hey guys sean is here welcome to another
video so in this video we're gonna talk
time which is paid advertising so the
thing is when it comes to paid ads a lot
of people are scared of it because
spending money on ads is kind of little
bit weird for some people but what I
want to do this video because this is
something that I get from a lot of
people so I want to talk about this and
I want to share some insights on this so
what I'm gonna do in this video is talk
about some ways to do advertising paid
advertising without losing too much
money so I'm gonna share five tips that
are going to help you to save money
especially if you're you know running
ads and you are in budget you can't just
spend too much money on ads you know
these are gonna help you to just get
better results on pay less and get you
know most of them to get the most out of
the budget that you're putting into your
ads alright so yeah something I'm really
excited to talk about and it's really
cool because it's gonna be helpful
especially if you're getting started
with paid advertising or if you're
starting up and you're not getting good
results with it this is definitely gonna
help you to improve alright so let's get
it started I'm going to take you to my
computer we're gonna talk about all that
stuff in there and I'm gonna share some
really cool tips with you all right so
let's go over there so the first thing I
want to talk about is giving it some
time alright this is something I've seen
from time to time and people are just
making this mistake now the thing is but
something you gotta understand about ads
is that it's it's not gonna work
overnight you gotta give it some time
you you need to test that you need to
just spend some time and spend some
money to see how it performs you know
the more money you invest the more data
you're going to get alright
so that's what you got to spend some
time for example if you're on a budget
and you can only spend 100 bucks or
let's say to make it easier let's say
you're gonna spend three hundred dollars
a month on ads let's say that's just
your budget alright so what you could do
is you could invest you could have spent
ten dollars a day on ads but this way
you can actually get enough data because
you're spending you're doing this over a
whole month right
so that way you
get enough data and you're gonna you're
gonna see exactly what works what
doesn't work so one of the things that
you gotta understand is just giving it
some time okay don't stop the ad
overnight then you run it for a day you
see it's not working it's not getting in
results don't stop it you know if you if
not getting if you're not getting any
impressions or clicks obviously you
gotta improve it but if you're not
getting results you know cells
conversions whatever don't stop it don't
be scared all right so that's the first
one the second one I want to talk about
which is incredibly important is
tracking conversions I've seen again
this is another thing that I've seen all
the time that people do and they just
get lazy they don't track conversions
what you want to do is you want to track
conversions down to the T you want to
see exactly what part of your ad is
getting yourself what keywords or what
videos whatever whatever kind of ad that
you're running you know you want to see
exactly what's getting you that cell you
need to be really good at tracking
conversions there's a lot of videos on
YouTube teaching you how to track
conversions
I even have I even go through that you
know in detail inside my own training
program and to track conversions the
right way and just how to do right
because it's you know if you don't track
conversions you're basically burning
your money okay you bet you it's better
it's much better if you just go out and
burn your money you know so yeah
tracking conversions very very important
so next one is don't forget to retarget
you know retargeting and data and data
generation is just very very important
now let me tell you something most of
the times when you start running an ad
there's a there's a high chance that
you're not gonna get any cells or if you
do it's not going to be that you know
that profitable really so what you need
to do when that happens is to generate
data and by generating data I mean
getting retargeting pixel setup and your
site you know you know having
retargeting scripts so you can actually
target these visitors for example you
know what what we do let's say we run
ads I'm gonna show you I'm gonna use an
example of my own company when you run
ads on YouTube and people land from
on our website you know we have
conversions we have tracking pixels of
Facebook on our site so we can actually
go ahead and track him on Facebook so we
track him on multiple platforms or we
even track him again in this using
display ad you know you display ads show
on websites on apps everywhere so they
just keep seeing our ads and again this
is retargeting so you can you continue
tracking the same tracking the same
person who have who has you know engaged
with your content or clicked on your ads
before so it's very important to do that
you know make sure you have all your
scripts and code set up so you do
retargeting on your site all right
because it's very important if you don't
get results you want to get data that's
the whole point right if you don't get
any cells with cells with your the money
that you invest you want to make sure
you get some retargeting data at least
