Let's Fix Our Click Bait Titles - GoXLR Showcase #Helpful Post

and I think it's time for our Friday

livestream welcome guys this is going to

be um this is gonna be a bit of an

interesting video so we have a couple of

main objectives first I just want to         

thank TC Helicon for sponsoring the

video Oh Oh wrong one and we all knew

that was gonna happen I was gonna screw

that up so this is their go XLR and it's

the product that we're actually using to

capture audio for this and it can do a

lot more than that we'll talk a bit more

about the features later but first we're

gonna open this thing up but before we

do that even I also wanted to just say

sort of why we are why we're doing this

video so over the last I'd say about

three months we well no not over the

last three months so over the last

couple of years we have taken a lot of

negative feedback about the way that

we've been titling our videos so

sometimes I'd say that it's not really

fair so we'll call a video something

along the lines of here I'm just I'm

pulling up the YouTube dashboard here I

think this is the right scene cool yeah

no yes

that scene I'm gonna just throw a filter

on actually here I think I have this one

already yep cool so this is the the new

YouTube studio for those of you who

aren't familiar I really really don't

like it but it has this cool filter here

so that we won't see any of the

embargoed videos that we have for you

know testing purposes or whatever else

will only see real stuff that we upload

so sometimes I think it's it's not

really fair you know

so the weirdest video card we've ever

seen and we've got in the thumbnail here

it's it's kind of hard to see from here

maybe we can open up this in a new tab

so we've got a picture of a graphics

card and then we've got a picture of an

Ethernet cable next to it and that is in

my opinion completely fair and

representative of the content of that

video that video is about the weirdest

graphics card

foreseen because instead of outputting

to HDMI or DVI or DisplayPort or any

kind of traditional display interface it

outputs via ethernet and then it has

these special Ethernet to HDMI adapter

x' on the other end that will translate

that signal into something that a

display can understand however there

have also been cases where I think that

the criticism has been fair there's

there situations where we've pushed it a

little bit too far so I'll see if I can

find an example of that

sorry Razer I'm not switching now I mean

I'm clearly holding a laptop here the

desk fan for gaming some people wind

about the fastest Xbox of all time I

thought that was fine I mean it's an

Xbox enclosure yes it's not strictly

speaking an Xbox anymore because we did

take out all the components and put a PC

inside but I mean is the fastest Xbox of

all time it is it is what you think you

know what there's actually there's

actually a threat on the forum where

someone outlined a couple of things this

is Romano 2k not not a sort of huge

contributor to the forum or anything in

fact I think they just signed up to

complain about this but that I think is

demonstrative of how important it is for

us to address this so basically Romano

to case says I won't click we never

expected Nvidia to allow this how has

everyone overlooked this why would you

even Razer thought this was a good idea

or I can't believe this while saying

that a little bit clicky you know

water-cooled smartphone alien where's

crazy upgradable laptop you know says

that that that's okay so here's a

situation we actually created a video

boat man it must have been that's been

about a year and a year ago year and a

half ago

addressing the the more clicky

thumbnails that we've been using clicky

thumbnails and titles that we'd been

using on our videos

saying why we were doing it explaining

how the YouTube ecosystem has changed

such that in order to continue to grow

and continue to be sustainable as a

company it was something that we had

identified as not necessary but

certainly too helpful for us to continue

to ignore however I think over the last

especially over the last probably six

months I mean it's not like I haven't

been seeing this feedback it's just that

we are completely data-driven in terms

of the way that we alter our content the

way that we alter our thumbnails the way

we alter our titles pretty much

everything we do is driven by data in

some way shape or form

so until about the last three months we

didn't have any data to support that

this was having some kind of a negative

impact we did have people complaining

about it and we obviously take in those

data points but the actual YouTube

analytics so you know you're the things

that you can identify you're like

dislike or that you can quantify you're

like dislike ratio on your video the

retention of your video the overall

viewership of the channel the rate at

which people are subscribing the rate at

which people are unsubscribing and even

the demographics of your audience we

hadn't seen anything to support that

some kind of change was necessary over

the last few months we've actually

slumped a little bit I don't know if you

guys notice I I think that it's the kind

of thing that we obsess about here but

our viewers actually really aren't

looking that closely at especially cuz

we'll see we'll see really funny stuff

like people will bill they'll post on

the forum LTT is going downhill their

company has six months to go because of

these decisions that they're making and

it's bad and you know meanwhile we will

like it just actually happened that such

threads have popped up literally on the

heels like the day after we have our

highest recorded day for overall

viewership or like our highest overall

day for new subscribers or whatever it

is where the audience is clearly growing

and clearly engaged but over the last

few months we have actually slumped a

fair bit now we we reversed it a few

days ago but one thing that it's done is

it's made me a really look inward at

what we can do to alter the content and

alter the way that we engage with our

audience one of the things that is not

going away is sponsored videos so I'm

definitely going to walk you guys

through the go XLR why don't we take an

opportunity to do that now and then what

