What is Growth Hacking? (Drop Box Example--SEO GUIDE

Growth hacking is a great way to market and grow your business without spending tons of money.
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Growth hacking is a rapid experimentation process in which you continually change your marketing to grow faster. Growth hacking involves multiple departments within an organization, such as engineering, development, and product.

For example, when Dropbox came out they tried paid advertising. They were spending over $200 to acquire a user who spent $60 a year which didn't make sense.

The way they growth hacked their business was through a referral base program. Nowadays you can get extra "free" storage by inviting other users.

Uber has similar product flows, which have helped them grow as well.

There is no one trick that you can apply to every business for massive growth. More so you have to continually test to see what is working and what isn't. But once you crack nut you'll notice that your growth will skyrocket.

you want to market your business but you

don't have as much money as your

competitors what should you do hi

everyone i'm neil patel and today i'm

gonna teach you about growth hacking

growth hacking is a rapid

experimentation process in which you can

tilly change things within your

marketing to grow faster the beautiful

part about growth hacking is it involves

all channels within the organization not

just marketing involves product

engineering and sometimes even sales see

traditional marketing was just hey let

me buy some traffic from Google and

Facebook send it to a website and then

from there the designers the developers

and sales guys can take care of the rest

but if they all work together you can

grow faster for example Dropbox when

they first came out they were doing

Google Adwords

their product costs five dollars a month

it was costing them a few hundred

dollars to acquire a customer that's an

epic failure it didn't work out

they decided to create a referral

program the more friends you invite the

more free space they give you this

allowed them to have a massive user base

and eventually some of those users

upgrade it and that's how they created a

multiple billion dollar company now the

key with growth hacking is everyone

needs to be working together to do rapid

experimentations and you need to do this

rapid experimentation throughout your

whole business so on a weekly basis

don't just fine-tune your traffic

sources fine-tune the onboarding

fine-tune your conversion optimization

fine-tune your upsells that's growth

hacking it's everyone working together

continually doing experiments to grow

sure is there an easy way to learn

growth hacking or to hack your business

no there isn't

it's continual testing and when you're

running these tests make sure you're

using a solution like crazy egg to track

to see if your changes are actually

increasing your leads your sales in your

revenue or if they're hurting them

because not every experiment that you're

gonna run is going to become a success

and that's okay that's part of the

process

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