hey what's going on it's Doug Pennington
here and in this video it is my pleasure
to interview miles bechler and miles has
been working online for several years
and he has a huge YouTube channel an
excellent blog and a podcast there will
be links for all that stuff in the show
notes and description and in this video
we get to hear like about how miles got
started we talked about some mindset
stuff and the really cool part is miles
is a practitioner he does marketing day
in and day out
he creates videos he's been successful
on multiple platforms on multiple
different sites so it's a pleasure to
hear from someone who actually practices
what they preach miles his YouTube
channel has something like 6 million
views or something like that something
pretty impressive very impressive and
his website gets somewhere in the
neighborhood of like over 8 million
visitors per year all right so let's
let's head over to the interview be sure
to check out miles is YouTube channel
blog and the podcast and thanks a lot
miles I appreciate it
hey what's going on Doug Huntington here
and I'm with my friend Myles Beckler
how're you today I'm awesome man thanks
for having me on so great pleasure to
have you on the channel and in the
podcast as well so for the people that
don't know you can you give a little
intro about who you are and what you're
doing now for sure so in 2003 which as
of this recording is something like 16
years ago I was in Community College I
was working at my local community
college radio station and I always I
lived in the Bay Area I had to cross a
bridge like literally six times a day
had to work a job I've been working
since I was 14 my programs director
wanted me to spend more time at the
college radio station I was like dude I
got to make money he was like let me
show you this little side hustle thing
he taught me how to direct link people
from myspace an early social network
that some people probably remember to
affiliate programs so I was doing direct
CPA affiliate marketing no list building
no brand building I was doing it wrong
worked for a while
made tens of thousands of dollars was
making 3 4 grand a month
extra and then it crashed down to zero
when they sold it to Fox News Corp and
they changed their Terms of Service and
my links just got banned literally went
down to zero so my first big lesson was
build email lists right because that
would have been an asset that I could
have leveraged for years and years and
years I still could actually be growing
that and earning income from that today
then I went through a period of trying
many entrepreneurial endeavors
everything from clothing companies
before print-on-demand to real estate
investing my wife and I met at real
estate school in 2009 we co-founded a
website in the meditation and
spirituality site this is now 10 years
ago and we went all in on content
marketing this time I remember to build
a list we're still running that business
today it's still the biggest focus it
has made millions of dollars at this
point in time it receives traffic from
per month probably about 500,000 humans
per month just to be specific and then
in 2016 so I was making money online for
13 years I was full-time for six years I
started to teach everything my wife and
I did to grow the brand to try to help
people to avoid that giant pitfall
because that was crushing when when it
all came imploding down and so that be
that kind of like was the genesis of the
miles Beckler brand I've got a hundred
fifteen thousand or so subscribers on
YouTube right now and I've put up about
575 videos in three years time and now I
got a few other things a couple case
studies that were doing affiliate niche
site reviews but but really that's kind
of the core of it and the process that
got us to this conversation Wow myspace
huh yeah you know I was on Friendster I
grew up in the Bay Area and yeah I
learned essentially like if you can
connect people with what they want they
already want it they're already gonna
buy it and if you can be the individual
who facilitates that kind of moment if
you pre sell it in the right way to
where they take action on your
recommendation and click you were an
income so it became real for me at a
very early time and I got checks in the
mail my parents were like what are these
from and it's like this internet thing
like internet money is real like it's
real and it just all blossom from there
right once you build that belief and you
get hooked on it I don't care if it took
me 20 extra years to figure it out I
knew that
was my life path in that moment amazing
and you said I'll highlight it here for
everyone so you were maybe like three to
four K and like mmm early 2000s which is
crazy cuz I mean like I didn't get into
this until just a few years ago and I
thought it was like mind-blowing then so
you were you were like just coming out
of college what did you study
[Laughter]
university studies is what my bachelor's
degree was in so I went to six colleges
like eight colleges over the course of
six years and they were like dude you've
been here long enough here's a piece of
paper and I walked out with fifty
thousand dollars in student loan debt
that I promptly paid off in eight months
with with the income we earned online so
for me college wasn't necessary I didn't
study marketing I didn't study computer
science I've never been formally trained
in any of this all self-study nights and
weekends but but the college experience
gave me time to a borrow a ton of money
to to think what do I want out of this