you guys are gonna do with me over the

next probably half an hour or so is we

are gonna work together to fix some of

the titles on the Linus tech tips

channel so on this monitor here I've got

up our channel analytics and everything

the the channel page so we can go

through and quickly make these changes

and then on my laptop here I've got both

floatplane chat and YouTube chat opens

so that I can see your guys suggestions

and we can achieve a couple of things

number one is we can improve the

relationship that we have you guys have

complained we hear you we're going to

fix this

number two we can address something that

has actually been a problem internally

as well and that is the search ability

of our older videos we've run into

situations where we want to refer back

we want to pull footage from an old

video referring back to something that

we've said or something that we've done

and we haven't been able to find the

bloody video and you know obviously with

the way that search on YouTube has

become increasingly less important why

don't we just say decreasingly important

not grammatically correct but we're

gonna go with it with the way that

search has become continually less and

less important compared to related

videos suggested videos all the ways

that YouTube algorithmically serves

content to the viewer base honestly

those less searchable titles haven't

affected things much is it's shocking

actually how little that has impacted

viewership so it's it's more about just

making it easier for us to find stuff

making it easier for those that those

small number of people who really want

to go back and find one of our old

videos and just saying like look guys we

hear you we need to fix this so the

compromise that I'm going to propose is

action

something that we have already begun to

implement over the last I'd say I mean

it's something that we've done off and

on actually pretty much all the time

even with some of the really clickable

stuff but it's something that we're

going to commit to keeping this way

moving forward with that said if things

change very dramatically and all of a

sudden like it doesn't work at all I'm

not locking myself into this I'm just

saying we hear you guys and we're gonna

do this we're gonna do our best to do

this so we're gonna do away with titles

like this fool me once now in my defense

that video was about a product where the

brand reached out to me told me it was

amazing flew all the way to my studio

demoed it for me and it was terrible and

then they did the same thing on a show

floor they pulled me into their booth

telling me it was going to be amazing so

that that really was representative of

at least if nothing else my feelings

about the experience of this company

however it's just not descriptive enough

so here's the compromise we will leave

something clickable something enticing

because the reality of it is if we just

put product model number review

impressions first look it we're not

gonna grow we might even shrink that

might actually spell the end of us over

the long term I'm sorry but that's the

way YouTube works but what we can do is

we can go PI max aka VR headset first

impressions

that way everything stays searchable and

we are still able to do what we have to

do because that's the way YouTube is so

I'm just gonna go ahead and go back to

the beginning here so you guys all have

probably seen this on the last few

videos that we've done so yesterday's

video is a classic example if we had

called this video running Mac OS in a

virtual machine which if we're being go

yourself that's that's a feature of this

go XLR by the way I'm using one of them

right now I will I will get to like what

I'm doing with this thing a little bit

later but uh anyway if we had called it

that we might have expected that video

to perform about average and this is

something we really do have a lot of

experience with whereas if we call it

Apple won't like this everyone's gonna

be like Oh what won't have to like

because people can't help themselves

but again the compromise here is Apple

won't like this - so that's going to be

the way that we're going to denote the

clickable title from the what the heck

we're actually doing title we go run Mac

OS on any PC and that is what we're

doing because of the magic of

virtualization hackintosh inge becomes

something that you can not only do but

thanks to the fact that when you virtual

eyes you don't have to worry so much

about platform specific tweaks that have

to be done every time Apple updates

their OS it's just this one that needs

to be updated and maintained the chances

of that hackintosh remaining usable over

a long period of time are much better so

that that is our point that's

fundamentally what we're trying to say

now I've had a lot of people okay you

know what I'll get into this later I

promised I was gonna I was gonna open up

the glass floor so this thing is really

cool basically what it does is it's not

cheap like it's about four hundred US

dollars for one of these puppies Jake do

you mind taking that thank you sir it's

about four hundred US dollars for one of

these but it takes the place

of a good number of other devices that

you would otherwise need so if you want

to use an XLR microphone you're going to

need an XLR interface because your

computer doesn't natively have just like

an XLR input on the back of it if it's a

if it's a normal computer you're also

going to need depending on your XLR mic

many of them are going to need a preamp

you also may depending on how sort of

sophisticated you want your audio setup

to be you also may want compression for

a gate so this is meant to be the

one-size-fits-all of all of that

functionality oh right and also a mixer

in practice how it works is actually

quite a bit cooler than that so instead

of doing any of the any of the features

that it has instead of doing them in

software it's all handled by dedicated

Hardware within this thing and it's got

a bunch of additional like voice effects

you can it's got a sampler hold on a

second this is really great so if I was

to say something like Jake sucks then

I'd be able to make Jake socks like Jake

socks oh I got the timing just wrong

that's ok anyway so you've got you can

censor yourself you can sample things

