Facebook Pay Per Click Marketing - How To Create A Lookalike Audience In The Ads Manager #Best Education Page #Online Earning

  hey miles Becker here in this video

we're going to go deeper into this

custom audience and we're going to

create a look-alike audience and we'll

talk a little bit more about how

look-alike audiences work on Facebook

because they're a really really powerful

way for you to kind of grow your

audiences and essentially kind of grow

the pool of people you'll be marketing

to to really kind of increase your reach

with your ads so you can get more

interested people into your funnel so

first of all the the look-alike audience

what it does is you start with one of

your audience's that you've uploaded to

Facebook pay-per-click system we did

that in the last video the link will be

in the description if you haven't seen

how to do that you need at least a

thousand people inside of this audience

from one country and then you can tell

Facebook hey Facebook I want you to

create a new audience that is between

one and ten percent of the population of

a specific country and Facebook will

find the most similar people to those

people who you have in your current

audience so let me kind of that was a

little abstract but let me explain it

again here in a different way using

specifics if you have an audience of

5,000 customers right you have a

customer list

you've sold 5,000 products you upload

that to Facebook and you say Facebook

these are my customers here's 5,000 of

them I want you to go find the two

million people in the United States of

America who are most similar to these

five thousand people and Facebook will

literally go create that audience for

you and it looks at all the data points

it collects on every one of us and it

creates a custom audience for you that

is between 2 and 20 million people and

that's 1 to 10 percent of the US

population that's on Facebook

essentially and you're allowing kind of

you're able to use Facebook's

data mining that they do on all of us

for your benefit and so if you've got

5,000 people who pulled out their credit

card and purchased with you then let

Facebook give you the next two million

people in the United States who are most

similar to those people who already

bought from you and there's a high

likelihood that your next customers are

right there on that custom audience so

if you don't have 5,000 customers you

can do this with leads as well and with

your prospect list and you can say hey

these

of the thousand or two or five thousand

people who have subscribed for my

freebie and Facebook will go pull the

most similar people who have subscribed

and they'll give you a new audience that

you can market to of who they think are

the most likely people to be similar

psychographically and demographically to

the people who took the action that you

want all right enough abstraction here

let me get myself out of the way and

let's actually go inside of Facebook and

do some work right because this is where

the rubber meets the road

so again in the last video if you

haven't seen it we created this audience

right here now I uploaded a list I

believe it was it was like sixty-five

hundred or seven thousand just under

seven thousand people was the size of

the audience I uploaded and forty eight

thousand or four thousand eight hundred

excuse me of those people actually are

registered and active Facebook users

you'll notice that that Facebook only

counts the active users I don't exactly

know what the data is logged in X amount

of times in the last month or two type

situation so now I have an audience of

forty eight hundred people now I can do

some cool things with this audience as

is the first thing I could do is create

an advertisement to help them get to the

next step in my funnel so if this was an

email subscription audience right here I

could give them an ad saying hey I'm

glad to have you on the list check out

this product that is really the next

step from the free item that you got if

this is a customer list that purchased a

tripwire

or a small seven to twenty seven dollar

product I could then show them an

advertisement marketing the next most

logical product I have in my offering

potentially even a higher value product

it could also be a webinar registration

if I wanted to sell via a webinar I

would then market a webinar registration

to this audience via a Facebook ad and

we'll go into the technical side of how

we do that in later videos but it's all

kind of done through through the ad set

level of who your audience is another

thing you can do with this audience is

you can exclude this audience so once we

make this look like audience which we'll

do here in a minute you'll see that if

you think about this right so you're

running an ad

to the look-alike audience based on this

audience here I don't want this audience

to see the ad to opt-in to my list

they've already opted into my list so I

exclude this group and I show my ad to

the look-alike audience and that's

really some of the powerful stuff and

that's how I've really kind of grown our

list upwards of a hundred thousand

subscribers in a relatively short amount

of time for a great value I guess it

didn't cost all that much so here's our

audience and how do you do it right the

easiest way you click the box to the

left and under actions we go to create

look-alike now it says find the people

on Facebook who are similar to my

existing audience and you'll notice we

have this little slider here and it says

the percent of the country right so the

audience size and it's between one and

ten percent now I recommend starting

with the one percent mark because what

this is is it's the most relevant people

right and that's what it's all about is

relevance and engagement in in marketing

online and on Facebook you want it to be

focused on the most relevant people if

you can't get your ads to work it you

can't get your ads set your funnel to

cashflow positive at the one percent

level the odds of it working at the

seven or five or ten percent level is

very slim so start at the one percent

because it's the highest likelihood of

relevance if you get this working well

