The Paradox Of One In Business - Is There Power In 1 Or Is It Risky? be well#Best Education Page #Online Earning

hey miles here miles Becker calm in this

video you're going to learn about the

paradox of one specifically we're gonna

look at the number one in business

through the eyes of a couple of greats

in the world of direct response

marketing specifically I'm talking about

Dan Kennedy and Gary Halbert now they're

both what I would call old-school

copywriters Gary Halbert is no longer

with us

Dan Kennedy commands hundreds of

thousands of dollars to write a sales

letter these two guys have made them and

their clients exorbitant amounts of

money in the world of marketing and they

both have very different philosophies

about the number one so Dan Kennedy is

well-known to say that one is the most

dangerous number in business then on the

other hand Gary Halbert is known to say

that you're one sales letter away from

being rich so how can they both have

such different different kind of

perspectives around the number one well

herein lies the paradox and I want to

unpack this for you because these types

of things these little paradoxes these

almost like contradictions can eat away

at you and leave you feeling confused

and confusion leads to nothing good in a

business right when we have clarity when

we have laser-like focus and we're

taking massive action that's what really

makes it all work so I'm gonna unpack

this a little bit to help you

confidently make effort and make

progress forward towards your goals now

I totally agree with Dan Kennedy that

one is an enemy to business so if you

have one traffic source if you have one

funnel if you have one opt-in if you

have one product you're pretty much at

the whims of kind of outside influences

an example of this would be somebody

building a fulfillment by Amazon

business and they have one product and

that's it

and they've listed it on Amazon they

have a few good months they think

they've made it and all of the sudden

game over Amazon two sides not to rank

you anymore Amazon boots you from their

program Amazon goes and creates a better

product white label right that's kind of

an abstract idea so back in my first

experience earning income online when I

was on myspace in 2003 I was doing

affiliate marketing on MySpace

they changed their terms of service when

myspace got purchased Fox News bought

out myspace and they changed their terms

of service and no longer my links would

work they just turned off my links

literally overnight I went for making a

few grand a month - nothing overnight

because I had one offer and one traffic

source and that was it so this is why

the number one can be detrimental to

your business Facebook is constantly

changing the rules their their

advertising platform is all over the

place it is an absolute rollercoaster

even for people who are really good at

advertising on that platform Google is

known to be finicky I know people who

got their website slapped in 2011 12

when they were using kind of the shady

SEO tactics it's still kind of a finicky

situation right and markets shift not

just the the platforms were on market

tastes market behaviors totally shift

trends come and go what once was trendy

is no longer trendy and there's this new

thing so you want diversity inside of

your business but then let's look at the

other side right the gutter Halbert side

which is you know your one sales letter

away from being rich and I actually like

to simmer it down I use that as an

example because there those two guys are

kind of on the same level in many senses

but I look at it as you really can only

focus on one thing at a time you could

only do one thing at a time and there's

entire books and entire philosophies

about how to get things done that are

focused on the power of one right and

there's also a lot of truth within that

because of the fact that you can

actually only work on one project at a

time you can actually only work on one

thing at a time

you need that laser-like focus over

extended periods of time to gain

momentum in that which you are doing so

let's say you're doing Facebook

advertising - a cold traffic funnel and

you're doing a free plus shipping offer

for something you have with a couple of

upsells behind it well copywriting is

really gonna be your make or break in

that situation right the tactics of how

to build the funnel the tactics of how

to make the Facebook Ads work are almost

irrelevant you know they're they're so

simple and they've been covered on this

channel not to mention dozens of other

channels I'm sure that it's not a

tactical situation in that in that world

its copywriting so then your one skill

and you have to go

all in on this skill you can't kind of

dabble in the world of copywriting and

truly expect to figure it out you need

to go all-in you need to read every

copywriting book that's ever been

written and you need to handwrite out

one sales letter per day every single

day for 90 days to may I would say

almost for a full year you need to be

doing nothing but mimicking and learning

from the best of the best of the best of

the best and you need to be writing you

need to be producing content first

mimicking that which worked from the

Great's

and then writing your own content and

then you really just have to go all in

on that one platform that one funnel

that one offer to really make it work

you need to do enough split testing on

it to make it work if you're trying to

run Pinterest paid advertising Google

paid advertising YouTube paid

advertising and Facebook paid

advertising all off the bat because

you're scared of one and you're trying

to learn four separate platforms at the

same time and you have to dial in your

funnel you're never gonna make it ever

literally you there's no possibility

that you can make it because you won't

have enough focus in one area long

enough to create the kind of conversions

that you ultimately desire so this is

