what's going on guys in today's video I
want to take you through some new
Facebook ads tips and strategies that
I've been using if you run a
dropshipping store you definitely want
to watch this video because there's some
big changes coming if you don't prepare
for these changes if you don't get
yourself ready you are not going to be
profitable with your drop shipping store
anymore
after the next few months now what am I
talking about guys this is a serious
thing that people are actually talking
about but not really in the context that
they should be talking about and what
I'm talking about as CBO and this stands
for campaign budget optimization there's
a lot of videos online right now about
people talking about how to do this and
strategies but no one's really mentioned
that in September this will be mandatory
you won't be able to turn this function
off and what I'm seeing kind of people
say is that CBO is only for products
that are winning and stuff like that but
you're going to have to start testing
whether this because that's the only
absent in September when Facebook
changes it to compulsory you have to use
it you're gonna have no choice so first
of all I want to talk about what it
actually is now you can use this
function right now and if you're not
using it what you'll be doing is you'll
be doing it without campaign budget
optimization turned on and what that
means is you have better control and you
can set what type of money you want to
spend per ad set right so you might want
to spend 10 dollars across all three ad
sets with campaign budget optimization
turned on you basically give your
campaign an allocated amount of money
per day and Facebook is going to go and
basically optimize for you and spend the
money on the best one that's giving you
the most sales and stuff like that and
as you can see down here this particular
ad set spin and ad sets spent $7 this
one spent $18 this one spent $5 this one
got the most conversions in this example
right here now there's a big problem
guys a lot of people talking about this
but they're not talking about how do you
test with this function because this is
going to be mandatory soon you're going
to have to start using this and you're
going to have a lot less control in your
actual ad sets and most of your
well all of your budget is going to be
kind of done with the campaign so let's
jump it some stuff here guys and go
through this and I'll kind of show you
what I've been working on now before we
do that we need to kind of go some
requirements because what CBO initially
was for was four pixels that already had
data collected and work cooked and you
know pixels that were mature and you
have data to build look-alike audiences
and stuff like that that's what the CBO
has been used for you know by people our
products that already make you
consistent sales and they've been
selling for a while basically the CBO
was as for more experienced facebook
advertisers that want to scale however
this has changed and it's going to
change when in September when they bring
CBO and and it's compulsory you have to
use it because you know you're going to
need it to use it for everything so now
you'll have no choice but to use it and
this includes testing and apparently it
gets you the most results for your
budget now if you know anything about
giving a facebook control of your ad
sets and stuff they usually don't do a
good job so I'm hoping this will work
well for people with testing it's been
working well for me so far and you know
I've found one good thing about this
guys I've found it's a lot easier to
scale using CBO and we'll talk about
that more in this video but it is
actually a lot easier to scale big
numbers and faster so yeah we're not
going to talk about CBO and an effect of
like hey and you're gonna use this to
scale big and not and you've already got
optimized products and stuff like that
we're more or less going to talk about
this guys in a testing phase okay
because you're going to have to learn
this otherwise you might not be
profitable in the future so let's just
kind of go over everything here guys
we're not going to go through creating
an actual ad because you should already
know how to do that it's very easy I
have videos on that on my channel but
when you go to create a campaign now
guys you're going to have this campaign
budget optimization which you've
probably seen over the last few months
or six months and you can turn this on
or off okay soon you won't have this
function it's just going to run like
this and stay on consistently now let's
say guys that we like so for this
example
of what I've been doing I have one
creative per ad set so that means I have
a campaign ad set and then one ad so I'm
not doing campaign one ad sitting in
multiple ads or anything like that and I
never do more than ten ad sets per
campaign one thing I've noticed with
doing this campaign budget optimization
is if you have any more than kind of
like eight or ten campaigns it runs
really badly the optimal level is kind
of five to eight foot well you know one
to eight don't ten is the most I would
ever do so just keep that in mind now
let's pretend guys that we are selling a
Bluetooth speaker okay
and we are going to set our our
conversions here our budget sorry per
day to a hundred dollars that's going to
allocate kind of like I don't know 20
