hey everyone this is stefan from
projectlifemastery.com and today i'm
going to share with you guys what it's
really like to be a youtuber and I've
got my youtube channel here project life
mastery that I've had for over six years
that I've been doing this and I know a
lot of you guys are probably curious to
know what it's like to be a youtuber you
know what are the good aspects of it
where some of the bad challenging
aspects of it I know many of you guys
probably follow a lot of different
youtubers out there just kind of want
the inside scoop of that some of you
might even want to be a youtuber maybe
you have your own YouTube channel you're
looking to pursue this as a career or
for something that could be for fun for
yourself and you want to know what's
coming in the road ahead so I thought
it'd be fun to do a video on this I'll
try to be as transparent with you guys
as possible share with you guys my
journey the good and the bad the pros
and the cons and what's allowed me to
get to the position of where I'm at
today at the time of this video right
now I've got I think over four hundred
thirty thousand subscribers on YouTube I
reach over a million people a month over
a million views per month over 24
million views now to my youtube channel
which blows me away how you know those
numbers oftentimes they don't seem real
because it's just hard to imagine that
you're reaching that many people you
know I'm just a guy in an apartment in
front of his camera you know and I have
this weird relationship with my camera
where I'm just gonna talking to myself
or talking to a camera and then
thousands if not millions of people are
able to hopefully benefit from it so
I've been able to you know build this
now into a business into a career for
myself and it didn't initially start
that way I've been able to use this to
be able to build a seven-figure your
business and use it to be able to
influence people to inspire people to
change a lot of people's lives to make
an impact to do something that I love
that I'm passionate about and so it's
really changed my life
in a lot of ways but like I said it
there's been a lot of challenges along
that you might have to endure along this
journey if you want to be a youtuber so
let me share with you guys how I got
started so I started project life
mastery in 2012 that's when I started
project life mastery
calm the blog as well as this YouTube
channel and initially you know before I
start a project life mastery I was
already doing some online marketing
internet marketing stuff before I had
experience with search engine
optimization and blogging and you know
email marketing a few different skill
sets that I had as well as my original
business that I started when I was 21
years old was a life and dating coach in
business called lifestyle
transformations where I would do
seminars and events and coaching in my
local city of Vancouver Canada to share
things that I learned that was helping
me at the time you know I was into a lot
of self-development stuff changed my
life when I was 17 years old I was very
shy very introverted still AM
introverted by nature with extroverted
skills of course but you know I I had my
mission to help people I've always had
that in my nature of a got into public
speaking when I was 21 years old and was
able to develop a bit of a skill set
with that and doing some coaching and I
was a huge fan and still AM of a lot of
the self development teachers out there
that I made a huge impact in my life and
so I already had a business before this
and I was making money online in a few
different ways I was doing Kindle
publishing and a few other ways I was
making money and I was in a position
though where I wanted to transition away
from the dating coaching business
because it was such a grind it was
actually a horrible way to make money
very challenging a huge hustle type
business with not much upside and I was
making money online and I wasn't really
fulfilled by what I was doing I didn't
really feel I was passionate about it it
wasn't a line with my purpose I felt
like I had a bigger mission a bigger
calling in my life and that's when I
kind of decided you know I'm gonna start
a business although I didn't really
think of it really would be a business
at the time but I wanted to start
something that is aligned with my values
and who I wanted to be something that
could help me become more by me sharing
things that I'm learning
just being transparent it would help me
learn those things are much deeper in my
life by being a teacher because often
times when the best ways to learn
something is to teach it as well as I
wanted to help people I wanted to make a
difference I also used it as a way I
thought you know if I could share my
goals you know which I started doing in
2012 and I did a video just I'm gonna
share my goals because that will force
me to actually follow through on them
they'll force me to be more accountable
and be more consistent with my goals
because by making the public I'm not
just accountable to myself I'm
accountable to everyone else out there
that I could share this video with
because oftentimes we just say that
we're gonna do something but we're only
making that commitment to ourselves if
you break that nobody else knows about
it there's no consequence but if I make
that commitment I make that to you and I
say I'm gonna do this now I'm committed
to you I'm accountable to you and if I
don't follow through then I'm gonna look
bad in your eyes I'm gonna lose you're
gonna lose respect for me in this it's
gonna be something that would create a
source of pain there'd be a consequence