you can add effects and the really kind

of killer thing that absolutely blew us

away was actually on the software side

so they've got this software interface

here I'm going to go ahead and pull up

this so they've got this this software

application but what's cool about it is

everything that one moment please what

just fell I heard shattering okay good

the the quasar did not break it was only

the fat picture frame okay anyway man

sorry guys I had nothing to do with that

let the record show I had nothing to do

with that anyway back to this so what's

cool about their software

is that it's all just control of the

dedicated audio processing hardware

that's within the go XLR so you can do

all kinds of stuff like I could adjust

my bass to go heavier towards the art

might be my bass my voice to go heavily

on the bass side I could remove treble

the problem for me is that sorry put

this back the problem for me is if I do

that actually completely removes play

it's just kind of a shame I can adjust

my compressor including all the

functionality that you'd get off of like

a standalone hardware compressor okay

not all of it but a lot of it all the

key important stuff gating right here

de-essing okay mixing so this is pretty

sweet see all these controls over here

so you got your mic your chat your music

whether it's something like Spotify or

something else that use for music all of

these so all of these outputs and all of

your inputs can be completely reassigned

so let's go ahead and go over to the

routing thing here so this is really

cool you've got your outputs which are

controlled with your little sliders here

so I'm gonna adjust my microphone you

can see here boom a little something

like that I can mute it check this out

the the knob goes all the way down and

then all the way back up so it's a like

totally unnecessarily cool thing I've

seen this on mixers before but I guess

they were like what the hey we could do

it why not pretty cool and then you can

adjust whether it's okay here why don't

we go ahead and fire up some music

here's a song I know we have the right

sport

so I've adjusted it so that music here

we go goes to my line out hold on a

second here we go broadcast remix so can

they not hear music anymore

theoretically I think big can sorry

what's that we're using line out okay so

I can new music for you and then I could

listen to it myself I can put the music

on for me and mute it for myself and I

can make all these adjustments in part

because the way that they've configured

it's like like it's just a USB interface

but it creates all of these like virtual

interfaces so I'm gonna fire up sound

settings that's what I'm just gonna turn

the music down mute that so check this

out

you fire up your different apps you go

okay ah

Spotify oh it's not working because I

didn't change it ah so output there we

go is go XLR music there we go know that

I can leave it default yeah there we go

alright cool so now I can adjust it dang

it I am muted right now there's our

problem there we go sick so I can

control where it goes so now I'm gonna

go ahead and I'm gonna take it off of

the off of the line out boom or I can

have it on my headphones yes

everything's working now

good I in less flustered now I can if I

just wanted music for my stream but I

don't actually want to hear it because I

want to focus on my game I can go ahead

and turn it off for myself

and then I can just easily adjust all my

levels adjust them turn it off check it

again turn it down okay

like that so much it's pretty freakin

sick all right yes everything is working

exactly the way it's supposed to know

Jake is there anything else that's

really cool that I should show them in

the software

oh yeah that's really cool okay so if we

go into system lighting uh sorry oh

sorry mixer lighting there we go

mixer lighting so by default the the

LEDs here that are on the side of each

of the sliders are just indicating your

volume which to me is not necessarily

that useful so you can adjust that and

you can I have the scaling really wonky

on this monitor actually don't can I

move over oh if I had logged back out

and log back in I probably wouldn't have

this problem right now that is that is

quite unfortunate out of 10 and I can't

even get down to the thing to just see

oh yes yes

scrolling does it yay okay cool so you

can change the style to meter and then

now you can guys can actually see here

that you're getting levels on here

instead so I can do the same thing for

can you make it a gradient oh okay oh

that's pretty cool so it goes from blue

to red so bottom color we could go green

and then top color we could go red hello

hello hello just like that pretty cool

right and then we can do the same thing

on our music so if I were to turn my not

meet my music same thing

cool right uh what else should I show

them what else is like kind of critical

yeah the effects are pretty cool so if

you press the FX button I apologize in

advance I'm just gonna switch out to

here actually no I'll leave it I'll

leave it robust so I'm gonna go to the

effects button I don't know what we

sorry guys we were kind of playing

around with this before the stream so

there's a reverb dial here you don't you

don't have to use that though we can we

can turn the reverb all the way down

there's echo Wow there's the pitch

adjustment so you can turn your pitch up

like this or you can turn it a little

down like this and again these are all

Hardware applied effects as opposed to

being handled in software and taking our

pressure CPU cycles while you're trying

to stream I'm gonna turn that back up to

normal

there's also kind of just some you know

you can say okay I want to be robot now

this is the kind of thing that I think

for a lot of streamers is not going to

be a huge deal but for others if they're

if you're like I don't know if you're

one of those like GTA 5 role players for

example or something like that you want

to alter your voice depending on what

character you're playing they've got six

different presets up here and then all

these different adjustments that you can

make so you can just kind of have fun

with it I guess one of the one of the

coolest things for me is actually this

button right here so this is the swear

button so if I was to say something like

