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Oh ladies and gentlemen welcome back to

the channel here that was just an

absolute first for me I just recorded a

20 minute video on Apple stock never hit

record on the camera so this is

officially take two of this video so

recently I went on a $5,000 shopping

spree here I spent $5,000 on Black

Friday and Cyber Monday I really put my

orders in on Cyber Monday but I want to

tell you guys exactly what I bought on

this Cyber Monday a lot of people

thought that best deals for Black Friday

and Cyber Monday were to be had on

television sets and kitchen aids and all

that but I found the best deals to be in

the stock market so I ended up getting

the iPhone at 25% off I bought 18 shares

of Apple at 173 fifty-eight compared to

a high of 225 just as recently as

September of 2018 so that was a 3124

dollar purchase of Apple stock this is a

brand new addition to my portfolio and I

also bought my favorite ecommerce

company at this point in time JD comm at

60% off added another 99 shares to my

portfolio at 2069 per share and this is

a company that was just recently trading

at $50 per share before all of this

trade war drama so I put another 2048

dollars into that stock so I spent about

5,200 dollars o
n this Cyber Monday into

the stock market and it's very

interesting to me how people that have

that consumer mindset where people will

go out there and buy the brand new TV or

the brand new KitchenAid or whatever

electronics products they're looking for

and they'll buy these things at 20 30 40

50 percent off and they'll throw money

at these things all day but when you see

deals happening within the stock market

when you're seeing Apple stock at 25%

off people don't buy the stock and it's

crazy to me because that's how my mind

works I look at this and I see Apple

$225 stock down to 175 I'm gonna be

buying JD com $50 stock down to 20 I'm

definitely buying but I guess it's just

a mindset you either have it or you

don't but a lot of people are just

afraid to buy stocks on sale that is

certainly not me and I backed

the truck here on cyber monday and

loaded it with some some fine companies

in my opinion here but that's what i'm

gonna focus on in this video is the top

six reasons why i decided to purchase

apple stock at this point in time

because i've done a lot of videos

recently about JD comm so if you guys

want to understand my perspective on

that company the other company i bought

here make sure you guys check out those

videos over on my channel now before i

get into the video i just want to

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ahead and talk about my top six reasons

