everyone what's going on welcome to this
video in this video we're gonna talk
about pay traffic and have to actually
convert paid traffic to cells or leads
this is something that a lot of people
are having issues with I've been getting
a lot of questions about this so I
wanted to make a video to explain
something that no one talks about when
it comes to getting paid traffic and
that is the fact that every platform is
different the audience that comes from
it is different and you gotta treat the
audience differently if you want to
convert it to leads or cells for your
online business all right so so that's
what I'm gonna do in this video I'm
gonna share strategies for three
YouTube ads I'm gonna talk about
Facebook ads and I'm going to talk about
Google search ads alright so so yeah
let's talk about it so that before we
start make sure to subscribe to my
youtube channel if you're not a
subscriber I make videos every single
there every two days talking about these
things you know I share strategies
examples so you can see it all live in
action alright so make sure to subscribe
if you're not a subscriber and also like
this video and leave a comment let me
know what you think about it alright so
let's get it started I'm gonna start
with YouTube now the reason I'm starting
with YouTube is the is the fact that
YouTube is the easiest but at the same
time a lot of people just get it wrong
so how YouTube ads work YouTube is a
video based platform so you're gonna
have video ads on one thing that you're
gonna understand is the fact that this
isn't just about showing videos to get
people to a page your sales page but
it's about engaging them before sending
them to a sales page so the way they
this is this is what I do and this is
something that has been working for me
very well and it's gonna work for
YouTube what I do is that instead of
just sending now instead of just having
a video and you know sending them to my
lead page
lead and lead pages usually the landing
page or a sales page whatever you trying
to do okay
instead of doing this what I do is that
I have multiple videos and then I maybe
two three three videos I send them to
the lead pages or a sales page again the
goal here is to engage people with you
or your company or the product whatever
you trying to sell before you sell them
anything okay so instead of doing
instead of sending them directly after
you showed them video number one okay
let me send them to video number two and
then another video maybe just make sure
you see it veneer number three and after
that just after that you send them to
your lead page your sales page okay so
that's one way now you don't have to
have multiple videos I mean this is
obviously done by retargeting and we
talked about this like how to actually
implement this inside diversity so I'm
gonna leave a link in the description
you can check it out but yeah this is
gonna be done by retargeting so
basically you're gonna target for the
second video advertising you're going to
target people who have watched the video
number one and for a third video you're
going to target people who have watched
the video number two so the retargeting
really nothing complicated in there okay
so that's one way another way if you
don't want to have multiple videos is
that your initial video has to be really
engaging and you're gonna provide a lot
of value you got to educate you know
whatever your product is about let's say
you're promoting a meat loss product at
least you get to spend five to seven
minutes providing value they'll say
something that it's gonna help them to
improve their life okay
and I say something that is gonna that
they're gonna actually get a value so
it's not just an ad it's also a valuable
video okay so it's really important so
this is the YouTube way and
if you actually put the time to
implement this it's just absolutely
powerful and if you actually go through
my youtube channel
funny thing you're gonna see this all
over the place because I run video ads
on my youtube channel once in a while
and I have if you pay attention I have
multiple videos like motor multi-step
videos like step one step two a step 3
so I have that all over my youtube
channel so you see the fact that I'm
using it myself
shows that you know this actually works
alright so implement this it's
absolutely powerful so the second one
I'm gonna talk about is Facebook now
Facebook ok is a social platform so it's
really different from YouTube or
especially Google Ads
ok Facebook is you know if you just
think about what kind of people go to
Facebook and what actually is going
through their mind before seeing your ad
that's very important so people on
Facebook are not constantly looking for
services they're not looking for your
product ok they're not looking to solve
the problem they might have it's not
like they're it's it's not a search site
you know it's a social website right
they're just looking around they're just
checking out what their friends are
doing or watching watching funny videos
of whatever right they're not looking
for your product so when your ads pop up
you gotta relate to them somehow now
this part is really important I want you
to pay attention when you show an ad to
someone on Facebook the first the first
the most important thing that you've got
to be doing with that ad is to not to
get them to click on your ad but to
engage them with you right that's
incredibly important okay so again
Facebook is not a search side people are
not constantly looking for stuff so
instead of just sending them directly
trying to get the click in the first try
what you want to do is you want to
engage them for example you could in
your ad you could say hey say yes in
comments if you agree with this or say
no in the comments or you know just get
them to engage get them to like get them
to
leave a comment engagement is just
absolutely powerful okay number one
thing and I'm faced with what you
usually like there are a lot of
different strategies that I've tried on
Facebook but engagement is obviously a
just you gotta have engagement in every
one of them so what I do usually first
of all are always most of the times like
80% of times I usually do video ads on
Facebook so the way I do it is that I
have a video ad like a 45 seconds okay
and then what I do when they watch this
45 second video they can click on the ad
and that's gonna take me click into the
page that's gonna be the lead page where
they watch the full video okay so a
small video to the full video so again
engage them with that small video and
then get them to watch the rest of it
okay that's really important another way
you could do is you can just use the
same YouTube strategy that I just
