[ASCS] The TWO Thumbscrews of an Affiliate Site - DS066 #DougShow #Best Education Page #Online Earning

hey what's going on

welcome to the Doug show stuck cuttings

in here and in this episode I am going

to talk about the edge site case study

in the two main areas we're gonna spend

time on I'm gonna describe these as the

thumb screws alright so these are things

that we can do on the site to adjust you

know what happens basically there are

two main areas and we're gonna dive in

now if you're new to the case study

there's a few episodes out there already

and I encourage you to check them out

usually I tried to put something in the

title with like a s CS or 4-h site case

study and the general idea is I've

purchased an edge site and I am

outsourcing almost all the activities

associated with it including finding

more keywords publishing content and

getting backlinks now you may notice

I've already exposed the two main thumb

screws there so the main things that you

can work on for the site are the content

or the backlinks now with both of those

you actually you know can get more

traffic because it's related to what

Google cares about as far as ranking

your site so doing these two things are

probably or working on these two areas

are generally going to get you more

traffic and hopefully boost your revenue

as well so that's that's the game we're

playing here we're trying to get more

traffic on the site to potentially buy

stuff from Amazon so that is the main

idea now I know some folks out there are

probably thinking hey there are so many

factors for ranking there are over 200

ranking factors that you know google has

at least partially described not all of

them are known there could be more than

200 for example but I mean the main the

main idea is if you have high quality

content

that is addressing the searchers intent

and you have some backlinks going to

your site like generally that is going

to cover almost everything that you need

to do to get traffic on your site yes

there are more than 200 factors but we

only need to focus on these two areas

we're gonna break it down a little bit

deeper here and talk about content

number one and then we'll talk about

links after that now for content we are

going to focus on like a couple main

areas so number one you do need to like

publish content that at least a few

people are searching for and I highly

recommend approaching this with a

keyword golden ratio that was what I'm

doing for my age site in in this case

studies so I can't find them on my own

by the way someone someone asked me like

hey Doug why did you why did you pay

human proof designs to find keyword

golden ratio terms for you like Doug you

created the kgr so you should be pretty

good at it so why would you pay someone

those it's a good question the reason

why is I'm doing a case study warm

outsourcing everything and people I've

never paid anyone or a service rather to

find kgr terms I have had a VA helped me

a few times but I've never paid a

service to do kgr keyword research for

me cuz I could just pay my VA less to do

it instead so the main thing here is I

was gonna outsource it so I can get some

experience with outsourcing and then

share my story about it

so yes that is the case for the whole

case study in fact I usually do

everything on my own or at least

outsource it to individuals not services

the reason why I normally outsource to

individuals is because it's cheaper

because you don't have to pay like

middle management and there's more sales

and marketing costs like like anything

that you're trying to buy if you buy

direct from the supplier it's going to

be cheaper than if you go through a

service a wholesale or retail

and all that stuff so typically I I just

hire people directly and they do it

because it's cheaper but people out

there right the audience you out there

you're looking for something that is a

little bit easier right you have more

money than time and you don't want to

work on all the admin stuff and the HR

aspect of hiring and supervising people

so that is why we're outsourcing it so

it's a fair question why would I pay

someone to do the work because that's

the purpose of the case study number one

and number two it's it's pretty fast I

actually put in two orders with human

proof designs and and I think it was

like five days or so like even across a

weekend I got I got all the keywords so

so anyway once you get the keywords then

there's a matter of you know

prioritizing and sorting them perhaps

you've you know identified some keywords

on your own so you want to put those

into the mix as well and just sort of

rank and you know put put them in some

sort of order it probably doesn't matter

a ton but if you have like more keywords

than you have sort of budget or capacity

to publish you may need to you know

divide it into like you know batch one

and batch two or something like that and

in that case it could be valuable to

sort them prioritize and so on

that's a nother discussion for another

day but I I pulled a bunch of data from

kW finder using their keyword difficulty

and then I used age Refs

for their keyword difficulty generally I

followed along with the kW finder it was

very interesting because kW finder seems

to have better data as far as keyword

difficulty than age roughs or at least

they're providing better data so what I

found a few times is like kW finder the

keyword difficulty would be like 50 and

for a H ref so it would be like five and

when I looked at the

petition I looked at the keyword I was

like this is definitely a harder keyword

not an easier one so I generally just

went with kW finder seems to be a little

bit more true to how I interpret the

SERPs everyone has their own opinion and