life so philosophically it was really
good for me but the skills didn't really
happen in those days just playing poker
tournaments at night trying to make a
living doing that it was it was all over
the place for a long time so if you're
there watching listening and you're like
feel like you're all over the place
that's actually a good thing that's kind
of where we all start but at some point
going all-in on something you love that
you're like I don't care what this comes
out what my wife's brand for example the
meditation space I meditate every day
still I have meditated every day for
like 15 plus years it's something that's
added so much value to my life to be
able to turn this off and kind of like
recenter in the middle of my day that
sharing that became such a big passion
right that it became almost more of a
passion project in the early days that
eventually we found some ways to kind of
turn it into a business and when you the
viewer finding that where you love what
you do it's that quote right like when
you love what you do you never work a
day in your life and I'm living proof
that that's absolutely true
very cool and by the way did you ever
you know work a day in a corporate job
oh yeah are you dead okay so was that
like how long did you do that a lot so I
didn't go to college straight after high
school I graduated high school in 1999
in the Bay Area so right during the.com
boom so to me to go to college was crazy
right everybody's making so much money
in the dot-com era
in North Silicon Valley so I went
straight into the workforce I've done my
first job was my first real job first
job was at a pizza place at 14 because I
had to buy my own car I grew up in a
very working-class poor family and then
out of high school I worked at a tire
store all through high school busting
tires America's Tire Company discount
tire company great job learned a lot
about discipline has some really cool
managers out of high school I sold
retail advertising for the Oakland
Tribune downtown Oakland and then got
into sales selling crystal oscillators
and crystal filters of all things in
Silicon Valley and then I end up
managing a customer support department
so I spent probably almost 10 years in
the corporate world and while my wife
and I were growing this full-time jobs
literally alt-tab working on some SEO
optimization and alt-tab got a phone
call handle the customer situation
alt-tab back to working on my site
nights weekends we went we went crazy on
it so I worked eight hours a day my wife
worked eight hours a day I had an hour
commute each way so that's ten hours a
day there I would wake up at 5:00 a.m.
to work for three hours before I had to
get ready for work at 8:00 and then I
worked till like midnight and we did
that we hit this point in life where I
was like I can't do this anymore I can't
do the grind anymore and and instead of
freezing up and numbing myself through
marijuana and alcohol and mood
alteration I went all in to that
challenge that struggle to that that
frustration knowing that if we if we got
over a proverbial hump it would work for
us and we had I didn't know how to
install WordPress like I didn't know how
to install a theme I didn't know how to
configure email like all of that and and
there weren't helpful people like you
Doug on YouTube teaching step by step
for free exactly how to do those things
in those days which is a big part of why
I'm doing that now it's my way of giving
back to the community I think but yeah
it was a it was a grind to figure it out
while a grind to pay for everyday life
from a corporate situation and I was
gonna say I see a lot of parallels from
like what you've done and me as well
where I've like you know I was waking up
at 4:00 a.m. to get my best hours and
before I went to work and it felt like
I'm gonna jump on that and I appreciate
and sorry for the interruption but I
like what you said there it's
important for the listeners to give my
you gave your best hours of the day to
you right like everybody like Oh wake up
alarm clock I hate this job I hate this
commute but I do it cuz I get that
paycheck and once the day is done and
I'm frustrated I'm tired and I've been
through the commute now I'm gonna work
on my passion project like that's the
time like after you're just completely
deflated versus what you did get up
early like like okay vital energy if you
need to juice it hit that coffee hard
morning but go and it's like literally I
think it comes down to how bad do you
want it and you clearly wanted it so bad
that you were willing to set the alarm
of 4 a.m. hits and you're in the
Mountain Time Zone so 4 a.m. in the
middle of winter is black dark pitch
black moon still have stars that you got
three four hours of darkness that you're
working within I've come to love those
hours I've come to really truly learn
that that is some of my best work and I
think the buzz of my community is not
going there's this quietness and I'm
able to tune in to like inspiration or
intuition maybe a little bit more
clearly in those hours so for people
listening like really like like where is
where are your best hours going are they
going you're $20 an hour job you're $15
an hour job or are they going to the
business that might change your life
forever
and if you've got that mixed up right
now boom there is the number one thing I
think you could implement is give
yourself and your personal business the
best hours that you have awesome yes and
the we diverge and our stories I I drink
beer pretty I would say heavily but I
mean Yuri is Laurent oh right yeah I'm a
