all right beautiful people welcome back
to another video now the reason I was
getting out all these videos for the
last few days I've just gone away here a
little bit of holiday time just busting
out tons of videos for you guys and I'm
going to schedule them because I want to
give you guys value now this is
something I debated whether I should do
because there's kind of a little bit of
a secret on how I rank my Shopify stores
but you know I'm going to give it away
so this is nothing new big brands do
this type of stuff but I'm going to show
you how to actually rank your website's
properly and stop wasting money and stop
wasting time but before we do that have
to do a bit of a disclaimer because my
videos get stolen constantly and
uploaded on other people's face are
other people's YouTube channels so if
you are not watching this on Franklin's
channel this is Franklin's video okay
and if you are not watching it on my
channel find me in the YouTube and
subscribe okay because I'm kind of sick
of my stuff getting stolen and this
business will probably get stolen to the
few econ guys are there that steal our
mittens and do presentations and use
them as well I'm not going to name names
but one of the guys companies that's or
the big teeth could probably figure that
out
so um actually he's the only guy I know
that steals stuff everyone else is
pretty pretty cool so this method is
nothing new big brands do it but no
one's really talked about it with on
YouTube or anything so I'm going to show
you how I rank my stores in Google now
there's a dinner structure to my stores
right you guys know that I do I do
Facebook I don't do what a lot of
Facebook advertising now with my stores
because I've got a structure so when I
first started my stores I had a general
store hundred Facebook traffic and I did
Instagram traffic and then what happens
I built a big email list so I had assets
but then what I do my last my last you
know my last thing that does SEO so I
rank my stores
and Google and I get you know now I get
consistent traffic let's make it
consistent traffic from this tonight
sort of advertising sometimes and I've
been doing actually doing quite a bit of
Instagram advertising now so I basically
jump in and advertise when my sales die
down from these but see if CEO is
usually pretty consistent so if you
don't know what it co is once again if
the audio is crap it's because I my
microphone broke and I can't find a good
one anyway I went to buy on the other
day so um SEO is search engine
optimization okay and what that means is
you you do a few key things to put your
website on the front page and I'm not
going to go through a huge SEO tutorial
will be here for like five days but I'm
going to tell you how I do mine and I'm
going you know it sound and then tell
you like why you shouldn't worry about
getting to the first position and stuff
okay especially with your eat are your
e-commerce stores so SEO is and you need
if you know if you if you know about SEO
you know what you need if you don't know
about SEO you need to have you know good
articles on your stores or on your site
right and it's very hard of a thumb SEO
but I'm going to show you some tricks
you need to have good on-page
optimization okay good page optimization
you need to head back links and you need
to have things like a fast site right
there's a lot of factors but the main
ones really we're going to concentrate
on the backlinks or PVC of good articles
now this is the problem okay you have
products on your store and what people
tell you is you need to do descriptions
in your and your product pages and stuff
what you do but I'll show you another
trick
now as you I'll cover it the second
first you actually need to also find our
keywords okay you need to have keywords
on your product pages and on your blog
post which when I talk about and but I
would concentrate on hitting long
tail keywords they are so much easier to
read for I'm looking like if you're
selling a fire starter you would like
this fire starter that reviews or
something okay so something that's long
tell you how to basically rank all of
your products with minimal work okay
it's pretty cool stuff it's pretty cool
stuff and it works extremely well but if
anyone wants to steal this this came
from Franklin first okay there's no
other videos about this sort of the fire
okay I'm debating with actually share
this but I'm going to share it so I
haven't found any other video so it
could be so this is how you should rank
your stores properly also if you don't
know much about SEO these things called
in context which we're going to talk
about so basically if they on a nutshell
you find keywords you put them in your
product pages or in your blog post or
whatever and then you send backlinks to
them using anchor text to rank your
stores okay if this tutorial so if you
want to know more about that to spend
the next couple days in Google learning
it from blogs my vlog in other people's
blogs diggety has a good long I think
that's his last named engineer diggity
he's pretty good I'm Matthew Woodward
he's got mr. Woodward Co Co wk he's got
a very good blog as well about SEO and
I've actually done it gets post on there
as well so this is a teaching is how I
rank my Shopify stores okay number one
Heather structure it is very very hard
to structure a Shopify store because
things are really all over the place you
have products everywhere it's a bit of a
mess it's hard to structure your store
someone talked about how I structure
mine okay number two don't worry about
position number one okay with e-commerce
you're going to have a lot of combat
Amazon big brands you're going to have a
lot of competition okay so it's better
for you to focus on ranking multiple
products and like you know three four or
five six positions so anywhere on the
top ten number one is really very very
hard for you to get to and number one
