Scale Facebook Ads To $500+ A Day On Your Drop Shipping Store! #Best Education Page #Online Earning

What's going on guys welcome back to another video in today's video

We're gonna talk about how you can scale your facebook ads to a thousand dollars a day

five hundred two hundred whatever you want to scale them to we're gonna talk about how you can scale your

Facebook ads and there's video. So let's jump into my computer. I'll show you exactly what I'm talking about

All right guys before we jump into this we need to do the last competition from the last video

So what I've done is I've copied the link from this video. We're going to go to the YouTube

Random comment generator and we're going to pick one random comment to win 100 bucks and when I call out your name

So where I start here?

You just comment below. All right when you once I've found a name

So, um Quinn Liu you comment below and you'll get that 100 bucks from the last video

I was supposed to do in the last video, but we had a very hectic week

But you have 100 bucks my friend. So comment below and you'll get that 100 bucks

Just comment your email or something so I can contact you. I don't want to put mine there because I'll get bombarded with emails

Now guys, we're going to jump into this video

What I'm gonna be teaching you today is how to scale up basically like because everyone thinks that it is like this

You know, you just click a button and you scale and you make lots of money. It's not really how it works

So there's a few things we're going to talk about

And I'll show you kind of how I scale and you can implement these strategies into your facebook advertising. So

The goal order say is a thousand bucks today. It could be four hundred five hundred could be 10,000. I don't know

What if you want to get to about a thousand bucks today is a pretty good

Number to get to it's 30 grand a year. That's a return at that

I'm sorry, 30 grand a month over three hundred thousand dollars per year

so first of all

we need to look at three key things before we even think about scaling our Facebook Ads number one is

New accounts are harder to scale. There's a few reasons why when Facebook sees you're starting to spin lots of money

sometimes they will ban you just for no reason but usually it's because of that and

Just generally new Facebook accounts are very hard to scale

So you want to just my tip would be to run some?

Retargeting ads first before you go and start doing massive scaling on a brand new facebook at our ads account. Okay

Now don't get stuck with daily Facebook metrics or you will just become stressed

so what I mean by that is like don't sit there and be like, oh man yesterday I had

At cost per purchase of $5. And then today I've got a cost per purchase of 20. What's happening something's wrong

That is very very normal with Facebook, especially in the early days. It's trying to figure out where to find your potential customer

So you're gonna get these up and down days. It's really inevitable

It just happens and we have to deal with those up and down days and our Facebook advertising campaigns

So don't stress too much about that

I usually got like obviously we have a new facebook

At the counter and you ad going and you haven't been going for very long

You don't have a long stretch of time to look at so usually I look at seven-day periods instead of every day

But if you have haven't had your facebook ad going for longer than seven days, then you can look at daily

but just don't get too stressed when you see that your metrics are up and down that can happen and

the third key thing is there are many ways to scale Facebook Ads people think there's only one way increase the price or

Duplicate ads things like that. There's lots of ways you can scale your ads and when you implement all of these things into your

Advertising strategies then you'll start to get to those thousand dollar days five hundred dollar days two thousand dollar days and things like that

Okay. So the first thing guys before you scale, it's really important to understand kind of the

Consequences of scaling. Yes, there's consequences. There's bad things that can happen

obviously good things as the money but

First of all is PayPal limitations massive PayPal?

will limit you if you just like the suit basically if you have a

personal faith our PayPal account where you get to run about 700 bucks and income

They will lock your accounts and you have to send them proof of verification you own that account

It's the same with business account

But you want to get your business account set up and you want to get to that?