the paradox right you have to focus in

on one long enough to get through the

learning curve to get good enough to

where your tests are actually testing

the right things

your first Facebook Ads test with your

very first funnel men like you're

testing a lot of different variables

without even realizing it in the odds of

a first add a first funnel a first offer

working our I would say one in a hundred

million I think the odds of winning the

lottery would probably be better than

somehow magically dialing that all in on

your first try so that's the reality of

the situation and one two more examples

I'll give you two more specific examples

number one my wife when she grew her

sight

all in on written content all in on

blogging she knew the world she wanted

to talk within is that world of

spirituality except she knew she loves

it she's all about it she had pretty

eyes read every blog in every book she

got her hands on and she was thirsty for

more content she started to have her own

unique ideas that were kind of

synthesizing and she was like I'm just

gonna go I'm just gonna write write

write and what'd she do she spent four

years four

years writing non-stop writing we we

learned to create these audio recordings

at one point to actually sell something

right but that was it it was written

content on a wordpress blog to attract

visitors from google then we had an

opt-in which was an audio file and then

we had a course in our products were

actually audio files for years of doing

just that

before it really started to work to the

point where we actually gained traction

we actually started earning real life

style income then once we had the income

coming in we were able to kind of quit

our jobs we gained some of that time and

energy back to where we could refocus

and reallocate that that time and energy

on to this business that's when we

started adding on things like the

YouTube channel that she started in I

believe 2012 we started her website in

2009 for perspective her podcast channel

that came out the books that started

coming out which was 2012 2013 is when

we put out our first Kindle books all

these other things the social media

marketing right going really really

all-in on Facebook social media

marketing in about 2014 Korona fanpage

nearly a million fans at that point all

of these other things that we built out

to diversify that business to protect

our income streams that we were now

relying on actually started with one and

this channel that you're watching here

for years I tried to blog I don't like

blogging I don't like writing that much

now I kind of like it I'm okay at it but

man two two and a half three years ago I

was like I'm not a writer it just

doesn't work so I started this video

thing and I did nothing but videos for

six months straight I didn't create an

opt-in I didn't transcribe them and turn

them into blog posts I didn't post about

them on social media

I didn't man I didn't even put him into

podcast episodes at all all I did for

six months straight and I want you to

remember this I had been online

full-time for six plus years at this

point in time all I did was the video

each and every day all in one action one

platform one channel one media that was

it for six months and then I started my

opt-in so I could actually recommend

people come get my free course and check

out my opt-in

right so did that for another six months

for over one year I did nothing but

YouTube videos and then at that point I

finally felt like I was competent right

I was making decent videos I had

breathing room it didn't take all of the

energy I had left in a day to put out my

video right because I sell my business

going it's not like I had nothing but

free time when I decided to start

putting out these videos like I'm busier

than most people this year than everyone

who works just 40 hours a week for sure

incredibly busy right and finding that

time to fit in to make those videos to

go all in on one channel to kick it up

enough to really gain momentum you know

YouTube and Google as well is monitoring

your heartbeat and the frequency of your

publishing that's pretty much your

heartbeat and if you're flatlining that

means you put up one video every month

and then it's flatline and YouTube's

never gonna rank a channel like that I

know that that's how the algorithms work

so I got to really get that heart beat

going on my channel and I'm gonna prove

it for a very extended period of time

before I can even look up and consider

adding on number two now I started

adding on the blog content a year in now

I'm two and a half years in I've been

I've been trying to figure out and

working with the process of going from

video to blog post since I don't want to

just sit and write every single post

myself

I mean year and a half into that I'm

still refining that process I'm still

figuring out that process but now my

websites generating about twenty five

thousand visits per month when I first

started after I'd been trying to force

myself to write for a long time my my

blog was generating maybe a hundred

visits per month maximum right so that's

the difference and then after six months

of getting that blog content going out I

added on the third pillar which is the

podcast strategy right so now two and a

half years in I'm doing some Facebook

lives here and there I'm doing a little

bit more on social but really really

barely not not much at all because I'm

all focused on these three things

but to grow each one of these three

channels I really went all in on each

one individually long enough to get

through the learning curve to get

momentum on my side and to get

comfortable with the process enough that

I wasn't going to slip up on one when I

tried to add on too and that was in the

example when I said somebody who tries

to run Facebook eggs

ads YouTube ads and Pinterest ads all at

the same time and Instagram ads let's

throw on number 5 they're not gonna do