I think that's fine

but for me I was going with kW finder it

looked to be very solid very look to be

more true when I reviewed the SERPs all

right so once you got your keywords you

can get over to your content team

they're gonna publish some stuff so that

is how you you can work on the content

portion you can add more of it hopefully

around the keyword golden ratio if you

don't want to use the keyword golden

ratio that is fine it doesn't hurt my

feelings I don't care what keyword you

use all right also some people I'm not

sure why maybe it's just because of the

context of how some of these videos come

out or podcast or whatever when I talk

about the keyword go and ratio but some

people seem to believe that I only

publish kgr content which is not true

it's just a good approach to publish a

lot of content and get results quickly

but over time yeah you want to add other

content as well so if you want to do

that on the front end that's cool

you can do that too again if you use the

keyword golden ratio or you do not it

doesn't make me happier or sadder it has

actually no impact on me I don't care

what keyword you use all right you could

even say the KTR doesn't work I don't

care about that either all right

okay so that's publishing new content

that is one piece of the content side

the second piece of the content side is

improving existing content this works

really well and it's great for this

particular site my fingers are crossed

my toes are crossed that it's gonna work

really well but in this case my aged

site has been around for a little while

I think like over a year I think so it

it's well beyond the sandbox period it's

getting you know 50-plus visitors most

days and basically there's content on

there that has not been touched in a

while it was published it's getting some

traffic some of those are keyword golden

ratio terms and they've slowly moved up

in the rankings and like I said the

site's getting traffic so with that said

there's definitely value in going back

and seeing what is ranking for your site

whether it's an age side or it's one

you've had for a little while like once

you publish some content you can start

analyzing the data about like what

traffic's coming in what keywords it's

ranking for you could look at search

console data you can look at information

from SEMRush to see what keywords your

site is ranking for you can look at

similar information from age rafts and

kW finder as well at least the suite of

tools over at kW finder or this is what

I did I outsource the activity to

content refined they have a I guess it's

a service where they analyze your site

they audit it and they take a look at

sort of the low-hanging fruit maybe some

pages or post or URLs or whatever on

your site maybe the rankings were good

for a little while and then it's

declined over time so that's one aspect

that we identified on my site and

there's some others where maybe is just

it's never ranked super awesome but

maybe it's at the bottom of page one or

at the top of page two and it looks like

there's an opportunity to improve the

content those are the kind of things

that content refined will do so they do

audit it for you and give you a

suggestion and then you approve or you

know make other suggestions I took there

straight-up suggestions to you know I

mean it looked like the reasoning was

fine I didn't have a super strong

opinion so I was like let's do it let's

move forward and the key distinction of

using like content refined versus like

doing this yourself or just kind of

you know just guessing content refined

uses a sophisticated content analysis

tool called market Muse which is very

expensive in fact it's so expensive that

really only like a big media company or

a Content agency could even afford it

it's you know like I said it's very

expensive you can go try and research

that on your own I don't know how much

it cost currently but you know for me

when I checked out the demo and got the

sales pitch and all that stuff I was

like ah you know what I don't think I

don't think I'm gonna pay that on a

monthly basis like even if it's hugely

valuable like I I'm just not sure but

luckily content refine is able to do

that for you now if you have a look at

content refined and the pricing there

and you look at market views and the

pricing there and you're like you know

what it's all too expensive no matter

what there's a there's a way that you

can maybe get a little bit more data

from like the search console right so

that's data that only you have access to

and it's specific for your site so I

would definitely have a look there

additionally there's and there's another

tool that has similar functionality as

market Muse but it's way less expensive

and it's a little bit it's sort of

framed in a different way it's called a

page optimizer pro created by a kyle

roof and that is a great way to kind of

hit the middle ground so you could

actually afford that piece of software

the sort of tougher part is you do have

to like do all the work yourself so if

you no point in time in this case study

where the there's not going to be a case

where it's like oh you can pay a company

to do it or you could do it yourself and

it's gonna be cheap and easy and super

fast like either you're paying with your

time and effort or you're paying with

money all right so there's no there's no

portion here where there's like a

shortcut there's no shortcuts in this

case study so that said you can get the

information from page optimizer pro

and but I believe I I'm an affiliate but

I think I have like a discount code or

something like that I'll put it in the

show notes I think there's one out there

if not just disregard what I said but I