Jake you duck up again then you can

actually you can actually self censor

and I mean sensors it's just fun because

even if you're not even swearing it's

just like you know what I just think and

and I've never even seen anyone get like

sensory it's just funny I love it

also fun to play with is the sampler so

the way that one works is you go ahead

and you think you're gonna say something

funny like like whoa oh shoot I didn't

clear that one

so you clear them by pressing clear and

then clearing the button you've also got

three different sort of layers of these

and then you can use the software to

create multiple profiles so you can

depending on what game you're playing or

if there's like certain buddies that you

want to have your you know your troll

samples ready or whatever you can have

different profiles for that so you just

be like you know like headshot like

headshot but headshot headshot no

whatever whatever you're into right so

that's that's pretty fun as well um

anything else critical that I did I kind

of missed here I said it's expensive

yeah right yeah so that's a good point

so yes it's expensive but all that audio

hardware does cost a lot of money and is

quite a bit more complicated to set up

this was simple enough that I was able

to figure it out and I think any of our

longtime viewers will know that my track

record for live streaming audio is not

fantastic I think would be a nice way of

putting it not fantastic it's it's all

you need you just grab an XLR microphone

you can even use it with a USB

microphone as long as it has like a

three-and-a-half millimeter monitor out

so it has like a line in and all that

can be reassigned in the software and

you can remap it and it's not

complicated which is which is pretty

sweet

so the way we have our sliders setup are

for my microphone so just like that

we've got music which I've got turned

off because we don't need to listen to

slew supernova for this entire stream

we've got chat which I actually don't

think does anything for us right now and

then we've got system so if I was to

just you know hit the windows volume

check

just like that cool right alright so now

why don't we get into then helping me

rename our videos I'm gonna start with

like how far back do we want to go here

alright oh cool

actually that is an amazing example of

when this would be useful so I fired up

this the stream window here and it's

like oh shoot

oops boom system is an amazing example

or muted yes yes fun

um wait oh right they couldn't I was

looking at your thing okay yeah anyway

sorry I had the I opened up flow plane

because I wanted to be able to see the

chat there and the stream was actually

live this actually looks pretty good

good work you guys okay so how far back

do we want to go I'm watching you guys

I've got floatplane and YouTube

side-by-side and I think oh sorry sorry

I was trying to window snap that that

did not work that worked better now

oh no the floatplane chat is not showing

when I have it to Oh Jack forgot

something I have to adjust my hair oh I

know this is like the worst haircut I've

had in a while like check this out

so just like look how uneven that is

it's like they weren't even trying so I

told them I wanted it like a like a

finger length and a half when they then

they cut it and so they took the front

and we're just like yeah it seems about

right and then did the whole rest of it

like evenly see but then this is just

like random so I'm just I'm gonna grab

some scissors and fix it myself

like literally groans man and cutting my

own hair alright so let's do it let's uh

let's go let's go back I think where

it's gonna be easier for us to find like

really egregious examples if we move a

little bit further back

oh did I know I didn't

the Oh Oh okay that's that's possible I

left the trouble up no I didn't oh shut

up okay yeah I'll do that

yeah I did I did not that is just

actually what my voice sounds like and

that's with like a really nice

microphone oh alright so I'm going back

about I don't know this is I hate the

new dashboard so much okay so we're

going back to about why don't we go back

to last year and I'll let you guys kind

of tell me which ones you think are

really bad and which ones you think are

all right then

this is gonna be tough because I'm gonna

have a hard time figuring out like which

what these videos were actually about in

some cases so one plus six leaks

confirmed hands on that that seemed

pretty fair Jake you can also you can

also weigh in on these if you want

yeah that's an LTTE video as opposed to

what else would you think so it was a

hands on with the phone okay

so first impressions I think first

impressions so this was at their this

was at their their show floor if I

recall correctly okay first impressions

okay one plus six quality control

exposed I think it's pretty fair to say

a couple of things here number one that

it wouldn't have done four point three

million views if we had called it one

plus factory tour but I think it's also

fair to say that that was not not

necessarily the most representative hold

on I'm just gonna for some reason flow

plans not do anything maybe get rid of

the exposed yeah I don't even okay so

here's the thing I don't want to adjust

the titles too much because you never

know YouTube claims

but it doesn't matter YouTube claims it

makes no difference

I think that's BS like adjusting a

videos titles after the facts because we

have run into examples where we've

adjusted titles and it does seem to have

a profound effect on the performance of

the video but I want to make sure that

in all cases there's something properly

descriptive that's in the title so I

think if we just changed it to 1 +

factory tour at the end does that seem

fair

people don't like exposed you know

what's funny is I actually with the CE o

ZZ Co oh I can't remember fee Co o or

CEO but one of their c-level executives

I over this word as well they were not

stoked on it and I have I've put a lot

of effort into using that word

people want revealed okay well fine

floatplane I mean the point of us doing

this together is that I will give in and

I will do I will do what you guys ask so

fine I guess we don't really need one

plus can I call it an epic factory tour

it was pretty awesome what you think can

