hey miles here miles Becker calm in this
video we're gonna go inside of my
analytics from my youtube channel my
blog in my podcast it's month 30 I have
now been doing this content marketing
stuff for 30 consecutive months so
you're gonna see what the results of
that effort are the reason I do these
updates is to help you see the power of
consistency over long periods of time
I'm currently traveling I got tired of
being cold so I flew to the tropics this
can create with an internet based
business and I'm still here in the room
working because we got to keep things
moving forward because it's that
consistency over time so let's jump in
and take a look at what's transpired
here so you can see I am now at eighty
six thousand five hundred and fifty four
videos pretty remarkable there and
excuse me that's subscriber number so
eighty four thousand five hundred fifty
four subscribers 479 videos is how many
videos I've recorded at this point in
time and you can see I'm up at sitting
at literally two million minutes watched
and about three hundred thirty four
thousand views now you can see that I'm
actually up about 57 percent on my view
rate and I'm up about 44 percent on my
watch time so what I've been doing is
last month I started paying for traffic
to migrate videos now I'm not running
specific advertisements to my opt-in I'm
not creating new videos to run as
advertisements I'm simply investing a
bit of money each and every day
somewhere to the tune of forty to fifty
dollars per day is what I've been
running the theory here is that I'm
buying exposure to my videos to audience
segments who have never seen my videos
before and in theory it's gonna get me
more subscribers more engagements more
comments more likes more views therefore
it's gonna trigger the organic algorithm
better after next month I'm gonna stop
and do a really big deep dive on the
numbers view duration is down about
eight nine percent right now so that is
definitely an effect of buying traffic
to my videos I'm getting people who are
less interested in my topics because
there's you know there's always that
you're just choosing a random audience
and I show up as a pre-roll ad they
maybe don't want to see my pre-read
subscriber numbers you can see is up
almost 40 percent right so thirty-six
point five four percent on that
month-over-month so that's really kind
of the long-term benefit I've never
really been sitting at the 4700
subscribe
in a month mark so that that's a pretty
incredible arrangement really and that's
it so the numbers are still going along
let's do a quick lifetime look just so
you can see that curve now now they
consider the lifetime of my channel to a
start when I started my gmail account
which is a long time ago the actual
videos were getting produced I think my
first videos got produced right around
here you can see these are my first
videos I'm August of 2016 and you can
see I got up into this channel took
about 6 months of consistent publishing
I did about 200 videos in 6 months to
get into this channel that I've been
operating in and now you can see I've
jumped to this whole next level channel
so what it really shows is that there is
a fixed amount of people searching for
my types of videos there is a fixed size
of the audience and I'd been in that
operating channel but now that I've
started paying if I keep paying month
after month I'll remain in this upper
channel as well that's really it man I
think it's pretty cool 4 million plus
views I've crossed that mark I'm about
to cross the 30 million minutes watched
which is like 53 years and 280 days
which is absolutely absurd but with that
said let's jump into the blog because
here's where I grow to a larger audience
segment right there are more people who
search google then search YouTube so
theoretically the written word on a
wordpress blog can actually reach more
people in most niches which is why I
invest in a team to take my video
content and turn it into written content
on my blog so you'd see in the last 30
days I've had twenty-five thousand five
hundred and twenty-seven visitors I'm
not paying traffic to this at all so
let's do a month-over-month comparison
and you're gonna be able to see that
month over month I'm up about 9% in
sessions 10% in user numbers which is
that's great month over month growth but
really a better data point is year over
year so let's flip over to year over
year together real quick and on year
over year so now we're looking at the
last 30 days over that time last year
and you can see clearly I'm up like
almost 40 percent increase in the
sessions almost a 50 percent increase in
user numbers that's absolutely
astounding but that does beg the
question miles where is this traffic
coming from because if it's all coming
from my email list that that's okay
right I am about to cross nine thousand
subscribers on my email list but let's
go see it
exactly where these individuals are
coming from I'm gonna go into the all
traffic sources medium report and this
is gonna help us see what's driving the
traffic and you can see right here on
top Google organic is up 54% so my base
it's actually higher than my baseline so
Google is growing faster than the other
traffic methods which is exactly what I
want to see um YouTube traffic is up 50%
also up being organic is up a hundred
and seventy percent so all of my traffic
is is going in the right direction but
this is the big one right Google driving
4,000 more people per month to my
website compared to what it was last
year that's absolutely huge let's do the
month-over-month on this real quick just
to see if that trend is continuing on