think there's one out there it's a very

good tool you do have to get the data

and results and then implement it so the

huge benefit with content refined is I

just told them the URL they did an

analysis they audited things they make a

suggestion and I say yes or no or we

discuss it and then they do it in fact

I'm gonna give them a login to the site

as a wordpress editor so that they can

go in there edit what they need to and

get out and then it'll hopefully right

fingers crossed toes crossed my arms are

crossed and I'm hoping that we'll see

good results with increased traffic

increased like rankings and all that

stuff for the five pages that they're

going to be updating so a quick review

on the content side you could publish

more content I highly recommend the

keyword golden ratio if you want to use

something different you can do that it's

totally cool you can also improve the

existing content and depending on the

size of your site you may have a few

options there I would generally

recommend that you you know don't try to

improve every single piece of content on

the site do 80/20 look at the top you

know whatever 20% of the posts to get

the most traffic or ten percent or

twenty five like just don't do all of

them all right just do the top pages

that are ranking the best that are

getting the most traffic so far and then

you know if you have the opportunity if

you have the budget maybe higher content

refined if you have some budget but

maybe not an enough look at the DIY

option where you can get data from page

optimizer pro or a similar tool if

you're really on a budget you can

potentially you know pull the data from

the search console and you know do your

best to find keywords the diamonds in

the rough that you know you're not

trying to rank for but you're actually

getting some clicks maybe a couple of

impressions that sort of thing

and you can add you know content to

optimize around those as we are as we as

I am talking about like the specific

components of the content and the link

building in throat you know throwing out

budget you know aspects and constraints

here and there part of this discussion

is around like how you can take the

ideas that I'm implementing in these two

main areas right so content and link

building and everyone's budget is gonna

be a little bit different everyone's

time Lang is gonna be different and I am

I'm going through this as it makes sense

for me to do it for you know the things

I want to work on how I want to work on

it

there are many different ways to do this

so if someone wanted to focus on certain

things that I am NOT I think it would be

perfectly valid right there's no there's

no like right way to do this there are

just different ways to do it so some

people may want to you know buy a site

that is not aged for example maybe your

budget is less and you're like you know

what in six months or a year it like I

can let it age myself and it'll give me

some time to maybe make a little money

maybe save a little money to do like

bigger investments in the future so I

just want to explicitly state that

before we move on to the link building

portion because I'm doing this case

study but even if you don't have the

same budget if you have a much bigger

budget like you can do things

differently if you have a much smaller

budget you can take the pieces that work

for you and tailor it to you know your

budget and maybe your skills or whatever

maybe you have a you know business

partner maybe you're your cousin or

something wants to work on it with you

and they have a little money to invest

in a little time or maybe they're a

writer so I mean feel free to slice and

dice

like the way I'm doing this so again I'm

not saying anyone has to do it this way

it's just the blueprint that I'm

following because I kind of have an idea

of what I want this to look like in

various ways and part of that is to get

a lot of stuff planned early let the

team do stuff and then I will be

vacationing doing stuff while that is

happening and hopefully when I get back

number one the work will have been done

and number two maybe the business has

grown while I'm out and that'll be great

considering you know the work that I did

up front so I just wanted to mention

that explicitly and you can get all the

details and stuff and sort of follow

along niche site project.com /a s cs4

age site case study that's were the like

raw notes page are is right right there

and I link to all the podcast episodes

I'm doing videos on YouTube as well so

some of the content aligns from like the

podcast in YouTube but not always

because I'm not recording all the like

video stuff or if I'm making a podcast

like I am now recording a podcast as it

as they call it I'm not recording video

so if you wanted get like the full

package you got a you know you gotta

check it out in both places now on the

YouTube side I haven't done any like

whiteboard activities yet but there are

probably gonna be some crude some crude

drawings where I try to illustrate

certain points in that sort of thing so

it may be really worthwhile to check out

the YouTube stuff if you have not if you

haven't been following along so okay

let's talk about link building now just

as a caveat again you can not build

links so you could build links whatever

you want to do I don't really care I

don't care what you do you can you could

use private blog networks

whenever your whatever you want to do I

don't really care but for me I believe

number one building blinks is a good

idea like you probably shouldn't just

wait for it to happen naturally you're

gonna be waiting a very long time

it can't happen it does happen but if

you kind of get the ball rolling you're