I get away with that I'm Jake's nodding

you know what I'm gonna do it unless you

guys are like really really mad about

epic okay fine let's move on to the next

one save money on RAM with op teen okay

what this was was a sponsored showcase

from Intel where we demonstrated that

with obtain you can you know what was

our point here oh no oh yeah that's

right oh I can't believe Intel sponsored

this they've actually in the last year I

think they've I think it's fair to say

they've gotten a little more

conservative about their product

messaging because we were using obtained

as a as like a ram disk or something

weren't we what are we doing with it

yeah it was not it was not like a

supported use case that really was kind

of a crazy experiment

okay floatplanes telling me they want

intel in there saying that title is fine

put showcase in the title you know what

that is that is a fair point

octane I save money I'm around with

obtained showcase yeah we can throw

intel showcase in there alright that's

fair

let's do it cuz that's really the only

thing that's non-descriptive about that

although in fairness to us thanks to

Intel for sponsoring this video we do a

pretty good job of making sure that that

stuff is above the fold cutting open a

laser key switch bloody gaming LK switch

showcase I think that's pretty good as

it is I'm not gonna bother with LAN show

guys

just to be clear LAN show is what it is

if you click on LAN show not knowing

that you're clicking on LAN show then

you you get what's coming to you I think

to a certain extent what the heck is an

AI phone on our 10 showcase that seems

pretty fair to me yeah 1 plus 6 review

top notch that seems fair no ok alright

I'm gonna jump over to floatplane saying

honors fair find reasonable

thank you guys I'm gonna jump over to

youtube over here cuz I'm sure people

are like super chatting and I'm not

seeing those ah no actually people

people are super chatting bad haircut

Linus Thank You Robin

appreciate that instead of okay hold on

a second this is important to address so

double Pudge actually super chatted

I think people complain too much and you

shouldn't give in to their every issue

you're right and that's why over the

last two years we have continued to use

clickable titles because without them we

wouldn't be able to sustain the 25

people that work here and I know there's

people who disagree that we should have

25 people working here but the cold hard

truth is that videos like that

hackintosh one yesterday that took

anthony a week I had an entire writer

working on that for a week between all

the prep getting it working getting all

the screencap that we needed the actual

shoot itself cue seeing the final video

like all that stuff takes time from a

quality standpoint our content is better

today than it has ever been

and

we can't do that without the staff that

we have so we we want all those people

on staff but that doesn't necessarily

mean that till right so we do have to

take advantage of well every advantage

we can get whether it's a title or

thumbnail or whatever the case may be

but we also can't lose track of the fact

that without our audience we don't get

to do this

none of us all the way from our brand

new hires who can't have their names out

there yet because they're still on

probation through to Anthony who's been

here for almost two and a half years now

to me I founded the company none of us

could do this without our community and

so we have to ignore the haters you know

the one offs but this has been something

that has been such a sustained criticism

and not just from people who are like

but people who are putting together a

very cogent arguments for why we should

address it that we just we can't we

cannot ignore it we have to we have to

respect our audience because without

them or nothing let's go ahead and jump

over to the screen again one plus six

review top notch I think that's fine I'm

gonna jump back to floatplane chat since

I don't see anything over here um I can

see what you bought online okay so this

is and I'm holding an Amazon box

specifically that's for a reason so this

is one of those what are our viewers

buying episodes and I don't remember

what we used to call them exactly

because we've actually done a handful of

them but I don't even really know what

to put in there so I can see what you

bought online so Amazon I feel like okay

so this is really funny so Amazon used

to call it the I like Amazon affiliate

program but their contract for it which

we know from experience they are very

particular about enforcing prohibits us

from representing ourselves as though we

are affiliated with Amazon in any way

which were not I'm gonna be real clear

about that because I don't want to run

afoul of their rules so I'm almost

afraid to put Amazon affiliate

in the title because they actually

changed the program to Amazon Associates

but people aren't gonna know what that

means they're gonna be like oh uh

Fillion programs so Amazon how about

that viewers yeah that's a good

suggestion Brian Lyon viewers Amazon

purchases analyzed well look I know it's

long shorter titles work better like

this is this is what it is but this is a

video that's probably mostly run its

course by now anyway oh I remember what

we called that series how about we throw

viewers choice in their beers choice

because that's what we had called that

content previously oh oh I went and put

it as dead and analyzed I'm sorry you

guys I'm my bad my bad my bad okay

hopefully you guys are cool with viewers

choice I'm honestly happy with this

title this $2,000 PC case shouldn't

exist because it really shouldn't but we

could put mbx mk2 in there I'm kind of

tempted to call it a showcase just

because that's kind of what the video

content was but the problem with that is

that we weren't paid for it so it's not

a review because it's more of like

honestly it's more of a profile of

Charles through his product and I've

known Charles a long time than it is an

evaluation of the case in any meaningful

way but you know what now flood plain

says it's fine just leave it okay three

security features every notebook should

have HP EliteBook showcase showcase that

seems pretty fair 12 kilometer Wi-Fi

success this is not a sponsored thing