if you again if you're not even
generating leads earnings like that so
next one is running a be test I've
talked about this before I even talked
about it
I talked about it in my previous yeah I
think in my previous video as well I
talked about it a me tests are really
important but remember guys don't run
too many at the same time this is
another mistake that I've seen and that
people just test multiple things at the
same time and that is a huge mistake for
example let's say you have a page and
you want to test between two different
headlines right so you have let's say
two different variations that are
variations of that page and traffic is
being divided within two those two of
those variations so you're testing and
trying to see which headline converts
better cool right now in a mistake that
you could make is that you could test
those two headlines at the same time run
another a B test and test maybe two
different videos on that page see guys
you know you have multiple variations of
multiple parts of your page or elements
off to your page basically and when you
do that you know
know exactly what's working with what
that's why it gets really confusing and
you you're not gonna get the best
results basically because you don't know
exactly what's causing that increasing
conversion so that's why you gotta do a
retest
but not too many a/b tests at the same
time just test one element at one time
all right just keep in mind that's very
important and last one which is really
really important this is the most
important one that's why I put it at the
end is I don't know now that I'm
thinking I should have put this in
beginning but anyway so last one is
tracking user behavior now this thing
alone could save you so much money and
time that you just put a believe it that
thing is let's say you're running some
ads right you as I said you got to run
some always you gotta run some ads and
see what works what doesn't work maybe
test your page all that stuff so you get
again you gotta run some ads get data
and see what works what doesn't work
test different things and all that stuff
now the thing is there is another way to
even accelerate that you know you know
let's say you have three hundred dollars
and you want to invest $10 a day on ads
and instead of just you know waiting to
get enough data on your pages and you're
on your like say a B test and all that
stuff what you could do is you could
just directly track user behavior so one
of the companies that use is called hot
jar what we what it does is that it
first of all you join you know there are
they have different plans that it starts
for the free and then you could get like
paid plans I strongly recommend you to
use paid plans you install the script on
your site and it records exactly what
your visitor does when they land on the
page it is such a powerful thing
it gives you so much data it tells you
exactly what the user did they play
video did they click on a specific part
of the page
did they scroll down and stop somewhere
it just it's it's like you're basically
looking at the visitors desktop when
they land on your site how crazy is that
at that alone you know if you get
20 people land on your site and you look
at their screen and see exactly what
they're doing and why your website is
not converting well that's gonna teach
you a lot and that's gonna save you a
lot of money you can stop your ads
improve exactly and improve the issue
that you find you that you found based
on those recordings that you saw and
then continue running ads see guys this
is gonna save you so much money that you
wouldn't believe so it's a great thing
to do you know tracking user behavior
this is something I do on everything and
it is just so it's so crazy how much
data we have you know we even track user
behavior on our membership sites like
adversity like we have the track user
behavior we see exactly what people do
how we can improve it you know even
inside our company we do it so yeah it's
it's pretty crazy stuff that you can do
is pretty insane and a lot of good stuff
that comes out of this you know when you
track user behavior all right guys thank
you so much watching this video I hope
you got some value from it if you did
make sure to like this video and
subscribe to my channel if you're not a
subscriber just one more thing I want to
talk about if you want to learn all
these things in detail I have a program
that you can check it out I'm gonna
leave a link here in the description
check it out for yourself it's really
great if you want to learn all these
things in detail because the thing is I
just got a class through him in this
video so if you want to see all these
things in action because it's not just
about me telling you what to do it's
better if you just see it for yourself
in action so in that program I'm gonna
teach all these things in detail you can
actually see me running ads and teaching
you how to run as correctly if you're
trying to sell food products and how to
sell food products correctly if that's
your goal alright so yeah check that out
and again if you're not a subscriber
make sure to subscribe and leave a
comment let me know what you think about
this video I'm planning to make more
videos about this subject you know maybe
more details in future so let me know if
you want to see more videos like this on
my youtube channel so thank you so much
watching this video guys I'll see you in
the next one
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