hey miles Becker here miles Becker calm
and I have my beautiful wife Melanie
with me again and in this video we are
going to look at YouTube marketing
through the lens of Melanie's platform
Melanie has just completed a 30 day
challenge and she already had a YouTube
channel and a platform going so we're
going to look at is we're gonna look at
how this works when someone already has
a YouTube channel going and we're going
to learn from Melanie about what she's
learned from doing a 30 day challenge so
welcome back Nani thank you excited to
have you here so first thing let's go
through the statistics on what she's
seen in 30 days so in 3 days her watch
time on YouTube is up by 66 percent the
number of views is up by 75% the number
of subscribers is up three hundred
percent month-over-month comments of the
seven hundred and fifty percent lights
are up 450 percent shares are up 100% so
literally twice as many people sharing
her videos this month as the month
before and really cool we're going to
get into how this works with hers is the
web traffic her website traffic is up
over 21% and she has 19 percent more
visitors to her website alright so the
one thing you didn't mention that didn't
make the list and this is awesome to see
because I hadn't really broken it down
like that but unlike are also up and I
just want to mention that because um you
are the one who told me in Grant Cardone
house is like saying if you've got five
meters and go get yourself five more and
so like people unliking my videos is
such a positive sign that I'm reaching
more people so I'm not like taking that
as a bad thing and unlike so I don't
know the exact number but unlike are
they are yeah I think it actually
doubled I noticed that myself and if
you're not moving people it's a great
point and if you're not moving people
with your content if you're not
polarizing you're not building a motion
in any one and she gets people who love
her content emotionally charged for her
content and people
her content is not for oh I was the
wrong place
just like unthreat I'm out and that's
that's what we want to see that's a
great time so thank you very much again
I appreciate that now talking about your
30-day challenge let's actually go
before you started what was your channel
like before you started how have you
been building your channel up until
recently so I started my channel quite a
while ago probably about five years ago
and my initial YouTube strategy was
literally take free audio channels angel
messages turns them into a video
slideshow and publish them to YouTube so
that was all I did for years and it sort
of works my channel is growing along
very slowly but it but I had a little
base when I decided to start doing more
teaching based videos actually putting
myself right so two things there real
quick is number one she was just kind of
syndicating content to YouTube it wasn't
like content created specifically for
YouTube it also wasn't her it was for
audio but it wasn't her talking head it
wasn't like this where were framed
you're seeing us talk it was pictures
layered over something and it was an
afterthought right it was an astronaut
and they're not very high quality the
audio is very high quality the audio is
incredible and those videos still get
viewed and loved and liked and shared by
so many people because the audio is
immensely call it's immensely high
quality but the actually live show is
not that right now next question have
you ever done any sort of 30-day
challenge or longer in the path of your
kind of internet marketing career so
this is my first a 30 day challenge on
YouTube however I did do a 30 day
challenge on my blog when I bid a new
blog post every day for 30 days and that
grew my blog traffic immensely creating
that consistent heartbeat of new content
and so when I saw miles results from his
YouTube challenge I was like okay I want
to do more video okay so I mentioned how
my channel started up doing these audio
meditation slideshows I did then add on
spiritual teaching videos free angel
card readings but it was really
inconsistent I would go through first
where I would do four videos a week and
then I would drop down to doing like one
video a month I was like very sporadic I
had no schedule I just kind of like if I
was inspired I did it if I was not
inspired I students to it and so it was
like very sporadic was my YouTube
publishing schedule so miles had huge
results with his 120 day 120 day Talent
so I was like okay I'm going to do a 30
day challenge I have now done a 30 day
challenge and now I'm going to throw my
hat over the fence here and say that I
think it would be really interesting to
keep this going and I'm going to do 120
day challenge too so awesome let's do
that
nice she's competitive in nature so it's
good to kind of like set the bar and
interestingly you notice how many videos
did you make when I was doing 120 day
challenge in those four months not very
money at all right I don't know did you
look at no I think I learned I think a
handful not very many but the other day
we were comparing how many videos each
of us had on our channels and miles was
like I'm going to catch you soon and it
was like oh I've got about 130 637 ad
160 something yeah and her channel
something like 6 or 7 years old and my
channel 6 months old so we're both
experienced really good growth so you
you're experiencing growth on YouTube in