from ubiquity the only things they

provided were of course the dishes and

they sent out a tech to help us which

has a cost for them but not a revenue

opportunity for us so I think that seems

pretty fair iceberg says don't keep

showcase to always mean sponsored video

that really is our intent with that

we want that to be really clear for our

viewers when you see showcase that's

your opportunity to go I want no part of

it

one thing where we have I think we've

muddied the waters a little bit as I'm

going through I'll be able to verify

that but if we think something really

stands alone as straight-up good enough

to be a video on its own actually an

example of that would be we have an

upcoming video that LG sponsored but

it's actually not really about LG's

product that they they wanted us to to

demonstrate or that they bet they're you

know this video is brought to you by

this product so what it is is it's a

factory tour of Meridian audio who is

this super high-end audio equipment

manufacturer based out of the UK who LG

collaborated with on their X boom

Bluetooth speaker so Meridian has some

of their special sauce like their their

claim to fame is really their their DSPs

I mean they do other stuff I mean

honestly this place is incredible don't

miss that tour it's a really great video

anyway but but their DSPs are one of

their really special sauce things that

they do and they've got some of that in

this X boom but the meat of the video is

really this tour of Meridian audio who

actually didn't pay for anything so it's

like it's this weird gray area where

obviously we are where we fully disclose

that the video sponsored biology is

within the first like 10 seconds of me

talking and we do a shout out for the X

boom before we cut to our animated intro

and then we do functionally an

integration for the X boom at the end

where we talk about you know well this

is everything you just saw

that's why LG partnered with Meridian

for the X boom so it's like sponsored by

LG but it's not an LG showcase in any

meaningful way yeah I don't know I'll

maybe I'll cross that bridge when I get

to it

in the meantime cheap Aliexpress

graphics cards scam that seems fairly

descriptive to me

and I am loath to change that title

given that video did 5 million views

we bought cheap graphics cards off

Aliexpress and we asked are they a scam

which is exactly what we were wondering

Brian Leon says you know what's

hilarious let's fix our clickbait titles

seems like a clickbait title that's what

we're doing is it not okay come on help

me out here you guys okay so people are

cool at that one dude raise your screw

up blade 2018 classic unboxing that

seems pretty fair nest cams are a big

ripoff okay guys because of the stream

delay when you're typing in the chat

like which one you think is okay you got

to let me know which one it is because

some of you are gonna be more delayed

than others nest cams are a big ripoff

so Jake you actually worked on this

video that was our clickable title

because there was no way we were gonna

get one-and-a-half million views and

remember this it's not like people hated

the video 97 percent like to just like

ratio with 45 K likes that's actually

really solid for a video with that many

views but I think it's fair to say that

we could put DIY Wi-Fi security camera

guide okay sorry sorry sorry capitalize

lui fee look correctly okay oh no people

said the next one was fine before you

know what yeah it probably was but the

purpose of this exercise is to make it

more descriptive why is everyone buying

this tablet I'm actually particularly

proud of this this particular series

that we that we came up with why is

everyone buying it was an excuse for us

to to cover more mundane products that

are just like stuff people actually want

to buy without having to resort to

without having to call it fire seven

tablet review which no one's gonna watch

no one's gonna click on

it's an Amazon bestseller we could we

could throw that in there people saying

you should do more of those yeah we

actually really should people want fire

seven in there okay all right all right

why is everyone buying this tablet that

is on fire seven fine oh sorry I'm on

the sorry I I did it I did it you guys

have to take my I take my word for it

there you go Amazon fire seven world's

craziest five gigahertz laptop Asus g7

no 3G I don't know I think that's pretty

fair that's me and Alex like cooking

blowing Mitrano up to a laptop to hit

five gigahertz oh wait is it the fire HD

eight did I screw that up

thank you I actually couldn't remember

which one it was

dang it why do we have fire seven in

there no I think you guys might be drunk

I think we might have compared it to the

fire HD eight or something like that

okay uh Jake can you make a note for us

to figure that out later or can you

check or something okay world's craziest

five gigahertz laptop everyone says that

one's fine cool all right

completely wireless power holy oh oh

nice completely wireless power holy

people wanted it oh okay

we're eyeless power I mean that's what

it was it's wireless power no one seems

to be complaining about that one

why is everyone buying this TV okay yeah

TCL 55 whatever 405 let's throw that in

there that's what we decided was was

fair for that one completely wireless

power you guys want the product name the

thing though is that that product name

is totally non recognizable ah like what

are Y charges okay okay

completely wireless

man how do we have why charge why charge

technology like I don't know it's not a

showcase so again this is one of those

situations where they definitely

contributed value monetarily like they

paid for plane tickets for themselves to

come out here bring all their stuff and

do a demo for us in our studio which is

very generous of them they didn't pay

any money we just really wanted to

feature the product so it's not a

showcase ok disgruntled snowman says yes

unrecognizable

unless you want to buy the thing Oh

unless you want to buy the thing so much

fun ok fair enough fair enough

ok fair enough

does size really matter ok this is a

fairly egregious example and honestly

this video didn't even perform well so

how about we just throw tubing in there

and then that's probably good enough I

