like most people I grew up in a family
where nobody talks about money my father
was a farmer who worked harder than most
people I know I am Not sure he worked
that hard because he loved his cocoa
farm I think he worked hard because he
wanted money unfortunately he never gets
enough of it going through the school
and the church in my country aren't
different nobody talks to me about money
so there I was at age 17 going through a
major emotional crisis of my life I was
wondering why are most people poor why
do a few people seem to have too much
when most people have nothing I couldn't
discuss this with anyone in my family
school or church because they were all
poor so I turn to books I read and read
I see my life depended on it that was
about 16 years ago and today when I look
back nothing has changed except that I
have changed though today I have more
money than most people the situation of
the world is still the same a few people
make too much money while most people
always struggle for money in this video
I'll be sharing with you the three
important rules I learned which change
my financial life if you're new here
consider subscribing so that you won't
miss other interest in videos like this
don't sell time it's too scarce growing
up I wanted to be an accountant I was so
crazy about the dream of becoming an
accountant but nobody could be a better
student than I was in accounting class
however when I started reading books
about money and I discovered that as an
accountant I would have to sell my time
for money all my life I let school
listen we all have only 24 hours in a
day if you think that is a lot consider
that only one-third of those hours of
productive hours we all have very
limited energy and that means we can
work all day but let's assume that
you're Superman and you can work 20
hours every day well working 20 hours
every day won't film make you rich
spoken about this a few times and I want
to repeat myself here until you can work
a thousand hours in a day
you can never become rich show me any
human being who has more than enough
money and I will show you that none of
them sell their time because an
individual's time is too limited so what
can you sell instead well sell the
scalable value sell value that could be
sold without your full-time effort this
is not as difficult as it sounds I tell
you the problem we have however is that
most people are not trained to sell
value or anything for that matter all my
life I've been on the street trying to
sell and I can tell you that selling is
not as difficult as most people think
now let me give you a simple formula
that can change your life completely
focus on other people their needs and
problems focus on the world our needs
and problems one interviewer once asked
Allen mosque something like why are you
a billionaire when you claim you want to
save the world
meaning if you truly love to save the
world why are you so rich doing it this
line of thinking is like if you want to
help other people then you shouldn't be
well be doing it or the reach are greedy
and that's why they make a lot of money
as a student of money you must not
believe that the opposite is the truth
the rich are rich because they are
generous the rich are rich because they
are selfless and I'll give you a simple
personal example here in the year 2013 I
wrote a book to confess to you I didn't
know what I was doing I was simply angry
and I wanted to put my anger into a book
little did I know that many people would
like my book so what I noticed that many
people liked my book I decided to stop
selling it instead I decided to start
giving the book out for free this of
course doesn't make sense
traditional thinking says when you have
a product that people like banning who
is its price right but I worked a case
this enormous that had given the book
out for free then the miracle happened
thousands of people started downloading
my book and when most people read the
book go share with others which made the
book even more popular and before I knew
it
people started registering much more for
my other
training programs invited me for
speaking engagements and meetings with
other important people and I started
making 10 times more money given my book
away than selling it don't sell time
sell value to create value pay attention
to other people's needs love people and
be willing to solve their problem be
generous and you'll get more in return
use other people's brains time and
energy or yours would be used after the
last point someone would ask me but it
still takes time to create and sell
value yes it does but it doesn't have to
be your own time over the years I've
talked about selling value using other
people's time brains and energy while
this topic is a very harsh one it's like
others life's realities it's tough but
it's true life is like a jungle you
cannot afford to be the weakest animal
because if you do your god think about a
soccer game there's an opposing team and
one of them has to wait if you don't win
you'll be won think about the
battlefield if you don't kill your enemy
he'll kill you yeah some of the above
analogies are too harsh but you get a
picture there are two groups of people
in the world people who buy other
people's time and people who sell their
time you know who's rich of out of the
two groups the first rule of money is
don't sell your time sell value I share
with you how to create value so how do
you sell or even create value without
selling your time that leads us to the
second rule which is use other people's
time brains and energy how do you do
this learn how to cooperate partner and
ask other people questions second learn
how to employ people and build a team
you need some money to achieve the
second step but you don't need money to
start with the first step even when I
had no money I still use other people's
brains time and energy I learned a lot
about human relationships and
negotiation I made friends with quality
people help them with whatever they need
that I could offer and ask them for
partnership or to help me out in a way I
needed some of these people reject
me while some accepted my proposal I did
this for many years until I started
making reasonable money today I am at
the second step because I have some
money I no longer have to wait too long
to get people to be a part of my team
don't kill yourself
the game of money is like football you
need a team you can't win the game of
soccer alone you must learn how to steal
other people's brains you must learn how
to cooperate and form a partnership and
as time goes on you must learn how to
employ and delegate that's how you work
a thousand hours in a day use technology
for your selfish reason I've told you
earlier that the rich are not selfish
but now I'm telling you to use
technologies for your selfish reason
here is the thing every successful
business in any generation leverages on
technology today when you hear
technology your mind goes to the
computer and artificial intelligence
well those are some of the technologies
we have in our generation but you must
not forget that every generation has new
technologies it took technological
advancement for our ancestors to
discover that day called plant crops a
technological advancements for them to
discover that they could create clothes
it was a technology that helped our
ancestors to know that they could build
houses create electricity use horses for
transportation eat on a plate right on
the stone create silk or fly in the sky
some of these things may look
unimportant today but it was a big deal
when they were invented and the work of
smart people in any of those generations
and ours is to use those technologies
for their advantage the problem with
this is that only a few people in any
generation ever used technology to make
money others simply love to consume
those technologies a good example in my
personal life was at a time when my
company was spending as much as $3,000
every month on Facebook ads and I still
met people who think they never give
Facebook any money well if you use
Facebook YouTube or any other website
out there you either get
or pay that's why I advocate selfishness
here look around you and see numerous
technologies all around or you take an
advantage of any one of them does your
business have a website mine does and we
make money through them does your
business use social media do you make
money when sleeping because you use a
few technologies to make sales for you
at the end of the day what separates
people who are poor from those who are
rich is the ability of the rich to sell
value instead of time use other people's
time brain and energy and leverage
heavily on the technologies if you liked
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you the inspiring stories and
biographies other people who have
achieved great things with their lives
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