hey miles here miles Beckler calm and in
this video we are going to look at the
myth of market saturation now one of the
biggest stumbling points that most
people have when they're trying to get
started on building a business or
building a platform online is that kind
of thought that's in the back of the
head of a will you know people are
already doing this right like there's
already some really established leaders
in the niche I'm thinking about going
into and I've got nothing
is there really a chance I could make it
the answer to that is astoundingly 100%
absolutely yes you can and the reason is
let's not just use this catchy phrase
and and let it be what it is let's look
at exactly why that is and I can show
you exactly proof with what I'm doing
right now with this channel that you're
watching that this is absolutely true so
so why is there always room at the top
right that's a great question to ask and
ultimately it ties in to what I covered
in the cash flow quadrant video that I
just released if you missed it I'll link
to it in the description below but a
super 20 second brief coverage of it is
that there's four different kind of
stages when building an online business
people go from being an employee and
then online business is kind of a side
thing then you're self-employed then you
turn it into a business and then you
turn into an investor watch the video
it's incredibly informative but here's
what happens when you're entering a
niche everyone who is currently
dominating YouTube or podcasts or Google
or social media at large for your niche
they're all at different kind of varying
stages on where they're at and a one of
the more important things is their
hunger and their fire inside of them to
make it work at all costs is at varying
degrees of intensity so what do I mean
by this let's let's get a little more
granular right so me personally I have
entered here about five months ago with
this channel the make money online and
internet marketing space I don't think I
could have chosen a more crowded or a
more saturated niche
what's happening I'm getting a lot of
traction at this point in time and
there's a couple of reasons why that's
working number one I am full speed ahead
I'm full throttle and I am absolutely
hustling I have published something like
a hundred and thirty-five or 140 videos
in the last six months most of my
competitors are in a different phase of
their business they're not aggressively
publishing content every single day
giving of themselves for free they're
usually focused on nurturing their lists
they might be focused on creating a new
info product to mail to their list
because they've already got 50 or 80 or
a hundred thousand people on their list
so to them a more valuable use of their
time is creating a high ticket product
that they're gonna sell they might be
building a membership program or they
might be nurturing or working on
extending the average lifetime value of
their members in their membership
program all of these things they might
be building a customer service
department because they've been
answering their own tickets every day
all of these different things and all
these different challenges that they
reach at different phases in their
business mean that their time is not
able to be focused on producing new and
valuable content and that if there's one
thing that Google and YouTube and all
the social media networks love its new
and valuable content so here I come out
of nowhere with a channel that has zero
with no list no platform nothing like
literally I come out of nowhere
full speed ahead and it started very
very slowly go back and check some of my
150 120 day reviews where I actually
look at the numbers in the analytics it
started slowly I would be perfectly
honest with you but I stuck with it and
I've kept hustling and what's happened
is I've triggered the algorithms and now
YouTube sees and Google sees ah this
guy's a player and now my blog content
is starting to show up on the first page
of Google that's driving traffic my my
YouTube videos are showing up as
suggested videos for some of these gurus
who I'm kind of going after and it's
also showing up in the youtube search
engine which is the number two search
engine in the world right so that is how
it's working I'm just pure poor in my
heart and soul into these free videos to
give up myself and give value
and boom I'm starting to creep up on
some of these people who are focused on
different phases of their business so
that's enough about me it was just a
case study kind of example how does this
apply to you so if you're thinking about
entering a niche right now you know like
man there's so many people in the niche
first thing you got to keep in mind is
that's a good thing if other people are
making money in the niche that means
there's money in the niche and you need
to make sure you're going to a niche
that's got some money in it right cuz
you're gonna pour that that time and
energy out there you really need to make
sure that there's a way for that to
support you so you can create a
long-term lifestyle business out of that
so that's a that's one of the great
benefits of seeing competition in your
niche number two what you're gonna do is
you're gonna start and your first videos