only gets thirty three percent up the
traffic anyway you're still going to get
traffic from this and if you have lots
ranked in these positions
you get a nice trickle of traffic and
very targeted as well so don't worry
about number one who cares I mean if you
can get there that's good but if it's
dominated by Emmas on and other big
branded product snores your friend must
got zero chance about ranking then at
least you become a huge authority in
that product or niche
I'm just going to tell it now because
it's going to take a lot of time work
okay next you need to figure out
keywords okay like if you have a product
you know a cat a cat cell phone case so
then you need to find the keyword tool
I'll leave a link to one down below or
use Google Keyword planner you to figure
out a list of keywords for that
particular product page okay very
straightforward and then your next
product page an expectation and your
blog but once again go find some
tutorials on SEO and you'll learn all of
that stuff this is more about my
structure and what works for me okay now
when you are when you do easier on a
normal site like let's say a Clickbank
website that has a ton of articles it
gets quite easy because that site you
can simply link to other articles on
your store by keywords are a context and
context and context and you can link
everything up on the juice flows you
know it's another one here right the
juice flows and it's called up it's
called siloing right you're building
categories you do it in particular parts
of your store it's called a website
structure also google that and you'll
figure that out so that's what I do all
my shopping places but I do it
completely different to what everyone
teaches this is what everybody teaches
okay I
you've seen actually seen many tutorials
on SEO Shopify role actually what
everyone says is um you know you've got
your product pages everyone basically
says do your descriptions with your
keywords and send back links to those
okay but you will you you some of you
have hundreds of products - like 10 20
30 40 you're wasting money by sending
backlinks and stuff to every single one
okay now you can structure these and you
can link these up okay and the juice
would flow through if you don't know
what backlink juicers basically send
backlinks to one page the two flows
through that one and that one and these
really can stuff it's very hard of a
Shopify store to do that because it
becomes messy it's just a bit of a mess
so this is what I do okay this is most
bit of a secret sauce and I'm going to
leave in suspense a little bit then just
go and say Custer's first you need to
unload that SEO and a very long term
gain you look at at least three months
now Google's pretty hard three months
plus to even get to the front page oh
I'll say top top seven and the front
page this is you know let's just say it
quite beautiful that's why you're kind
of looking at at least now it's changed
a lot it has changed a lot and when you
do your anchor Texas you want to do
branding so your website name your
generic stuff but once again do a google
search in your dealers thing of that
stuff that I might do some more in-depth
tutorials I'm not sure but I'll probably
literally need to do like a whole entire
course on this or something I don't know
but there's a lot of stuff here I don't
stuff here next be prepared to spend
money okay you need to spend money on
SEO there is no denying it I just spent
$7,000 on one of my stores okay and that
was um
articles that was backlinks that was all
sorts of stuff tons of
stuff that this is this is about six
months worth of work tons and tons of
stuff
heaps of articles I'll spare I spent so
much money of really good articles I
spent a lot of money on easier now I'm
not saying you have to spend that much
absolutely not you can you can rank a
few things for a little bit of money
okay it's not it's not those kind of the
extreme end okay probably should have
really jumped in like that broad deep
this video ever that's the extreme in
but you do need some money for articles
if you're not going to writing okay
backlinks if you don't know how to do
those okay you need some money for those
especially for those all right and
probably a keyword tool from a good
keyword tool it needs the money for that
okay so let's jump into this real quick
this is what I do I categorize my
products into sections so let's say I'm
a hunting store okay which I'm in this
niche let's say I sell hunting backpacks
which I had done to this column I get
okay
hunting backpacks that's one category
let's say I sell they say I sell it's a
viable tool what I'm then going to do is
I'm actually going to bring in more of
these but different versions of
different brands different colors let's
say I get two one two three four total
tools okay so I bring them into my store
different styles different everything
saying here is now do four different
kind of different brands different
different stuff okay what I did do is I
find my keywords and I do the
descriptions on these then what I do is
I
- up work and I get someone to write the
article it might be for top back tax
hunting back tax of 2017 then what'll I
do what I do is I tell them to have
their writing style as review slash
sales okay now as you sort of change the
thickness is running out so let's change
color here so what I do is I have will
I'm gonna get rid of this in a second so
what now what I've done is I've got I'll
put on the sauce he is down here and I'm
stood on the line so I have four parks
in my store now
and guys by the way we get to the
backlink stuff I've got some licks blog
people that I use not affiliated with me
or anything we'll talk about all of that
and good stuff as well so I'm helps you
are getting some stuff so we have four
products okay now those four products
now have optimized with good
descriptions that'd be crazy just good
descriptions of some good long tales of
