you
hey guys Stefan here from
projectlifemastery.com I'm in Rio de
Janeiro Brazil right now and I just did
an incredible hike and there's an
amazing view right now so I wanted to
pick up my iPhone I thought be a great
opportunity for me to shoot some videos
and answer some of the questions that
I've received from people on the blog so
I got a question from someone that is
built a blog and they want to know how
to get traffic to their blog or website
and so this is a question I receive a
lot from people from people and I
thought I could share the five different
strategies that I get traffic to from to
my blog and my website project like
master com
now of course there are so many ways out
there that you can get traffic some of
advertising other ways just being
organic traffic you can get this totally
free and I'm going to share with you
guys the main sources for me which are
free so the first one that I'm going to
share and by the way this is applicable
not just to a blog a website but to
anything you want to funnel traffic into
it could be a product that you have it
could be a sales letter or sales page
whatever might be but these strategies
can work to help you up to get traffic
to it now of course having a blog or
website is going to be a little bit
easier to get traffic to it as opposed
to some other ways other strategies so
I'm going to primarily gear this towards
a blogger website now the first way the
first source of traffic did I get you
from to my blog and a number one source
and what I did believe to be the best
source of traffic is from Google and the
search engines okay now Google is the
biggest search engine out there in the
world and if you can tap into it you can
get a lot of free organic traffic from
the search engines because when people
go to search engines like Google they're
going there to look for information
they're typing in certain keywords
certain phrases they're looking for info
and if you can optimize your content
okay the content on your blog or your
website or whatever might be and
optimize it for what people are
searching for and you can literally tap
into thousands of visitors free traffic
from Google and the search
engines okay so the key to getting
traffic from Google and the search
engines is number one having a high
quality content
okay Google and the search engines love
content content is king content is
everything in fact the more content you
have out there on the Internet the more
likely people are to find you to the
search engines Google loves web sites
like Wikipedia CNN big web sites like
that that have millions of pages of
content and they rank very highly in the
search engines okay so having a lot of
high quality content is very important
but also making sure that your content
is relevant and optimized for whatever
people are searching for so for example
in my case people can find me by
searching in the keywords morning ritual
okay so someone was looking for a
morning ritual they type that into
Google they're going to find a blog post
and a video that I have on my morning
ritual if someone types in how to make
passive income online they're also going
to find a blog post in a video that I
have in Google based on how to make
passive income online now the reason why
people find them is because Google has
identified that my content is relevant
to what people are looking for and I've
done that in a few ways I have optimized
the title of my blog posts of my content
for the keyword how to make passive
income online
same thing with morning ritual my blog
posts for that's called my morning
ritual so Google looks at the title the
description and the meta tags meta
keywords for whatever content that
you're putting out there okay so that's
a really important piece is optimizing
whatever content you have out there for
what people are searching for and
looking for okay
now there's a lot that goes into SEO
search engine optimization and I'm not
going to spend this whole video going
into that it's worth learning about but
the other factor as well is not just the
on on-page on-site optimization for your
content but is also the off site the off
page optimization so for example having
backlinks basically links from other
website websites other sources that
point back to your blog or website will
help
Google rank your content a lot higher
than your competition also the authority
of your blog or website is really
important as well the PageRank basically
the more authoritative that Google
perceives your website our blog the
higher it's going to rank your content
better than the competition
so there's a lot again that goes into
SEO but those are the main things the
simplest way that I could put it is just
make sure you have a lot of high quality
content it's optimized the best way
possible and you build it to be an
authority by getting backlinks to it and
just building it up with high quality
stuff because if you naturally build up
a high quality blog or website then it
will become more and more of an
authority in the eyes of Google which is
going to help you rank it better and get
a lot of traffic from Google okay that's
the number one way the number two way
that I would say and this is the
probably the most powerful way that I
get traffic more powerful than Google is
using YouTube now YouTube is also a
search engine similar to Google it's
actually owned by Google but people go
to YouTube for videos and the reason why
I say that YouTube is more powerful than
Google is because the source and the
quality of traffic that you get from
YouTube is unlike anything else when
people watch a video just as you guys
are right now and watching this video
there's a deeper level of relationship
and connection and Trust that's
happening right now you're receiving a
much deeper level of value than you
would ever receive just by reading an
article there's a different level of
engagement with you guys having to watch
a video as well you could actually see
me here me you just are building a
different level of relationship with me
okay so the traffic and the people that
you get to watch your videos is going to
be a much higher quality traffic than
anything else out there so I love
YouTube for that reason and the way that
I basically get traffic from YouTube is
I put up high quality videos just like
this and I'll put it out there and
