hey this Ryan hildreth and in this video
we're gonna be going over Facebook
advertising that actually works and I'm
gonna give you an in-depth tutorial step
by step on the three reasons why your
Facebook ads are probably not working
and why you're not making tons of money
from your Facebook Ads
[Music]
all right so the goal of this video is
to get you from your Facebook ads not
working okay you're not making maybe
you're not making any money with your
Facebook ads or you're not getting the
results that you want to becoming a
profitable Facebook advertiser with your
business okay and before we get started
I just want to let you know that we're
gonna dive into my ads manager and the
Facebook ads that I'm running are to my
one of my affiliate businesses that's
generating over 10,000 a month in
passive income and if you want to plug
into that business you can do that by
clicking the first link of the
description but let's go ahead and dive
into this deep in-depth Facebook
advertising tutorial okay so Facebook
ads can be extremely powerful if you're
doing it the right way and I'm gonna log
into my ads manager and actually show
you three simple you know little tweaks
that I can almost guarantee you're not
doing because these are the same
mistakes that I made that really helped
me become profitable and will help you
get some results with your Facebook ads
okay not making money with Facebook Ads
--is is one of the biggest reasons why I
made this video is because there wasn't
videos out there like this that actually
showed me these little key nuances that
would help me make money with Facebook
ads so maybe you're not making money
with Facebook ads maybe you're not
getting results or maybe you're just
pouring money into something that
doesn't seem to be working and I really
want to shift you to the profitable side
of Facebook advertising okay so the
first thing that most people get wrong
and this is something that I was getting
wrong when I first started with my
Facebook ads in it you know costs me
thousands and thousands of dollars was
the wrong objective okay so we're gonna
log into my ads manager right now and
basically we're gonna go create an ad or
just kind of go to that first page
manager now if you don't know how to set
up your Facebook Ads manager you have no
clue you've never seen this screen
before like you've never set up a
Facebook ad
I'm gonna link a video right up above
that's going to show you step-by-step on
how to actually set up your ads manager
and how to set up a campaign but if
you're someone who's maybe set up one or
two or maybe thousands of campaigns
whether you're a beginner or an expert
then this video is gonna be for you but
if you have never set up a campaign
before I highly recommend watching that
video up above but this page obviously
obviously you've seen this page a lot
okay and this is where most people get
it wrong now for me in my business okay
my affiliate business some of my online
education businesses my objective is to
get sales okay it is to get sales and
continue to get sales with Facebook Ads
now I'm probably guessing that you are
selling something online and you want to
get sales so what you want to do is
start your campaign off with the
conversion objective okay now this was
different in the past in the past that
would start off with some brand
awareness warm up to a cold audience
right maybe show them my name show them
some value then I would start you know
maybe running some traffic campaigns and
then I would run conversion campaigns
but what I've been seeing that's working
lately is just going straight to
conversion campaigns and finding your
buyers right then and there because
there's a little window of people about
5% of people on Facebook that are ready
to buy right now okay
these people are harder to find
obviously every single business is
trying to go after these 5% of people
but if you could just get one or two of
those people to purchase your product or
service then that's gonna give Facebook
some data it's gonna give the pixel some
data to work with okay it's gonna say
okay this person purchased now let's go
find more people that look like that
person okay so the goal with Facebook
advertising is to get that data and get
that data quick so you want to get some
conversions right away so you can warm
up that pixel faster and you're not
really gonna do that by doing any brand
awareness or traffic campaigns or even
lead generation campaign
okay those I don't do those anymore what
I do is purchase conversions okay now if
you have never set up a pixel on your
website you're gonna want to do that
okay you can go up here to ads manager
in the left hand corner go to pixels
alright and it's gonna take you to this
page where you can go ahead and you know
create a Facebook pixel and you know try
it you know kind of set that up
as you go and Facebook will show you how
to do that okay but we're gonna go back
to the ads manager okay and basically
that is the first thing you want to do
is run purchase campaigns now if we look
at all the campaigns I've done for this
particular business okay I'm gonna go to
I'm gonna click on this or actually
purchases so you can see all of the
purchases that I've been getting because
I'm running all of these campaigns for
purchases right you see 58 there 44
there 40 30 2014 right and the list goes
on and it gets smaller and smaller and
obviously you see these campaigns didn't
get any purchases therefore I shut them
off quickly okay so that's the reason
why I run purchased campaigns because
I'm able to warm up the pixel quickly
and start getting more purchases that's
what most people don't do they start