or your first blog post or your first
podcasts are going to be a little bit
awkward check out my first videos
incredibly awkward I tell you if my
goodness I don't like go do it it's
funny but don't do it yet because we got
to finish this idea you are going to
uncover your unique voice and that is
one thing that you have that no one else
in your niche has and that is you being
authentically 100% truthfully hard on
your sleeve you there is no other miles
Beckler in this world I am uniquely me I
am laying it out on the line in every
video and you have the ability to go do
that for what you love whether it's yoga
green smoothies how to teach a dog new
tricks
I don't care surfing stand-up
paddleboarding snowboarding drift cars I
don't care what it is you get to be a
very very unique voice you get to be a
unique champion for whatever that niche
is and your voice will appear more and
more as you do more videos or blog posts
etc another thing happens is you hit
these points where you're like oh no I'm
out of ideas like what am I going to
talk about now you know the first 7 10
15 posts or videos that we do it's kind
of easy to think of I bet if you wrote
down right now in your niche all the
ideas that you had that you could you
could create some sort of content on
you'd come up with 10 15 of them pretty
cool
please try writing out 50 of them it
gets difficult once you get kind of
beyond that surface level and this is
where you start to go deeper and this is
where you're gonna find that overlap of
your niche and another kind of deeper
niche that has a bit more of your heart
and a bit less competition
my friends Ben and Nicola who now run to
saw dressage riding like fitness for
dressage riders who started in the
generic fitness niche with an online gym
have really encountered this and it took
them years they've built this their
fitness business for years online it's
still very successful and they're still
reaping the rewards and the benefit from
all of that work but what they've
realized is they could blend their love
for horses and dressage riding with
fitness and boom they are literally
exploding on to the scene in this tiny
and what seems like almost irrelevant
sub niche to most of us who don't get
dressage riding they're exploding on the
scene and they're establishing
themselves as the authority in the world
in this space and guess what the
authority in the world doesn't have that
difficult of a time selling their
products and building their platform
when you're the best in your little tiny
sub niche you win and that's what will
happen for you you sometimes have to
just start right like okay I love cars
I'm just gonna start documenting I go to
car shows every weekend or I go to the
drag races or I go to this or that just
start documenting the process talk to
people interview people see where it
goes
allow the paths to unfold for you in
front of you as you're going down the
path don't try to see every step don't
try to understand exactly where you're
gonna fit yourself in and exactly how
you're gonna beat out all the
competition there because that you might
find that you end up in a place where
you're doing something a little bit
different than your competition who you
thought was direct competition at first
and they might not even be direct
competition when you go down the path
last example my wife and I when we
entered the niche with our main website
there is absolutely a lady who is
hashtag winning in our
Mich she's backed by a major publisher
she's put out 30 or 40 books she wrote
her first book when my wife was like 2
years old
this lady is established as the
authority in the niche and there are a
bunch of other people who were less
Authority clogging up page 1 of Google
well guess what happens when you stick
with something for several years and you
put out content when you put out a
hundred to two hundred pieces of great
content a year on a blog and on a
YouTube channel surprise surprise you
establish yourself inside of the niche
and that's exactly what we've done
that's exactly what I'm replicating now
in a more saturated more challenging
niche and that's exactly what you can do
in any niche you want just make sure you
do it a niche you love because it takes
a lot of effort and you got to create a
lot of content and if you don't love it
it's gonna feel like work if it feels
like work other things will capture your
attention so make it a niche you love
and you'll stick with it for the long
term that's it thank you very much for
listening that is the ultimate market
saturation myth we have blown that myth
out of the water there is plenty of room
for you at the top
stay hungry keep that fire burning
inside of your belly because that is
what will fuel you to take over those
top spots and you can do it I know it
100% fact there's no doubt in my mind so
let's get started and let's run with
this thanks again give me a thumbs up
here in YouTube if you appreciated the
video I appreciate your time if you have
not subscribed yet please do so if you
have I appreciate that thank you very
much I've got some cool stuff coming out
in the next videos for you I'm really
excited to keep pumping these out for
you so stay tuned and I will see you on
the next video
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