any one of those well enough to ever get

through the learning curve they're not

gonna do any one of those well enough to

actually gain traction therefore they're

gonna do poorly at all of them they're

gonna be hemorrhaging money on all of

these different platforms nothing's

gonna work and they're going to quit can

I've been making my videos for let's say

45 days which I did 120 day challenge

into 120 videos in 120 days talk about

all in on one so if I went in day 45 I

tried to start doing a blog post a day

on top of what I was doing or I looked

at what other people were doing in the

market and said ah well Gary Vee is

doing all this different work I need to

go do that now but I hadn't really built

the skill properly for that one I would

have burnt out I would have gotten

overwhelmed I would have stopped doing

the one thing that was most important

trying to do the three things because

one isn't enough gotta do three and that

would have literally been the end of

what is now a really helpful resource

here in the world of YouTube and on

Google of tactics and internet marketing

stuff right like this channel like I was

able to weather all of those challenges

early in the process and stay focused on

one long enough to really really gain

momentum and this whole idea and this

whole conversation we're having here we

just had is all about you reflecting on

yourself what are you doing are you

focused on one there's a book I believe

it's called the power of one and the

idea from the book is one thing a day go

all woody what is the one thing you're

gonna do and to me I look at is what is

the one thing you're gonna publish each

and every day each and every day for me

my emails every single day I'm

publishing out sending out an email to

my list I got about 9,500 subscribers on

my list I've been doing daily email

since that list was somewhere thousand

or 1500 people three times a week I'm

putting out these videos I'm trying to

do a Facebook live every single day to

really experiment with this and I

slipped up I literally missed I missed a

day on that on my third or fourth day in

I was building a new course for my inner

circle members and I just didn't have

enough time in the day but I didn't let

my focus on adding on number two or

maybe that's number seven for me at that

point right

divert me from the more important thing

that I was working on I stayed focused

on finishing that course to get that

course out to bimonthly members they're

all paying customers they pay every

month to get my advanced trainings so I

stayed focused for them at the sacrifice

of this Facebook content and traffic

system that is you know very low on the

priority list so all in on one thing

that day you know micro and then on the

macro I went all-in on video till I got

good enough at video that I went all in

on the next and I kept both of them

going and all in on the next and I kept

both of them going it's like the old

vaudeville routine of the spinning

plates you probably see it where they

spin plates on these little rods and

then they run over and they're getting

the next one spinning and they run back

and forth and it's it's a comedy routine

that individual could never spin up four

plates at once it's technically

impossible to do you always have to work

with one to get one going to get that

kind of centripetal force going that it

actually stays there and it's growing on

its own before you can ever add on the

second and that's the truth and you got

some people that are out there telling

you that you're just you're one away

you're one away and then you got other

people who are telling you one is the

most dangerous thing in business you

need two of everything two is one one is

none is kind of one of those cliches

that you will hear out there and in some

senses they're both true and if that's

confusing at all or that sounds

paradoxical what is and welcome to the

world of being an entrepreneur because

it's a big confusing world and there's a

lot of truths out there that have two

sides to it and both sides are

completely true because that's the way

it is so you need to analyze what you're

working on

what your where your focus is are you

far enough into the learning curve with

that one thing to where you're ready to

add on the second thing if not hold off

stay all-in on that one thing until you

gain enough momentum so you get enough

traction and enough competence with that

process that adding on a new thing

becomes easy right when I started to add

on my written posts on top of my videos

the videos took me 35 40 minutes a day

in the beginning the videos took me two

and a half three hours a day right so I

freed up two hours or so a day by simply

getting better at the art of making the

videos then I reallocated that time I

freed up not to drinking mai tais

swinging and hammocks

talking about passive income which is a

total lie but I took that time and I

applied it to another content and

traffic method another content machine

right and once that was up and running

attacked on the third one attacked on

the fourth one and this is the process

now I'm on the fifth or six or something

I don't even know what it is at this

point but that's the process and if you

take that process it'll work for you the

real trick is to realize it's a three to

five year plan and most people think

it's a three month plan and they get

frustrated with themselves for not

making enough progress fast enough and

that's the biggest most dangerous trap

there is I hope this has been helpful

for you if it has give me a thumbs up

give any questions get me in the

comments I do take time as often as I

can to jump in the comments and go back

and answer your questions as you have

them

I appreciate you hit the subscribe if

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connecting with you on the next video

until we meet again

be well

#Best Education Page #Online Earning

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