the shorter scale and not just that
longer scales a previous period apply
and again the whole goal here is to help
you see that like just start publishing
your content give great value to your
audience and stick with it for three
years like that that is the shortcut so
you can see me a month over month almost
a 10% increase in traffic right there
that's exactly what we want to see 16%
direct that's probably from my emails is
where most of my direct traffic comes
from but if you speak out my my video
name and then the YouTube you know
YouTube is actually down on traffic
referral which is kind of interesting
since I'm paying for traffic so it shows
that that paying for traffic on YouTube
is helping manipulate those YouTube
numbers but it's not necessarily
translating in more people visiting my
site which is just flat-out interesting
Bing is going up Facebook somehow is
going up even though I haven't posted on
Facebook in three months four months
Yahoo organic sup so all my organics up
and that's what I want to see because my
pop-up displays behind my content that
gets picked up by the search engines so
I have most control so this actually
grows my list better than any other
traffic source which is why I'm
investing in that there and then finally
we are in here in my podcast and you
will see over here on the right I did
end last month at 8200 downloads which
was a new record
so today is a twentieth which means
we're 2/3 of the way through the month
and I'm at sixty-five twenty so half of
that is about thirty to fifty which
means there's a chance I'm gonna get way
up into the I'm gonna get up into the
9,000 downloads in a month mark and you
can also see that I've crossed in the
all-time I've crossed over a hundred
thousand downloads and
these episodes on my podcast are
actually the same content that's on my
youtube channel I don't put these screen
share videos on the podcast it's only
the talking head videos but it's really
great because it gives users who are
commuting who are working out in the gym
who don't have time to sit and watch a
video my users who have kids right and
their kids don't like seeing them zone
out into a device they they turn into
the hey hey look at me hey look at me
type moments but these same parents and
individuals can listen while they're
driving they can listen while they're
commuting whether at the gym while
they're walking the dog while they're
doing the dishes washing the car etc etc
so this is the three pillar content
marketing strategy is effectively what
I'm actually doing here right pillar
number one is what's the easiest content
for you to create for me that was
YouTube videos for my wife it was
written blog posts then content pillar
number two is what's the easiest for you
to syndicate from so for me my second
pillar was the written word and I
started by just running them through
otter AI or chemi te mi comm to get a
transcription out and cleaning up the
transcription and publishing it to my
blog I now hire a team to do that for me
and then pillar number three is further
syndication how do I get my video
content onto the podcast I've got a
virtual assistant who does all of that
for me I literally just put him up on on
YouTube and forget about him and she
populates it out to my podcast feed and
that's the three pillar so now I'm
reaching three different types of
learning individuals right people who
like to listen people who like to watch
and people who like to read can all
consume my content but here's the big
caveat it took me 2 plus years to get
all three of those pillars going took me
six months of doing nothing but videos
before I even add it on my first opt-in
page remember I had already built a
successful business I was already doing
this for seven years before I started my
personal channel and it still took me
six months of just brute force videos
right 200 videos in six months is what I
did before I even started my opt-in then
it was another six months of three
videos a week each and every week before
I even started my first blog post then
it was another six months of just trying
to get all of that activity moving
forward and then there was another Adam
which was the podcast this is how I
remained in the flow state and it's been
very very conscious to
stay in the flow state and not overwhelm
myself with all of the things to do
because if you look at what I'm doing
right now and you're just getting
started and you try to do everything I'm
doing
you're gonna overwhelm yourself and
you're gonna get nothing done so on this
end screen I've got a video that's gonna
pop up and it's the flow state video and
I want you to watch that video because
it's so vitally important to remain in
that flow state and you're consciously
either in it or out of it based on the
choices that you're making and it's
gonna make perfect sense so click and
watch that video next give you a thumbs
up if you like this comment if you have
questions I appreciate you I'm gonna go
enjoy the tropics I'm gonna get in the
pool get some sand on my toes down on
the beach I hope you're doing well I
hope you commit to creating
transformation in the lives of your
audience through content and I hope you
stick with it for a few years because
the lifestyle you can create is
absolutely incredible
it takes years of brutally hard work but
then your life will be changed forever
and I invite you to join me in this path
I hope this is helpful for you watch
that flow state video and I will catch
you on the next video until we meet
again my friend be well and I'll see you
on the next one Cheers
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