publish it and upload it on to YouTube
and I also optimize it for the best
keywords that people would be searching
for so this video I will probably call
it and optimize it for the keywords
how to get traffic to your blog or how
to get traffic to your website something
like that that a lot of people would be
searching for okay now being able to
rank videos in YouTube is similar
somewhat similar to Google where you
have to build up the authority of your
YouTube channel the authority of your
videos getting more likes more views
more comments contributes to your videos
ranking higher than everyone else's so
those are also really important factors
but the most important one is optimizing
the title the description as well as the
keywords for each of the videos that
you're publishing out there as well okay
and of course making sure your videos
are high quality and people want to
listen and watch you so YouTube is very
powerful in the way that I get traffic
from YouTube to my blog is I will put a
link in the description of my videos
here on YouTube where you people can
click on it and it's going to send
people back to my blog or really just
direct them to wherever I want them to
go so if I want people to go to a
product if I want them to go to a
certain page I want think what go to my
Facebook page whatever it is I will link
to that in the description in YouTube
and also mentioning it as well in your
YouTube video is also very important
okay so that's the number two way that I
get traffic to my blog the number three
way that I'll share with you is is I'm
just going to say social media
okay social media and of course social
media can mean a lot can mean Facebook
Twitter Linkedin I'm gonna include all
of those the biggest source we live in
an age where people are sharing so much
and Facebook is just an incredible asset
all social media is incredible asset and
tool to help you get traffic to anything
that that you want but the way that I
get traffic from Facebook is again I'm
putting out high quality content on my
blog on my youtube channel
and I'm going to share it as much as I
can
share it as much as I can so this video
I'm going to share out there as much as
I can I'm share with people on my
facebook page my personal Facebook page
my Twitter accounts my LinkedIn I'm just
gonna put it out there as much as I can
and what's going to happen is when I put
it out there then my friends and
followers are going to see this content
okay so they're going to see it they're
going to watch it and then
if they receive value from it or they
think it's beneficial then they're gonna
share it as well they're gonna share it
with their friends their Facebook page
their Facebook fans followers and
everything and the key to that to
content going viral and just having it
spiral to getting more and more traffic
and reaching more and more people is of
course having high quality content the
content has to be good it has to be
useful as to be informative it's got to
have a great headline to it and if it is
that people will want to share it they
will want to share with their friends
and share with other people okay so
that's how social media could be so
powerful because you're tapping into not
only your network of people but other
people's networks as well and it can
just reach thousands and thousands of
people as a result of that but it all
starts with you sharing it first and
foremost and of course the more
followers that you build the more fans
that you build then the more people it's
going to reach so making sure that you
are just sharing as much as you can and
your content is good is very key that's
what happened with a lot of content that
I've had on my blog is I try to do the
best that I can to make it useful and
helpful for for people and people share
it and people uh you know they share it
on their Facebook and stuff and it just
reaches more and more people so Facebook
social media is very very powerful
the fourth way that I'm going to give
you is a way that I've been tapping into
a lot more recently which has been using
a podcast and podcasting has been it's a
fairly new thing a lot of blogs bloggers
websites are getting into it more and
more and I just think people are
consuming information and content in
different ways now you know this YouTube
video
there's the written articles and
everything but I think podcast is
another powerful way that also has a
deep level of engagement but it's a
different way to reach people than
YouTube because a lot of people they
don't want to just sit there and watch a
video they want to listen to it they
want to when they're at the gym when
they're you know around the house when
they go in for a walk they can listen to
content and you know come across content
that way now the way that a podcast
works is primarily using iTunes and
iTunes is all
so similar to a search engine where
people can search for certain keywords
or look for different you know podcasts
on different topics and so making sure
you optimize whatever podcast you put
out there and a podcast is just an audio
and it's just an audio file of whatever
it is that you want to share an audio
version of content and what I've done
that's helped me and benefited me has
been taking these videos that I'm
recording and then turning the audio of
it into a podcast and so I've been
building up my own podcast page and
Channel and everything just by doing
that just by recycling content I already
have other videos that I have out there
because a lot of people they want to
listen to my content so that's also been
a really powerful strategy now the way
that you get traffic from your podcast
as you put it out there of course you
need to have an authority build up the
authority of your podcast um getting
feedback and and likes and stuff can
help the authority of your podcast
optimizing it for certain keywords again
is very important also getting
subscribers to your podcast but when
people listen to a podcast you've got to
tell them to go to your website or
direct them somewhere and so what I've
done is at the beginning and the end of
my podcast I've I've added a little
audio intro and an outro okay so if you
listen to one of my podcasts there'll be
a guy that will come on and I'll have an
intro just saying welcome to the project
life mastery podcast so it's basically