home brewer as well so probably I like
it yeah you could even have beer in
there right now we have no clue I'm just
kidding I don't know what you're
drinking there but I'll reel it back in
and you were mentioning there weren't as
many people to learn from when you were
getting started so like who was your
inspiration like obviously you you
googled a bunch of stuff you figure
things out but were there any people
that you were like hey that's my mentor
from afar and I want to I want to do
what they are doing
yeah so um I was I dabbled in the
network marketing world for a while and
I stumbled upon a guy named Mike Dillard
I'm a recovering opportunity seeker so
get-rich-quick schemes I sign for might
get first get rich
when I was like 12 my dad was so pissed
bought it it was yeah it was a total
scam anyways from the Pennysaver
newspapers mike dillard in the world of
network marketing launched a book called
magnetic sponsoring so he essentially
sold an e-book I mean he made 25 million
dollars selling an e-book to network
marketers who were frustrated with the
whole like go find three friends and
family to join you and then help them
find three friends and family to join
you and that was that really opened my
mind but I had that early experience
with with just that that random dude who
was at my college who kind of he was
making cash flow from it he showed me
that thing so it it became really quite
real for me at an early age and an early
phase then following Mike Dillard and so
Mike Dillard's very much into landing
page one time offer which he calls a
self liquidating offer so you run like a
facebook ad to an opt-in page and on the
next page like what's the Thank You page
you sell something and then
theoretically you're gonna sell enough
of those one-time offers to pay for your
ad spend and you create this little
cycle this little system where you dump
all the money that you're making right
back into more ads the byproduct is a
really big list so I kind of I think
that was about the path that I followed
but just man just really reading the
forum's back when like the warrior forum
was actually a place you could hold a
decent conversation and really just
digging through and I've met a lot of
friends I've never met and some of them
disappeared when penguin and panda
destroyed their their little scheme to
hit page one on Google can evil a solo
build its site Billa Alan Gardein back
in the day he wrote like associates
programs calm a lot of those guys aren't
even around anymore or they're kind of
retired from the game at this point Ken
McEvoy the system club seminar yeah
those are a few yeah old-school cats
most people be like who are these dudes
like I just stick with Doug and miles we
got you covered now right well and I was
gonna ask you so it is a bit of a
minefield in to make money online area
and you know you mentioned the warrior
forum and there's other areas that maybe
they were okay back in the day and then
they've sort of degraded like their
cesspools that is a the perfect word
yeah so like
how are you staying like above that
low-water mark there and like obviously
I mean I think you could probably tell
and I could tell people that walk the
walk and like talk the talk and all this
stuff yeah versus like charlatans out
there sooo so what are you doing to make
sure that you're not in that weird group
of people that are like you know
tricking folks yeah and I think it's
important say that I've there were times
when I had no money and I thought that
that that offer that webinar was
actually the magic solution and I put
the like nine hundred ninety seven
dollars on a credit card that I didn't
even have that money and it turned out
to be a rubbish course and that's
happened to me so many times that I'm
finally just like over it and I just
don't buy things anymore people I
respect mm or courses I'm not gonna buy
it anymore I don't there's not that much
value you can figure it out on your own
so for me it came from a low point of
getting that opportunity seeker mindset
right I thought there was a secret I
really truly thought there was a
shortcut surprise surprise the shortcut
is to dig in for three years that
actually is a shortcut because if you
jump from FBA to dropshipping and then
you're like affiliate marketing and I'm
like oh I'm gonna do info products I'm
gonna do membership I'm gonna do CPA and
use every six months you jump to
something else you're never gonna make
it and then you do all six of those for
six months eh that's three years and
where you at zero versus one thing on a
promote fancy fountain pens and I'm just
gonna go all-in on fancy pants fountain
pens because I love fancy pens for some
strange reason I'm just gonna go all in
on that for three years that actually is
the shortcut so I kind of went through
this process now in now I see it I mean
pretty much I will put a blanket
statement out there anyone flexing in
front of the fancy car and Italian
supercar like they are using social
psychological triggers to try to
convince you there's something they're
actually not and I see it you can just
see it from a mile away right like you
might be able to and this is the kind of
shady part of it is like a three can
convince a number one that they've got
it going on but you ain't convincing a
nine or a ten and Doug you're a nine
right you get it you see it and you're
like another scammer call them fake
gurus and they're out everywhere so they
there's a lot of traits they all follow
the same formula it's the snake oil
salesman formula it's been around since