them okay I have one article I'm going
to use this account style it's early in
the morning for that I have one out of
coin I'm going to use this online under
start a blog on my Shopify okay so one
article now for products you can do four
five sixteen but just remember this okay
this is important when it goes this now
so take time only say $100 from this
article which is typically about right
for a good good article a really good
article okay now just have done two
thousand words okay so now what I do and
I build my structure this way it's
really fun
I build my structure I have an article
that has product number one two three
four and there is a review about the
product a little bit of sales pitch and
it is the link to each of the products
okay product number one product number
two product number three product number
four now I want you to rate this as well
and Google so I'm going to have keywords
in here stuff like that okay but this is
where the fun start to happen when I
link these two here okay I don't need to
mess around
oh that's wrong I don't need to mess
around with trying to rake every
separate product because what's going to
happen is when I build backlinks to this
page only which is what I do I focus all
of my SEO on this page only did juice on
the backlinks overall start to rank this
page but it will flow through to these
product pages and it starts to rank
these for their specific keywords over
time they slowly start to read and you
start to get tons of traffic so it's
better for me to do that than to just
try and break every single product page
do you get what I'm saying with that so
I've built a structure a daughter
structure based on these best best fall
backpacks and I've linked it to the for
backpacks and to things that are going
to happen I'm going to read this and
start to get traffic to here are traffic
and they're going to click through to my
product page and I can get sales second
these are going to start to rank slowly
over time in a minute I'm going to stuck
in traffic straight to the product page
you get it so I just saved myself a
bunch of time by doing that and you know
you're obviously going to add more
products and some more suppliers you
don't show them on your store or
anything but you just have to link them
up right and if you want to you can link
these back to other things home page or
back to something else and get more flow
more of a more in-depth soloing we're
not going to cover there but that's what
I do so I have a structure I'm basically
building Authority in my site and you've
seen it before you've seen stores like
you go there's a review name and they go
to their to their product page I'm not
saying this is at my method it's not
this is old as people be known for
a long time but no one's really talking
about it with Shopify but it's a very
very very good way to structure your
Shopify store for SEO and I probably
recommend it the only way because you
don't want to waste money sending Declan
every single one of these and that kind
of what people do and they don't
understand that you have destruction
things and you have to we you can even
link these if you want but that's once
again another different solid structure
but yeah that's kind of what I do and
it's at some you one of my sources kind
of like this now okay so I will have
come on I'm working on
I have articles and you can link the
articles as well if you want to stay a
very unrelated like you know Aneesh
related and I haven't been linking to my
products okay I'll try and get this done
as fast as possible
I usually like a I do have a weird
number like top seven and I sort of
stuff okay I've got them linking to my
products and over time my store becomes
an authority in their niche I'm sending
more backlinks to here to here to here
and then these start to rate over time
and then your traffic builds up or get a
perfect slowly slowly slowly that might
be one month that might be two months
here you're getting no much traffic and
then up here three months you're getting
a little bit four months five months
right does take time but you are doing
it the easiest way possible by not
messing with your products and then a
product pages it actually you do it
properly structuring your site properly
now you can link these that's finally
the juice will flow here and here and
here and load the place and stuff but
this as long as these are kind of linked
somehow the juice is going to flow down
throughout these but that's not all your
enter your traffic to this page as well
and they're going to flow out to your
thing there possibly maker touches that
make sense guys okay pretty cool stuff
pretty cool stuff and done if you're
enters SEO with Shopify definitely gives
us to give this a go because it's it's
just basic SEO structures but I know a
lot of people find
hard to cigarette how to rake your
shopify products right it's hard you
don't know what to do you don't know how
to figure it out you don't know how to
structure things this is probably the
best structure you can ever do this
structure big authority articles linking
down to your stuff okay and you kind of
you have to do a lot of research in SEO
you have to analyze the top ten as none
of these is just coming in and doing
this and making a bunch of big but let's
say let's say an for instance this one
here you're optimizing for - keywords -
keywords 1 2 2 1 3 1 so you've kind of
got keywords in the descriptions and
then we needle start ranking you have
two keywords here to keep you here it's
money in the bank money and the bank
like I said one of my other videos these
guys convert very very well because
they've already been searching for that
product these they convert very very
well if you having trouble with
Instagram and Facebook don't give up try
other methods and this is an extremely
effective method I think I saw the other
day posted on a Facebook group and they
