hey miles Becker here miles Becker calm
and in this video we're going to look at
my new marketing funnel that's online
that I'm running traffic to we're going
to look at my kpi's we're going to talk
more about KPIs and we're going to dig
into funnel math right so once you get
your funnel up and you're running
traffic one of the big questions is am i
profitable or what's my goal or how do I
know when my funnel is working or when
my ads are working and this is where
KPIs come in they're key performance
indicators and the KPIs can vary
depending on the kind of funnel and your
traffic and exactly what your goals are
with your marketing for me my main goal
Facebook Ads is to reach what I call a
break-even point on the front end and
that means I want to be advertising for
opt-ins after the opt-ins they see some
sort of offer or a series of offers and
I want that process to be breakeven
which means every dollar I spend I get
that dollar back I don't really care if
I'm profitable I just want to be
break-even because I know I have a
significant lifetime value of my
customers once they're on my list and
once they're on my customer list I know
the odds of them purchasing more go up
significantly in the coming weeks and
months so if I can create a breakeven
upfront funnel I can essentially go buy
all the traffic I want I get every
dollar I spend every day right back into
my pocket that same day I'm net
out-of-pocket zero and I'm growing my
customer list and my prospect list and
here in this Airbnb I'm at in New
Zealand right now we've got this really
cool sign behind me right there the best
things in life are free how fitting in
my little converted home office here in
this Airbnb because ultimately if you
have a breakeven funnel what you're
doing is you're getting customers and
you're getting leads for free and that's
exactly what we're doing right now I
just set this funnel up a couple of days
ago I've been running Facebook traffic
so I'm going to jump in we're going to
show you kind of example using sketches
from the slide show on the exact numbers
that I'm getting from this exact funnel
that I'm running right
now it's still early I'm going to track
these KPIs but I figured since I put all
the work in to figure out what these
numbers were you would be very
interested in it so let's just jump in
I'm gonna get myself out of the way here
and this is the funnel so first let's
cover and look at the funnel it's a
really simple funnel that is an opt-in
after they opt-in for a free item they
get a product offer it is a $97 product
retail price we're offering it to them
for $27 then they go to checkout if
they're interested after the checkout
that transaction remains open and they
get a one-time offer for yet another
course this one being a $77 course for
another 27 they either click yes or no
and depending on that they go pick up
what they purchased right so how is the
funnel working and first thing what do
we need to calculate so what I've
noticed here in running this funnel with
well over a thousand people coming
through this is that I'm getting a 50%
conversion rate on my second offer and
again they're both $27 so what I'm
looking for first is what's my average
order value now this is simply for this
funnel and I'm only talking about this
front and order right so if I've got a
$27 one-time offer here and I'm 50% of
these people are purchasing another one
what is the average order value and
here's how you calculate it right so
I've got $27 here plus 27 times 50%
that's my average order value and that
happens to be 27 plus 13 which is $40.50
so on this funnel that shows a $27
product on the front end the average
person who checks out I'm going to make
40 dollars and 50 cents every time
someone checks out right because every
other person is going to take me up on
this which is a bump in 1354 average
order cool so now that i know i $40.50
average order value i move on to the
next step now my one-time offer this
first offer is converting at 2% which
means
two percent of the people who opt in and
see my oto are purchasing right so the
simple formula and yes I said we're
doing math here this is simple funnel
map but I'll show you this is super easy
is I'm trying to figure out how many
subscribers I need to get one customer
right so n is my one n is the number of
subscribers required two percent is my
conversion rate n times two equals one
customer so essentially I would just
divide by 2 percent on both sides so N
equals 1 divided by 0.02 which is 50 so
let me let me just show you that real
quick so literally it's super simple so
we do 1 because that's how many
customers I'm after divided by point
zero two which is a decimal version of
this percentage and I click enter at 50
so that's how I get it I literally
divide number of customers one by my
conversion rate and so it's 50 so now
that I have this piece of information we
go to the next level and this is where
we actually get to put the numbers
together so as I know at this point
every time I get 50 opt-ins here on
average I'm seeing one person purchase
that's my 2% conversion rate and that is
worth an average of 40 dollars and 50
cents so what is my break-even point
right and the break-even point means I
pay the exact amount for these to get
these so how do I calculate that super
simple so we do take this 40 50 which is
our main number and we divide it by 50
right so I take my my average order
value and I divide it by the number of
subscribers required to get one order
and I get 81 cents that's about that
done there it is right that's my
breakeven point so if I'm getting