doing traffic objectives and get a low
cost per click I like to look at
purchases because that is what I want
out of this the only exception would be
if you are running a lead generation
campaign to actually follow up with
those leads and maybe you have a sales
person that hops on a call with them
that I would say that would be okay to
run a lead objective but purchase
objectives are going to be what you want
to you know what you want to be running
in 2019 and forward okay so that's the
number one issue is the wrong objective
okay now number two is these small
nuances nuances that lead to money being
wasted okay so little tiny holes in your
Facebook advertising that are just
leaking out money meaning you're
targeting the wrong types of people
maybe you're targeting the wrong age
ranges and you're not getting optimal
leads or optimal purchase conversions
for who you're targeting right so let me
kind of dive into that on what I'm you
know and kind of explain what that means
okay so we're gonna go ahead and create
the ad together and we're gonna go
purchase conversions okay and once we do
that you're gonna see the CBO campaign
budget optimization I don't tend to use
this because I like to see which ad sets
are working and kind of evenly spend on
each ad set so I can compare them evenly
and turn off the ones that aren't
working so I'm going to turn that off
we're gonna press Continue and these are
the small nuances that I can guarantee
you're wasting money on advertising okay
so make sure your purchase conversion
pixel is selected right here to your
website right and make sure that you
have a custom audience maybe a
look-alike audience if you I click here
you're gonna see all of these look-alike
audiences that I have now I've talked
about this in previous videos but you
want to have different audiences that
you're testing okay so I'm assuming that
you have some look-alike audiences
meaning you uploaded your email list
into your Facebook Ads manager and
you've created a look-alike audience
based off your email list or maybe
someone that's viewed your video maybe
you have an a video view look-alike
audience right you want to be make sure
you're creating a custom audience if you
don't have an email list you don't have
any of that that's fine you can go ahead
and use like geo based targeting and
stuff like that but this is what I want
you to focus on right here's locations
this is the main mistake that was
leading to you know one dollar being
spent here two dollars being spent here
five ten dollars being spent here on
people that actually didn't live in the
United States even though my objective
like my campaign was targeting people
that live in the United States I was
selecting everyone in this location now
you want to switch this to people who
live in this location because let me
explain this to you
there's people that you know are in the
United States that you're targeting
right but is it possible that they might
be on vacation is it possible that they
might be have a family member that lives
in the United States and they're just
staying for a few weeks or a few months
right can that be a possibility right
yes it can be so you want to make sure
that you're not targeting those people
because some of the time they don't even
speak English and secondly they don't
live here so culturally right if you're
running an ad that's targeting a
specific country like the United States
you want to make sure that your
advertisement is only targeting United
States citizens okay because that you
know there's obviously cultural barriers
language barriers maybe your ad doesn't
communicate effectively to anyone
outside the US okay or outside the
country that you're targeting so make
sure to select people who live in this
location this is one of the biggest
mistakes I was making where sure I was
only losing a couple dollars on each ad
set but if you have a hundred ad sets
going or you you you know over time
you've done a thousand different ad sets
and you wasted two dollars on each ad
set right that's a couple thousand bucks
that have been wasted on your Facebook
advertising because you were targeting
people that actually didn't live in the
location because you didn't select this
okay so always select people who live in
this location so you're not targeting
travelers you're not targeting people
who are just here for a short amount of
time you're targeting United States
citizens okay or whatever country that
you're targeting all right another thing
is age all right I think age is
essential sure you can target maybe your
audience is younger 18 to 24 but you
have to remember that you know young
people that are just coming out of high
school if you think about yourself in
high school did you have a credit card
maybe not if when I thought of myself
like I didn't have a credit card in high
school okay
I had one maybe in college but not in
high school so you have to remember that
if you're targeting
teen 2:24 I recommend actually bumping
this up to 19 just to be safe and I've
seen that make a drastic difference
because I was getting feedback from a
few of my advertisements where there was
high schoolers right people that are a
teen or maybe just turned 18 that we're
getting targeted with my ad but didn't
even have a credit card to purchase what
I what I had to offer even if they
wanted it they couldn't get it because
they didn't have their own credit card
so you want to make sure that if you are
targeting a younger audience if you want
to do the 18 to 24 range just bump it up
one year just in case because you have
to remember that people it you're going