made 10,000 just over ten thousand
dollars in a week with just SEO it was
only about twenty percent of your income
but just search engine optimization okay
so it's pretty cool stuff that's the
structure I'm sorry if it's a bit
confusing but that's the structure
articles to product pages and then they
read from the juice from others but if
you if you want to break properly this
is definitely excellent way to do it
okay but there's a few things you need
to do as well so you're basically is use
articles to rate the products very very
easy to do okay you've seen it on other
sites top ten there's popped in there
bit hunting Hector you've bit panting
hex and then just link out to other
stuff right pretty cool so this is
nothing new guys I'm just wanting to
kind of like say that this is what I do
because I know what all these guys
feeling my stuff okay
um and then second what you need to kind
of analyze your top ten this is what I
look for so if I the keyword
that I'm trying to target you have the
top ten in that category case you have
ten sites what I look for one two three
four five six seven eight nine ten what
I look for is big brands okay if it is
dominated by big brands within here kind
of this range I'm not expecting to get
up there okay so I'm just going to kind
of aim for around here I'm just not
going to really bother because I'm more
about volume here I want to get as many
products and other top pages possibly
can or more a bit more about volume if
this top ten is dominated by articles
like mine okay so it's dominated by
articles I have a pretty good chance of
getting my articles somewhere up here I
don't have to make it better I have to
send more backlinks I have to do all
that sort of stuff okay so I'm a pretty
good chance for giving some articles out
here depending on the authority of these
sites
okay now the ones that I look for these
are the beauties these are the cream of
the crop guys these are the these are
the moneymakers if you analyze the top
ten and there is hardly any brands maybe
you might have your Amazon up here right
you can disable Amazon up here and was
on but these are cracky product pages
from other Shopify stores or other
stores there's really any optimization
and they're just just product pages and
you you know you do your backlink
analyzing and stuff some of you know how
to do that if these are crappy this is
the cream of the crop this is this is
beautiful it's it's music to my ears
two reasons why you can come in here
with an article and usually the smash
smash you sign up here somewhere because
these are all just there's hardly any
words on it they're not usually to
optimize them properly this is the cream
of the crop and you can usually get an
article up here somewhere under the
brands or even to the top of this new
frame
usually get an article up here even then
if these are crappy product pages you if
you do your product pages profiting the
structure properly you can also
sometimes rank your products up here are
usually I've done the articles and
products won't go the same page but you
could do get your products up here it's
a lot easier because there's a crap here
they might not have a bit of structure
like yours but this is the cream of the
crop guide that you can find keywords
and have average to just put random
products that's the cream of the crop
that's what you're going to make the
money okay so try and stay away from our
top tens at a full of brands and
authority and if you do hit up just
expect to stay down here somewhere
as they are dominated by articles sort
of similar to yours like like top ten
hats top ten reviews and stuff you can
still hit then but you're probably going
to try and you have a bit of chance
right pretty much and but then if it's
full of products that's the cream right
there okay capsules everything around me
that's what that means that's the cream
right so there's kind of what I look for
I try to find easy longtail keywords
that are the front the top ten is just
full of product pages because people
usually don't optimize product pages at
all I've seen ones rank with no words on
them okay that definitely indicate that
this is a super easy keyword to get to
super super unique you can get two and I
usually always give them the top five
when I do that always give the top five
so you just want to make sure you
analyze those top tens and be a bit of
them if you don't have any sort of SEO
tools and stuff you would have one
better follow them product ages there's
one more thing they'll actually if
they're sort of product pages from the
same site so let's say the same site and
this is very common to it says you know
this say okay Amazon here and you've got
a site here that's pretty crappy you
know they've got how many backlinks and
stuff but there's quite a lot of Leah
Tasers
sometimes it can be hard to get in front
of them as well because Google's just
favored them pretty much you know they
might have constructive backlinks or
could be a brand thing but it can be
hard to get and over top of them
depending on how aggressive you do your
SEO so you expect to kind of be down
here as well on that one okay
somewhere in this range just opinion was
later because I try to rank a lot of
products I actually don't do much
aggressive SEO I just focus on putting
my links to those specific articles and
giving all of those products rank now
not all they're going to rank it depends
but I just like to give the top 10 even
second page you get tiny bit of traffic
even third page you can get a tiny bit
of traffic usually not the case but you
know just analyze the top ten and just
look for those sectors okay product
pages articles or if it's dominated by
big brands so that goes in a nutshell is
how I rank my Shopify stores and I'll
have some more stuff on it more
tutorials but I just avoid go I want to
tell you some services that I use I'm
not affiliated with these guys of