view subscribers numbers and then I
mentioned some of those engagement
numbers and those engagement numbers are
a big indicator to YouTube that you're
worthy of more traffic when you get to
like the comments and the shares YouTube
says oh the content this users putting
out is is actually getting a lot of
reach in our users
get let's show her videos to more people
but let's dig in a little bit deeper to
the tactics in the video creation
process like how are you making these
videos what kinds of videos you're
making what's your approach to the
actual content creation yeah so there's
actually a few different types of videos
I'm making so a friend of ours explained
this to me really clearly and I think
it's really powerful your YouTube
channel is like a channel so you're like
HBO or you're like CNBC or whatever your
channel and like a network channel your
channel can also have a number of shows
and so I've really taken this on and
been implementing it and really liked it
and find it to be helpful so my channel
has those original channel meditation
that's one of the shows I've added on
Angel card reading because in this
30-day challenge and prior I realized
that my audience really loves the angel
card ratings I've committed to doing a
weekly Angel card rating so as a weekly
angel' card reading show I then also
have topical based videos what I'm doing
with the topical based videos I think is
kind of interesting because and I don't
know how deep you want to go into this
please because one of them is an SEO
strategy so my site asks - angel comm
ranks very well on Google organic for a
lot of keywords but I have realized that
if there is a keyword that I'm not quite
ranking as high as I would link to
making a YouTube video on that topic
publishing that on YouTube linking it
back to my original blog post and I also
embed the video in my
blog post is that a nice SEO booth
I'm also been slowing traffic towards it
doing a little read damp of it making it
even better refreshing it and so that is
one of my main YouTube strategies is how
can I make a video to correspond with a
blog post I've already written so going
back through her past content because
you got hundreds and hundreds maybe six
hundred eight hundred posts going back
to the content looking for ones that are
in the number six number eight number
eleven spot on Google for their target
keyword which means they're just out of
traffic range and then adding a video
and adding the transcription sometimes
to it and watching it climb up in the
rankings and then the blog post gets
more traffic the video gets traffic and
the whole platform gets more reach from
kind of one discussed neighbor approach
creating powerful SEO strategy you go
back into your older posts and grow them
Google is dealing with the aging web so
there's a lot of older outdated content
floating around out there on the
internet and so if you already have an
established vlog and present it's going
to benefit you and immensely in
implementing the strategy of going back
into your older content and freshening
it up and adding content who have making
more about you on camera that makes a
huge difference not everyone's willing
to be on camera and so I think that this
is a secret weapon if you are to be on
camera and have that video pointing
towards your blog right it's relatively
easy to write something is relatively
easy to hire a writer to write something
into publish text but to do videos like
this kind of takes a little bit of guts
and courage and overcoming some kind of
mental barriers so you're able to to
leapfrog some of your competitors with
that sort of approach so that's one of
the main ways that I am creating these
topical based videos is going back to
older con
and in addition I'm also identifying new
topics that I would like to put
information out about and this has
actually become my new strategy process
for writing blog post so whereas before
I would just write a blog post and then
now go back in and add a video now I'm
actually creating the video first I then
have the video transcribed and edited
and then I get that edited transcription
I'll add to it a little bit and turn it
into a blog post so the YouTube
challenge is hugely beneficial for me
because it's not only growing my YouTube
presence but my vlog is growing
immensely as well so I've sort of turned
this YouTube challenge into a blog
challenge as well into a multimedia blog
challenge where video and article are
getting published together when then
you're also syndicating the video onto
Facebook and then the blog post gets
pinterest images to the blog posts get
three types of pins and so it starts
with a video it's kind of like a row of
dominoes
she's now hitting the the first domino
which is record the video she puts that
up into the cloud to our
transcriptionist and then boom boom boom
boom boom boom boom all these other
items happen it go back in her hands a
little bit but most of the effort is
done by other people giving her these
edited business content that she then
publishes to her blog to Facebook she
emails her list about it it goes out to
Pinterest and Instagram and all of the
other social media the way that I can
put out quite a bit of content I mean a
blog a day every day like that is a lot
of content that is a lot of experts and
I'm able to do that being totally
authentic meaning it's my voice it's my