to target people that maybe just turn 18
today okay so they were 17 there were
minors before they didn't have a credit
card they didn't have anything like that
and in one day they probably still don't
have those things necessary to purchase
what you have to offer okay so this is a
little nuance where you can be you know
sending maybe a dollar here a dollar
there over a thousand ad sets you're
gonna lose a couple thousand dollars
over time okay and I want to make sure
that you're getting the most optimal
results in your dollars are being placed
to people that actually can purchase
your service or product okay and then
last but not least languages okay
this is something that I never selected
because at first I just you know went
right over it I just assumed oh well I'm
targeting the United States my product
is in English but everyone speaks
English in the United States and that's
simply not true okay you know my
grandparents they speak English but
obviously it's broken English because
they came from the Philippines so you
have to know that there are people out
there that don't speak English but live
in the United States okay so you need to
select the language that your product or
service delivers on okay if it's English
then put English right in here and
select all okay so that's a little tiny
nuance there's a couple dollars you're
spending too on people that maybe don't
even speak English so a couple dollars
here a couple dollars here and a couple
dollars here that's you know five to ten
dollars on each ad set and if you have a
thousand
dad sets going you can do the math five
to ten thousand dollars over time being
wasted
okay so select English another thing
detailed targeting okay and I'm just
gonna walk all the way through this
because these are tiny nuances that can
lead to thousands of dollars being
wasted on Facebook ads and people you
know they're all the selections are here
but you just kind of brush over them
because maybe you took a course or
something and it didn't go over this
type of stuff so I like to turn off
expand detailed targeting if you are
targeting your look-alike audience if
you are targeting a specific demographic
or interest do not expand the detailed
targeting I'm I haven't seen this work
very well okay
I've only seen dollars wasted on
expanding detailed targeting so I choose
to turn that off and that's just what
has worked for me okay now if it's
worked for you that's fine but for me
personally I'm very you know stingy with
every single dollar that I put into my
facebook ads I want to make sure it's
going to the right person that is my
ideal customer okay so I turn that off
now placements okay this is another
thing I never do automatic placements
okay the only time I do automatic
placements is gonna be for retargeting
which I'm going to talk about later in
this video
but as far as editing placements device
types most people are on their phone
okay so I like to turn off desktop this
just I found that I get cheaper
conversions for mobile now it all
depends if you have a service based
business then people might you know be
on their desktop looking for that type
of stuff so obviously this is kind of
relative to whatever offer you're
promoting but if this is an offer that's
you know under under a couple hundred
bucks or under five hundred dollars then
I would just select mobile only okay now
if this is something that maybe you're
selling a digital product that's a high
ticket item a thousand dollars or more
or service as a thousand dollars or more
you know desktop maybe something that
you put in there but I like to select
mobile only and make sure you do this
first
for you edit this because look if I
select desktop again and I'll just show
you what happens and I unselect instant
articles I unselect all these right okay
but then I go in unselect desktop
because I forgot I was like oh no I just
want to do mobile only look what happens
it resets all of this so you'll have to
do this all over again so make sure to
do device type first then unselect
whatever ones you want now I usually
stick with Facebook feeds and suggested
videos if you're doing a video ad and
Instagram feeds okay but usually I just
do Facebook only campaign and then I'll
do an Instagram only campaign so that's
something as well now if we go to device
types this is something that you know is
gonna be dependent upon you I like to
select iOS only but that's very very
specific okay for the most part just go
with mobile and you should be fine okay
you should be fine with mobile only and
as far as budget and scheduling
conversions is fine daily budget if
you're running a purchase conversion I
would start your ad sets often at least
you know five to ten dollars a day if
not twenty you know and if you're doing
five dollars a day because the budget
your budget is just smaller make sure to
front end your budget okay so how does
this work let's say you have five
hundred dollars to spend on Facebook ads
in one month okay what you're gonna want
to do is in the first three days or
first two days you know set your ad sets
at $10 a day sure you might spend a
couple hundred bucks in the first couple
days but you're gonna get results that
you can you know shut off the bad ad
sets and keep the good ones going at
your $5 a day budget okay so that's what
I like to do if if I have a five hundred
dollar budget I'll spend maybe a hundred
or even two hundred right in the first
couple days to find my perfect ad sets
then I will go back to shut off the bad
ad sets and have the good ones going at
what five ten dollars a day whatever
meets the rest of the budget requirement
okay so
that's another thing you know daily
