hey miles here miles Becker calm in this
video we are going to look behind the
scenes of 31 months of content marketing
effort this is my effort analysis I do
every month so we're gonna look in my
analytics of my blog and the analytics
of my podcast feed this is the three
pillar content marketing strategy coming
at you and I'm gonna show you what the
results are now that I've done one month
beyond two and a half years now just a
refresher I record videos first it's the
easiest format for me to create content
in so I'm a video producer I've got a
virtual assistant who takes the audio
track puts them onto my podcast feed
that's been going on since about October
of 2017 November 2017 and then I've got
a team that takes the actual words
transcribes them with Timmy calm tem i
calm or order a IOT te rai and then they
copy edit them they turn them into blog
posts they optimize them and they
publish them to my blog so we're gonna
look behind and see what kind of traffic
what kind of results happen from that my
email list is right about that 10,000
subscriber mark but a long time coming
to get to that point so that's a pretty
big mark for me and with that said let's
jump in we're gonna start in YouTube and
we're gonna look at the data inside of
YouTube first so right here you can see
on the left pane at the bottom it says
view all 493 which means I have
published 493 videos in about 31 months
so that I don't I don't know what the
rough math is all have to be perfectly
honest I think it's something like 13 a
month on average give or take I'll let
you bust out a calculator if you're
super interested in that on the view
numbers I'm now pushing the 4.5 million
view mark which is absolutely astounding
that there's been that many views and
I've crossed the 90,000 subscriber mark
all signs point clearly to the fact that
I will be over a hundred thousand
subscribers by the time I hit the three
year mark actually I should probably be
within about to about two and a half
three months is when I'll actually hit
that point so let's jump in the
analytics and do a little bit closer
look because you can see right here on
the watch time my watch time is really
really sliding and one thing that's
going on is so for two months I had been
running paid ads to my videos I'm not
creating separate videos I'm not running
call to action videos I'm literally
paying
to boost my best performing videos to
get more reach this idea came from Neil
Patel when I got to sit down and chat
with him at the Affiliate Summit 2019 in
Las Vegas he was just boldly and clearly
saying you should run paid ads to your
best videos for 60 days and then you
should turn it off for 60 days and you
should cycle between running it on and
off in 6 da increments because the
theory is that all of the engagements
that I receive from the paid traffic
durations will carry over into the
organic periods we're doing the same
thing with my wife and I'm literally
about a week of not running ads so I can
see that my watch time's dropping down
my average view duration is going back
up and my view numbers are also dropping
down which is okay but what I'm really
interested in is watching my numbers as
I get to the 30 and 60 day mark I can
tell you right now my average 48-hour
view time was very consistently between
10 and 12 thousand views per 48 hours
and right now it's sitting closer to the
14 to 16 thousand views for 48 hours so
it does appear that it has increased but
I'm still collecting data on this right
now let's actually go in real quick I
want to run a little comparison so we
can see what it was compared this time
versus last year at this time so let me
set that up real quick
and here are my year-over-year numbers
and it is so plain to see what the
potential growth of running those paid
ads did the blue line is this current
year and again I was running paid ads in
this area but I stopped my paid ads here
so even now that I've stopped for about
a week you can see the blue line is
still much higher and we're looking at
that's a seven thousand plus view per
day difference this is upwards of twenty
thousand views per day so that's like
almost a 50 percent increase right there
my average view duration is spot on
similar and you can see that we're
getting closer but there's still this
higher level and that was the big theory
really ultimately in running the paid
ads um you can see my subscriber numbers
are also significantly higher but again
I'm not gonna get extremely clean data
until we do this next month and then I
do the year-over-year next month but I'm
analyzing this on the fly as we go so
far signs seem that it was worth the
fifty to sixty dollars per day that I
was spending on this but ultimately time
will tell on that let's jump into the
actual blog analytics because I've been
putting a lot of effort inside of my
blog I've created a new SEO software
that is running up inside of my content
and conversion com membership program
I've created an advanced SEO training
that's also inside of my content and
convergent membership program and those
are based on what I've been doing here
in my blog with my kind of SEO team and
my content team to optimize my content
right now I'm up to 28 29 thousand
visits in the last 30 days um I'm really
getting up to that I'm bumping into that
thousand visits a day average mark which
is great from about 20,000 users and you
can see 54,000 page views almost two
pages per session so here's where you're
gonna start to see the results from from
these efforts that we've been putting in
to improve this is a month over month
and this can show some seasonality so
I'll do another comparison but you can
see just month over month I'm thirteen
point four eight more visits up from 16%
more people and my pageviews are going
up so this means not only am I getting
more people but the people who are
showing up are also engaging more which
is really interesting to remove
seasonality from the numbers because you
know there's a difference from one
months to the next we're gonna do a year
over
year view and this is where it gets
pretty dramatic and you can see here
that I'm 50% up on my traffic
year-over-year 42% more page views so
they're sticking around much much longer
and 70% more people are actually finding
my site this month this year versus this
month last year and this is this is the
the best part of the content right I
think that written content is still the
most powerful content mechanism because
more people search google for answers to
their questions and that's where my
written content gets picked up that's
why I invest heavily in a content team
to take my videos and to get them on to
my blog post but I want to show you real
specifically because this is all my
traffic right I email my list sometimes
and I tell them to come check out my
stuff and I do get traffic from other
sources beyond the just the the organic
content marketing so what we're gonna do
is we're gonna break down by sources and
mediums so you can see exactly where my
traffic is coming from and you're gonna
see right here I'm keeping this