subscribers for 81 cents each or less
I'm good
that means I can put in $100 a day and
get $100 out I can put in $1,000 a day
and get $1,000 out
a byproduct is just massive amounts of
subscribers and massive amounts of
customers so what is this working out to
be in my current funnel well let's look
and here's what you do with this number
is you compare it to your campaign
performance so now I've got my campaign
showing here and I've got my ad set
level showing here now I'm not running
any split tests at the campaign level or
at the ad set performance other than
these two campaigns I'm running right
and I'm going to do a separate video on
these campaigns I'm going to show you
inside of these and we'll go deeper into
that I want to stick to these numbers
but you can see over here I have a cost
per conversion and this is my cost per
email subscriber and you can see so I
started running this visitors opt-in one
first this is a retargeting audience
I've had over a thousand customers or I
mean excuse me a thousand subscribers
come in and it's costing me 43 cents per
subscriber well within my KPIs
on this one you can see I've got 200
coming through and it's 87 cents per
conversion which means I'm losing 6
cents per subscriber right now not a
terrible deal for me right and so that's
mirrored here in the ad set level if you
had like three or four ad sets per
campaign you would see more of them here
and you'd be able to look at which ad
set is giving you your KPI and which ad
set isn't what I've been looking at here
is my individual ad performance and this
is where I've been mainly focused right
and you can see I've circled this column
and these are all my costs per
conversions so I can go at line by line
ad by ad and look 69 cents per
conversion on that Ed that's good this
one's good good this one's two cents out
I'm willing to be a little risky little
spendy I'm going to keep that alive same
with these two here 72 cents per
conversion but what's really cool is you
get down here you notice that this one
412 conversions right that's for 12
subscribers at an average of 47 cents
each 248 subscribers here at an average
of 47 cents each these ones down here
this is amazing like 32 cents per
subscriber right there that's absolutely
a brilliant
and just real quick I want to point out
my relevant score look how high these
relevant scores are right eight nine and
ten mostly nines this is why I'm getting
a really good result here is because
Facebook sees my ad is being highly
relevant to my audience and they see my
ad being highly relevant to the content
I'm sending them to so I get a good
relevant score which means I get a nice
low-cost click cost and cost per
conversion and that's it that's funnel
math right that's the basics of it you
know I went through this kind of one
time we wanted to give it a quick clean
lay over if you feel like you didn't get
it or you want help with that math go
back through watch it again
take notes because the math and knowing
your math and knowing your numbers is
what ultimately will set you free right
because that is how you know with
statistical probability and again this
is still new so I'm I'm monitoring these
numbers very closely as I get to the
10,000 subscriber mark with each of
these campaigns I can really really rely
on that data and if I see 10,000
subscribers coming in an average of 40
or 50 cents per subscriber and my
break-even point is 81 cents per
subscriber I know that I'm net
profitable on the front end plus
everything I make down on the back end
of my funnel and as you know we've
covered in the past videos the back end
of the funnel is where you make your
money
pros focus on the back end of the funnel
rookies focus on the front end and I
gotta focus on the front end here
because I'm turning on this lead machine
I'm bringing in a thousand leads a day
right now from Facebook pay-per-click
and I'm gonna ride this as long as my
kpi's stay within my operating range I
will be testing a few new audiences I
will be testing a few new ad sets and
obviously I'm running split tests on my
opt-in page I'm running split tests on
my advertisements already just to see
you know keep refining what is that
wording what are those those phrases
that get my target market to take action
and also what are those other target
markets I can go after through
look-alike audiences and through the
interests that I can actually expand my
audience so I can keep marketing at this
aggressive pay
for a long period of time this is the
game right broken down to numbers super
simple I hope you found this to be
educational and informative if so give
me a quick thumbs up here in the YouTube
and also you have any questions about
this math or how I came up with this
stuff feel free to leave me a comment
below here in YouTube I'd love to hear
what your thoughts are or what your
questions are I'd be happy to answer
them and of course subscribe so you can
get the next videos as they come out
because I will be going deeper into the
Facebook ad campaign here to look at how
I set them up why I set them up the way
I did why do I have two campaigns and to
add sets and you'll get to really look
kind of behind the scenes at the ad side
of things now that you've seen behind
the scenes of the funnel side of things
so thanks again for your time I hope you
enjoyed the video and I look forward to
catching you on the next video
#Best Education Page #Online Earning
online earning,make money online, earn money online, online earning, online earning sites,
make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site
Posts
No comments:
Post a Comment