hey miles Becker here in this video
we're gonna create some custom audiences
inside of our Facebook pay-per-click
system this is specifically pertinent to
you if you already have a list of
customers if you already have a prospect
list and you want to take that list and
retarget them or be you can create
additional audiences based on these
individuals
that is gonna be what they call a
look-alike audience so it's gonna have a
high likelihood of being a similar type
of person which means if you have a big
list of people who have subscribed for
your free opt-in giveaway then you can
give that to Facebook let them create a
look-alike audience and they will give
you the 1% to 10% of population who are
most similar to that person based on
their hundred and sixty data points and
this means you can run an advertisement
to the people who are most similar to
people who have already taken the action
that you want all based on Facebook's
tracking that Facebook does on all of us
so it's a really simple process and I'm
gonna walk you through two things might
be different number one if you're using
a different email service provider I use
Aweber your the process of getting your
list out of Aweber will be or out of
whatever email provider you use might be
a little different but there's going to
be the way to do what we're gonna do
today and number two if you're watching
this after early what is it November of
2016 the odds are the Facebook Ads area
looks a little bit different they are
notorious for constantly moving things
around renaming things Facebook iterates
so quickly it's kind of ridiculous but
with that said this I've been using this
process or a form of this process for
years now it just kind of moves
sometimes or they they rename it or
something so you'll be able to do this
even if it's the you know a year or two
later when you're watching this video
this has really really helped me drive
more leads more customers for less money
with pay-per-click by consistently
creating these custom audiences and
creating look-alike audiences based on
my list so with that said let's jump in
and get this going so first thing I do
is my
out of the way and like get up here a
little bit and we are gonna go into my
email provider there's Facebook
obviously we'll be going there next so
this is me inside of Aweber I am going
to choose the list that I want to see
I'll take this list I'm choosing the
list that I want to export what happens
is Aweber now loads I've got that I'm
gonna click on subscribers manage
subscribers is going to show me my
subscribers here and I'm going to export
CSV and where am I gonna put this lets
go real quick on my desktop and put it
in the lists and this is and i just name
it list for FB what I generally will do
is I will put the date and today is 11
10 16 and this way because I keep kind
of adding more of these in Facebook and
what this does is it allows me to kind
of stay organized and what's my most
recent list because I'm as I add more
subscribers I want to go ahead and take
those newer subscribers and kind of grow
that list and grow that list so we've
just downloaded this which is awesome
now I open it and it opens in Excel and
you can see right here we've got an
email column all we want to do is take
everyone off of this email column and
pull their emails so I pretty much click
on the top and the bottom and highlight
the whole column I copy that and then I
dump it into fresh notepad file paste
that there and now I'm going to save
this notepad file literally it's just a
dot txt file with one email address per
line and I'll put it here and it will be
customer list and then it is 11 10 16
and that's it and I've saved that list
and this can go away now and no
I don't need to save that and we are
done in a weber so now we go over here
to Facebook real quick pro tip if you
notice I have no timeline showing when I
load my facebook this is absolutely a
hack for anyone who's using Facebook ads
it's so easy to get distracted by your
timeline when you log in to check your
ads I've got a browser add-on running
that's called like a hide Facebook
Timeline or something like that so I
don't actually see what's going on in in
Facebook at all
and then I log in and I want to go over
here to the ads manager and that loads
here it takes a quick second and this is
really again the dashboard of of the
Facebook advertising system this isn't
my company one this is just off my
personal account so it doesn't have
anything in here but we'll click this
top navigation and I want to go to
audiences now if it didn't show up for
you right away they're on audiences you
can go to all tools and they would be
under all tools you can see it over here
under assets as audiences so we're
already where we want to be so let me
click that and what I want to do is
click this blue button here that's
create an audience and I'm gonna create
a custom audience based on this customer
file and I'm going to choose a file or
copy and paste data so now what it's
saying is it wants me to upload my file
so I click here and then I just go find
the file that I created which was lists
for FB and I click open and it has
uploaded that file and all I'm gonna do
is click Next once it's there I let the
audience name be the same thing and as
you can see I've got the let's see what
is it the date that's in here and if if
you have multiple platforms for example
like you know I've got a couple of
different websites you could put in a
couple of letters that would be for what
website this is just so you can kind of
easily identify where this audience is
from so essentially it just really
quickly allows me to map my identifier
zand it automatically knows that these
are email addresses so we leave email
selected and we upload and create and it
can take a couple of minutes you can see
so this
customer list I uploaded here for this
segment was about 6,500 subscribers and
it is already done and it gives you the
opportunity right here to create a
look-alike audience or to create an ad
off of this and you can use those right
away but I'm gonna click done and you
can see that it's updating the audience
now it's gonna take I don't know maybe
five minutes or so to update and it will
tell you the exact size of the audience
here and that is how many people are on
Facebook active users based on the list
that I'm uploading and again I can
create advertisements and custom
audiences based on these and we'll do
some of that in the next video
so I'm miles Beckler I thank you very
much for your time
I do hope that you've been putting these
funnel steps into place and if you have
then this right here at the the Facebook
Ads level is the way to really
supercharge your funnels and get the
traffic running through I'm gonna be
covering more videos about Facebook
pay-per-click ads here in the future so
be sure to click the subscribe button
here and subscribe to the video and also
leave me a comment and give me a thumbs
up here if you liked the video and if
you have any questions leave that in a
comment I'm happy to answer I'm miles
Beckler I thank you very much for your
time
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