$700 threshold or I think it's really my seven hundred to a thousand get verified on but make sure it's on a business account because

If it's not and they start seeing thousands of dollars coming in per day or per week

They will probably start to hold your money

Okay

so

You want to make sure you have all your PayPal invitations out of the way and you want to have a business account set up

Really for the influx of money to come in? Okay, because they can shut you down in your time

I actually just got banned off stripe a few days ago for chargebacks. I

Fixed it. I'm gonna stripe again

But they can stripe and PayPal can come along and limit whenever they like it's their platform

Just make sure you're ready for that have the right accounts in place

I'm more hands-on what I mean by that is once you start to scale your business

you're gonna get things like more refunds and that so you you need to treat it like a real business like you can't just

Scale on them just not contact your customers for a week or stuff like that. You have to be hands-on

You have to be contacting people. You have to run it like a business

Have backup suppliers have at least one backup supplier

There's a view of one armed supply that runs out a product you kind of yeah, you're screwed. You can't redo much

You're just gonna have to wait. So make sure you have one backup supplier

At least I would recommend more than one but at least have one, okay

and have one backup credit card at least as well just in case when you actually go and

You know, you might limit out your credit cards or something like that

You credit cards have a limit

So you might want to have more if you plan to scale up big and also I missed out here more refunds you are going

To start to get more refunds when you scale

so it might be a good idea to get a virtual assistant to handle this for you because you will probably be

Handling customer service and other customer service things and stuff like that so you can get a very for all your customer service stuff

But I tend to do most of the talking to my customers myself because I like to be more on a more personal level

But for refunds it's easily easy to hire a virtual assistant to sort that stuff that and then products

Some products are easy to scale than others. A lot of people don't really realize that some products

You literally just can't scale just doesn't work. So it's really important to

Kind of figure out, you know, it's really important to have a product that can scale

Okay, and you want to make sure that you have a product that you can scale no matter what you do

This is really really important to your scaling. Um, yes, well your scaling journey, so let's go down to

Basically the two factors that I care about I don't care about anything else

Roe is return on your ad spend. Okay and cost me the purchase I don't care about click-through rates

I don't care about link clicks

I just don't care about that stuff that those those metrics are really irrelevant because it comes down to who's buying from you

Okay. Are you making a return on your investment? And

What is your cost per purchase?

those are the two things that are really because if you make if you're in a

Positive arm row as or return on investment of return on adspend whatever it is

Then you're making money. If your cost per if you if your cost per purchase is ten dollars and

So it's like well throw it then you're making like 30 bucks. You're spending ten dollars to make a thirty dollar sale

That's all that you need to know. Okay, you can be getting a fifty percent click-through rate by making no money

You could be getting a ten percent click-through rate and make your money. So I

Really? I really don't

Mess with other metrics. I mean, they probably do come in handy

but I just don't really miss them too much because I haven't found them to be useful unless

I specifically need to look at those metrics

which I don't usually need to look at return on adspend and cost per purchase are the ones that I use the most and

That's what's really important when it comes to scaling

so in this example, we're going to talk about scaling and for argument's sake we're going to

pretend that you have a

Website conversion ad going and you're optimizing for purchases, okay

So first of all, before you even scale your facebook ads, how is everything performing are you and the profit yet?

Or are you positive return on investment, which is the same thing as my own the profit

basically, you want to have an ad that's somewhat consistent and you were actually making money or there's no point in scaling that ad the

Biggest problem I see with a lot of people is they will be like hey

I

Want to scale my ad but I've only been running my ad for a few days and I'm like we're in the profit

You know, there's no point in scaling your ad absolutely no point whatsoever and scaling your ad if you're not making any profit

Okay, so if your sales are up and down and you're not on the profit, you're not ready to scale

it's that simple and what I mean by that is I

Know that sometimes metrics can be up and down on a day to day basis

But you want to be at least getting some sort of sales every single day consistently

Before you scale up your arm your advertising campaign

So in that case if you were not ready to scale what I would recommend you do

and let's say you I do some sales but it's not every single day is implement things like upsells on your store and

Abandoned cart emails to increase average order value and then either way it's a good idea to do that at some stage anyway

Because you are going to want to do that later. But if your air if your

Sales are inconsistent, and you're not making profit yet

You implement some upsells you implement some stuff to increase your average order value

then you will get to the point where you're ready to scale up your facebook ads or you'll

Duggal ads or whatever you want to do

Okay

Now are you on the profit and you're getting at least one sale per day?