would think you know what yeah we can

remove all the caps does tubing size

really matter no you don't want the caps

in there either

does water cooling well ok what do you

want

can we have really matter is really

matter ok do you want it all capitalized

oh ok yeah so we haven't okay we don't

have a set in stone way of handling

capitalization in our titles sometimes

we treat them like there are sentence

other times we treat them like they're a

title in this question because this is a

complete sentence

sometimes the temptation is to not

capitalize it whereas if we were to call

it

okay water cooling tube sighs does it

matter that I would I would say I would

capitalize correctly you know what that

seems pretty good I'm gonna go with that

Chloe says I agree with Jake lmao fine

okay for tonight on the God of gaming

monitors yeah this this was not yeah

what is this model called it's a Seuss

PG whatever the crap yeah let's put that

in there yeah let's put that in there

4k 144 Hertz yeah okay this was I

believe first look this remove four okay

come on guys can I have a kind of have a

look at I think fortnight but we don't

play apex legends okay that that is

clickbait that's misleading if we were

to put Apex legends in there after the

fact although that would be brilliant

remove fortnight guys come on okay look

look okay here's the thing

Chloe says fortnight equals biggest

clickbait that's not fair

if you play fortnight on it it's not

click bait that's something that has

made it

I'd say easier for me to ignore

community feedback about the thanks Jake

thank you for that that's something that

has made it so that I've kind of gone

yeah community feedback maybe they're

not really right about this because a

lot of the times things get called

clickbait when they're not clickbait is

defined as something that is misleading

you are baiting cliques by misleading

the viewer into thinking that it's

something that it's not

we played fortnight on that monitor and

I could make a pretty strong argument

for especially at that time remember

this isn't June last year that being the

God of gaming monitors no clickbait

clicky oh yes

clickable yeah clickbait no okay

Kubo 6472 says gaming on the god of

monitors that's actually pretty good

oh sorry about that alright let's do it

let's do it gaming on the god of

monitors you know what I like it I like

it

I'm not putting 2018 in the title do you

have any idea how brutal that is that's

like that's like that's like telling

YouTube hi I would like you to bury this

video please never have anybody look at

it again that's actually part of the

reason that we do put the date on when

show we don't want people watching old

land shows by accident thinking that

it's like something relevant all right

it finally happened RGB psu cables that

seems alright that seems alright and I'm

not putting 2019 in there that's wrong

too that's the real Luke Asus gaming

phone looks awesome that seems pretty

fair do you remember what this thing was

called Jake ROG phone yeah yep this was

our G phone first look no I want gaming

in there oh my guess we could do that a

Seuss's ROG gaming phone no no I want to

leave it this way because it was

specifically the ROG phone like they

might have an ROG phone to or something

so I want to leave ourselves I don't

leave ourselves options for that okay a

CPU cooler with a screen yeah we could

throw what it's actually called in there

I think oh wow we don't even have it

down here mmm it's like the ryujin right

is that how it's spelled can you can you

check for me yeah sorry

Hughie's s asks what's the product name

for the RGB psu cable frankly it doesn't

matter no one should buy it it's really

stupid region ok region a i/o first look

boom Corsair may

maybe the RGB king what is this video

even about honestly I don't know and it

doesn't say down here oh lord have we

gotten to the point where we have to

actually watch it okay

we've reached the first one that we

actually need to watch system slider

going up

I don't know I'm about to find out I'm

actually not sure because I may not have

assigned that correctly give me give me

one second is it muted oh well there's

your problem okay I don't know what to

say about RGB anymore but Corsair has

kicked it up yet another not with what

they're calling IQ a Corsair interface

they're taking everything that was good

about link all about I can instead have

curved

cannot be individually adjusted within

the software but on authors like d

skills try it ok RGB so basically it's

IQ and then their vengeance RGB pro okay

I can't put I'm sorry guys I can't put

all of that in there yeah yeah okay okay

um IQ announcement Computex no you let's

just put like you announcement I think

that's pretty fair because the main

thing with the RGB memory was that it

has IQ integration people are so mad and

floatplane chat about about IQ they just

don't like it okay okay the problem with

putting course our booth to her in is

that everyone assumes when you when you

when you do that everyone assumes that

it's like it doesn't have much

information in it whereas I think that

one we actually do a reasonably good job

of over viewing it I'd like to leave it

without that it's one of those is one of

those things like putting the date in

the title that just you're kind of

shooting yourself in the foot for no

real benefit most HDR is bullcrap oh boy

yep so that we're there we were

featuring some monitor or other oh boy

this is

that's tough okay I don't remember what

your sorry guys that's uh contrast wow

this is going to take a long time PA 32

UX alrighty then a sous pro art PA 32 UX

first look that seemed pretty fair and

and oh you guys are so nice

savage Phoenix says most HDR is kind of

bad and was way worse back then yeah

right and it's not even bad it's like it

was like actually but like oh sorry

sorry sorry I'm enjoying this like swear

button way more than I probably should

because in many cases things were being

advertised as like HDR but the whole

quite honestly kind of bullcrap HDR HDR

400 HDR 600 thing that came out later I

don't even think that was ratified yet

so it was just honestly kind of false

advertising a lot of the HDR displays

that were coming out around that time

all right

AMD's 32 core fu to Intel I don't know