anything there's no affiliate links to
this anywhere in the description but
there are links down there some of the
ISO what I used to rank these websites
is a thing called web 2.0 x' okay and
what you do is that web 2.0 you link it
to your article and you send other
backlinks in that web 2.0 to make it
stronger from PSD and stuff now I don't
do any of that
I pay somebody okay there's a link below
and if you look in the review you will
see a name called secret sauce that is
me okay you'll see I've done quite a few
reviews I've probably done 70 or any
orders from this guy
not all the reviews are there but some
of them are okay I'll leave a link below
to get that's right focus although with
2.0 I do not do them myself in your eyes
day at a time then what I do is I tell
them you know I want branded and generic
keywords okay usually what we took
so Ecotec some like hey bro like I'll
get 20 web 2.0 and I'll get you know
half of them I'll get generic anchors to
learn or even spell and then I might get
another 30% branded or 20 cent Brenda
might give them some LSI keywords so
like closely related to the windage my
target but you're of course going to a
Google circle and sort of stuff
next is my main man in hatred
okay so this guy is pretty good for a
wittle birth hatred or Dylan as some of
you know he had probably the best TBN
suicide ever used okay and it's quite
expensive but it's expensive for a
reason he's good he's got damn good
there's two types of he he sells these
things called PB n leaves private blog
networks and they're basically the
strong domains they get pointed to your
site now with his that there's two sides
and TPB ends in the world these shitty
be beings that you might pay two dollars
for for a post those are good for
sending to your web 2.0 blogs what am I
doing here
your whip 2.0 globs okay it gives it a
bit more power then is good PBS what's
hatred heads I think that it's about 200
bucks and 10 points or something don't
quote me on that don't go and say hey
Franklin said this these you points your
main website if you don't know about the
ink of the stuff he might help you well
don't know if it will or not he's
probably too busy for that but those go
to your main website okay so in two
different types of they're called pv
ends now PBS have somewhat risky but his
are pretty good I'm doing it any trouble
I meet us and stuff right TVNZ risky
when people do them wrong that's why you
don't use the bad ones okay so I will
leave those two services down there he's
actually got a new service now we
gifts post so I'll put that down as well
not affiliated just and there's also
here some reviews on here from me as
well so you know that I use this stuff I
use it every single day second and if
you want to get lips to your site its
new outreach so I just an article that
is hard though right now to contain a
website they've got 119 links and 12
months and all they did was email other
related websites that could be blog
stores and they're basically up if they
could purchase all yelling on this site
okay so you can do manual outreach I
don't like to do it at the pain but use
email people other related sites and you
asked me can get a link somewhere and
sometimes I've charged you sometimes
they won't or you can do a guest post
google that as well so that's the guys
that some that's how I structure my
stops and those purpose links and you
know if you know about SEO then you know
about this stuff
but this is it in a nutshell understood
again articles backlinks good good
optimization on your on your article now
you can go on up work and they'll do SEO
articles for you but they're not that
good so you might want to just go
through and check yourself and then
simply you know do top top seven blam
are having the article have your
products leave them out to the products
and the way you go okay and just make
sure these are all optimized for your
specific use latest optimize all of them
but just get some sort of optimization
in there and then eventually this is
going to start to rank for the keywords
you've optimizing here and these are
going to start to bring over time for
but you know guys it could take three to
six months can take six months to a year
to start getting stuff right it just
depends on your niche it depends on
a lot of stuff so you can seek three
grand in for your articles your
backlinks all that stuff you might not
see results for like six months so be
prepared for that it's not it's not a
fast game that's when you would use
Facebook or Instagram or something if
you want to get money like that okay so
that's it guys pretty cool stuff nothing
too crazy here just I just want to share
with you my structure that I use and it
works very very well for me and we'll
see your thing get some more information
out of this but yet best search engine
of my mission I've shown the structure
works do very well the structure is bot
proof okay you can't go wrong with this
because you are not wasting money and
time doing every single product now you
can if you want you can do another thing
you can link products okay so you can
have you know a couple products you've
seen backlinks to one of them and you
link them okay I don't really do that
stuff because the more content you have
on the site the more Authority you start
to get okay Google starts to notice you
when you had huge articles you start to
become Authority in that niche you get a
way better chance of ranking on Google
right people doesn't care about your
little products they care about the big
picture they care about structure and
authority and stuff so to start this way
it's super easy super easy by articles
super easier right than yourself and
that's it guys subscribe for more if you
heavens we're talking about some cool
stuff on this channel and then I will
see you on the next one so subscribe
right I'm going fishing every day
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