in my life for that so I I looked at you
know starting this not really as a way
to make money to be honest it was just
something that I thought could help
myself from a personal development
perspective that would help me achieve
my goals and if it could turn into a
business one day fantastic something
that I could make a contribution to the
world and make a difference because I
felt that I was learning so much stuff
but I didn't have a vehicle way to
really share that to to be able to give
that and make a difference and I didn't
want to live my life just for myself I
wanted to serve something greater than
myself so when I first started project
like mastery my youtube channel I was
awkward
in front of the camera please don't go
back to my original videos look I'm
still embarrassed by them but I still
keep them there because often times it's
good to show people where I started from
and where I was the back then I used to
have hair and I didn't have camera
equipment all I had was this little
digital camera one of those ones you
just take pictures with but I had like a
video feature I didn't have a tripod I
just put that on a stack of books and
you know I just kind of had
their hit record stood in front of the
camera then I would just talk and I
found it was very challenging for me to
do that
initially because oftentimes when you
first speak in front of a camera it kind
of feels a little bit awkward you know
and you you have this perfectionist
mentality where we think every word has
to be perfect and if you messed up oh
I screwed up I got to start all
over again you know you start from
scratch and you're micromanaging every
word that you're saying and then when
you see yourself on camera it could be a
rude awakening because when you see
yourself you're like oh my god is that
how I look do I have that weird
mannerism do I say um and AH and you
know a little bit too much or is that
how I really sound like and it could
actually be very fairly challenging for
you to be able to see yourself or listen
to yourself and that and so that was
kind of the initial things that I went
through but you know it was a very
transformational process for me
initially doing that because it was
scary it was hard and I'll talk more
about that later but I knew that by
doing this I was gonna grow massively as
a human being because as you guys
probably know if you watched on my other
videos I'm all about becoming more in
life because I believe that when you
become more you get more
you know achieving more getting more
results more success in your life is
just a result of who you are you know
when you become you cultivate more of
yourself then you get rewarded more by
different results whether that's
financial means or attention or success
or whatever that might be so for me I
look at at something that this was
challenging for me it was hard it was
not easy by any means I was scared to do
it but I used that as an indicator that
I have to do this because in life you
have two choices if something scares you
or it's hard you can either decide not
to do it and say this is not for me or
you embrace that you look at that as an
opportunity to grow and become more so I
saw that as a weakness I saw that it
exposed something in myself and
insecurity a fear low self-esteem a lack
of ability just to communicate and be
authentic
can be able to share and so I said to
myself you know if I want to become a
successful person in my life I got to be
able to conquer this successful people
they conquer these things that hold them
back and they overcome them and that's
how they become more and that's how they
achieve success so I took that on I said
you know what I suck at this but I'm
gonna get better and I just knew that
just like with anything in life you know
anything you start anything brand new
you're always gonna sucked at the
beginning you know if you know I don't
know if you're a dancer or not but if we
went to like a dance class I remember I
went to this hip-hop class introduction
to hip-hop and I went there with my
buddy and I sucked I mean I was I was
looking at my feet the whole time I was
just out of rhythm with the music with
it with the beat there's a mirror in
front of me I'm trying to like it just
looks so awkward right and then I see
everyone else around me that you know
they've been there a few times already
and they're a lot better than I was and
so I sucked this pain to that you kind
of had a little bit embarrassed but
that's where a lot of people they give
up and they don't master it but
oftentimes when you keep going you get
better and better and better at it and
then before you know it you don't have
to think about it you know you're not in
your head or not micromanaging
everything and then you see the newbies
that come in and you're like oh yeah I
used to look like that I used to be like
that so I was willing to go through the
learning curve there's always a learning
curve to anything and another challenge
that I had to when I first started was
the fear of what other people would
think so actually when I first started
doing the YouTube videos nobody won't
really watched my videos and I kind of
liked it that way in a way because I
didn't want I knew that if I were to
share this with people which I had to
force myself to do let's I'll talk more
about that it was challenging to share
it with people because I knew that
people would laugh at me they make fun
of me they think oh that's silly and
stupid
I actually remember one time I was a
seminar
maybe after like a year or two of doing
a YouTube and this guy came up to me
