hey miles here miles Becker calm this
video is all about becoming the triple
threat now the triple threat is your
fast track to success with your online
business I'm gonna share exactly what is
the triple threat in this video I'm
gonna share several examples from my
network and from acquaintances that I
so you can get a clear picture of how
you can implement this in your business
finally I'm gonna wrap up by sharing how
you can get my help integrating this and
implementing this for your business so
you can make 2019 your breakthrough year
but first what is the triple threat idea
it actually comes from Scott Adams who's
the creator of Dilbert which is the
comic strip and I'm gonna read you a
quick quote from his because it kind of
sums up the idea really neat and tidy
the quote is every skill you acquire
doubles your odds for success now the
big challenge for people getting going
online is they look at the world they'll
survey the marketplace they'll survey
their niche and they'll think man how am
I ever gonna become world-class right
because when you search Google generally
you're gonna find the best in the world
and that really sets the bar extremely
high
now this quote and this idea from Scott
Adams is that you don't actually need to
become the world's best at anything what
you do need to do is become good at
multiple different things and out of
these three separate skills that you
link together something unique emerges
so how did this work itself out for
Scott Adams well he's not the best
artist in the world to be perfectly
honest he's not the funniest guy in the
world if you put him up against stand-up
comedians he wouldn't even really be
able to hold his own and really he's not
that great of a writer but when you put
his better-than-average art skills and
his better-than-average comedy skills
and is better than average writing
skills together something unique and
magical emerges that was the Dilbert
comic strip for him and he's been wildly
successful now you don't have to limit
yourself to three skills you can add on
even more skills but once you get to
that point where you have three separate
individual kind of totally different
skills working together that's when
something new and unique can emerge this
is really another way of looking at the
niching down process and one of the
biggest keys here is that one of those
skills
be a content creation methodology this
goes right back to the content marketing
stuff we talked about to your core
content marketing strategy for me and
I'll go on to other examples that are
beyond me and my wife here in a minute
but for me it's all about solopreneur
ship right I got 10 Plus exteriors of
experience doing solopreneur ship it's
all about digital marketing I've got
over 15 years of digital marketing and
online marketing experience and then I
mixed on these YouTube videos that was
my special little triad now I'm not the
best youtuber in the world by any means
I'm not the most successful solopreneur
in the world by any means and I'm
definitely not the most successful
digital marketer but the way I've
combined these three skills together has
really helped me niche out a place for
my wife it's angels meditations and
blogging and she applied that and
leveraged those three things in their
unique combination and that has allowed
her to create a website that now gets
over 8 million visits per year that is
extremely successful so let's go on to a
few other friends that you've probably
never heard of from my networker for my
videos so you can get another deeper
understanding of how this triple-threat
process can kind of manifest in other
businesses so I have a friend Alejandra
Jimenez and she runs a website travel
fashion girl calm now she focused on
carry-on travel right so traveling but
carry-on only then she focused on
fashion she grew up in LA she loves
fashion so that intersection of where
carry on travel and fashion meet and
then she mixed it with blogging and she
currently gets something like 1.5
million pageviews per month
she drives so much traffic she's got her
own product lines
she's an affiliate marketer she is
driving and growing a wildly successful
business and it has emerged out of these
three separate things
lookey or side note there she's really
good at Pinterest as well so like that's
the fourth skill and right and we can
all add on additional skills but you got
to get to that triple threat point and
for her it was carry-on travel it was
fashion and then blogging and boom she
stuck with that she started out site in
2012 second up or my friend's been and
Nicola down in New Zealand
Nikola is and has been a fitness trainer
for many years I believe over a decade
then she grew up loving horses she grew
up on a dairy farm she's loved horses
all of her life she owned a horse before
she even started this website as far as
I know and I'm out of this love for
horseback riding specifically dressage
riding which is an Olympic sport and her
love for fitness
she created dressage rider training calm
now she got really good at videos and
she leverages videos as trainings for
that brand so it's her love of fitness
it's her love of Josas riding and her
skill of being great on videos that work
together then her husband kind of took a
complementary skill set so he really
built up the skill of video from the
other end right the production side of
the videos he's behind the cameras while
she's on the videos he's learned
Facebook advertising how to do Facebook
Ads I've interviewed him on this channel
before and also he's learned copywriting
so the emergent out of for them it was
those six unique skills is literally one
of like the foremost dressage rider
fitness training programs in the world
hands down now she's not the best
dressage rider in the world she's not
the best fitness instructor in the world
