hey guys today I'm going to be showing
you how to install a tracking pixel and
conversion pixel in Shopify so you can
track what's going on on your website
and optimize your ad verse so this is
probably the most requested thing a lot
of people will have trouble figuring
this out and it can be quite hard if you
there's not many videos online they
actually show you so I'm going to show
you how to do it the best way to do it
and just the simplest way it doesn't
need to get technical and confusing so
we'll get straight into it and I'll show
you how I store my tracking pixels and
for you guys that don't know what
tracking pixels are I use one for
tracking who comes to my website so then
I can use that later on to retarget them
and future adverts and I also use a
purchasing a conversion of pixel so what
happens is every time I get a conversion
a sale my facebook ads will only will
charge me for that but they do also
tragedy for impressions but they're
going to optimize my advert for
conversions so I pay 41 cents per sale
after for this specific advert here this
is probably going to be a winner out of
the Rizk the wrists haven't actually
made it any conversions this is a test I
did last night
so yeah six conversions so six purchases
and we'll show you how to set that up
and then my facebook ad is now optimized
for conversions so as you can see here
41 cents per conversion so we'll get
right into it I'll show you how to do it
you want to be in your Facebook Ads
manager so manage ads you know tools and
it should say create pixel here but I've
already done one so I got my pixels up
and you just want to go into here and it
should say something here like create
pixel I can't remember what what it says
I did mine a while ago but it should say
create a pixel here and then you'll go
through the process of creating one and
you'll get the code but I'm just going
to go to view my pixel code and here it
is but I'm not actually going to use
this one here because I've just blurred
out my page so you guys can't see it so
we're going to use this one here I've
just copied it over now don't worry
about this
but at the bottom this is unfallen into
our conversion pixel so I'm going to be
doing two separate codes this first one
here is going to be to track who comes
to your website so you can add them to a
custom audience list if you like and
retarget them for our future adverts as
you notice here there's a little snippet
of code that says --trackpageview that's
what you wanted this one just that you
don't want anything else and then we're
going to copy that
and just going to go to your Shopify and
you're going to go to this little icon
here online store and then themes and
then you're going to click on here and
edit HTML now you don't have to do this
this is only for if you want to track
but I'm going to show you both anyway I
just make sense to do that you want to
click on theme and liquid and what
you're going to do is delete my code
here you want to find the head so click
on head here and it's going to highlight
the head at the bottom ok very
straightforward stuff so you've got to
hit sections here you want to go to here
push enter and put do another space
you've got a space here and simply copy
your code ok so this is the code here
that I copied from my text file in order
to make sure this is here so what this
does is this tracking code is now on
every single page of your website
and it's going to track who visit your
site that's all this one is for just
tracking who visits your site so if you
don't want to track that you don't have
to put this in but I do advise you to do
that it's going to give you more
accurate data on your Facebook Everts
count so that's all you want to do for
this and I'm just going to delete that
because I don't need that in there I'll
just go back it should um leave leave
here so you're just in the head section
right before the last one on your theme
liquid and this is just for tracking not
conversions yet I'm going to leave this
page next you want to go to where we're
going you want to go to settings and you
want to go to checkout this is where
we're going to be putting our next code
and we're going to be putting it down
here ok down here
so ad manager what you want to do now is
you want to get a quote only a create
conversion track custom conversion open
own I think that we're going to go to
track conversions with some code so you
remember how we had the little snippet
here that does the actual M that will
tell Facebook what's going on we want to
get the purchase one and what we're
going to do is we're going to add the
purchase one to the code and we're going
to add it just under pages view so what
this does is this will tell Facebook
when someone has purchased something
from your website but we're going to put
it on the Thank You page after the
checkout but the problem is it says
value zero point zero zero so what you
need to do is put in how much the item
costs off across 20 bucks you'll put
twenty point zero or 30 point-0 for
thirty dollars but the problem with that
is you have basically you're telling
Facebook that all your items on your
store cost 30 dollars so if you're if
you have different price items you need
to put this little snippet in there
instead and I'll leave that in the
description for you so where the numbers
are you simply paste that and leave it
like that or change it to the currency
that your facebook adverts is so US or
whatever just leave it like that so
you've changed the currency here and