that I knew and he said Stefan you know
I remember when you first started your
YouTube channel
I remember I saw that night it's kind of
thought it's silly I thought it was
stupid you know I was kind of making how
does that guy making fun of you but it's
like now that I see what you've been
able to accomplish from it it's like wow
congratulations you know I remember that
melt meant a lot to me so I I I knew
that people would think it was silly and
stupid and make fun of me and I was
awkward and all that sort of stuff but I
just knew that you know what I've got to
be willing to go through this if I want
to get better at it and I believed I
think in the long term of who I can
become that eventually you know
eventually the results would speak for
itself and I always found that to be the
case with anything I mean even to this
day people could look at my channel and
say that I'm a weird person or whatever
it is but you know I don't know that
many people they're able to impact this
many people you know the fact that I got
24 million views and people that
subscribe to me and follow me that says
something that I'm off for everybody but
there's a percentage of people out there
that do receive value and benefit and
you know not a lot of people can do that
you know it's not something that you
know some of that's making fun of you'd
like to see them try to do that and see
what they make of it right so he was
challenging to overcome that but I had
to push myself I had to push myself to
put out videos and to share it on
Facebook and whatnot and be okay with
that
and I eventually kind of realized you
know what the people that are gonna be
my Facebook friends and friends in real
life they're if they're my true friend
they're people that would support me no
matter what they love me and would cheer
me on that would like my stuff that's
what a real friend is you know a real
friend doesn't get jealous and envious
and put you down and try to sabotage you
that's not a friend those are people
that you want to eliminate from your
life because they're not going to be a
supporter in your life and help you get
to where you want to go and the same way
you should support your friends like
that and cheer them on and encourage
them to be able to pursue their dreams
and support their business endeavors as
well so anyways I started 2012 initially
I mean I was only putting out a video
every week or two not that often didn't
get much traction initially but I
remember you know just like with
anything when you first get some views
or subscribers here and there it's like
everything to you because it validates
that what you're doing is working and so
I eventually slowly started to get a few
and just with the consistency of that
just putting out videos and content I
knew there would be a compounding effect
and I knew that I already knew some
search engine optimization so I knew
keywords and how to optimize for
different keywords and whatnot so I try
to do what I could in that area and just
try to slowly improve as I could go but
I also took the approach where I you
know I still think to this day with my
YouTube videos even though hopefully
other people get benefit from the videos
that I put out the biggest person that
gets benefit from it is me because when
I record a video and I have to talk
about something that I feel is important
it's helping me integrate that into my
life at a much deeper level yeah that's
what I truly believe is that everything
that I share and teach I share and teach
it cause it's important for me and it's
something that I want to live more in my
life it's something that I want to be
more congruent with something that I
want to go deeper with and truly master
you know a Socrates says learning is
remembering that oftentimes this is all
within us but by me sharing and teaching
it helps me integrate it at a much
deeper level and I found that to be one
of the greatest benefits in fact I
remember I used to read a book and I've
written a great book or I go to this
great seminar this great program but I
found you know I was limiting my growth
of that by only just taking notes on it
but if I had to force myself to teach it
or share it with someone else then it
would help me learn it that much better
too so I actually used my YouTube
channel as a self development tool for
myself if other people could benefit
from it great but I knew that I was
benefiting from it and still to this day
the videos that I put out and create and
share helps me in a huge way some of the
other benefits I would get from it
beyond financial rewards because so many
people has focus on money and it's
oftentimes like a
who you become is it gonna lead to the
financial rewards I didn't really focus
on the money at all I didn't think I can
really make money from YouTube because
YouTube didn't launch their advertising
platform I think till a while later but
anyways I looked at it as you know this
is an opportunity for me to develop my
speaking skills my communication skills
that if I could learn how to communicate
and speak better at the time I was
single so I knew that hey you know if
I'm gonna meet a woman in my life I have
to approach her I would have better
confidence and communication skills
talking to her you know I'd be able to
be more articulate be able to
communicate my thoughts a little bit
better if give me a level of confidence
in front of the camera I can look to see
it myself my recording and look to see
all the weird mannerisms my body
language how I communicate my eye
contact my presence my voice tone all
those things that I could then look at
get feedback on and improve and get