Really you want more than that, but that's kind of just what I threw down here

Then you could be ready to scale right you're probably ready to scale. You're probably ready to take things to the next level. Um

But I do want to talk about duplicating I probably should have put duplicating before retargeting

I just briefly touch on this real quick at this point. You should have already

Duplicated and tested this and tested that you're ready

You're gonna be ready to scale after you've already tested a bunch of products and duplicated things and found a winner

Okay, this is after you've found a winner. Let's just get that out of the way. Um

Retargeting is literally the easiest way to start up scaling your entire store and income

It's instant. Facebook is collecting data every single day from your ads

From people that visit your store from people that Add to Cart from people that purchase you have this data and you can separate it

And you can do different ads to these people. This is a way of upscaling

It's a very very easy way of upscaling so you should be doing retargeting

That's your first step to upscaling your Facebook ad campaigns your store and all that sort of good stuff. That is your first step

whip up a quick

retargeting ad for people who have visited your products page and either try to sell them the product you are selling or

if they have a purchase you can exclude purchases or

Try and even sell them a new product. Okay, that's another way of scaling up

You know re targets convert very well. You can have the weirdest ad and it will convert

I remember I had a dog on one of my ads

Completely not even related to what I was selling and it converted very very well

Retargeting ads convert very well. You don't need to put a much work at all. It's really really simple to do. Um

What you want to do guys is do a reach campaign and limit the ads to two impressions per day

This is really important because otherwise your audience especially if you have a small

Retargeting list is going to see your retarget you over and over and over again, and you're just gonna waste money

Because they're probably not going to purchase the data set, you know

And also do like maybe a retargeting for seven days and then that's it

Like just have your retargeting list for seven days or five days because you don't want to speak

consistently retargeting these people and it'll happen really really bad on a

Small list because you're just gonna be wasting money. This is really important. You want to look at that

Now the next thing is price

Increasing this is we start to get into a little bit more serious

upscaling

Should you duplicate ads this is kind of what I was talking about before it really depends. So technically yes, you should duplicate ads

and but

You know fake because Facebook is designed to work in a way where it will find the best performing ad set view then scale then

You can scale from there

So when you're testing lots of products, you're obviously going to be duplicating different interests because you had different products

Well, it's sort of good stuff

Right, but what people do because they've been taught is they will duplicate the same ad over and over and over again

They don't change anything. That's very very bad

Because you understand all of this. Overlapping that's very very bad

Um, and we'll talk about that a bit more in a second

but right now I'm going to assume that you've already done all your testing like I said before and we already have a winner or

A potential winner. Um, so you're ready to scale? Okay. We'll talk more about duplicating in a minute

But if you just keep duplicating over and over again the same stuff for your scaling. It doesn't really work too. Well nowadays

If you have an ad set that you think is winning

Then scale it up slowly

Okay

If you're not 100% sure you need to scale it up slowly slowly as always the best way

Because you'd never really compromise anything with your Facebook stuff

So what I mean here is basically if you have an ad set that's that you think is winning or as a winner or it

Is winning if you just increase the budget slowly then that's a way of scaling every single day

But don't go for like five dollars to a hundred

Hundred to three hundred because you are going to compromise your ads and they're not going to perform very well

When you do increase your arm ad price

The chances of it slowing down the next day are quite high because it's had an adjustment

But you can go into your data and you can you can follow everything

now if you see that you've had a bad day after a

And it still keeps going you can actually go back and Facebook is smart enough to figure that out and you'll be alright again

But just be aware that when you slowly increase your price

on your winning ad

You are gonna have a couple of days or at least a day later where it's going to be

It's going to perform a little bit better. It might not but the chances are the chances of it happening

Are quite high so it's always actually I'm good too as well increase your Facebook ad budgets in the morning

So it has all day to adjust that's quite important and this is a great way to scale as a beginner like really simple

Retargeting and increase prices on your winning ad set. Okay, it works

But like I said before duplicating the exact same ad over and over again

So what I mean by that I talked about it briefly before us a lot of people will be like hey

I've got an ad running for 10 bucks. I'm gonna duplicate that and then now I'm Scout up to 20 bucks