change it how I think I might have a
double up I don't know just let me check
my code and I'll make sure I don't have
a double up here and we'll be right back
alright so I have a double up so I'm
going to get rid of this one here and
that's it so you want to put this little
tracking code under page view just here
purchase value and then just put the
code where those numbers were okay
that's it then you want to copy this
again and if you want to like you could
also put other things and stuff you want
to do like your leads or add payment and
for complete registration but you have
to put that on different pages so I'm
not going to get into that that starts
to get confused confusing
you only need to do purchases okay this
is what I've talked about all my other
years so want to copy this code now I'm
going to go back to our shuffle fire and
when you're in the checkout section you
want to go down to where it says
additional content and scripts and you
want to add that code in there okay so
now you've got the code in here and this
will be on the Thank You page so when
someone checks out it's going to fire to
Google and tell them that they've made a
purchase okay so you've got your view
pixel on your entire page from when you
put it into the themes are your entire
site and now you've got your purchase
conversion tracking and the additional
content and script so this is on the
Thank You page after someone makes an
order okay now how do you check to noon
disperse safe so how do you check to
make sure you actually have for the
pixels working so this is very easy to
do I will show you really quickly and as
I just want to make sure I've haven't
missed anything up here while doing this
not short having it so I'll show you how
to do that okay my keyboard is going
flat here
so if we bring this down you'll see that
I have a extension cord pixel helper you
need to get that and it's going to tell
you that your pixels are firing
correctly so as you can see here my page
a few one that I put into my header is
working okay now to check the purchase
one there's really no other way to do
that unless you wait for someone to
purchase or you purchase yourself and
just refund and what happens is when you
purchase when you get to the Thank You
page check this again and then it'll
come up and it'll have the little it'll
say purchase in brackets here and also
efforts green your good efforts are
ready then there's an issue but if you
follow this video exactly how I've done
it you shouldn't have any issues at all
okay so we'll just go over that and
quickly one more time so you get the
hang of it of what we're talking about
here so when you get your pixel view
pixel code you want to put the one hoof
page view and nothing else in the header
section of your thing so this is going
to be for your whole website and sort of
track every person that visits your
website from your Facebook advertising
now you don't have to do this but I
recommend you do do this for better day
for better data now and then you put
that in the theme head section which is
what I showed you in the start of the
video next you want to for your
purchases I'm going to create conversion
get some custom code here and get your
purchase and then put that into the code
like I showed you before so right here
and then you want to change your value
to the code here that I have I think we
need to do this section here so we're
going to change the value right here
- that this is only if you have
different prices of through your whole
site and then you put this code into
your checkout section where it's asked
for the extra snippets that's it so you
got two codes tracking and purchasing I
hope that helped you guys who had the
issues if you do have any more problems
leave a comment here but if you follow
this video you shouldn't have any
problems but that's basically exactly
how you do it
the most common problem people have and
it's really bad because gonna cost you a
lot of money is when you put your
tracking pixel in the theme a lot of
people will put the purchase pixel their
tracking code so what happens when
people go from Facebook to your website
to any page of your website it comes up
as a conversion on Facebook so they're
charging you for all these conversions
that have never happened they don't
exist
because you put your purchase pixel on
the wrong page so you're going to be in
Facebook you might have 10 20
conversions but no sales and then
they're charging your dollar for each
conversion you've just wasted ten or
twenty dollars when it hasn't actually
happened and it's going to give Facebook
the complete wrong idea and it's going
to mess up with your ads and it's just a
big mess so you want to make sure your
purchase code is on the Status page of
the checkout so are your your after you
know your Thank You page that's what you
want to do here and this is what this
section does for you and follow this
video correctly and you shouldn't have
any problems you shouldn't have any
issues and then test your pixels and
make some money with Shopify and I'll
see you guys in this video any more
questions let me know and I'll do a
video about it someone did ask me to do
a video about the extensions I use but
I'm probably not going to do that I'll
just reply to you directly and tell you
what I use because I don't really use
much so I don't really want to do a
video about it but I'll see you guys
then and have fun making money on
Facebook
you
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