what would we call this we did not have

oh I guess I could just put I could just

put it in no cuz I don't think it's

strictly speaking thread Ripper - this

was like thread Ripper refresh so the

good news though is we actually know the

model of that now so we could just put

thread Ripper 2990 WX first look no easy

BAM

oh did I put fists look see this is why

I need you guys you guys are your cue

seeing the whole process for me here you

guys Rock

alright wine show we skip crazy cooler

prototype no pump okay this doesn't have

a product name so why don't I just throw

der Bower in there and then that's

really all we can do about it there were

so many people who thought that this was

fake and it's not there that's all I

have to say about that okay all screen

notebook concept I think that's pretty

fair my thoughts it's an all screen

notebook and it's a concept and these

are my thoughts on it Oh

people want prototype okay so a Seuss

was really uh Wow I do remember more

about this from that I thought a Seuss

was pretty particular they did not want

prototype because it's not a prototype

it's a concept it's actually a different

thing this is not the prototype for

something they will build this is a

concept for something that maybe they

could build oh did I accidentally put it

I'll bloody hell I know the eight is a B

and just I'm trying to livestream at the

same time all scream notebook concept

that has to stay concept linus visits

the sketchiest sites on the web yeah

this really probably should have had a

bit defender showcase sorry about that

guys that one slipped through the cracks

why would anyone you build a huge pc

this is about whether there's any

benefit to large chassis I don't think

anything really needs oh that year says

oh so actually brands tell you what not

to put in some cases yes brands will

tell us look we'd really like I could

have done anything I wanted it's not

like the video was sponsored or anything

like not paying me for what I call it

but they did ask very nicely that I not

call it a prototype because it isn't

that would actually be misleading a

prototype implies that this will become

a finished product at some point and

they don't want people to think that and

they're not going to show this concept

to people who are going to call

in a prototype because the last thing

they want is customers banging down

their door for four years asking for

this the finished product of this

prototype they showed off when they were

never sure that they were even gonna do

one like that's that's stupid that

creates a negative situation

Magne says yes that's a good point

prototype would have been clickbait

because that's not what it was

so this is a this is a situation where a

soos is clarifying what the thing

actually is as opposed to dictating what

we may or may not title our videos I can

tell you for a fact that a soos has been

the victim of us calling videos things

they were super not impressed with

multiple times like it's not like that's

a thing so why don't we do why do we do

one more raiser wishes they thought of

this yeah sure that's probably one

that's fair for us to fix what at MSI

called that future Jake i legit don't

remember let's just let's just do it i

muted it all right all right

sick all right tangerine let's go okay

all right so it is this call that player

all right although this one okay

actually this is an example of a time

that I did actually allow a vendor to

influence the title but I have told that

story I've fully disclosed what happened

I'll I'll tell you guys as a reminder

and this I app player first look okay so

if you guys ever saw my unboxing of the

EMA site

key dragon I had I was joking in the

booth about calling it Razer wishes they

thought of this and our MSI contact was

like if you call it that I'll get you

the dragon and I was like heck yeah

brother

I was already I was already considering

doing it anyway so we were like yeah

let's do it alright so I think that's

pretty much it for this dream let's get

our hey look at that look at that

disclosure on there I actually had a lot

can fun playing with the guys with the

go XL are you guys can check it out at

the link in the video description it's

got a ton of great features as we

mentioned before it allows you to easily

like the software interface really is

intuitive remap all of your inputs and

outputs by splitting even individual

programs on your computer out as

separate inputs and then mapping them or

like just them or then plus other things

or other things and not them to all your

different outputs you can adjust your

faders to do whatever you want you can

play with play around with them in real

time

oh yeah they've got their convenient

little I can't really pick up this one

but they've got the convenient little

displays at the top so you can always

remember what each one of them is

assigned to they've got all the

different you know like effects that you

can apply to your voice if you're into

that sort of thing and of course you

know if you say something really funny

then you can recount it as many times as

you want funny funny funny funny you

know if you're into that sort of thing

did I mention already

hardware-accelerated not sure but that's

really important too it doesn't doesn't

suck up CPU cycles what's that

and it's the one-size-fits-all only

thing you need although of course you

know you could still get like a stream

deck or whatever like there's other cool

stuff

I just mean on like the audio side and

and Linus can do it themself thanks Jake

thank you for remembering to throw that

in Thank You Jake

Thank You Jake all right so thanks for

watching guys and we will see you in

like three hours on one show gonna

livestream some more today hopefully

hopefully this was fun informative

helpful it's gonna take me a little

while by the way as you guys can

see this is a pretty slow process but I

am committed to going back and adjusting

these titles so let's let's do better

especially moving forward even if I miss

a couple of the old ones I'm not gonna

like bad - bad we did - all right oh

yeah merge shadows he's lots of LTT

merge at the LTTE store calm guy I

wasn't really gonna do a standard outro

I was just gonna say bye to all the nice

people who watch the stream