I'm going to duplicate that now Scout up to 30 40 or whatever. You're not scaling

all you're doing at that point is you were

duplicating another the same ad set into another ad set into another same ad set and you're causing Facebook all of this confusion because

Facebook is just overlapping all of these ad sets and that two things happen at this point

You get really really really inconsistent days and you'll be able to tell because you can cross-reference all of that with the overlap

Tool that Facebook have all your ads are just gonna die. They're two things that are going to happen

it's never really a good outcome and I'm talking about people that will duplicate the same ad 5 times 10 times 20 times and they

Think that okay now this now I'm now running these ads at $200 because you know 5 times whatever or 10 times whatever I'm scaling

That's not the case. Okay, you're not scaling. You're just creating a headache for Facebook. So

Try not to just duplicate the same thing over and over again when you duplicate you want to have changes

So the first thing I would recommend you do

before we get into any serious scaling is to duplicate into interest and age because we're gonna talk about look-alike audience the

Audiences in a second, but you want to do those later because it takes a while to build that stuff up

So now you should have a winning edge that you can play around with a bit more something that's kind of, you know

increase the price a little bit you make a little bit of money you

can now start duplicating into winning age brackets

And interest I did initially put the interest down there, but you can start so, you know

You've got to add that's winning for that particular interest

You can start duplicating

Into other interest and more importantly ages ages are a big factor when it comes to winning ads and not winning ads

so you can go into the breakdown on Facebook and you can see what ages are working through you the best and then you can

I wouldn't recommend changing it on that particular ad. Okay, you should never try and change

You should never change your main ad set too much when it comes to stuff like that

Duplicate it into a new ad and then just run the winning age that's working for you

Then maybe that ad will become your main one later on. Maybe maybe it'll perform better than your main one

So you can pause your main one and let that one run and kind of I just want to bust a myth here guys

If one thinks that forcing an ad is bad you can pause ads it's okay. Facebook is designed for that

You can pause ads you can start them again. No problem. I've been doing this for years

Never ever ever had a problem with pausing Facebook ads my entire life. Um

So, um, let me just go back here. So

We're always so yeah, you can do that

You should now start duplicating into different interests to see what works which we just talked about

You can also start duplicating into your winning ad brackets

This is when duplicating becomes important because this is when your standard duplicated in two different things and seeing what works, okay?

Facebook is giving us the data all day long. It will tell us what's working and what isn't working

So you're going to be using that when you do your breakdown?

Then you can start duplicating into different ad copy which is really really important as well

This is what's going to get your cost per purchase down or up. Depending on what you do

but you want it to come down so

Start testing different ad copies or videos and images to get your cost per purchase down

Okay

That's how you get your cost per purchase down is by changing the ad copy out and the videos images that add, you know

The headings and stuff like that the call to actions. That's what's going to get your cost per purchase down in the long run

Okay, and make sure you keep your our main edge set going don't change it do all of your edits on the duplicated ad sets

But yeah

You definitely want to start looking into different err copies and things like that

Then guys we get into the powerful stuff the most powerful asset you're ever going to have apart from retargeting list

Is your look-alike audiences now the reason you don't do this straight away and it's another mistake. I see people do

Hey Frank, can I hit a hundred of my look-alike audience? So I do look like audience now?

No

You should not you will don't want to do those too early because the more you have and your look-alike

audiences the more powerful they become

Okay, so people try to use look-alike audiences way too early

Now you can start your look-alike audience with a hundred of whatever actions you choose

That you want to do so whether it be purchased as I Add to Cart but Facebook recommends

500 plus and that's what I recommend as well

Okay, 500 Plus do what Facebook recommends and then you're pretty much on the right path

um

So there could be 500 Add to Cart 500 purchases

And this is why I wait to be my look-alike audiences because they are much stronger if you can create them off more data

It's a complete waste of time if you go and do 100 ad to carts because honestly

It's not enough data for Facebook to go and get you a really specific

Look-alike audiences audience. So it's better for you to go and do things like different air copy go and do things like

Duplicate into different interests in age and really build up those look-alike audience sources