explained a couple of minutes ago on
Facebook you know you could have
multiple videos and you can just have
like show the first video to people and
then target people watch the first video
and show another video to them okay
so again same thing number one and then
goes to number two and then you could
send them to the product page or you
know their sales page or whatever okay
so this is how you do it this is you
again Facebook is all about engagement
it's all about getting people to engage
with you do you leave a comment like
your videos like your page like your
like your Facebook ad itself leave a
comment so engagement is the number one
key okay you don't want to do anything
else if you don't do engagement you're
not gonna get anywhere and the other
thing that I'm gonna talk about which is
something you got to do in every
advertising you're wrong not just
Facebook advertising you know same thing
for YouTube same thing for Google ad
which we're going to talk about in a
minute
is that you want to follow the same
theme all over okay so for example if
your Facebook ad says they're gonna lose
10 pounds in the next 30 days your page
also or your video should also say that
they gonna leave they're gonna lose 10
pounds in the next 30 days just follow
the same theme don't confuse them
don't just introduce new stuff when they
land on the page okay just don't confuse
people it's really important because
that's one of the reasons people just
don't continue throughout your phone or
throughout your sales process because
they just see something that they
weren't expecting okay so for example if
you say they're going to lose 10 pounds
and on next page you say 15 pounds
they're gonna drop and even though if 15
pounds is better right statistically I
mean mathematically it's much better but
still that's that's just something that
people don't like so you just want to
make sure you follow the same theme all
over okay
so search ads let's talk about that so
search ads are easier at the same time
they can be really actually more
complicated let me explain why so I'm
the way the best way and the most
efficient way to do search advertising
if Google Adwords or Bing ads you know
cost per click all that stuff is to use
the search term that you're targeting on
the landing page that's really powerful
okay so if someone sorry if someone was
saying if someone was searching how to
lose 10 pounds in the next 15 days okay
or let's say the search name was the
search term was lose 10 pounds in two
weeks or something like that
you want to use the exact title okay in
your ad so you exact
title in ads and you want to use the
same exact title in your landing page
okay you want to use the exact same
title in your landing page now this can
be really frustrating because usually
the way this works is that you target
multiple keywords in a campaign you
don't target just one keyword right so I
made a video about this this was a year
ago I that video I was talking about
being advertising being advertising how
to just get better results with it and
something I shared in that video was the
fact that the best the best way to do
advertising is to use one keyword per ad
group so this way you just do you don't
mix keywords together so you put one
keyword in every ad group okay obviously
you want to target exact phrase and
match okay and exact phrase and you know
broad matches and also what you do is
you just prove you have multiple ad
copies for that ad group but the exact
title India in the advertising so again
if your keyword is lose weight in lose
20 but lose 20 pounds in two weeks
you're gonna have the exact title on
your landing page okay and you're going
to use the exact title exact a keyword
in your ad - so this way again you don't
confuse people with new stuff they're
getting exactly what they're looking for
this way you convert into leads and
sells hopefully in future right so this
is how it works and this is something
people miss and let me tell you guys
this is going to take a lot of work to
implement because because of this you
have to have multiple pages you have to
have multiple multiple landing pages for
every keyword can be really confusing so
you know you got to do a lot of testing
and this is something I mentioned before
advertising is all about especially paid
advertising it's all about testing you
gotta spend money and put some time to
test see what works what doesn't work
and you gotta track and you know
eliminate things that are not working so
just put some time make it work it's
going to happen you just gotta follow
these things and it will happen alright
so thank you so much watching this video
guys let me know if you have any
questions by leaving a comment make sure
to LIKE this video share it with your
friends and subscribe if you're not a
subscriber and also I'm going to leave a
link in the description that's going to
take you to diversity training so let me
explain something really important about
making money online in case if you're
struggling to make money online or just
you know starting up you're learning one
thing you gotta understand about making
money online is that there isn't just
one strategy in making money online
there are multiple strategies you know
some people think there's just one
formula to make money online in reality
there are multiple ways to make money
online so what do you get on doing what
you gotta know if you want to really
become successful in this business is
that you need to know these multiple
strategies and you need to choose the
best strategy based on the product you
promote this is really important based
on the product not based on what you
like to do okay so and these are things
that we talked about a lot inside
adversity okay so I'm going to link and
leave a link in the description that's
gonna take you to this training we
talked about all these strategies and
you know you're gonna see me actually
implementing these strategies on my
computer click by click so you're going
to see it in action that's something
that no one is doing out there and
adversity is one of the few companies
that is providing a free marketing
training like that you know click by
click live in action and also you're
gonna have to coaching you're gonna have
the system to actually make money if you
want to use our system to make big
commissions and stuff like that so
everything you need is all there ready
for you to use so you should definitely
check it out I'm gonna leave a link in
the description check it out let me know
what you think about it alright so thank
you so much watching this video I'll see
you in the next one
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