what's up guys welcome back to another
video if you do Facebook ads and you're
having trouble making money or you're
having trouble getting sales on
particular days stop what you're doing
right now and watch this video
so yesterday guys I went into my
Facebook group which is completely free
to join there is a link below and we
have 30,000 members in there right now
and I asked how many people would know
this exist interesting to know it's my
most important metric after running ads
for a while called the first time
widespread but crazy called the first
time impressions ratio okay and to my
surprise a lot of people didn't know
what this is and this is actually my
main metric that I read out of
everything basically blows click I click
through rates away away from for me
anything else clicks anything are there
when I have problems with my ads I go to
first time impressions and what we call
a cube accumulative reach okay now this
is very very important metrics and I'm
gonna tell you why in a second so if you
don't know what these are you're gonna
want to watch this video now a lot of
problems people have with Facebook ads
is they'll have a day where they might
get four or five sales and they'll have
a day where they get nothing and then
the next day they might get a couple of
sales and the next day after that they
might get nothing this is very very
common amongst Facebook advertisers and
it's usually most of the time nearly 90
is 90 100 percent of the time to do with
this is what I mean guys so what I'm
going to do is jump into a retargeting
campaign that I have running and the
reason I'm doing the retargeting
campaign is because the first time
impressions ratio goes down really
really quickly so I can show you a
really good example of how this works
okay so two views the first time
impressions ratio you have to wait seven
days after seven days guys who click on
here in your ad set you click on the
delivery of their ones I'm not seven
days old
sorry you just hover over active okay
and then you go down to
see oh see delivery insights most people
don't even know where this is or that
this even exists it's it's such a crazy
metric that will solve a lot of problems
for you guys
so delivery insights becomes available
when an ad set has at least 500
impressions in the last seven days not
including today so I'm gonna go see
delivery insights and this is a
retargeting campaign a pain okay when
you're doing a campaign with the bigger
audience you're going to have a more
what's the word I'm looking for a more
consistent number here seeing within the
last seven days I've gone from 41
percent all the way down to 8 percent
when it's not a reach this is actually
minutes ago the last 28 days might give
us a bit of reading the last 28 days
okay this one hasn't actually hasn't
been going for very long no you can
usually go for the last 28 days and
you'll usually start at around about 90%
so what does this mean guys this means
the first time so I just hover that over
the space that explains it perfectly the
percentage of your daily impressions
that come from people seeing your ad for
the first time so what that means is
that 41% on my first day had seen the ad
for the first time well smile in my
second hour saying but I just did that
28 days but didn't show now on this day
first time impressions is at 8 percent
that's yesterday that means that nearly
90 percent of people that day had
already seen my ad before does that make
sense so what's happening is people
saying hey my dad's not performing very
well on this day and they don't know how
to really check things I bet you if you
went into your first impressions ratio
they would be low which means that your
ad is not getting shown to new people on
that particular day it's getting show to
the same people from the day before or
over again and of course what does that
do it means you're probably not going to
get any sales so what you want to do
guys if you have problems with your
Facebook ads as always first go and look
at first time impression ratio if you
can of those days will you
had a lower first-impression ratio a low
percentage that means your ads basically
getting fatigued all these people seeing
it over and over again so your ad
performance is going to come down that's
why I've chosen a retargeting campaign
to show to you now if it's a bigger
audience like thousands millions and
this is only if this is only audience
for 1500 people if it's ones worth
thousands of people millions of people
your first time impressions ratio will
be more consistent so one day it might
be 81% one day it might be seventy-nine
percent then back up to eighty three
percent and then back down to maybe 75
it's gonna be really really consistent
but the reason I've showed you this is
so you can see how dramatic this is over
the last seven days I've gone from 41
percent all the way down to 16 percent
in one day because it was a retargeting
campaign so pretty much every single
person well 775 people had seen because
this was a very very small audience that
grew over time now reach this is the
total reach of your campaign now reaches
different two impressions impressions is