the eighteen
hundreds and they burn through audiences
and they use symbols of status and flash
the funny thing is if you learn anything
about wealth you know that that's a
liability versus an asset and wealthy
people collect assets there's a great
book out there that I think people could
read is The Millionaire Next Door it's a
study of a thousand millionaire families
and so I grew up working-class poor but
I lived in a neighborhood around wealthy
kids so I went to high school with a
bunch of wealthy kids I was over at
their houses do working on collaborating
on like high school projects and stuff
and I was always like man how do they
what's the difference and reading that
book The Millionaire Next Door changed
my mindset and it really helped me
understand that a lot of those families
are actually cashflow poor they might
make $300,000 a year but they're
spending two hundred ninety seven
thousand dollars a year at the end of
the year they got three grand and their
savings versus the average millionaire
from that book I'll give you one data
point the average millionaire in America
drives a ten-year-old truck I thought
they'd Drive the Beemer and the Mercedes
right I thought that no those are cash
Lepore so it's like literally building
my mindset around like what is wealth
the Rich Dad Poor Dad kind of ideas and
then mix that with observing the kind of
sales tactics because you obviously
study copywriting you obviously study
the Great's and there's always been
charlatans and you just the pattern is
just on repeat and it's there to use and
finally I think that like so let go of
the belief that there's some shortcut
and the shortcut is doing the work and
then find somebody you trust and just
follow them like really truly follow
them and people you trust should be
giving everything you need actionable to
make progress on your own without asking
you for money because those people are
successful I've got two separate
businesses that generate millions of
dollars online I don't need your $900 I
don't need your $450
I have businesses that serve a value
based function in our marketplaces that
generate my income so I'm just gonna
share it with you to give back I've got
some affiliate links in there right so
it does generate some cash flow for me
but I don't need to sell you the
information it is mine field man it is
and it's unfortunate and it's actually
frustrating from my perspective and
that's why I don't run ads on my youtube
channel like there are zero ads why
because the fake guru would be marketing
to my people who actually want to learn
the right way
a-and for what 25 cents I'm gonna give
your attention to some fake guru who's
trying to scam you with a $900 97 scam
uh uh it ain't worth the quarter in my
pocket again I've built real businesses
around it and when you realize that's
kind of the the activity that successful
people do like the Jay Abraham's of the
world like he puts out a amazing great
content for the people I'll sell a ten
thousand dollar per person mastermind
where we get together for two weeks with
luxury chefs and all-inclusive at these
mega resort I've done that and those are
for the people who I know who are making
millions of dollars online and to them
that's a small deal those are the people
I'm selling to because those are the
people I can scale to three five seven
million dollars per year but people just
getting started you just got to do the
work for a few years right on and I feel
compelled to because I have a course
it's cost expensive but I was gonna say
I give away basically all the
information it's hard to sort through
right honest with you it's hard to sort
through the course is access to me right
so in a lot of cases that that is what
it is if you look I'm a big fan of Rumi
280 over it I will teach you to be rich
tons of free content the he and his
whole team puts out you could put
together a lot of this stuff that they
have within the course but it's like
their Facebook group in the access it's
access you could send them an email and
they'll read your copy and go over it so
anyway and no and I wanna I want to
honor that Doug because you're right and
and there are there's a time in a place
for selling information it's a great
business model my wife and I do that in
her niche that's literally what we sell
the the challenge is like how do they
decide who's who's who right and I think
one of the big things is like has the
person taken a time to put out a
database or a vault of helpful
actionable great stuff or are they using
persuasion tactics so my differentiation
is persuasion versus influence and I
think we're in a very big shift in
humanity right now to where the
persuasion tactics are getting old
they're getting tired because
everybody's doing it everything putting
them into these pressure cooker webinars
from these pressure cooker Facebook Ads
that make you feel like you're gonna
miss out and they've got all this fake
scarcity stacked on top and they have to
use all of these persuasion tactics
versus
what you're doing which is farming right
you're planting seeds every see you util
your soil you're putting out lots of
great value for people and there's
absolutely a time for when you dug spend
I mean I know how much time it takes to
put together of course we do it we we
put together several courses I mean it
can take months and months and months to
get the slides and get it all dialed and
put it all together and I think for most
people though when you go into a course
and you're like this person I could
