hey what's up guys welcome back to
another video it is the last day of 2016
for me here in New Zealand it has been
an awesome year I hope it's been a great
year for you guys I've been getting all
your emails I'm trying to get through
them as fast as possible for you and
answer all your questions there are a
lot but if you're in our Facebook group
I also answer some of them and there now
this video I want to tell you some
mistakes to avoid with Shopify and drop
shipping and Aliexpress the reason is
these will probably answer quite a lot
of you guys question now some of these
mistakes are than myself or others that
I have done them and they're just things
to avoid or things that you should do to
help you in your drop shipping journeys
so number one and if this ones are quite
important test more products so a common
occurrence in this in this sum game as a
lot of guys will test a product one or
two products and they'll fail and
make money on your first product usually
same with the second one it could take a
third fourth fifth but test more
products what one of the mistakes that I
made when I first started was I wasn't
testing enough products and I was making
money but I could have made more money
at the start if I was testing more
products and finding more winners so
make sure you're testing as much product
as you can as often as you can
for an example a guy that I'm working
with at the moment we kind of share
ideas things like that he tests 30 day
up to 30 a day usually around about 25
to 30 products a day now I know a lot of
you guys won't have those types of
budgets but that's the kind of example
of the stuff we're doing we're testing a
lot of products to find the ones that
work when I first started I didn't test
many and I was making sales sure I was
making money but I could have made more
if I test more products so what you want
to do is when you start testing products
you know four five six however many you
want to test then reinvest that money
that you make into testing more products
and finding winners finding more winners
that make you more money so that's this
number one and that's quite an important
one is to make sure you test heaps of
products more products if you're testing
products now just test more and test
ones do you think going to one because
you get a better chance of actually
making sales and it's a
time with artistic for the second one
and now I know I talk about stores being
simple don't put too much into them and
stuff like that right now that's true
but you want to make sure you have an
about page a contact page a frequently
frequently asked question page and just
general stuff because this adds trust to
your page like if I went to a shop and
there was I usually always go to the
footer and see if there's an about me
page or at the top of the menu because I
want to know what they're about I want
to know where they've come from I want
to know things about them if you don't
have any of that stuff your site is
really just a blank canvas it's a
website with a product on it and you
might get sales but you're going to
increase your sales if you have more
trust in your website so on the about
page right also you just want to make it
good you want to have a lot of good
content on there tell them what your
stores about and then at the bottom have
a link back to your homepage because a
lot of people go to your about page read
it and they might leave but if you have
a button or some sort of link back to
your homepage you can convert them into
sales and frequently asked questions are
things like shipping times how much
shipping costs things like if you offer
discount stuff like that if there's a
maximum people can buy or a minimum just
things like that so any frequently asked
questions that you can possibly think of
add them into your store so just make
sure you fill out your store and make it
look appealing and make a look
trustworthy now the next thing and this
is a mistake that I did is don't start
your Facebook ever straightaway with
website conversions if you know what
you're doing that's fine okay but what I
do is I start with page engagement or
post engagement adverts okay and the
reason why I do this is to get an idea
of what interest or what age or what you
know male female or interest in my
product now as a lot of a lot of you
know who follow me you know they start a
bunch of adverts as post engagement so
10 20 30
I let them run for two or three days and
then I pick the best ones and then I
used those the information from those
ones to then start my website conversion
adverts
from all my testing over the last year
those let's work the best for me so I'm
using the post engagements to figure out
what
audience works best for me and then when
you start your website conversion
adverts whether you're doing purchases
add to carts or whatever as your action
it's not going to take as long to get
sales and things I've actually already
got an optimized interest an optimized
target so you're going to have an
optimized advert really straight from
the start
so do PPE adverts first and website
conversions now of course you don't have
to but this is a mistake that I made I
found it better to do it the way that
I'm doing it now it just worked better
for me it could work better for you it
might not you might you might have your
own way of doing it or you might figure
out your own way of doing it but that is
a great way to start if you're a
beginner in this game you can also let
the PPE advert run if you like right you
can also scale that stuff up as well
you'll get sales from it you'll get
clicks to your website but it's really
just there to gauge information and
clicked information so you can then
start your PPE and if you go through
some other videos on my channel you'll
see how I do my Facebook and my testing
and advert testing right so I don't
really need to go into detail with that
in this video but you can find that on
my channel another massive mistake that
I've made really when I started but I
should have known this anyway and
another guy that I know has done as well
under estimating the value of facebook
video ads these are huge now Facebook is
trying to go towards video more because
they're trying to compete with YouTube
so you can get cheaper clicks you can
get cheaper views and all that type of
stuff now the problem is you don't have
access to the product if you haven't
purchased it right because we don't drop
shipping so what I do if I'm doing like
a necklace or an earring or a ring as I
just get some pictures off L Express or
somewhere else and I'd simply make a
video but make sure that you're allowed
to use those pictures so I just make a
video of me panning through the images
with some royalty-free music
make sure you have royalty-free music
you can't just go stealing music or if
you want to and what I do now is buy the
product and get it sent to you and take
the pictures yourself or you can if it's
like something that you can use you know
not a necklace but something you can use
like a survival kit or something
take it out do a video of you using the
kit or something like that you