budget I like to start my ad sets off at
$10 a day I wait 12 hours and then I
check them and I shut off the bad ones
if you're doing $5 a day
wait 24 hours shut off the bad ones if
you're doing $20 a day add sets then you
can you know look at them for the first
you know five or six hours and then
start shutting them off see you're gonna
get your data quicker when you spend
more money okay so that's fine their
conversion window I always do one day
click it's just optimal for me you know
standard is seven days click so that can
track someone for for this one day with
clicking your ad okay so one day with
clicking your ad they're gonna track
that person let's see if they actually
purchase from you okay this is something
that I like to choose one day click and
that's gonna be up to you okay
so those are the small nuances that can
lead to drastic changes in your
advertising just those little tweaks and
those little areas that I went over I
promise that you will see a difference
in your ads and hopefully that
difference is positive for me it's been
positive that has changed me from going
like from wasting tons of money to on
Facebook ads that weren't working to
highly profitable Facebook ad sets so
hopefully that helped you out and the
last one is not retargeting now I've
gone over this before but I'm gonna
stress this again and show you proof of
results that retargeting is so crucial
now when you first advertise to someone
it requires someone to see your ad maybe
seven times to actually remember you
okay so what you want to do is retarget
the people that maybe clicked onto your
web page or clicked over and gave you an
email but didn't purchase okay and I
would have different types of
retargeting ads for each one of those
types of people like hey I saw you
landed on XYZ comm but you didn't
register for the webinar you didn't pick
up a product this is the last time
you're going to be able to get this
product at 50% off go ahead and
now write those ads are so effective
because you're communicating in a style
that is very probably you know personal
to that person that clicked on your page
so I like to run retargeting ads to kind
of scoop the overflow right there's
gonna be a lot of people that go in your
funnel and purchase but there's also
gonna be those people who kind of drop
off to the sides and you want to make
sure to have buckets right here to catch
them with your retargeting ads to bring
them back into your funnel okay so we're
gonna go ahead and go to the ads manager
and we'll leave this right here
and I just want to show you how powerful
this retargeting campaign is for this
particular affiliate business again if
you want access to this business if you
want to just plug into my business and
start profiting with affiliate
commissions and passive income that's
gonna be the first link in the
description but as you can see I'm gonna
pull up the purchases and out of all my
campaigns here okay and this is all for
the same business I have gotten the most
purchases from my retargeting ad okay RT
we're targeting this is my retargeting
ad and I'm getting purchases for $15 now
a customer is worth about a hundred to a
hundred and fifty dollars to me so you
know this is a major ROI right here
now these are OAS these Roiz or return
on adspend these aren't accurate because
these don't track upsells so if you're
looking at this and you're saying like
oh well you know these these ROAS aren't
you know return on adspend
aren't any good you know point five
point four the thing is they don't track
my pixel doesn't track upsells so you
know I I don't really look at this too
much I do have it here just to take a
look but this these numbers really don't
matter to me because it's not tracking
the additional sales I look at the
average cart value of my customer around
hundred to one hundred and fifty dollars
so if I'm getting purchases for fifteen
dollars the rest is pure profit now all
of most
my purchases has come from retargeting
ads and that's because again people need
to be able to trust your business they
need to see you over and over and over
again and if you aren't hitting them
with retargeting campaigns then you know
you're leaving money on the table now
how do I set up a retargeting campaign
I'll show you real quick on what
objective I choose so the objective I
choose okay you can either choose
traffic which is fine because you're
just sending like your retargeting to
all the people that have viewed your
webpage and you're just you just want
them to get get back on to your page or
you can run conversions okay either one
doesn't matter I've just been doing
conversions lately I used to do traffic
but either way you just want people to
see you see you over and over again and
get them to purchase your product but
conversions is probably the best one
here so I would choose conversions on
here as well okay for your retargeting
campaign so again I hope this video
helped you out I will link the other
Facebook ad video right up above so you
can watch that and get more training on
profitable Facebook ads but hopefully
these three things helped remember you
have to have the right marketing
objective you have to make sure number 2
the small nuances are fixed ok those
little things like targeting people who
actually live in the country that you're
targeting not everyone in this country
ok and then number 3 retargeting your
potential customers ok if you enjoyed
this video make sure to subscribe
because I got a lot more videos like
this coming out give this a thumbs up
and I'll see you in the video right up
above take care
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