Today I'm going to share with you how to do local
SEO for brick and mortar businesses.
The first thing you need to know about is Google My Business.
Google My Business allows you to submit your localized business to Google, where you're putting in your company name, your address, your phone number. Once you're listed in there, you can rank in the localized pack.
The localized box is whenever you search for, let's say, a pizza restaurant on your mobile phone, you're getting all these localized listings.
That's a localized pack. And you want to be in there because if you're in there, you're going to get more business.
The next thing you want to do for local SEO is get the reviews. When you get reviews, you're going to rank higher. So the more people that say you're amazing and that you have a good product or service, the better off you're going to be.
So within your storefront, tell people, "Hey, rate us on Google. "Leave a review. "Leave a rating." And you'll find a lot of people will. Everyone these days is focusing on Yelp reviews.
Yeah, there's nothing wrong with Yelp, but why not also focus on Google?
Because that allows you to rank higher. The next thing you want to do is make sure you include your address, the name of your business, and the phone number on your contact page. By doing that, when people are searching localized queries, you're much more likely to pop up.
The next tip for local SEO is if your website is running on WordPress, use the Yoast SEO plugin. It'll optimize your website without you even being technical. You don't need to pay an agency thousands of dollars.
You don't have to pay a marketing agency. If you're a localized mom and pop business, just go out there, use the Yoast SEO plugin on your WordPress site, and it'll pretty much optimize most of the things you need to do. If you're not running WordPress, then that's fine. You can just go in there, address your title tags to include your keywords, your meta description to include your keywords and make sure you include the keywords you're going after within the text or pages of your website.
If you don't have the keywords, how will Google know what to rank you about? Then you want to create more content.
So if you're a pizza shop and you want to boost your local SEO, you want to write content about pizza, how to make amazing pizzas, how to make them taste better, how to cook them, all this kind of stuff. I understand you're not in the business of teaching people how to make pizza, but by writing all this content about pizza and flavors and if it goes with wine or it doesn't and all these kind of articles, you're more likely to rank for all the pizza terms within your city.
And last but not least, to build your local SEO sign up for Google Search Console. Within Google Search Console, you can find out what issues Google has to your site, what errors they're finding. You can submit your sitemap.
If you don't have a sitemap, just go and create an XML sitemap. If you Google for it, there's a lot of free tools out there that create sitemaps for you. And you can specify which location your business is doing business as.
You can pick which region, especially if you're a national business or you're focusing on the United States, because sometimes you're localized, and you have a small mom and pop stores all over the United States. And you can do that within Google Search Console, in which you can identify which region you're going after.
The first thing you need to know about is Google My Business.
Google My Business allows you to submit your localized business to Google, where you're putting in your company name, your address, your phone number. Once you're listed in there, you can rank in the localized pack.
The localized box is whenever you search for, let's say, a pizza restaurant on your mobile phone, you're getting all these localized listings.
That's a localized pack. And you want to be in there because if you're in there, you're going to get more business.
The next thing you want to do for local SEO is get the reviews. When you get reviews, you're going to rank higher. So the more people that say you're amazing and that you have a good product or service, the better off you're going to be.
So within your storefront, tell people, "Hey, rate us on Google. "Leave a review. "Leave a rating." And you'll find a lot of people will. Everyone these days is focusing on Yelp reviews.
Yeah, there's nothing wrong with Yelp, but why not also focus on Google?
Because that allows you to rank higher. The next thing you want to do is make sure you include your address, the name of your business, and the phone number on your contact page. By doing that, when people are searching localized queries, you're much more likely to pop up.
The next tip for local SEO is if your website is running on WordPress, use the Yoast SEO plugin. It'll optimize your website without you even being technical. You don't need to pay an agency thousands of dollars.
You don't have to pay a marketing agency. If you're a localized mom and pop business, just go out there, use the Yoast SEO plugin on your WordPress site, and it'll pretty much optimize most of the things you need to do. If you're not running WordPress, then that's fine. You can just go in there, address your title tags to include your keywords, your meta description to include your keywords and make sure you include the keywords you're going after within the text or pages of your website.