You can start to get some super powerful look-alike audiences for your Facebook ads

Okay, and really the add to cart' and purchase look-alike audiences will always be your most powerful

View content and pageviews. They're not exactly the best they might work. But I really do them as a last resort

Ads account and purchases your bit. So what that means is you can go make get a list of like

I think it's 2.8 million in America of

People that are related to your ad to carts or your purchases and stuff like that. It's really really powerful stuff

ultimately, ultimately these should make you a lot of money these ship would probably make you the most money in the end and

Ultimately at the end you'll most likely be running off look like audiences more than anything else

there's usually what happens whether it be two three weeks down the track or

Month month or two or three or four or six months down the track

I only really use look like audiences now because once you have that data built up, it's really easy

Just go and consistently promote products to those people. Alright. Sorry guys, my camera just dummy

So you look like always going to be a strongest in the long run

Another way you can scale up is to duplicate into countries. It's quite important

You can actually make a lot of money from duplicating into other countries

Depending on your shipping you can branch out into different countries and you can make a lot of money in other countries

Um, I prefer we go with the five stack and that the United States Canada United Kingdom

Australia and New Zealand now Canada has a really long shipping time

They are you can get cheap CPP's their United Kingdom is pretty good, New Zealand

You can get cheap cost per purchase and you can also do quick shipping. So I'm a New Zealand

The shipping is like it hardly ever comes later than 10 days usually around about seven. It's really really quick shipping here

So you can also go and branch out into other countries now

the next one is price increase number two at this point you should have

Stable running edit so edits that are really really stable and you can finally increase them without any trouble

This is where you really start to scout a massive massive proportions

what I'm trying to say is you'll have an

amount of products or whatever ad sets that are running really well for you whether it be four five six or ten or one and

at this point they will be so dialed down that you can just go and throw a

30% increase at it or 20% I think I wrote down here

So you should be able to increase your ad set by at least that should say by

By at least 20% a day safely without those ad sets

Are with those ads it's because they would have collected enough data and will be optimized at this point

Try and do any increases in the morning. So your ad sets have all day to adjust. So basically there's the whole pointers you

Get your ad sets to a point where you can just keep scaling the price up keep scaling keep scaling you

Optimize you tweak and you get it to that point

Don't be one of those people that get an ad going and then a week later that you want to ups

You want to upscale just cuz you had a few sales that week you want to make sure

That ad and what I mean, sorry

Don't just increase the price you want to make sure that that ad is ready for massive massive price

Increases so you need to optimize it you need to duplicate in two different air copies

You need to duplicate in different interests. You need to make sure their ad is ready to be scaled up to the next level. Okay?

So doing all of this guys should get you to $1,000 per day. No problem, but the trick is to take it easy

Then when you have a nice consistent running ad set or multiple or multiple ad sets you can stick out quicker

Which is what I just talked about. Okay, so that my friends as dumb

Pay you can scout or crazy amounts, but it it's really important to understand that there are some consequences worth scaling

It's not all about money. You're going to have some problems

And worry about these two metrics. Okay, and

just

You know start with retargeting. It's the easiest way to scale your campaigns

Then do a slow price increase not a big one then going to duplicate into interests and ages then

You know

Different air copy then your look-alike audiences. That's when you get to the powerful stuff

and don't

Please don't

Think that scaling is when you take one ad set you duplicate it into another any duplicate it into another and you don't change me

Think that is not scaling. All you're doing is creating more problems for your Facebook account

All right guys now before we go, I just want you know that I have started a new Facebook group

This is different from my online samurais, which has 40,000 members. It's amazing in there, but I just added one called Shopify samurais

That's specifically for Shopify guys. So come in here and I'm gonna be giving free information all the time

I'm in here every single day giving out information

Now and yeah, it's free come and join you'll get approved no spam

We don't want that in here and you can come it

This is the easiest way to chat to me because I don't give out my email and stuff like that

So we're coming to hear Shopify summarize summarize. I'll leave a link in the description

Hit that like button hit their notification button hit that subscribe button and feel free to go and watch another video

That's about to pop up on the screen and I'll see you soon

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