ideas because they're initiated from the
videos compared to like hiring ghost
writers or article writers that are
things that I know a lot of other people
in the industry do but that I've never
been totally comfortable with because my
platform is about I feel sharing my
message and light and the teachings I
receive and
body and live with the world so this is
an alignment with that and I really love
it and it's going really well so gonna
keep it going
and the goal is 120 you heard it here so
oh yeah so one other thing you know I
think a lot of people sometimes get
started and they get a little bit of
momentum going or they don't get
momentum going there 30 days in there 60
days in and they're not seeing any
momentum they didn't have the blog
back-end they didn't have anything going
kind of where I was right and you've
noticed in my data that the numbers were
really low for a while and then it kind
of hit how what would you have to say to
these people who or maybe 15 days in
they're just starting their platform and
they're just starting to wonder like oh
man like is this really going to work or
like wow there's a lot of work what oh
yeah well well hey I think miles will
put a card up on this video to his
30-day challenge result okay maybe I'll
what I'm getting at is if you look at
his challenge his results really didn't
start picking up 12 day 120 so like this
really is about consistent effort over
time you're probably not going to be
huge results after 15 videos or 30
videos honestly like even after 30 days
I'm like okay my YouTube growth like
it's not it's not huge I'm excited about
it because it's the strategy of growing
my vlog it's getting my message out and
it's providing an outlet for me to be of
service which I really appreciate and
cherish that opportunity to be able to
just give and share and teach and make a
difference in the world so if you're
only 15 days then keep going I think
it's important to find a rhythm and
balance that works for you but along
those lines finding a rhythm is also
something that you develop over time I
think that miles will attest to the fact
that the more videos you do but easier
it gets the more you talk about your
topic the more competent you become in
talking about it the more you're on
camera the more culture
maybe come on camera and the more you
start to actually enjoy the process of
making videos so for me at first making
videos was super challenging I had there
was a huge build-up around it it like
took me a long time to think about the
ideas and turn and get it together
and then like for this video did we do
any preparation oh you didn't do
preparation I wrote it down press it on
my analytics but it was like okay let's
let's hop on camera and talk about this
okay great so it does get easier keep
going keep being a service keep giving
value I think this is really wise key to
be in a niche that you care about that
is authentic for you that's in alignment
with what you really love and enjoy and
do with the message that you want to
spread in the world because if you don't
really not like your niche it's going to
be a lot harder for you to keep going
over time what are you willing to talk
about for the next seven years right
right I mean at minimum it's a hundred
and twenty days right like that's even
that's that's still not even moving the
needle it's literally years I mean it's
not 120 days and stop well you made it
go lay on the beach all day every day
like it's 120 days been okay well I mean
your real work gets to begin you have
made it through that phase of an author
comes comedian Kyle sees talks about the
hose analogy that when you first turn on
a hose and have to get out that dirty
groundwater in order for the clean clear
water to start flowing so in that one
turd day period you're flushing out kind
of some of your lower value content to
really get to that core of your message
and how you really can share and make a
difference in the world in other
people's lives so if I think it's a good
question to ask like are you willing to
talk about your niche your concept for
the next seven to ten years like get
real with yourself and if the
No you might want to reconsider because
I think one of the biggest detriment to
people in the internet marketing realm
and path is jumping around from idea to
idea because you just kind of hop on
board a new idea or new opportunity and
abandon the old one zero back to zero
yep sorry you might have learned from
your previous and others and if you are
going to be abandoning something
something all is not lost like you've
learned and grown to this point but
that's why it's so key to connect with
something you really love are passionate
about or that you know is creating good
and positive in the world because then
you're going to be willing to stick with
it right and I really love the idea
thanks for sharing that about your
YouTube channel is just that it's a
channel and on your channel you can have
show so feel free to test different
things and if you've been watching my
videos we've got these talking head
style ones where it's just me that show
number one me and a guest that show
number two we've got the over my
shoulder kind of screen share recording
stuff that's show number three we've got
the mild kind of walking having a
heart-to-heart moment what that show
number four I didn't know what those