better and better at that which would
translate to everything else in my life
so all these things that I looked at is
benefits and have been a huge benefits
for me as being a youtuber and
eventually you know I was able to make
some money by turning on ads but also
looking at what's the demand because
through putting out videos and content I
would attract people to me people would
say Stefan can you do more videos about
this or hey can I hire you for coaching
or hey can you create a course or a
product on this and all everything then
got tailored towards what people wanted
more from me I can get that feedback
there's a demand for this or that and
that's what led me to doing some
coaching even doing affiliate marketing
and sharing things that I was benefiting
from that I was passionate about that I
wanted to share with other people as
well as even creating some my own
courses because people has asked me
again and again and again questions
about it or they're interested in me
creating something for that for them so
I was able to eventually turn it into a
business now along the way though there
has been some challenges and you know
parts of it that's important to know
about first right off the bat is that
any time you put yourself out there
in the world you project yourself you
have an opinion you share anything that
they're always going to be a percentage
of people that don't agree with you that
even don't even like you and as human
beings a lot of us being judge we judge
people even when we walk down the street
you might look at someone and judge them
how they look and how they dress and how
they sound or how they act or what they
say and those judgments you know in the
real life uh you know you meet someone
on the street or at a party whatever
they're not going to explicitly say
what's on their mind they're not going
to criticize you they're not gonna say
that this is inappropriate to do that
but yet on the online world there's no
filter on the online world people are
anonymous there's no consequence for
that so one thing that I found is you
know here I was just sharing my life and
sharing things that I was doing and
sharing things that I was learning and
trying to help people and trying to help
myself and achieve my goals is every
once in a while I'd get someone that
would leave a negative comment you know
and they would say something nasty or
mean or inappropriate or you know just
silly things that you would get from it
and I remember the first time that
happened I was shocked I was like like
what's like like I can't believe people
actually would behave that way you know
like I would never go to someone and say
that you're an idiot or you're a piece
of or like anything like that just
was out of my mind and my whole reality
that people I don't know I just always
grew up to be polite and and you know if
you don't have anything nice to say and
don't say anything at all and just to be
respectful of people and try not to
judge people and be a nice person and
unfortunately on the online world you're
gonna attract some people that weren't
raised the same way that you might have
been raised and you know are gonna say
inappropriate things for being mean or
hurtful or whatever that is so the first
time that I encountered that I was like
shocked by this like American people
actually behave this way because also at
that point in my life too like everyone
that I surrounded myself were positive
people you know like the people that I
befriended and I'd meet they're all
like-minded people
to self-development wanting to improve
themselves they're all good people so I
just kind of assumed what about like
that's those are the people that are in
my life but every once in a while the
online world you're gonna attract people
that are totally different and so it's
really given me a bet just a different
understanding of human human behavior
people's mind says understanding why
people are the way they are and why they
behave that way and you know initially I
remember like you know sometimes I would
take offense to certain things sometimes
you might react to it it could affect
you in some ways it really never
affected me that much to be honest
though because before then I had already
done a lot of self development stuff and
as a dating coach I had to go through a
lot of rejection I'm just going out and
approaching people although even though
when you approach people and they reject
you it's not really like you're a piece
of or anything negative it's just
like they're busy you know or they've
got to go or you know they just kind of
withdraw their body language from you in
some way so that was a little bit of a
shock and that's something you're gonna
have to go through that's the reality of
it and you know I eventually got to the
point where I just really understood why
people behave that way I really believe
that in life there's only two types of
responses and communication there's
either a loving response or there's a
cry for help either that person's gonna
respond in a loving way or it's a cry
for help in the sense and that person's
suffering in some way because the only
reason why somebody would be negative or
hurtful or you know criticized
Nautilus's constructs constructive
criticism that's meant to serve and
better someone is because they're
suffering on some level in their life
that there's a lot of people out there
that are unhappy that are unfulfilled
maybe they're going through a bad day
maybe they don't know how to handle
their emotions or how to communicate
effectively you know or maybe they're
you know gone through a horrible thing
