 61

cents for conversion I turned them off I

might turn those back on I'm not sure I

don't like fiddling with it too much but

here you can see

I'll even switch it to today so we can

get kind of up-to-date data one second

one is loads so you can see today's

numbers on all of these active ones so

this is my expensive campaign I can see

at my ad level I've got the DAP Aug B

which means this is the Australia UK

customer I'm sitting at a dollar 32 with

68 conversions I'm done I don't want to

spend that much money on conversions I'm

turning this one off 76 is good dollar

radiated conversion for that many

conversions turn it off I don't want to

pay that much for subscribers I like to

be profitable essentially and then here

I can kind of keep going down uncheck

here and so this is the game I play

right I set up a whole new i duplicate

my campaign which duplicates my ad set

and then it duplicates all of my ads and

I go through and when things are out of

my metric I turn them off you notice

this one right here at 88 cents each

there's only one I'm going to let that

one run for a bit see if it comes within

my KPIs

I don't like wasting money that I don't

need to because I have so many ad sets

that are working really well and four

dollars and three cents conversion

you're off so there it is and I click

review changes and it's going to let me

know that I have one error which I'll

turn that off because I know about that

I don't have an ad there click continue

and so now I've gone and pruned out

essentially the ones that aren't working

so this is how I scale right so if this

isn't making sense to you yet let me try

to explain it another way to see if I

can get it here so what I do is I create

my first campaign based on my best

assets for me my best assets was my

pixeled audience people have been to my

website and read my content those are

the kind of closest people who haven't

become customers yet who haven't got on

my email list yet those are the people I

want to target first so that's where I

set up my account or where I said my

first campaign then I run it and I

measure my numbers based on the last

video which is linked to below and I

make sure my funnel math is good if I'm

break-even or better on that first

one I don't touch it all I do is I

duplicate that campaign and I figure out

what is my next most close audience to

me that I can target for me looking back

with hindsight that should have been and

would have been my fanpage audience

people who have clicked the like button

they've already taken an action in the

direction of liking what I do then I

literally duplicate the ad campaign the

ad set and all of my advertisements for

this second campaign I let that run at

the same amount that second one was two

hundred dollars a day again so now I'm

up to four hundred dollars a day that

I'm spending and I'm watching that

campaign to see exactly how kind of to

see see how that's running and I monitor

that right and then what I want to do is

if this is still within my KPIs

i duplicate out to the next most logical

audience right based on my assets that I

have which become my look-alike

audiences my look-alike for who looks

like my customers and then who looks

like my email subscribers and then at

that point I'm getting a little thin on

my audience and I want to figure out

okay how do I reach out to people who

don't know who I am and introduce them

to my content in a way that I can get

them on my retargeting pixel another way

you can do it is to use the like

campaign and to essentially buy likes

and if you're able to buy to sent five

cent likes to your fan page from people

who would like what you do you can then

show your opt-in ad to your fans and

those numbers could work for you and you

want to just keep growing that audience

through growing those campaigns little

by little always going back and

monitoring your KPIs as you go along and

you keep growing it until you hit these

campaigns that simply don't get in your

KPIs then I turn off everything that's

not working everything that's not within

my KPIs and I let it run and I monitor

it every single day right and I've got

this little spreadsheet I don't have it

up but so every day I'm pulling out the

number of subscribers from my email list

the amount I'm spending on Facebook I

look at the number of OTO sales I have

ot

upsells' and i run all of my metrics

across all of my ads and i make sure

that i'm at least break even if not

profitable as long as that number is

good i've got a little leeway I can be

overspending in some campaigns I could

be profitable in some and a little cash

flow negative in others but I'm growing

my list by a thousand subscribers a day

2% conversion rate on my oto 50%

conversion rate on my one-click upsell

and then I've got that whole lifetime

value of my customer which is over $100

for the average customer and so I'll

make my good money on this down the line

in the future in the coming 1 to 3 weeks

months down the line and that's how I do

it that's how I scale my facebook ad

campaigns it's it's kind of a slow and

methodical process if you're feeling

like mom I don't have any assets though

right you've got the web traffic from

your organic reach you've got the fan

page you've been growing for years and

years and years I get that so what are

your assets your assets are the 30

interests that are highly targeted that

you found from the audience insights

tool if you haven't gone through my

video on how to use the audience

insights tool I will definitely include

a link to that here in the bottom in the

description of this video because if

you're starting from scratch you don't

really have an audience

go poach your competitors audiences

that's the trick you'll pay a little bit

more upfront but every single click

you're sending to your website your

planting cookies you can then retarget

them every subscriber you get on your

list you're building an audience you can

create look-alikes from and you're able

to grow all of these additional

audiences as you're testing your funnel

you're testing your your kind of ads

right your split testing your ad level

your split testing your opt-in page copy

etc so that's the game I hope this has

been informative it was a little heady a

little geeky but this is really

important stuff because if you just jump

into an ad set that's working and say

cool 200 bucks a day let's make it 500

dollars a day you're going to watch your

numbers crumble out from underneath you

so fiddle with the ones that are working

as little as possible I don't really go

into the ad set level and tweak it at

all once it's going remove those ads

that aren't performing keep the ads that

are and

add on new campaigns and new ad sets as

you can do your next closest audiences

to grow out your audience your reach and

effectively to grow your list all right

that's it for this video give me a

thumbs up here in youtube if you enjoyed

the video give any questions about how I

did this or what I covered here leave me

a comment I am happy to answer your

questions in the comments here and as

always be sure to subscribe if you have

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when they come out I've got some cool

stuff planned you already have

subscribed thank you very much I do

appreciate it and I will see you on the

next video

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