bucks per campaign if we were running
evenly now this is kind of how I've been
doing my testing so I've been starting
these campaigns and basically going out
there and the first thing I change I
test is the interest so if I'm going to
sell a Bluetooth speaker I test fishing
hunting camping sailing and that's
supposed to be something that counts the
made a mistake but let's just pretend
that that's another thing I don't know
running right
so I test five different interests and
I'll do one interest per edge set the
reason you want to do that it goes
because right now with Facebook focusing
on one big interest with lots of people
in it is working extremely well with
this method now what I'm gonna do guys
is I'm going to go out and let these run
and let Facebook do the work okay and
what Facebook is gonna do is it's going
to spend a little bit of money here a
little bit of money here and these might
start making sales so it's going to
start spending more money here and it's
going to basically optimize everything
for you so you're giving Facebook and
more control and theoretically they
should be able to do a better job than
us but doesn't want to work out that way
so once I have that the campaign going
guys and I've got my answers but just
remember that what I'm doing is I'm not
changing anything here the only thing
I'm doing is I'm basically split testing
interests that's the first level that
I'm doing with this okay now once I've
kind of split test the intro
you're going to have a few things that
are going to happen you're going to kill
some ad sets because they're not going
to make you money but what's most likely
going to happen guys is you're gonna
have some ads if they get one sale two
sales three sales and one and and face
what's going to be slowly spending more
money on those ads and you're gonna have
one that you some that that you're going
to kill but for this example we're going
to basically say hey Facebook is running
the red ones like garbage we're going to
cut them and we have one ad set that's
doing extremely well okay so I know this
is a little bit kind of deep but I'm
very thorough with what I do so the
first thing I want to kind of explain to
you is in this training Facebook is
spending most of its money on this edge
set for us and that's where we're
getting most of our consistent sales but
what I also want to mention guys is one
thing that I look for that's really
important is I'm going to kill an ad set
after price plus 50% so I use a method
called the the price plus 50 what that
means is I basically when I sell
products and I sell high ticket stuff
50 bucks 60 bucks $70 so for example
let's say we're selling this Bluetooth
speaker for $40 and I spend $40 with no
sale per ad set so basically Facebook
they say on this one who spent 40 bucks
no sale I'm gonna what I do is I
basically look at the stats and so let's
say I'm selling that Bluetooth speaker
for 40 bucks and there is an AB sit that
spent $40 and hasn't made me any sales I
look at the stats if the stats look good
like I got low CPM sling clicks or low
and stuff like that I let it run for
another 50 percent so in that case I
would let it run for another $20 if I
spend $60 on a product that I'm selling
for 40 and I get no sales I kill it I'm
quite an aggressive person when it comes
to killing products and testing okay
so just keep that in mind like we all
have different things we read but my
method of killing an edge sit is to say
hey I'm selling this for 40 bucks that's
been 60 I haven't made a sale I'm gonna
kill it alright so and this tutorial
guys we have one edge set that is making
us good money so what do I do well with
this particular method guys there is one
way to scale up and it's probably the
easier
way for beginners and this we basically
take that Adsit keep it going
pause the wrist and you can go into the
campaign budget and you can basically
increase the budget by fifty to a
hundred percent every day or every
second day I don't go over a hundred
percent for some reason with this new
method it's quite easy to scale this way
just go and increase the budget if you
remember or even still now when you do
the ad sets and you have the daily on
the exits there's a lot of the times
you'll scale up and your ad ad sets will
die in this case it doesn't really
happen from what I've seen so to scale
method number one from your testing
would be to basically increase the price
okay now just remember guys wheeling in
facebook do most of the work here this
is once again the testing phase so I've
put out $100 per day and I've lit
Facebook do its job now guys don't be
scared when I say spend a hundred
dollars a day you're going to be cutting
off EDS it's anyway so you're you're
you're you're not just wasting money
you're going to be putting money the
money is going to be allocated to the
best ad sets okay so what do we do now
guys if we want to duplicate scale some
more there is a few methods method
number two to scale is duplicate into a
new campaign and test variations so this
is number two method number two I'm
going to take this edge set guys I'm
going to duplicate it into another edge
set running a hundred dollars per day
and I'm gonna take ed set number two
that was winning for me and I'm going to
duplicate that into another edge set
where I might change male-female I might
change the age or I might even change