or whatever it is and I've learned not
to judge people based on their behaviors
that I believe that everybody is pure
deep down inside nobody was born evil
you know everyone has different life
circumstances and events of their life
that have allowed them to make different
decisions or condition themselves in
different ways to act and behave in
different ways and so I learned to
disassociate from that and not let that
affect me um you know but there have
been times if I'm totally honest with
you guys
well yeah it does affect me because what
would really affect me and more than a
lot of things is oftentimes when you're
in this position you have actually
people that will lie and make up things
I've had a lot of people that just make
up you know stories about me that aren't
even true and they can post that online
and you know it's just totally
mind-boggling where that comes from you
know as this doesn't make any sense to
me whatsoever how that is but people
will actually go to their way and try to
do hurtful things or just lie and
literally make up for that you know
I can imagine if you're a celebrity how
like tabloids and all this BS it comes
all these rumors and whatnot and we
especially I think people have more
awareness now because there's a lot of
fake news out there I think of people
now recognize that and there's this more
BS out there than ever before that
people can just you know blindly post
and everything so you know you have to
kind of be aware when you you know if
it's like a celebrity or whatever it is
that there's a lot of people is making
stuff up and lying and you know doing
things just to try to bring everyone
else down because often you know the
best way to have the tallest building in
a city is you could either build it up
yourself and become important and add
value and grow or you can tear down all
the other buildings around you so that
you're the only one that's standing and
a lot of people have that approach and
you're going to encounter people like
that online you know I mean I've had
people that you know
intent you know go out of their way to
try to hurt me and and do negative
things and you know that's just
something that will come with the
territory and fortunately of that so
that is a negative but in the same way
guys I actually my mindset around it to
be honest is I'm grateful for that
blessed for that because I know that
comes with it but every per
like that has made me stronger it has
made me better has forced me to grow has
forced me to improve myself because
sometimes there is value what they have
to say and I can look at that and I can
grow from that or even sometimes the
value of it is just learning not to care
what other people think of you not
reacting emotionally being trying to be
a better person
and loving that person no matter what
even though it's hard you can still love
that person pray for them send them love
and try to take the higher path and
that's one of the greatest lessons that
I've learned from it so in the end I'm
actually grateful for that in a huge way
you know also I would say some of the
biggest benefits from it for me to be
honest is the impact I've been able to
make it's something that often times to
be honest with you guys I don't take it
in enough I remember early on in 2012
and I was building my channel I did a
video on my morning ritual and one of my
most popular videos even to this day
things got over 800,000 views and I
shared it you know with passion and
enthusiasm that one video it's the
impact of that has been astounding to me
I mean especially when that first
happened I went viral and I would get
messages from people like these long
messages of their story about sharing
how that's changed their life now I even
had people that shared with me how they
were suicidal you know they're gonna
kill themselves and because of that
video it gave them hope that it made
them you know can inspired and motivated
and seeing how they could change their
life and so many people that express
that to me and I got so much love from
that and when you're getting so much
love sharing your message or trying to
help people and you get rewarded for
that I mean that just makes it more
addictive of a process and a journey I
mean so many people that would share
that with me and and what took it to
even higher level was when I would
actually meet people in person so the
situation I mean now
but even you know back then I'd have
people that would approach me on the
street you know I remember some of the
first times I had people that recognize
me
one time I was in Mexico on vacation and
someone recognized me for my
youtube-channel they shared how much I
meant to them and how much my videos
have helped them and change their life
and it's just one of the greatest
feelings you could ever have and today
obviously that's at a much greater scale
I mean I can have a lot of privacy in my
life which is great I'm not that level
of Fame but if I do go to in any major
city Vancouver Los Angeles or if I
pretty much anywhere in the world
actually from even Ethiopia I've been
recognized or Dubai or Mexico or Bali or
Thailand I'll always have people that
will approach me you know how that
recognized me from YouTube but usually
it's a lot more so if I go to like a
mall or like a crowded area or certain
things that are more specific to my
niche so if I'm at a certain seminar I
mean if I go to a Tony Robbins seminar
now I get approached by at least 50
people that you know well sure hey I'm
here because of your video or hey you
know I'm a big follower I'm a big fan
and you know you here are some really
