hey miles Beckler here again in this
video you're gonna learn how to do basic
keyword research using Google's free
keyword planner tool now this is really
really powerful and it's really
important for you to consider at all
aspects in all stages of what you're
whether you're naming a YouTube video or
a blog post or a product or a giveaway
you want to go ahead and reference this
tool to try to understand what are
people searching for because the easy
button is give people what they're
searching for and make it excellent
and you'll get shared picked up and
everything will work so there's no real
trickery here but we're just gonna use
this as an insight to the mindset of our
target market now I'm gonna move myself
out of the way and in the last video I
kind of covered what my 30-day challenge
had been doing so we're gonna do keyword
research for that video I'm about to
publish that here in a second I figured
I went straight to this tool okay I got
to share how I named my videos and get
words from my description so the first
thing I do is I go to the keyword
planner by just searching it literally I
still to this day just search it it
shows up it's Adwords google.com slash
Keyword planner it is gonna require me
to log in oh so I'm already logged in
which is great now if you don't have an
AdWords account yet that's okay yeah
this is a free tool but they're going to
block you out if you don't have an
AdWords account so just set up an
AdWords account set up your first ad
they make you put your credit card in
once that's done turn off the first ad
you don't actually run any ads it
doesn't you don't have to write anything
just lorem ipsum you know just gibberish
in the ad set because once you've
actually put your credit card into the
system even if you haven't paid then you
get access to all their free tools you
may actually have to pay a dollar to I'm
not sure whatever it is it's worth it
I've been using this tool or whatever
variant of this tool Google allows or
has available for over 10 years and I
literally can attribute a ton of my
success to the fact that every time my
wife or I put out content whether it's a
video a blog post a podcast or anything
or a product we're looking at this tool
what are people searching for
so the first place you go is right here
find new keywords get search volume data
I'm gonna click the search new keywords
now I'm not going to use this tool on a
show for a quick second but if you have
a competitor someone who's doing exactly
what you want from the come back to our
competition research videos and if you
found them and you're like okay what
keywords are they ranking for what are
they doing really well you can just
enter their website right here and
Google will show you all keywords
associated with that website but for
this video right now I just really want
to show how I do my research so the
video I'm trying to title was it's about
my 90 day challenge but it's about a 30
day challenge it's kind of like a
marketing challenge and if videos on
YouTube right so just bear with me for a
quick second I'm gonna bang out a few
key words here we just put one per line
and use enter to get through so perfect
that's it now I'm gonna scroll down and
click get ideas so just a few basic
broad two-word phrases is what I was
searching for right 30 day challenge 90
day challenge WordPress because I
WordPress websites I'm just curious
write blog challenge although I'm doing
a video challenge it everything I talked
about was very pertinent to blogs so
right off the top I'm seeing instantly
more people search for a 30 day
challenge than a 90 day challenge like
massively that's over 10x right so
that's a magnitude stronger search
volume right there YouTube challenge
does actually get searched which is
interesting
now this suggested bid if I was to place
an ad for this item this is what I would
expect to pay per click one thing I'm
noticing is that the cost per click on
the 30 day challenge is way less than
the 90 day challenge so there's a reason
to that competition these numbers or
excuse me these phrases it's low medium
or high this is only in reference to
paid traffic on this system so like
this doesn't mean that there's low
competition for a YouTube video about
the title it doesn't mean if it says hi
that it's a bad place to go into I
literally ignore this I like to see a
number here but I really don't care at
all all I'm looking for is this average
monthly searches and I just clicked it
excuse me so I can sort with the highest
up top
excuse me had to mute out a cough there
and you'll see that out of my ideas I'm
already thinking 30 day YouTube
challenge could be my title 30 day
YouTube video challenge could be a very
good title but let's scroll down because
below so these were the ideas right here
that I came up with and below Google
gives me what they think makes sense so
instantly I'm noticing how to lose
weight qvc.com weight loss AZ so these
aren't extremely relevant so I'm gonna
go over here on the keyword options and
I click that button and see this one the
top one only show ideas closely related
to my search term I'm gonna turn that on
I'm gonna click Save and I'm gonna click
get ideas again I don't exactly know why
it balked it should have refreshed all
that right away perfect so now what I
did is I just had only show me closely
related ideas right I don't want a Z or
whatever that is so now I'm noticing
workout challenge challenge ideas Google
online marketing challenge very
interesting YouTube challenge ideas
30-day cardio so what I'm able to tell
by this right now is it sounds like it's
a big-time exercise thing and that makes
perfect sense right like the the 90 day
workout challenge the 30 day workout
challenge if you want to change your
body in 30 days or you got a wedding
coming up in 90 days and bla bla bla so
that kind of makes sense if I wanted to
go deeper I could put in these filters
right oops excuse me I totally lied
about that um negative keywords so the
negative keyword tab now I can say body
weight loss I can tell it don't include
phrases that have these words photo
workout I'm gonna click Save and now
it's gonna refresh again and I honestly
play with this tool for I mean in my
lifetime I hundreds of hours easy I'm
always on this tool because this tool
gives me the insight to
what people are looking at so I'm
noticing I like the Google online
marketing challenge idea that's kind of
cool
so it's again it's exercises cardio so
now in this one I'm not getting anything
fantastic from the recommendations from
Google or the keyword ideas from Google
and part of that is because it seems to
be dominated in the weight loss area now
that's fine what I really wanted to know
was are people searching for 30 day or
90 day challenges more because when I
name my video based on 30 day challenge
right if this keywords in my title if I
use 30 day challenge repeatedly in my
text if I essentially optimize my video
for 30 day challenge versus 90 day
challenge I've got ten times larger
audience now a lot of these people are
searching for weight loss stuff this
that the other that's fine I'm okay with
that I just wanted to know do I do I
name at a 30 or do I name at 90 so right
now it's 30 and I love that YouTube and
video are here so what I'm gonna do for
my video and what I now get and why I
came to this tool is my video is gonna
be called 30 day YouTube video challenge
I might sneak marketing in there but in
the description of my video I'm gonna
use 30 days I'm gonna use all of these
phrases directly as they are I'm gonna
mash them up to combine a few of them
for my title but in the actual long text
of the description on that last video
I'm gonna use every single one of those
in my description that way when people
search for these kinds of phrases my
video has a high likelihood of coming up
because there's relevance to my video
and these phrases based on the title and
description I've created and that's the
trick to the game is creating relevance
in the eyes of Google and YouTube is
obviously owned by Google YouTube is the
second largest search engine in the
world so all of this data that we're
looking at right here
totally applies to YouTube as well it's
just a scaled-down version of the
numbers so I expect the trend I expect
the averages and the difference between
these to be very similar on YouTube
which is why I'm basing my data on this
so that's it for the video this is how
you use the simple keyword planner tool
this
again it's a free tool it is an
amazingly powerful tool because you got
to research what you're putting out you
got to make sure what you're creating
whether it's a product a blog post of
video are relevant to what people are
searching for if you're creating things
that aren't relevant to what people are
searching for guess what no one's gonna
find you if you create highly relevant
focused content time and time again on
phrases that people are searching you
will drive traffic so this is a really
powerful tool in the 30 day and the 90
day challenge but it's also just a great
tool in your tool belt as an internet
marketer again I'm Miles bechler go
ahead and leave me a comment below let
me know what you thought of this video
and click on subscribe above so you can
get the next videos in the series when
they come out I thank you very much for
your time go forth use this tool it can
really really really help your business
it can help you grow as an online market
or much more quickly than if you don't
and thank you again for your time have a
great day
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