how much you ladder's showed if someone
sees your ad and they scroll down to
scroll back up there's two impressions
for that person at that particular time
reach is the person as the number of
people have seen your ad at least once
in the campaign so what that means is
this goes up and up and up so let's say
you have a audience of 2,000 okay this
is like really low if most of you'll be
in the millions and my reach is at 443
total basically total that means that
443 people out of that 2,000 have seen
my ad at least once so that means that
if I keep this going it's going to build
up and we're gonna get to that 2,000
people pretty quick and that's gonna
create more ad fatigue in my ads going
to burn out and my first time and
pressure ratio is still gonna stay
really really low okay
and that's really it however if this was
at a million people
example right they say this was at a
million and we were only at 400 reach
total I would expect the the first time
impressions to be really high because
it's still got a lot of people to go
through a lot of people to hit okay so
you're not really going to be burning up
that ad when you've only got a total
reach of 400 people right if you had a
total reach of 700 800,000 people it
might be a little bit different because
Facebook goes and finds pockets of
people within that million that are
suitable for your ad or you know
purchases or what if you're trying to
optimize for so guys this is just a
quick video I did have another one
planned but I decided to put this out
first because this is really really
important if you have days where you are
not your ads are not performing how you
would like them to you're not getting
add to cart' so you're not getting
purchases but you were the day before
the first thing you should do the number
one thing you should always do if you
can is check first-time impressions
number one if they are low it means that
these the people and pretty much most of
the people like out of this we're nearly
at 9% first impressions so that means
that 91% of the people that saw the ad
that day have seen it before okay down
here basically half so that means that
only half have seen the ad for the first
time which is a lot better so back to
what I was saying if it is low it's
pretty much bad and if it stays low it
means this is pretty low I mean if
you're up twenty thirty percent not too
bad but it's just going to keep going
down and down over time depending on how
much you're scaling and depending on how
big your audiences now it's not
necessarily a bad thing to have
first-time impression ratios low but if
it is affecting the performance of your
head then you know that your ad is
probably fatigued people are seeing it
too many times you might want to go and
change the egg creative change the ad
heading change the head image change the
add video change something about it or
go and use look-alike audiences to get
more people so you can have get your
first-time impression ratios up again
and they look like audiences or grow out
your audience bigger as well okay guys
so just a quick video I feel this is
very important because most
don't even know this exists okay to do
this once again it's super super simple
you want to go to your ad set ok need to
be the ad set level after seven days
hover over the active section of your ad
well click on it and it should come up
yeah
see delivery insights and that's going
to take you to this and the first thing
you see is first time impressions ok and
you can also see what we call as auction
overlap are your ads overlapping with
other ads sometimes that can also cause
problems as well I'll save that video
for another day
ok guys because it's late here and we
don't need to talk about that right now
your main thing is to click on audience
saturation and first-time impressions
guys you've got to remember that you can
saturate your audience if the people see
the same ad over and over again and
you're burning your churning through
these people and you're getting a long
low first impression ratio they're not
going to care anymore this going to keep
scrolling ok and and that's what's going
to happen some days and I might keep
happening for you if you don't change
things up you know you let's say you
have an audience of a million dollars a
million people and you scale up to
hundreds and hundreds and or even
thousands of dollars a day in your
budget you're gonna burn through that
audience pretty quickly so you're what
are looking to look-alike audience and
stuff don't just automatically assume
that Facebook is shitty and it's not
running your ads correctly when that's
not the case there's always a reason why
the ads are not running properly and
it's usually most of the time first time
impressions ok guys that's it for this
video hit the thumbs up subscribe join
our Facebook group online Samuraizer
comm and hit me up on Instagram we're
doing some Q&A soon I just really wanted
to share this guys because it's really
important and I feel that if you're
doing Facebook ads and you don't know
about this you are at a disadvantage
right now and I'll see you guys in the
next video
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