and you're profitable on your ad spend

or your even break even on your list

growth here you can come back and create

an audience out to four or five percent

and then you can exclude this one

percent audience and you can see if your

ad set scales to this larger audience

and if it does you can kind of slowly

grow and grow and grow your audience so

first thing you have to do is you have

to choose a country I know I have enough

subscribers on this segment here my list

in the United States so I'm going to

choose the United States and you see

that it instantly allowed it and it

tells me the number right so one percent

of the audience is about two million

people so one percent of Americans on

Facebook who are active it turns out to

be about two million people and as I

slide this up you can see it actually

automatically adjusts that number for

me and going all the way up to about 20

and a half million people but again if

you're just starting with this tool

start at the one percent and what you do

is simple right it's like we leave this

as the source because I want to see that

the source is the same as the name here

I set the country 1% and I click create

audience it's hidden right behind me

there so create audience and it takes a

quick minute and it says not ready now

these audiences take a little bit of

time I you know usually within an hour

or two this is kind of one of those

things that I set up and go have lunch

and I come back to it later in the

afternoon or later in the evening and

then set my ad sets up so I've created

one of these look-alike audiences and

I'm going to go back to actions create

look-alike since it's still checked back

here and I'm gonna see if I have enough

people in the United Kingdom to create

the audience I do so my list has enough

people on it this that I'm starting with

this 4,800 people there's enough people

in the United Kingdom to create an

audience and you'll notice this is a

much smaller audience it's only four

hundred thousand people and that's

because there's less people in the

United Kingdom on Facebook who are

active users it makes sense so I create

that audience and what I do is see I

know my target market and this goes back

to some of the older videos about

knowing your audience in your customer

avatar I know that my target market and

my market my marketing works and my

audience is in the US the UK Australia

is another one so let's go create a

look-alike audience for Australia and

let's see if it's big enough for that it

is and you can see again our audience

size is getting smaller yet and I create

the audience and I know this because

I've been working on it but I want to

show you what it looks like if you get

the wrong size audience so let's go

Afghanistan which I don't have anybody

in Afghanistan and oh my goodness I have

an Afghanistan audience that is

absolutely crazy I had no idea I'm so if

you don't have enough people in an

audience it will air out in that process

obviously I'm gonna try Ireland because

I do have a good Ireland

audience leave it at 1% create audience

and you can see it's like 27,000 people

but these are 27,000 people ah so you

can see right here it doesn't air out

anymore again Facebook iterates so much

that things change all the time and you

can see it's actually sourcing the

audience based on the US so these are

not going to be a usages air out and now

it sources it based on a different

audience and I don't want that because

that's not going to be as relevant so

I've just highlighted those two I'm

going to make sure I don't highlight

this one go interactions and I'm going

to delete that and I'll delete all and

it will remove them from my account so

what have I done here right now I've

taken this little recap this 4,800

subscriber segments that we created in

the last video showed exactly how to set

this up in the last video and I've now

said hey Facebook

here's 4,800 of my customers go bring me

the 1% of people in the United States

Great Britain and Australia who are most

similar to my 4,800 customers and what

we'll do in a future video is create an

ad set and an ad and a campaign that

will market to these people and I

already know that since they're similar

based on Facebook's 160 data points on

all of us or 200 data points or whatever

it is they're similar to this audience

which means they have a high likelihood

of wanting what I offer this is really

truly one of the things that makes

Facebook's pay-per-click system very

special and it's the ability to do this

kind of targeting based on your audience

to say hey these are my customers

Facebook go give me a list of two to

three million people who are most

similar to this so I can show them

advertisements for my offer and we'll

get into that in the future ones but

really get started here get your first

custom audience in if you've got an

email list or a customer list and then

create your look-alike audiences it's

going to take probably an hour or two to

get this kind of where they turn green

and they'll just say ready and it'll

tell you the exact size once it's done

and we'll put those to use in another

video so I am Miles Beckler I do thank

you very much for your time I'm glad

that you watch this video

getting into the Facebook pay-per-click

system is by far one of the biggest

things that has helped me take my

business to the next level

mix the

with a funnel that works its breakeven

or is profitable off the click and you

really have a system that can grow your

business online extremely quickly very

minimizing what you need to do a

five-page funnel and one of these

pay-per-click campaigns and you you

really have enough to create five figure

monthly income with the system so I look

forward to showing some more in kind of

behind the scenes and how to use the

power editor in Facebook pay-per-click

so you can get your Facebook

pay-per-click running subscribe to the

channel here in order to get those

videos as they are released leave me a

comment if you have any questions about

this and give me a thumbs up here on

youtube if you like the video I

appreciate your time I'm Myles Beckler

see on the next video

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