If you don't have the keywords, how will Google know what to rank you about? Then you want to create more content.
So if you're a pizza shop and you want to boost your local SEO, you want to write content about pizza, how to make amazing pizzas, how to make them taste better, how to cook them, all this kind of stuff. I understand you're not in the business of teaching people how to make pizza, but by writing all this content about pizza and flavors and if it goes with wine or it doesn't and all these kind of articles, you're more likely to rank for all the pizza terms within your city.
And last but not least, to build your local SEO sign up for Google Search Console. Within Google Search Console, you can find out what issues Google has to your site, what errors they're finding. You can submit your sitemap.
If you don't have a sitemap, just go and create an XML sitemap. If you Google for it, there's a lot of free tools out there that create sitemaps for you. And you can specify which location your business is doing business as.
You can pick which region, especially if you're a national business or you're focusing on the United States, because sometimes you're localized, and you have a small mom and pop stores all over the United States. And you can do that within Google Search Console, in which you can identify which region you're going after.
if you got a localized business why are
you raking on Google why aren't you
optimizing it for search engines you can
it's not that hard it's not that
expensive you don't have to keep
spending hundreds if not thousands of
dollars on Google AdWords yeah if you
want to give them the money sure but why
not do it the free way which is what I'm
gonna teach you right now hey everyone
I'm Md Hridoy Hossain and today I'm gonna share
with you how to do SEO for
brick-and-mortar businesses the first
thing you need to know about is Google
my business Google my business allows
you to submit your localized business to
Google where you're putting in your
company name your address your phone
number once you're listed in there you
can rank in the local ice pack the local
ice pack is whenever you search for
let's say pizza restaurant on your
mobile phone you're getting all these
localized listings that's a localized
pack and you want to be in there because
if you're in there you're gonna get more
business the next thing you want to do
is get the reviews when you get reviews
you're gonna rank higher so the more
people that say you're amazing and you
have a good product or service the
better off you're gonna be
so within your storefront tell people
hey rate us on Google leave a review
leave a rating and you'll find a lot of
people will everyone these is only
focusing on Yelp reviews yeah there's
nothing wrong with Yelp but why not also
focus on Google because that allows you
to rank higher the next thing you want
to do is make sure you include your
address the name of your business and
the phone number on your contact page by
doing that when people are searching
localized queries you're much more
likely to pop up the next tip is if your
website is running on wordpress use the
Yoast SEO plugin
it'll optimize your website without you
even being technical you don't go need
to pay an agency thousands of dollars
right you don't have to pay a marketing
agency if you're localized mom-and-pop
business just go out there use the yells
SEO plugin on your
WordPress site and
know pretty much optimize most of things
you need to do if you're not running
WordPress then that's fine you can just
go in there adjust your title tags to
include your keywords your meta
description to include your keywords and
sure you include the keywords you're
going after within the text or pages of
your website if you don't have the
keywords how will Google know what to
rank you about then you want to create
more content so if you're a pizza shop
you want to write content about pizza
how to make amazing pizzas how to make
them taste better how to cook them all
this kind of stuff I understand you're
not in the business of teaching people
how to make pizza but by writing all
this content about like pizza and
flavors and if it goes with wine or a
dozen and all these kind of articles
you're more likely to rank for all the
pizza terms within your city and last
but not least sign up for Google search
console we think Google search console
you can find out what issues Google has
with your site what errors they're
finding you can submit your sitemap if
you don't have a sitemap just go and
create an XML sitemap if you google for
it there's a lot of free tools out there
that create sitemaps for you and you can
specify which location your business is
doing business right you can pick which
region especially if you're like a
national business or you're focusing on
the United States because sometimes
you're localizing you have small
mom-and-pop stores all over the United
States right and you can do that within
Google search console in which you can
identify which region you're going after
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