trust them I want the roadmap I don't
have much time because I work the
full-time job it's worth it for me to
just plug into someone and go then you
have to stick with it for three years
so like I'm all about people joining
your situation but then that's it you
have to turn off the I'm gonna buy more
stuff unless it's specifically required
as a tool for that one business model
and you have to just go in on the
business model for three years because
there's this there's this group of
people who jump from one thing to the
next to the next and they're charlatans
who pry on that and that's the big
problem versus actual educators because
I think we live in the age of self
education which is a beautiful age I've
learned more from videos than I had then
I did for my college degree and I spent
50 grand on my college degree right so
so it's there's a fine line I don't I
don't want to feel like I don't want
people to feel like I'm trash-talking
you in any sense I do have a hard line
cuz man those fake gurus they knowing me
so much so they all riled up sometimes
but there's absolutely a case for if you
really do trust someone and you know
that they're real and they've created
the result that you desire go all in on
that but then you have to unsubscribe
from everyone else anyone else who send
you Oh new webinar last chance get off
those email lists because they're
distracting you and they're using very
deep psychological tactics to insert
seeds of doubt that this isn't gonna
work that I need this and oh man you're
right email is dead oh man and Facebook
is dead emailing dead SEO ain't dead
none of his dead right they're just
trying to plant seeds of doubt so they
could sell you some other made-up
solution Frank Kern recently came up
with behavioural dynamic response
marketing and he had an average of
$13,000 average sale and it was this big
complex how you have to retarget and
segment everyone at every place in one
of his newest courses he was like yeah I
don't do that anymore I just it's too
complex simple works just running people
through so he invented this thing to
sell it and then he's like oh yeah that
actually work and he made $13,000 per
person and now he's selling something
totally different and there's this group
of people who have to just keep
inventing new things to sell you and and
how do you avoid those people and find
people you can trust that's that's
probably one of the best challenges for
new people I agree and I was gonna say I
didn't realize how closely we look like
some of your analogies are exactly maybe
I heard you say a couple years ago or
something but it's like people jumping
around it's like they're making beginner
mistakes over and over again in
different business models so they never
take advantage of the fact that they
made a mistake and now they can not do
it again yeah speaking of that do you
have any I don't know like epic blunders
or mistakes I've made yes yeah build an
email list right literally build an
email list and jumping around from one
thing to the next so there was I did a
video on this at one point I think I
think I counted 13 different failed
business things and schemes you could
even call them that I tried from when
that first thing went down and when my
wife and I went all in on something and
the mindset was how can I get money by
selling shirts how can I get money from
poker how can i poker chip Palace was
decided tried to run at one point
selling poker chip set how can I get
money from people selling this when we
got to my wife's brand it's like how can
I help more people meditate because
that's gonna add value to their lives
and that might seem like a subtle shift
but when I shifted from how can I get to
how can I give of myself to this
audience everything lined up and that's
the exact process I use with the models
better brand that grew way faster than
my wife's brand I mean it took us five
years or so to do all my wife's brand
what took me about 18 months to do on
the miles Becca brand because I knew if
I went all-in on giving everything I
know that I would grow my audience of
people and it's at Kevin Kelley the cake
a.org idea I'm thousand true fans right
and and I've got a little membership
that I had where I coach people it's
just they get to ask me questions and I
do some advanced stuff and it's at about
450 people so one hundred and thirteen
thousand subscribers that took me three
years of doing about a video every other
day for three years straight through
sickness through flying across the
county lived in 20 countries in that
period of time all of that I'm only half
I'm not even halfway to my thousand true
fans still working on it still growing
and
the power of compounding is real that's
the other thing that I think you know
would suffer the view or I want to ask
you a question would you prefer right
now a penny that doubled every day for
30 days or a million dollars straight
away and a lot of people would be like
give me the mill but if you go one penny
two pennies for pennies eight pennies by
the time you hit day 30 I don't know the
exact number it's like 6 million or
something and that's the power of
compounding because if it keeps doubling
and keeps doubling eventually your
traffic grows that's what my youtube
channel is done I caught the flu
recently I was down for like a week and
a half didn't post a video for the first
like I went almost a week without
posting a video still had 12 15 thousand
people watching my videos every 48 hours
like clockwork why from all of the
compounding value from all of the videos