the country I'm gonna start testing
variations and this method I do it in a
separate campaign and even though these
two are running two basically these two
are exactly the same and there could be
some option overlap just watch that and
see what happens
if you start to see some auction overlap
pause this one in here okay but I the
submit the number two guys I use a
sickened campaign to duplicate Ed sets
and do more variation testing okay
method number three is probably more
bitter to understand sorry guys I just
had to get a drink now of method and
number three is kind of a stage two -
method number two let's say that you
have a an ad set that's making you some
money Facebook's optimized for this ad
set you've duplicated it into your
campaign well and your and you've
duplicated some another ad sit well you
can actually duplicate the the exact
same ad set and to another ad said
that's exactly the same and start to
test different variations of ads now
changing the ad copy is can simply bring
costs down or it can increase costs
however you know however your tips goes
but if you have an ad set that's already
winning sometimes there's no point in
duplicating and doing variations and you
can go out and instead do variations of
your ad copy to different videos
different images different text to get
your cost down and your purchase cost
down to make more money so that's scale
method number three it's kind of a stage
two - number two is duplicate into a new
campaign and test ad copy we're not
going to stay on this one for long guys
so do want to go into a more easier
strategy that people would understand a
little bit better there might be more
suitable for beginners now this is scale
method number four and it's duplicating
ad sit inside the original campaign to
find bidder winners by testing
variations and what that means guys this
is probably more familiar to you is to
take the campaign that's already running
and don't duplicate that campaign but
duplicate ad sets inside that campaign
so you get answer number three and
number four and then do your different
variations like different countries
different ages different male and female
so that's probably the more easier one
and better one to understand once you
have a winning edge set inside a
campaign simply duplicate that ad set
because the goal guys is to get as many
winning ad sets as you can and then
scale that campaign okay so one if one
ad set doesn't work properly and or
slows down the sales we've got the other
ones I'm going but kind of what the goal
is is to have say five ad sets making
new sales one might be making you ten
sales a day one might be making you
three sales a day but as long as those
headsets are profitable it doesn't
matter you're making money so you want
to get as many profitable ad sets
running as you can and that's why it's a
good idea to do all
you're testing variations at the
beginning and then start to scale out
after that so scale method number four
is simple duplicate Adsit inside the
original campaign to find bitter winners
by testing variations that is a more
simple way to do it instead of
duplicating the actual entire campaign
into a new one okay so that's another
way of doing it and remember this is
just for one product so you might be
doing multiple products as well now
method number five guys is pretty much
the same thing as method number three
you are going to duplicate these same
exits the winning ad set inside the
campaign this time and then once again
try different ad variations now the
reason I don't do multiple ads inside
one edge set is because Facebook is
horrible at finding what ad works
so what I do is I duplicate the ad set
instead and allocate one add to that ad
set so Facebook has to spend the money
on that one
ad okay so that ad sit all that that
campaign spends the money on that on the
edge sets and then has to spend it on
that one ad if you had three or four ads
in there it would spin it on all those
ads and try and find one is the Facebook
isn't very good and going out and
finding winning ads it's better at doing
the job of finding winning ad sets so
the problem is guys there's all these
ways to do CBO testing and stuff go back
and watch this video and see what and go
through it again on the methods that
I've explained but what people don't
explain is what I've just explained in
this video what they explain is how to
do it with products that are already
winning pixels that are already cooked
and seasoned and stuff like that but
this is becoming mandatory in September
you're going to have to do this you're
not going to have a choice you were
gonna have to start testing with CBO so
you want to start doing that now guys so
you're prepared for when this change
comes in so you don't lose optimization
on stuff you don't lose money and you
keep making money from your stores now
to want to learn how to make more money
from your Shopify stores guys and your
drop screen stores click the free
playlist on the screen guys we'll take
you through a complete free course on
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and I'll also leave a video up on the
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like on this video if it helped you
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more and I'll see you in the next video
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