hey guys what's going on big mark here
and on this video we're gonna talk about
email marketing and how to optimize your
contact list it doesn't matter which
service you have I'm using Aweber here
but I'm going to show you how to
optimize it and how to clean it up so
you can get better open rates so you can
reduce spam complaints and also how to
reduce the email bounces and bogus
emails that people put into your opt-in
forms that are just cluttering your
account it's costing you money okay I'm
gonna show you how to clean that up and
and so you can get better results okay
so here's my a weber account i'm being
pretty transparent here with everything
you can see my subscribers in here now
you know at one point i was getting a
lot of subscribers this is everything
that I've accumulated over the past
eight months you know driving traffic
and doing YouTube videos I've actually
collected a lot more context than this
but these are the ones that are most
responsive that people that actually
go over here on Instagram you can see I
was getting over a thousand subscribers
a day I made a little video on my on my
Instagram account you can go over there
and check that out if you want but yeah
I was like over a thousand subscribers a
day and that's cool and some people get
all caught up in the numbers because
they think that's all flashy and
everything and and at the time I thought
that was flashing too as well but it's
not really cool though
when you have a lot of people entering
in bogus emails because that clutters up
your contact list people enter in they
you know they they brush their hands
across the keyboard whatever when they
enter their emails in somebody else
could get your email and this has
happened I've received replies from my
emails and people have no idea who I am
you have no idea like who are you people
are like this and so and then I got a
email from Aweber about a week ago
saying that my spam is high my you know
the the complaints have been high
recently so I had to kind of step back
and go okay I don't want this to
accelerate you know I want to do
something
about this so what can I do well we're
gonna talk about a few things first
thing is that you want to reduce the
invalid emails okay you want to clean up
your list and there's a couple ways you
can do this okay one way is to just go
over to your email service if you're
using Aweber or my microphones there we
go
you can use you know a weber if you have
get response generally these all work
the same way but what I do is I come
over here to subscribers I click on
manage subscribers and the first thing I
do before I send out another email to my
subscribers I'll come in here and I'm
just gonna block out some of these
emails for privacy but what I'll do is
I'll come in here and right where here
where says filters helical and zoom in
you have a little link here called
unsubscribe and this is going to display
all the people that have unsubscribed
but if you notice that those people are
still on your list okay now you're
paying for subscribers that are on your
list if you have a bunch of invalid
emails you have emails from from people
that are in different countries and
you're sending out emails to those
people or or you know if you're not
worldwide and you don't have your
opportunities and different offers are
available everywhere but you're just
collecting emails from all different
types of sources and all that is
accumulating in your account and your
email list is growing but you're you're
paying for that
every single month okay it's cool though
you know to have like a huge list and it
you know but at the end of the day if
those are invalid emails and people that
are never going to buy from you in the
first place then why keep those contacts
okay so it's really a good idea to clean
this up you can do this every day once a
week I'm going to show you another
service a third-party service that will
allow you to clean this it'll clean us
up for you automatically as well but
what I do is I come in here I click on
all unsubscribes and I delete these I
want to get the you know as many
subscribers off my account as possible
the ones that have unsubscribe anyway
because I want to lower my total
subscribers my total list number inside
of my account because I'm
beyond that every month right here
here's another one it's called
undeliverable and this shows you all the
emails that were undeliverable okay
so people could just brush by the
keyboard in or in or whatever they want
inside of your opt-in list when they're
opting in to receive your information
they can place a bogus email in there
that's going to be included on this list
so you don't want that so come over here
and just click on this little checkbox
here and then click on delete and that
will remove all those emails now there's
a third-party service over here it's
called bright verify all right now this
little service here what you can do is
you can export your email list from
whichever email service that you have
and you can import it into a service
like this over here bright verify comm
and what this service is going to do
it's going to go through every single
contact that you have and see if it's
invalid or not okay it's gonna see if
the email is unknown is it valid is does
it really work and so they're not
they're not gonna email your customers
or contacts or anything like that
they're just gonna go check out the
emails to see if they're valid and you
can see here at the time the last time I
did this I had a much smaller list
around 2,500 people at the time and and
so it checked the whole list it's found
that 93% of the list was valid so that's
good and then invalid was around 74
contacts okay so that's about three
percent and then unknown emails about 76
unknown emails so I'm actually getting
ready to do this again with my large a
list of over 10,000 people I'm gonna run
it through again and just to clean
things up a little better just kind of
like a double whammy if you will you
know I know
Aweber does a pretty good job for
checking things to see if they're valid
but you know before I send on another
email to like 10,000 people I want to
run through my list one more time and I
want to make sure that everything is
nice and clean just to keep everything
top-notch you know while I'm doing my
email marketing and now this is this is
a service you have to pay for it's not a
monthly service you can just pay a
one-time fee and so you can do this like
maybe like a couple times a month or
something like that you don't have to do
it all the time it's totally up to you
all right so while I was editing this
video I just realized I left something
out that was really really important
that I wanted to share with you okay so
looking over on my dashboard here you
can see that you can see my subscribers
today and then my subscribers from
yesterday well these numbers are a lot
different than what you see over here on
this little video that I made over on
Instagram so you're probably wondering
like what happened you know well I'll
tell you what I did and for the last few
days I turned on a feature inside Aweber
that's called double opt-in okay and
I'll explain what that means for the
last almost eight months now it's been
on single opt-in okay the double opt-in
feature was not turned on now what this
means is when double opt-in is turned on
that means when someone enters their
email address into my capture page to
get my information well they'll be sent
to the information they can download an
e-book or watch my video after they
enter their email address but as soon as