remarkable stories from that but also
would have learned that out of people
that approach you usually only about 10%
of people that recognize you will
actually approach you and say something
because the majority of people they
don't want to disturb you they want to
bother you they're busy you're busy and
so usually I always have to remind
myself when I go out in public that
there's probably gonna be something that
someone that does recognize me whether
they approach me or not I still have to
be prepared for that so sometimes it's
funny though because I have someone that
might approach me or recognize me and
I'm not even prepared for that at all
you know I'm tired I'm exhausted I was
traveling I'm hungry I look like
I'm just like so much in my head or
whatever it might be you know and you'll
have people that will approach you and
recognize you in those situations too so
that's the the interesting thing that
often times comes with it as well
[Music]
you know so that's one of the greatest
kiss I've never had anyone that's ever
said anything negative to me in person
you know and usually you know like I
look at it is like 99% positivity love
for what I do and there's always gonna
be one to two percent of people that are
negative and stuff and that just kind of
goes with anything so that's just one
thing that will come with it and I find
for me if it's the comments don't have
the same impact on me as they once did
as opposed to meeting people in person
because I finally yes you meet the
people then you're having an impact on
like I remember the first time so doing
seminars and events and doing clients it
was just really cool to see and meet
those people that I'm that follow me and
be able to connect with them in that way
and kind of hear about the impact that I
was making because every time I would
get that it would motivate me more to do
even greater and publish more videos and
try to serve and trying to help and what
I'm doing
so that's been a part of the journey hmm
what else could I share with you guys on
this you know overall is not too many
negatives I'd say one negative from it
is oftentimes your followers can have a
level of entitlement not all but some
and for example I have a lot of demands
from a lot of people and this has
probably been one of the bigger
challenges because I want to help people
I people-pleaser by nature and I want to
make everyone happy and unfortunately
you can't online I've learned that and
what would happen eventually is I'd get
so many emails and messages from people
to the point in comments to the point
where I get literally I kid you not a
that over a thousand a day and my
channel gets over a million views per
month so you can imagine there's a lot
of comments and questions and demands
that come from that and one of the
challenging pieces for me was initially
actually I could respond to people I
could engage a lot more something you
want to do initially because it's at a
smaller scale and you can build up your
subscriber base and build relationships
the people get feedback and whatnot but
eventually got to the point where it's
just impossible for me to be able to
respond to everyone
and it just got so overwhelming I mean
even if I worked you know ten hours a
day just trying to respond to people the
more that respond the more responses you
get back it's like email the more emails
that you send the more emails that you
get and so it would just build up more
and more and more to the point where I
just had to to just kind of like get
away from it you know it's just so much
to deal with it even though I'd get a
lot of love and a lot of support and
everything you get a lot of questions
and I want to help people then people
want you to do this they want you to do
that
some people get entitled they get upset
when you don't respond I've had a funny
story this one person has happened a few
years ago he sent me a message on
YouTube
and I didn't even know actually YouTube
had a messaging capability platform
something this long message about his
life and his challenges in his life and
you know he wanted my help and
everything and I didn't respond I didn't
even know that it that you could I don't
get notified of those messages or
anything like that so I had no idea and
then I didn't respond so he sent another
message getting angry at me and freaking
out and yelling and you're a horrible
you you see you want to help people and
you didn't take the time to respond to
me like just horrible accusations and
whatnot from it and I mean while I
didn't know I doubt it even got this
person's message and then this person
cynic and another nasty meme email
message kind of didn't respond to that
and then this person went out of his way
to talk to try to tear me down online
and do all these negative and hurtful
things and it wasn't till months later
that I actually discovered that people
can send you messages on YouTube and I
discovered it and I responded and I was
like in shock and I was like I'm so
sorry like I get a lot of messages and
emails and I can't respond to them all
and you know I tried to explain it and I
said you know I'm sorry that you're
reacting this way I do care I do want to
help I that's what I do what I do these
videos whatnot you know
and so actually thankfully the person
was forgiving of that and but you know
just things like that and I remember so
many examples of that I could give you
guys but
you know you'll deal with some
interesting people and people I don't
even know people had these different
mentalities and mindsets and their
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