hey miles Beckler here and in this video
we're gonna talk about the power of
podcasting for you to grow your platform
offer or opt-in list you choose now the
videos i've been covering in the channel
up to this point have really been
covering the side of the funnel creating
the funnel getting a funnel design
that's gonna have a high likelihood of
converting visitors into subscribers and
leads and turning leads into revenue and
customers now there's one big component
that's missing in this kind of plan and
that is traffic how do you drive
interested people to your free opt-in to
your giveaway in order for them to kind
of learn more about you and to
eventually join your list and become a
customer well one of the greatest
traffic hacks in today's day and age is
podcasting and there's really two ways
you can go about podcasting one is you
can host your own podcast two is you can
go around and be a guest on other
people's podcasts now in many senses
podcasting in today's day and age is a
lot like talk radio except for the fact
that it's very very specific based on
topics whereas a top radio talk radio
show could kind of be about any topic or
it's more about the personality behind
it
that still resonates true through
podcasting but ultimately podcasts are
going to be about very specific niches
so whether you're a fitness coach
chiropractor or whether you help coaches
generate more leads and money online
there's going to be several podcasts in
your niche that already have audiences
that already have relationships with
audiences and they're looking for guests
and this is where you're able to go
reach out to these podcasts producers
reach out to the talent on the podcasts
and you can give them your big idea and
let them know that if they're interested
in having you on the podcast that you're
ready and available and the other side
of it obviously and this is especially
best if you're a thought leader if
you've been in an industry for 5 10 15
years if you kind of are really trying
to establish yourself as the
thority on a specific topic or a
specific niche then then the best idea
is to actually start the podcast and
then you get to bring your idea you get
to build an audience and then you get to
invite other experts on to your podcast
and you get to kind of help your
audience understand more about your
topics through the ideas and
conversations you have with the other
experts on the topic so really it's an
audience building tool and you're able
to take the podcast you inform them you
give them great information and you're
always having calls to action if you're
a guest on someone's podcast they're
going to ask you where someone could go
to learn more and that's the moment that
you offer your free opt-in is at the end
and during the podcast your goal is to
give value your goal is really to
demonstrate your expertise and really
help their audience because it's the
people who listen to you and really feel
that you've got a real handle on what
you're talking about or maybe you're the
person who could help them with their
biggest challenge and problem that's
when those people are gonna want to
learn more they're gonna seek you out
and they're gonna go to your website to
your opt-in page they're gonna get your
free bait and they might even consider
purchasing your one-time offer product
depending on how your funnel is set up
so now right behind me I'm actually at
my father-in-law studio he's got a
podcasting studio in his house here in
Albuquerque New Mexico and you may
notice there's kind of an array of
elaborate equipment here and you don't
need any sort of elaborate equipment if
you want to go with a mixer and a hile
microphone go for it you know this is
what I would consider like the pro level
but you can literally start with
something as simple as a Plantronics USB
headset that has a really nice
microphone
I recommend Plantronics because
Plantronics has been one of the industry
standards for like customer service
departments and for call centers for
years and years and years so they make a
great microphone and literally I don't
run a podcast yet on guests on other
people's podcasts and that's the best
microphone I've found I'm talking to you
on a microphone right now I don't use
that mic I don't use my audio technica
80% either my professional recordings
our meditation products with I literally
use a $30 prime Plantronics excuse me
Plantronics headset it was like the
highest-rated one on Amazon for VoIP
phone calls and that works it works
perfect it works absolute magic and I've
been complimented on the voice quality
so really in thinking about podcasting
it doesn't need to be very complex I'm
gonna link you to a udemy course in the
description below if you're interested
in running your podcast my friends V in
Ian run freedom podcasting and they've
got a course on udemy you can often find
it on discount on youtube me for like
ten to twenty dollars and they cover
every step in the process on how to
create a podcast and really the biggest
tool of whether you're creating your own
podcast or your being a guest on other
people's podcast is all about
positioning right it positions you as an
expert because you're on the show
because you're hosting the show now who
are you an expert to ultimately it's
people looking through iTunes at
podcasts about 90% of podcast
subscribers and listeners actually come
from iTunes so it's kind of a traffic
hack to get people who are on their
iPhones and their writing trains every
day they're commuting every day and they
like to fill their brain with great
content versus just music and you're
able to kind of get your ideas out to
these people whether they're your
audience you're creating from scratch in
your own podcast or whether it's
leveraging other people's audience and
you might notice in this day and age
that the old school kind of book tour
that used to be you know and somebody
released a book they'd go to a book
signing tour and they'd go to the book
stores all across the country well guess
what happens in today's day and age
these authors go on all of the relevant
podcasts and even like partially
relevant podcasts I mean sometimes it's
like a stretch right and they're on
there to give up their time to give of
their ideas with the goal of ultimately
selling their books and you get to take
that same concept whether you are a
self-published author or you're thinking
about being an author or whether you
simply have a funnel in place that you
want to drive traffic to getting out and
getting your kind of ideas out into the
webosphere through the podcasting realm
is an ABS
amazing hack to getting building a large
audience quickly and one of the really
cool things is similar to these kinds of
videos that I'm producing a podcast is
gonna have a long shelf life I remember
I was a case study on one of James
Schramko podcasts probably three or four
years ago I still get comments from
people I still get people coming to my
website miles Bechtler comm and leaving
me comments like hey I heard you on
James Schramko podcast and you know you
were great and you're so inspiring and
this is something that happened years
ago so when you put the time into
building an audience on a podcast or
leveraging other people's audiences on
podcast each podcast episode becomes a
little asset for you that can drive
traffic for life so if you're not
currently podcasting or doing any sort
of podcasting in your niche I really
highly recommend it it's a great
exercise it's a great way to kind of
stretch yourself and expand your
horizons of what you do it's a great way
to get the content coming out in a new
way because you're either interviewing
someone else or you're being interviewed
and allowing that conversation to take
shape is really powerful it's a it shows
your authenticity and that's what
audiences really like about podcasts so
I highly recommend podcasting as a
traffic hack for you if you already have
your funnel in place you don't have your
phone in one place go check out the
funnel playlist and if you do have your
funnel in place and you're doing a
podcast a week that's great
let's do some other traffic methods
which we'll cover in the next videos
whether it's video posting blog posting
SEO etc or social media marketing so I'm
miles back Laura thank you very much for
your time I do recommend you go out
podcasting and check out the podcast if
you'd like to hear the podcasts that
I've been featured in you can find my
link to my website on Miles bechler com
on the top navigation there is a podcast
link and click on that and you will find
all the different podcasts that I've
been featured on or that I've been
interviewed on if you'd be interested in
hearing how I do podcasts as a guest
podcaster thank you very much for your
time go ahead and subscribe to the
channel leave me a comment and let me
know what you think and I'll be back
with you on the next video with more
traffic hacks here on the wiles Bechtler
Channel thanks for your time
#Best Education Page #Online Earning
online earning,make money online, earn money online, online earning, online earning sites,
make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site
Posts
No comments:
Post a Comment