they enter their email they're gonna get
another email message in their inbox
asking them if they really want to
receive my information and if they don't
verify their email address and if they
don't confirm then that means they're
not going to become a subscriber on my
list so let me just show you how this
works I'll go over here to manage lists
and then I'm gonna click over here on
big mark and then right down here see
where it says confirmation message
message so click on that and then right
down here you can see this is a message
they are going to get just to confirm
they that they really want to receive my
information this is to help and avoid
emails that are bogus people that it or
entering putting emails into my capture
page and then that could be somebody
else's email and then that person could
say hey you know I've never heard of you
before where did you come from well this
is just making sure that you know the
email is legit it's actually going to a
real inbox and it's a real person that
wants to receive my information so as
soon as they click on confirm email
that's going to make sure they be
come a real subscriber on my list now
the way to turn this on and off right
down here where it says confirmation
message settings it's right here send
confirmation message for Aweber signup
forms okay that means for whoever enters
their email inside of one of my forms
they're gonna get that confirmation
message now this was turned off for a
very very long time okay and that's how
I got so many emails all right now this
is gonna make a huge difference there's
a lot of discussion about this on the
marketing forms and stuff okay
there there are there are pluses and
there's minuses there's a lot of guys
that I know doing the they're doing what
I'm doing and they don't have this
turned on okay they're getting like 500
600 800 subscribers a day but this is
kind of like an experiment for me and I
may turn this on a little bit later I'm
just doing an experiment for the last
three days
just to see how this works but you know
what since I've been doing this and
cleaning my list look at the difference
my spam complaints have went down
because I don't want somebody receiving
my email that doesn't want to receive it
and the best way to do that is to have
that double opt-in it's a little I know
you don't get as many subscribers guys
but you know it really keeps things nice
and clean because I don't want to get
another email from Aweber saying that
hey your complaints are high but you can
see here if I go down to show more let
me go ahead and zoom out here you can
see since I've been doing this my spam
complaints have gone way down so they
used to be up like 0.4 it might see it
might not seem like a lot of complaints
but in a Weber's eyes that's a lot okay
it could be like four complaints out of
like maybe a thousand people like they
don't like that I know it doesn't seem
like a lot but they just don't like it
and so but you can see after this is
about yeah this is the day here when I
started I clean my list thoroughly
cleaned it through and then I started
the double opt-in process you can see
that the complaints have been high days
where I didn't have any complaints none
which is very unusual
you know after sending you know eleven
thousand emails no complaints at all
which is really really good okay so this
kind of correlates and it goes with
everything that I've been talking about
on this video to make sure your list is
clean and you're only sending your
emails to the people that want to
receive it also if you're in a weber if
you come up here to reports and click on
reports right here that'll take you over
to a page that looks just like this and
it's going to display and show you where
your contacts are from the different
countries and things like that so if
there are countries that that are not
allowed into your opportunity or offers
that you have that you may want to go in
there and unsubscribe and remove those
contacts as well okay because they may
not buy it they might may not be able to
buy from you anyway so but by having
those on your list you're just keeping
you know you're keeping more context and
you're paying for that every single
month so you want to get that cost down
there was actually one point where my
list was up to like twenty five thousand
people but I'm trying to keep it closer
and even below ten thousand because on a
weber as soon as you get your list over
ten thousand people I think it goes up
to like a hundred fifty bucks a month
that you're paying for okay I'm not
trying to be a cheapskate here I'm just
saying it's not just about the money
it's about really you know having a
contact list of full of people that
really want the information that you
have okay so that's really important I
don't want to be sending a bunch of
emails to people that do not want to
hear from me that's totally cool as a
matter of fact at one point I did put
the unsubscribe link on the very top of
my emails just to say hey unsubscribe
and believe it or not I sent out an
email a few days ago and I said hey it's
kind of like an ironic email but I said
hey please unsubscribe if you know if
you no longer want my emails and this
was right after I got the complaint from
Aweber or the email from Aweber saying
that you know the complaints are a
little bit high so I sent out an email
to my list and a lot of people are
afraid to do this oh no I don't want to
do that well the thing is a lot of
people don't want to receive your emails
anyway I said hey this is big mark and I
send you emails but if you don't want
them please just click here and
subscribe people have emailed me all the
time and they say hey
please unsubscribe me but here I'm
giving you the opportunity with a big
link go ahead and unsubscribe no hard
feelings
hey you know we'll just go our separate
ways and if you're not interested in my
information then that's totally cool you
don't have to be on my list okay so that
helped out a lot with that one email I
got like over a hundred unsubscribes and
I was happy a lot of people look at that
and go hundred unsubscribe but you know
it's it's really a it's really helping
out your a list like you would not
believe so that was really cool a lot of
people did not unsubscribe actually I
received sales from that email yes so I
sent out an email telling people to
unsubscribe I'm only looking for serious
people that are interested in earning a
full-time passive income online and in
learning different ways on making money
on the internet if you are not
interested unsubscribe and a lot of
people did however I got a couple sales
from that one email so it can happen I
did not expect that but you know
everything I do is I feel like I you
know it's I do everything I have an
intention for everything that I do I
think everybody should you know every
email whatever you do I mean set an
intent don't just sit on an email for
just the sake of doing it that probably
saved that for another video so there
you guys go I hope this helps you out in
optimizing your list very important guys
something you know when it's when it
starts to grow so fast like it has for
me in the last eight months you know
doing YouTube and everything you're
you're gonna if you're on YouTube you
know you just get tons of traffic and so
it's good to get in there and clean
things up okay so if you got some value
out of this scene uh if you if you got
some value out of this video hey give me
a thumbs up of it I appreciate that and
we will see you guys on the next one
have a wonderful day peace out
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