were when I started I just kind of
experimenting with different things and
as you said which was brilliant look at
the feedback you're getting from your
audience you know the angel card reading
videos are crushing it for for you right
now they're they're by far her they get
the most response to get the most views
in the shortest period of time by far
and it's something that you didn't
necessarily at first want to do a lot of
per se you were kind of like I don't
really know if that's what I really want
to do you're doing one of Mines you were
kind of in and out of it but when the
audience in the market show you through
data of views and likes and shares and
all that subscribes and all that stuff
do more of it because it's working and
we've done that a few times in your
business yeah a number that was the
angel card reading things specifically I
think I started to fall into something
mild talks about of the market
saturation myth and that there are a lot
of people in my space doing weekly angel
card readings so I was like I don't want
to just
on the bandwagon and do what everyone
else is doing but then when I realized
how much my audience loved those I was
like oh can man and do them and now that
I've been doing a few of them in this
challenge I realized that I do them in a
way that's different than anyone else
I do angel card readings in my own
unique way that my audience loved so
great there's there's totally room it's
giving value and it works so you're more
about work and yeah do it mentally yeah
pay attention track but also be willing
to test and try new things just most
will keep going I really like your idea
of you know are you thinking five seven
ten years down the line with your niche
because if you're not like it could get
tough at some point because literally
we're still doing the same thing that we
started eight plus years ago we're still
hungry we still feel like we're barely
scratching the surface in our niche we
really feel like we're just now
approaching kind of a new starting line
or like a midway point I don't even know
how to explain it but we're hungry
and we're still fired up but what's
really cool is the effort we're putting
in now is compounding with all the
effort we put in for the last seven or
eight years so it's kind of almost a
similar amount of effort we're getting
magnified results which is really
inspiring but it takes a lot of work to
get there so you're not on the right
niche you need to kind of dig deep and
have a moment with yourself and figure
out if that really is if you're in it
for the long haul because it's a
long-term game yeah and as you keeps
going you start to reach more people but
don't let that make you think that what
you're doing now doesn't matter because
when you do get to that point of an
expanded audience they're going to find
your older stuff as well now some of
that freaks you out because it's okay if
you're not amazing on camera yet people
aren't watching YouTube to be perfectly
polished and edited video
sure there's some of those out there but
I think the real power of YouTube is
connecting with real people so be real
be authentic share your message and
YouTube is awesome I'm really enjoying
it I think that's something I've learned
in the 30-day challenge is that I do
like making videos my audience likes the
videos it's beneficial for my blog my
channel is curly Dona system around the
system around it like it's fun it's
positive I feel like I'm getting better
on camera
oh yeah a positive thing so it'll be fun
to keep the challenge going and
hopefully have some even more awesome
exciting results to share awesome
any last comments or about it I think
that's about it go forth and create
claim create create make a positive
difference in the world because our
world could use some positivity now our
world could use an inspiring message oh
I think one maybe final thing to add is
I do love Gary B's concepts of
documenting you don't have to be sitting
on camera teaching about specific topics
you can literally document what you're
doing any vlogging is huge neither of us
have added on the vlog but that could
potentially be a new show that that we
could add on so documents teach create
share there's no rule right just put it
out there and your audience will let you
know if they like it or not and if they
don't don't beat yourself up over that
keep it up in a mess today whatever all
those all those buzz words from from
Silicon Valley do all that stuff but for
momentum
adapt for momentum adapt for momentum
adapt and all sudden you might be in a
totally new place our business is very
different than the business we started
together but we for momentum adapt pivot
adapt and just keep going and the path
on full thank you very much Melanie for
coming on again I appreciate it we're
going to track your progress in this
because you're doing wonderful things
really exciting to see if you are a Miss
a challenge right now if you're doing a
30-day 60-day 120 day challenge leave us
a comment let us know let us know how
far in you are and fire us up if you
want to plug your channel or whatnot do
so in the comments I want to check out
what you're doing I really like seeing
you in action as well it helps me kind
of come up with these ideas for the
newest thing do you like the video give
us a thumbs up here in YouTube it does
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