just have a GoPro on your chest and
video yourself using it unpacking it
unboxing it anything like that
and then make a video with it you can
just put music over it as well you don't
need to talk but I tell you right now
video is massive I've seen some videos
thus this week pop up on my Facebook and
one of them had over 400,000 likes
I can't me how much shares it had and
had hundreds and thousands of shares and
a head and there's also another one a
couple weeks ago that was the same now
these would have made millions but the
good thing about video is they're cheap
Facebook adverts they're very cheap and
I underestimated that when I first
started and it doesn't really matter now
because I made money and I'm making
money but I wish I did it from the start
you want to have a selection of adverts
going that's the only way you're going
to figure out what works for you that's
that's the most important thing figuring
out what works for you and once you
figure out your own system you're going
to sit there and you just kind of the
money's on a roller because you going to
be scaling scaling scaling and that kind
of brings me to another topic here not
really part of the part of this video
but when we talk about scaling we're not
talking about just scaling your advert
we're talking about scaling what type of
adverts you use scaling what you're
doing scaling your methods right so if
you're just doing pictures and then you
start to use video that's scaling your
scaling into different methods different
techniques to make money from your
Facebook advert another mistake people
make and this is very crucial as well
retargeting if you're not retargeting
people that visit your store you're
missing out on money like straightaway
you're leaving money on the table and
it's big money because one retailer
retargeting is cheap you're not
competing with anybody you're simply
advertising to people that have already
checked your site ok there's not much
competition there and and the thing is
they're buyers they're already warmed up
they've checked your site maybe they've
added it to the cart maybe they left but
they're already warmed up not all of
them but most of them and you will make
good money from them I just seen a thing
of the day a blog post somewhere I can't
really remember it was actually because
I do a lot of reading someone made
eleven thousand dollars extra on their
product and they only spent about seven
hundred dollars on their retargeting
advert that is the power of retargeting
if you don't know what retail
retargeting is when you put a pixel on
your website and what enter you can
build an audience so the pixel will
trigger and it adds it to your audience
on Facebook and then you can re
advertise to that audience just that
specific audience instead of advertising
to a massive niche that's full of
competitors right and they've already
visited your store so make sure your
retargeting the audience this is
absolutely a must
okay you're leaving money on the table
if you're not doing it do it now it's
very very important to be retargeting
and a little secret here the the best
retargeting adverts that I've done is
the carousel ads so the ones that have
multiple products in them so you know
and you can slide across if you've ever
seen those ads will just go into Google
and search for carousel ads and you'll
know what they are those have made me
very very good money with retargeting
and videos so those two'll what I do of
retargeting I used to do pictures I
don't really anymore for retargeting I
had a lot of better success with the
carousel adverts
so once again make sure your retargeting
very very important with any sort of
advertising you're doing on Facebook
retargeting is very important so another
mistake and this is to do with
Aliexpress buying products from vendors
that simply have no value the vendors
are really nobodies on L Express they
have bad ratings they don't have enough
sales they're new to the game stay away
from those people you're going to get
longer processing times you're going to
get amateur shipping and it could kill
your business make sure you're buying
from vendors that have a reputation okay
that is key to this as well you want to
build a relationship with them because
once you build a relationship you can
get cheaper prices right and they say
you start buying bulk from them let's
say you have a store that becomes very
successful you want to speed up your
shipping times so you buy bulk and you
do the fulfillment yourself you can then
start to negotiate prices on the bog so
build a good relationship with them and
to do that you need to pick guys that
have a good reputation and actually know
what they're doing because they've been
doing this for a long time you know you
want to hit the two-year vendors the
five
vendors you don't want to be missing
with the one month two month three month
fenders it's going to be a fail I tell
you right now because some of them are
really really bad I haven't dealt with
them myself but I have heard some horror
stories so definitely make sure you pick
good vendors all right now I could go on
all day about mistakes right I could do
like a 50 mistake video a hundred but
I'm going to probably do make this one
the last one because I don't want to
make a mess of long video the sun's
going down over there and they'll get
dark soon but this one is also quite
important they're all important but
split test your pricing on your website
and what I mean by that is your product
price and your shipping price if you're
charging shipping so this is an example
I was selling a product for $39.99 right
and I was getting sales but it wasn't
really enough I wasn't really what I was
looking for I wanted more I changed it
to $34.99 I took a bit of a cut on the
money but it didn't matter but it
increased my sales and I made more sales
so I made more money so split-test your
prices and same with shipping you know
if you're doing nine 9.99 and you're
shipping you're not getting a sales
right or you're getting heaps of
abandoned carts especially if you're
getting heaps of abandoned carts change
your pricing go down to 899 or go down
to 9.50 or 799 do you can't go too low
if you're doing free plus shipping but
if you if you just doing markup some
products you can go low you could do
free shipping but just split test your
prices that is very important as well
all right guys that's it for this video
I want to wish you all an awesome New
Year's and a great 2017 with let's crush
it in 2017 some of you guys are making
massive amounts of money in the Facebook
group
keep it up scale up 2017 and make it
massive if you haven't already joined
the group at online samurai's calm and
also I have some free lessons below
there's a link below where you can look
at all my videos from YouTube I've put
them all into one place on all the
Shopify stuff if you're new to this
that's probably the best place to go
instead of scrolling through all the
videos on my youtube channel and this
will be the last video of 2016 so I will
see you guys in 2017
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