gonna have a better trajectory in my

opinion and most of the time when I do

an analysis on someone's site and I see

they've put a lot of time and effort and

money into content and then I check to

take a look at their you know their link

profile and I see that they basically

have no links that's a big sign to me

that you know they their site has way

more potential than like then they're

gonna be able to achieve if they just

ignore link building like they could

probably rank well for a lot of stuff

but if you really want to rank well for

some of those bigger terms then you may

have to go out there and build the links

yourself especially if it's like

affiliate content because it's a little

bit harder for not necessarily harder

but it's unusual for someone to think

hey you know what I am going to link to

you know that post where basically it's

just a moneymaker for someone else

they're generally not gonna go and link

there so with that said I have too many

areas that I spend time with the link

building one is blog commenting and I

hired a VA service called okay relax and

they do the blog commenting for me so I

like to look up the blogs the URLs in

the post to go comment on so I I search

for that on my own I'd give them a

spreadsheet and then they go and leave

comments now I'm not asking them to put

links into the comment itself

I'm just asking them to put helpful

comments out there in the world now the

cool part right is I believe even just

some of those nofollow links that come

in through comments with no particular

anchor text other than the name that

they are using I believe that helps I've

seen increased rankings

increased traffic across multiple sites

as I was testing this earlier in the

year before I started the case study so

I've seen good results in more than one

niche on multiple sites and I'm like

well that does work like I didn't do

anything else other than the blog

commenting links and it's helpful so I

think it could be because you know the

keyword golden ratio comes into play it

it doesn't take as much like backlink

power to rank those so even a no follow

backlink from a blog comment could be

helpful helpful enough for term to rank

so I'm doing blog commenting in that way

and the way okay relax works is you get

you know a certain number of tasks per

month there's various packages I don't

remember the exact pricing and pricing a

subject to change in the future so you I

think you can get like five tasks per

month or 25 or 100 and the price gets

cheaper per task as you get more and

currently I'm getting the 25 per month

now you may be thinking what constitutes

a task a task is a 30 minute block of

work so my VA does about roughly four to

eight comments per task and if I wanted

to assign more tasks right per day let's

say I wanted to give him or her like

four tasks to do that's about a two-hour

block of work now that would be quite a

few blog comments so I don't do that I

do like one task per day so I'm getting

about five blog comments out there per

day and not all of them are gonna be

approved not all of them are gonna go

live so there's a little bit of waste in

the system but it is fine the cost is

relatively low for me for the benefit

and I was like oh well this makes sense

to move forward by the way if you sign

up with okay relax

using my affiliate link I get a

commission but I will share with you my

blog commenting job aid that I tested

and provided to my my VA and sort of

refines it honed it over time he or she

had questions and had you know make it

more clear so anyway I'll give you

access to that by the way your VA may

also have questions but you have a very

good starting point I think it's about

one page long or so and it's enough

information to get rolling and then you

can give them you know further

instructions if you want to a lot of

times when you're working with a new

person or a new VA it's totally normal

for them to have questions so the other

portion is of link building is high

quality guest post so there's two

services there are two services that I

have been using and I've been testing

them out so one is the Hoth I've worked

with them for basically since I started

working online and their guest posting

service I think has improved a ton over

the years I know a few people that you

know they commented to me that you know

hey I don't know I don't know about that

service over there at the ha but then

when I check with them they may be

tested it at the very beginning or they

never tested the service at all and they

just heard you know maybe someone in a

Facebook group or some random person off

the street who knows where where rumors

get started but you know they were just

like I don't know about using that

service or any service Doug do you know

any good service to use well I'm using

the Hoth and Logan X I believe I'm

pronouncing it correctly so this is a

company that I recently was made aware

of but I saw you know when I started

doing some research for like high

quality guest posting they had a

testimonial for Brian Dean from

backlinko

when I was like oh wow so if Brian is

putting his name on there then I was

like alright maybe maybe I could check

this out so

the couple couple very interesting

things with Logan X is they allow you to

like approve the site that the guest

post is gonna go on and that is that's

key you know they're actually using the

organic traffic to sort of rank the the

their packages right so you can get and

I can't remember that it's like over

it's like under 5,000 5,000 to 10,000

organic visitors and like over ten

thousand maybe I can't remember exactly

but you're able to pick the amount of

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