for why I am buying Apple stock why I

decided to add this and start a beginner

or starting position here in this stock

number one my first reason for buying

Apple stock is that this stock currently

trades at an earnings multiple or price

to earnings ratio of fourteen point

eight compared to the S&P 500 which

trades at an earnings multiple of twenty

two so at this point in time based on

that price to earnings ratio Apple is

significantly less expensive than the

overall market so if I had to choose

right now between dropping ten thousand

dollars into an S&P 500 a TF and ten

thousand dollars into Apple stock I

would personally choose investing into

Apple stock because they are trading at

a very reasonable valuation in this

market there are a lot of other

companies if you look at the Fang stock

and you look at the price to earnings

ratio of these companies Apple is a

really good value based on that price to

earnings multiple so that is one of the

core reasons why I began a position in

Apple is because I am very comfortable

with this valuation based on the

potential this company has long term the

second reason why I bought Apple stock

is because this is both a good growth

stock as well as an income stock and

most people when you think Apple you

think technology you think

you don't really think income but Apple

is beginning to become a good dividend

picture and they currently pay a

dividend yield of one point six six

percent and so I absolutely am

reinvesting my dividends here with Apple

that way I can take advantage of that

compounding effect here earning

dividends off of my dividends but I

think this is a great opportunity here

for people who are looking for both

growth and income from an investment I

see this as a company that has really

good growth potential going forward

they're more of a conservative than an

aggressive growth stock but they also

have great income potential and they can

become a very high dividend payer in the

years going forward so I see a wonderful

potential here to be paid by Apple in

two different ways and I know a lot of

people are concerned about the stock

market particularly in 2019 whether or

not we're gonna see much growth within

the stock market and if you are

concerned about that this could be an

interesting way to guarantee yourself a

return for next year because while

dividends are never guaranteed it's a

pretty safe bet that that dividend is

going to be consistent for 2019 and you

can pretty much guarantee yourself a one

point six six percent return in 2019 by

investing in Apple stock and taking

advantage of that dividends so Apple is

an interesting pick here for both growth

and income investors and people who are

looking for a blended strategy of these

number three the third reason why I like

Apple is because they are very generous

with their share buybacks they just

wrapped up by over two hundred billion

dollar share buyback they had started

back in 2012 and in mid 2018 when that

came to a close they announced another

one hundred billion dollar share buyback

and right now if you consider the fact

that this company was valued at about

one trillion dollars that's about 10% of

the market capitalization of this

company that's going to be brought back

over the coming years so that is what I

like to see is when companies are being

generous with their share buybacks now a

lot of people are not familiar with why

a company would buy back their own

shares so I want to go ahead and cover a

couple of reasons why they do this first

of all one reason that you will see is

that companies are looking to inflate

their earnings per share by reducing the

number of total outstanding share

it's going to increase the earnings per

share so it's kind of an accounting

trick for them where by basically taking

shares off the market it inflates the

bottom-line earnings and it looks better

for shareholders now is that the only

reason for a company to buy back shares

no but it is an advantage for them and

it's a reason why a lot of companies do

this second of all it's a way for

companies to put idle cash to work Apple

is a company that is sitting on a lot of

cash and just like consumers we don't

have a lot of short-term options for

investments short term bond yields are

not that great CDs pay next to nothing

and checking accounts pay next to

nothing and we don't want to have money

sitting there being deteriorated and

eaten up here by inflation and so we

like to put our idle cash to work just

like Apple does and it's a way for them

to put that cash to work and not have it

sitting there being deteriorated by our

enemy their inflation and then the final

reason why companies will do this is

because it's a way for them to reward

shareholders outside of raising the

dividend because you have to understand

that companies go through business

cycles and maybe they're doing

exceptionally well at this point in time

and they have a lot of cash they could

increase the dividend but let's say they

know down the road a couple of years

they might be in a poor business cycle

or a different part of the cycle and

they're not going to be making as much

money they don't want to raise that

dividend and then have to cut it in the

future companies would rather raise the

dividend slowly and steadily and so it's

a way for them to reward shareholders

without necessarily increasing that

dividend and getting ahead of themselves

so that's a couple of reasons why

companies will do a share buyback and

again that's why Apple is doing this as

well number four the main reason why I

decided to buy Apple at this point in

time is because I believe that all of

these perceived negatives surrounding

this company are short term obviously me

being a long term investor I look at

where is this company going to go in the

next five years in the next 10-15 years

I don't look at companies on a quarter

by quarter basis and a lot of people do

that and that is why there is this

buying opportunity that has shown up

here with Apple stock it is not common

that you're going to see a buying

opportunity of twenty to twenty five

percent off of a stock like app

so this is what I believe are the

perceived negatives of Apple stock right

now number one we know there was an

underwhelming product launch here in

2018 the latest and greatest iPhones

were not necessarily that great because

Apple has been up against the law of

diminishing returns for a very long time

and last year's model of Apple products

are still brilliant functional pieces of

technology and so the concern there is

is there going to be enough of an

incentive for people to upgrade to the

newest iPhone but people are very loyal

to their Apple products there's a reason

this is an Apple computer sitting right

here and not at Oshima or a lenovo or

IBM it's because of the strength of this

brand and the loyalty people have to

this brand and this is not going to go

away ever in my opinion the second

perceived negative right now is in their

most recent earnings report which was a

very solid report there was weak

forward-looking guidance I don't really

look at that as a negative again

short-term turbulence perceives negative

in the short term they're in a bit of a

hiccup right now in a longer ongoing

trend and some people are getting caught

in this trap and selling off at a very

poor time other than that we know that

Apple mentioned they are going to be no

longer reporting unit sales individually

some people believe this is Apple trying

to hide things from shareholders and

then the most recent short-term negative

or perceived negative for the stock is

that Trump is talking about slapping a

10% tariff on iPhones

we're basically imported iPhones from

China would have to have a 10% tariff on

them that's going to increase the price

of the iPhones for consumers and people

are fearful of whether or not consumers

are gonna pay 1100 for an iPhone instead

of a thousand and so what I believe this

to be is all short-term noise short-term

negatives that are not going to affect

Apple in five or ten years in five to

ten years nobody's gonna be talking

about China tariffs or 1/4 of for

looking guidance or one underwhelming

year here with their products this is

all short-term turbulence and long-term

investors understand that and a lot of

them are taking advantage of this

opportunity number five this ties in

with what I said already with number

four

Apple is no longer a company that you

scrutinize and look at on a quarter by

quarter basis they have such a long and

well established track record at this

point in time you don't have to look at

Apple quarter by quarter and crunch the

numbers and say oh you know they had a

bad quarter I wonder if this is that if

this is it for them they have been

around for a very long time they are

ever they are at one point in time the

world's most valuable company I know

Microsoft might have slipped in there

for a little bit but they are the

world's most valuable publicly traded

company for a reason very strong track

record there are so many reasons to love

this company and they are not going

anywhere anytime soon and Apple is one

of the only stocks I can think of where

if you were an investor in this company

you wouldn't even necessarily have to

look at all the quarterly earnings

reports I believe with Apple you could

take a look at that annual report get an

idea of the long-term trajectory of this

company and you don't even really have

to worry about the quarter by quarter

basis with this company because they

have such a long and well established

track record and I think a lot of people

are scrutinizing them on a quarter by

quarter basis and that caused you know

Apple to go on sale twenty five twenty

to twenty five percent at this point in

time and then my final point here on

Apple is that this is one of the only

investments that I would call a beginner

friendly investment I believe this was

on my top stock picks for beginner as

far back as 2017 I'll throw a screen

shot up if that's the case and so I see

Apple as a beginner friendly investment

for a lot of the reasons I mentioned

already they have a massive moat very

strong brand very loyal customer base

along operating history and it's a stock

that is not very volatile and it's also

a growth and income investment at this

point in time so I see it as a very

solid pick here for beginners but on

that note I just want to remind you guys

that if you are you know looking at

videos like this and then going out and

buying stocks always make sure you're

conducting your own research on your

investments in forming your own opinion

about them because you do not want to be

a piggyback investor you don't want to

solely buy stuff because some talking

head on TV or some youtube guy or some

blogger says oh I'm buying the stock you

always want to formulate your own

opinion of these companies because

that's what's gonna keep you as a loyal

investor in the long term and that's

going to allow you to ride out possible

bumps in the road you need to be

unwavering based on the market when the

market is telling you you're wrong and

you're an idiot you need to be firm in

your opinion and your thesis of this

stock and if you don't formulate your

own opinion you're gonna be like a

in the wind being blown in whatever

direction the market is going but

anyways guys that's gonna wrap up this

video I hope you enjoyed it I would love

to hear what you guys think about Apple

stock down in the comment section below

are you buying right now are you selling

are you waiting to buy we'd love to hear

what you guys think and then of course

like I mentioned if you guys want to

grab that free stock worth up to $1,000

top link in the description below but

thank you guys so much for watching this

video and I will see you in the next one

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