she's not the best on video in the world
and I mean no disrespect Ben's not the
best at copywriting or Facebook ads and
that's just the truth of the matter but
the way they arranged all of those
skills in a totally unique manner
focusing on being of service to their
audience has created a massive level of
success for them next up is Lynn Terry
now Lynn Terry put together her love for
travel and in the kind of she's in the
the weight loss space and in the fitness
space so it's the love for travel and
the low carb diet idea right one sub
niche under that that weight-loss space
mixed with her epic blogging skills and
she has created traveling low carb
dot-com a really successful business she
is a successful old-school internet
marketer she's been around forever and
she gets it and she's really kind of
proving that you can niche out a very
lucrative successful space within a
hyper saturated market like the
weight loss or fitness space because of
her willingness to combine those other
things she loves eating low carb and
traveling mixed with vlogging boom that
is the success that she's created so for
me solopreneur ship the digital
marketing content and also the YouTube
videos for my wife the Angels the
meditations the blogging now she's doing
Pinterest I've added on Facebook Ads
right the the skills do continue to grow
but I've seen such a trend through so
many businesses that I've I've coached
that I've analyzed that I've helped with
that I've worked with and just observe
that when you get three separate skills
all working together and one of them is
a publishing skill that's when magic can
start to happen one other quick note
before I move on to share how I'll help
you with this in your business this year
is really truly to understand that each
one of these websites was started at the
the newest website was 2012 so I believe
Lynne's website was started in 2012
alex's website was started in 2011 been
a Niccolo site was started in 2012 my
wife started her site in 2009 so there's
one component in here that is time it's
the willingness to put out the work put
work product put out great content for
years on end please note I did not say
months on end it's for years on end now
each one of these examples I've went
through is running a hyper successful
business the kind of business that you
can pay off debt buy houses fill up
retirement accounts and truly live the
lifestyle of your dreams off of these
are not flash-in-the-pan type businesses
I don't play in that world I'm all about
helping people create assets that are
going to literally take care of them
financially for the rest of their lives
and that's exactly what's happened
through each one of these examples now
how can I help you do this for your
business well I do run an inner circle
membership program it's at content and
conversion calm and right now for the
next three days it's open generally I
keep the doors closed most of the year
there's only maybe four or five
enrollment periods throughout the entire
year and I really wanted to give you a
chance to start off 2019
right you get access to the six
different advanced trainings that I've
already put together so my deep dive on
organic traffic I've got a five video
series that's about four hours on on
traffic the big idea workshop the Google
Ads workshop I've got six pre-made
trainings in there plus I do the monthly
webinars where I will actually do live
reviews of your funnels your sales pages
etc so that's what you get ongoing but
ultimately you get access to the eleven
or so past ones that are there you also
get access to the masterminds to the
whole membership program you really get
to become a part of an elite inner
circle of entrepreneurs just like you
who are all grinding it out figuring it
out and the coolest part when you have a
question about how this stuff works for
you you can just start a thread you can
ask me a question directly and I will
get back with you to help you move your
business forward it's open right now at
content and conversion com so go check
it out if that's for you I'd love to
have you involved in there but one quick
note on that this is only for people who
are ready to roll up their sleeves and
get to work it takes a lot of work
that's why I wanted to emphasize that
all the examples I shared they've all
been busting their asses
since 2012 2011 or 2009 we're talking
six seven ten years at this point of
hard work and focus creating content
building new skills and really
publishing value for their audience
members so you need to have that kind of
mindset you need to know this is not a
magic solution you got to be ready to
roll up your sleeves and be in it for
the long haul I'm happy to remove the
roadblocks I'm happy to remove those
challenges from you because whatever
challenges you think you're having I've
probably seen it before right I've been
making money online for over 15 years so
I'm able to quickly identify where you
are where you're trying to go what's in
between you so I can remove that
roadblock get you right back on the path
to success so you can go create
transformational experiences for your
audience and that's how you make your
money my friend well if it's for you I'm
happy to have you if it's not for you
that's totally cool too I'm gonna
continue putting out three videos per
week here on YouTube all 2019 and beyond
I'm thankful for your time I'm thankful
for your kind of watching this video I
hope you like or get a lot from this
idea
the Triple Threat approach to success
give me a thumbs up if you do comments
if you have a question engage like
subscribe do whatever you do I
appreciate you and I will catch you on
the next videos coming out in a couple
of days until we meet again be well my
friend
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