year-over-year running you see on Google
organic I'm actually at 85% that's right
down here in this first call and where's
my mouse there so I'm up eighty five
point seven five percent in Google
organic year-over-year that's I mean
we're pushing the hundred percent
year-over-year increase which is
doubling right my traffic is almost
doubled from nineteen thousand to
twenty-eight thousand so this is a
massive excuse me from eight thousand to
fifteen thousand so if it was sixteen
thousand just one thousand away from
literally doubling and this is the power
so my overall site is up 50 percent but
the Google organic which is the whole
point of putting out content on a blog
is to get Google to fall in love with
your content to drive traffic that's up
85 percent let's look at it month over
month to just show kind of the closer
range of what's actually going on and
then that'll be the last one in here
before we go into the podcast so right
here you can see I'm up twenty percent
so the site wide I'm up thirteen point
four percent and you can see on Google
specifically I'm up twenty percent so
the Google is trending greater than the
rest of my traffic which means that if
I'm losing traffic from social or from
any other traffic source or direct if
I'm not mailing as much even though
that's up five percent it's not up as
much as the site is Google is
really picking up the slack there and
again this is all just the optimization
that I'm doing it's inside of content in
conversion comm I've got that advanced
SEO training and the software tool I'm
running that software tool on my old
content and I'm doing the things I teach
in that advanced training on my content
and it is just taking my old stuff that
I've written I've paid to have kind of
written and optimized over the last year
and it is just bumping it up and up and
up in the search engines so I'm really
excited to see that and then I want to
go last here into the podcast so this is
the podcast and podcast has been slow
and steady growth again I started I
believe in October or November of 2017
all time I'm sitting about a hundred and
thirteen thousand downloads at this
point and you can see so last month I
got 290 300 the month before that was 82
81 so ultimately my trend is going up it
is right now
March 24th we have one week left in
March which means were three-quarters of
the way through March so using that kind
of napkin math if you will that means I
could expect somewhere around 225
hundred maybe 26 27 hundred more visits
more downloads this month based on the
numbers I've seen already which would
put me over the ten thousand downloads
in a month mark and again this is the
same content that I'm putting out my
virtual assistant in the Philippines
who's been with me for years and years
she just automatically goes and looks
for my videos and then she pulls out the
mp3 and puts them up for me is 100%
hands-off and it's connecting me with
more people and just so you don't think
that I'm cannibalizing my audience in
one place from the other I'm definitely
not and I here's here's where podcasting
is really really practical parents I'm
actually right now I'm staying with my
brother-in-law and sister-in-law and
they've got two kids they have a six
month old and they have a he's just
under three years old and they literally
can't spend more than a minute or two
away from their kits the the need for
attention is real with small children
there's this whole segment this whole
demographic of parents who are extremely
busy they can't sit down and watch a
YouTube video like this but what can
they do well they can pop in their
earbuds when they're at the gym they can
listen in their car while they're
commuting they can listen on their
earbuds while they're on the train
commuting etc etc whether out taking the
walk gone for walks in the afternoons
they're able to listen to content this
is why I reformat my content from the
video side into the mp3 side because I'm
reaching a different demographic I'm
reaching a different segment of my
audience so my YouTube channel growth is
continuing to grow my blog content is
just growing at a massive massive rate
right now and my podcast is growing as
well so I'm just reaching more and more
people each and every month all of this
filters back to my free course how I
went from side hustle to a million
dollar business I'll have a little book
popup here there'll be a card little
pop-up in the corner if you haven't got
that go ahead and grab it subscribe
you'll get the whole course you get a
password and login it's a it's a really
in-depth comprehensive course that's
gonna help you choose your niche blah
blah blah all that good stuff to build a
business right I show you everything
that I did to do it to create this
business that I'm running right now and
people will find it they come back my
list grows the relationship grows I
continue to do my work of putting out
three great videos each and every week
I've got teammates I've got systems I've
got support in place to help me
syndicate that content out as many
places as I can and voila
things are working it really works when
you stick with it and I think it's
important to last note this is again I'm
pushing three years of two and a half
years in I did nothing but videos for
six months then I added on an email my
opt-in list and I did that for six
months it was over one year and about
200 videos before I ever tried to turn
one into a blog post before I ever
considered turning one into a podcast
episode you are not here you you are not
here to keep up with me right if you if
you don't have 15 years of experience
making money online and 60 to 70 hours
per week to dedicate to your business
don't expect yourself to be able to keep
up all you want to do is keep up with
you find that one core content pillar
that you can go all-in on and dominate
80 percent your efforts should go on one
core pillar for me that's YouTube and
the reason is because it's easy for me
to create content like this if it's
easier for you to write out content to
do an outline one day to write the first
draft the next day to write a great
final draft and copy editor final draft
that third day do the written content
do what's easiest for you to get going
and then stick with it for a year
publish 200 plus great pieces of content
in a year then you can start to expect
to see some momentum and you'll be so
good at the process at that point that
you'll be able to get more time you free
up your time it just doesn't take as
long for me to make a video today as it
did two years ago so I have a little bit
more time and that's the time I
dedicated to testing and really building
out those other processes to my
teammates now do for me I know you can
do this just remember it's a three to
five year plan get the book get to
course the free course the book will pop
up here on the end screen I thank you if
you have any questions get at me in the
comments and I look forward to
connecting with you on another video
till we meet again be well
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