building my brand just by saying that
and then at the end of my podcast or you
can also interject them in the middle of
your podcast as well you can direct
people to go to project life mastery
comm or whatever the name of the website
is that you have so mentioning that in
the podcast your website is how you're
going to get people to go back and and
drive traffic to your website or
whatever it is that you want to drive
traffic to you get a mention that in the
podcast but I've had some of my podcast
without even advertising or marketing
any of it have gotten thousands and
thousands of listens so I've been able
to reach so many more people with my
podcast now just on top of my youtube
and my and Google and everything so it's
been another really powerful effective
strategy and the great thing with
podcast is it's not
as competitive as YouTube and some other
streams of traffic and everything so you
can get your content out there to a lot
of people so that is four and the fifth
thing I'm going to give you guys maybe
we'll add a six as well but the fifth I
want to share is using Kindle ok Kindle
this is kind of like a way that a lot of
people aren't tapping into and it's a
strategy that a lot of people are just
oblivious to and it's been so beneficial
to me has been using Kindle e-books now
the strategy that I use here because I
have a Kindle course and I've had a lot
of success with Kindle publishing that's
how I come to identify with this
strategy and use it as part of my
marketing strategy because what I do is
I'll essentially publish Kindle books on
the internet and they'll be shorter
books that might be 20 to 30 pages long
and I'll sell them fairly inexpensively
$0.99 to $2.99 and the reason why you
want it inexpensive is is basically to
have a low barrier entry that you can
get a lot of people to download or buy
so what I'll do is it lets say I publish
a book out there on the say my morning
ritual okay because that's a blog post
that I have that's popular it's a video
that I have this popular so let's say I
created a Kindle book or on my morning
ritual and I just put it out there for
$0.99 it's a twenty to thirty page book
and with that book I'm gonna get
hundreds or thousands hundreds of sales
per month from it if I market it the
right way but thousands of downloads by
taking advantage of the free promotion
that can Kindle and KDP is what is
called Kindle direct publishing what
they provide so they allow me to do a
free promotion for my books every 90
days which will get me thousands of
downloads and in my book because I'm
getting a lot of people to download it
and go through it I'm able to link back
to my website I'm able to link to
different blog posts that I might have
different products that I might sell I
link them to my newsletter and when you
people download Kindle books or they
read a book the quality from that is
also very high quality as well because
they're reading and they're consuming
that they're building a deeper
relationship to you by reading an actual
book so they're actually sitting down
without
distractions and they're consuming
information and building a relationship
a trust and receiving a value from you
so when they do go to your website and
subscribe to your newsletter or go to a
website to buy your product it's going
to convert so much higher because
they've already established that
relationship of actually reading your
book knowing your story or receiving
high quality content or value from you
so I love Kindle for that reason it just
provides really high quality leads high
quality traffic to any blog website and
you can create let's say you're selling
like a let's say like a skin cream or
something like that on how to look
younger
whatever let's say that's your product
you want to drive traffic to it well you
can create a Kindle book on anti-aging
or how to have beautiful skin and then
you can link from that Kindle book to
that product you see them saying so I
find this useful because I publish a lot
of self-help books my blog my youtube
channel is really heavily related to
self-help so I'll use my books to funnel
into my blog and build my blog get
traffic that way um you know my Kindle
course can't Kindle money mastery I
published books on Kindle publishing and
I link to my Kindle course and it's a
way that I get money and make I drive
traffic and make money from my course so
Kindle also is a very powerful strategy
uh and I've got a course that goes into
that called Kindle money mastery go to K
money mastery com and I'm gonna give you
one more strategy as well and this is
just something just kind of popped up
for me right now it's been uh and not
everyone can maybe do this but has been
doing interviews with other people so I
get interviewed on different podcasts
YouTube channels even for different
people's blogs and just by getting
yourself out there is another really
powerful way to get traffic to that is
free because you are tapping into and
leveraging other people's followers and
lists and if you can't get interviewed
they may be doing guest posting also is
a great way as well so finding blogs
that are relevant in to your niche or
your topic approaching them and sending
them hey listen I would love to provide
an incredible article for your blog and
I'll make it really high quality it will
benefit
your readers your followers and
basically in exchange I just love to
have a link that just links back to my
website and a lot of people a lot of
blogs if they accept them will allow you
to do that because you're providing high
quality content for them so I found that
guest posting being interviewed is just
another bonus strategy that can help you
get traffic to any blog website or
product that you have out there okay so
those are five now six ways of how you
can get traffic to your blog or your
website you know some of them might
require you learning a lot more about
them but in the most effective ways for
me to build a project like master calm
and I think you can work for any
business that you have out there any
website that you have if you apply it so
thank you guys for watching this video
I've got more coming soon while I'm up
here on this beautiful hike it's amazing
view and I'll make to make sure to share
some work with you guys have a great day
you
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