I did before so really I think one
another way of saying that is I'm a
search engine marketer and I don't love
social media I think social media can
enhance a search based approach but the
moment you stop posting on Facebook or
Instagram boy the countdown is on and
you got probably 18 hours or less for
the reach on that if you really hit
something that nails it you might get
three days reach off of something but my
video I put up in 2016 still brings in
thousands of viewers every month people
into my ecosystem Wow who is this Myles
guy he's actually teaching me subscribe
wow he is a freak or of a buck go opt in
for the free you know they just they
enter my world because of that posturing
and because I took the time to really
honor like what does YouTube want what
does the viewer want not what is what
can I get
it's what how can I give in a way that
YouTube's gonna love it viewers are
gonna love it because then that will
create kind of a compounding effect of a
value for me which is kind of the way
I'm after it awesome now you said you
have like five hundred some-odd videos
right now with Mac you know prepping for
the interview I went back to check out
first one you know what man it was
pretty decent like my train wreck but I
was I mean I don't know if you were on
the radio at one point but like you you
speak really well and you have a good
presence and it's gotten you know better
and better as you've done
hundreds of videos but like when you
started we like were you thinking hey
I'm gonna do I'm gonna try this out for
six months did you have a long-term goal
were you thinking hey every other day
I'm gonna publish something or how did
you approach it it's a great question
and I knew for a long time before I
started on YouTube that I was supposed
to share that I was supposed to teach so
I was going
we were digital nomads for four years
and I pretty much follow marketing
events around the world and we just go
so there's marketing meant in Thailand
I'll go live in Thailand for whatever
the visa duration is and then in the
hallways of these marketing minutes I
just sit down people go to lunch with
people and I would just analyze their
business I rap and I would give people
these little lightning strike
consultations turning people out I help
people go from 10 grand a month to 100
grand a month left and right from just
little tweaks of so I've known that I
had this thing where I get the game and
I can I can communicate I have I'm a
fairly effective communicator but I
didn't know how to share I didn't I
didn't know where I was gonna start it's
like the elephant like where do I start
eating this elephant like damn like one
bite at a time what's my first bite I
was at a personal development seminar by
Kyle sees who used to do stand-up comedy
and now he does kind of comedy and
transformation to day things Chloe
balled out loud and at the end of it he
challenged me to do something every day
for 90 days that scared me and literally
that next morning from an air B&B in
Hollywood on a bright red leather couch
I made my first video and it was a
review of that event for me watching
that video it's cringe-worthy literally
I'm like uh and then the second video
I'm like yelling like glitter is like oh
you know just I've just awkward is so
awkward at the beginning okay with all
that kind of pre framing I recommend
people do like a 90 day challenge I
ended up doing 120 day videos in 120
days we always say over deliver for your
audience over deliver for your damn self
every once in a while right so I over
delivered from me I did 90 days and I
was like you know what I'm gonna do
another 30 what happened is I do you
snowboard at all or ski at all I don't
funny enough have you ever like tried it
okay there's a learning curve and it's
pretty difficult and if you don't do it
enough to get through the learning curve
to where it's fun it sucks right so the
first time you watch snowboarding you're
just betting on your ass the second time
you go snowboarding you're spending on
your bomb the third time on your bum but
if you stick with it enough I'll send
you I got my toe edge Oh
there's my heel edge and you know 15 20
30 40 days I don't know what it is for
you but there's once you get through
that learning curve to a point it
becomes fun the same thing is true in
making videos and same with surfing
surfing looks so beautiful you go try it
it's the most difficult thing in the
world until you do it enough times to
where you can consistently do it so
that's I want to condense down the
learning curve is the ultimate point I'm
trying to make for the audience here and
that's why condensing to do a video a
day every day for 90 days there's a lot
of micro muscles like if you start
working out you know I'm gonna build my
biceps there's a lot of micro muscles
that are gonna have to learn how to hold
that weight and you actually strengthen
your wrist you strengthen your other
things I don't know anything my body I'm
out of my element here
but it's that philosophy you learned how
to record on your camera I just started
using my cell phone you learn how to get
your audio a little bit better which I
got a $30 lavalier microphone you learn
how to get the lighting dialed in a
little bit you learn how to publish you
learn like okay title keywords do I put
the keyword at the beginning how do I
give you a look you learn all these
little things that make you a competent
publisher on YouTube and literally like
after my 90 days that's when I started
to get to the good stuff one of the
analogies is you got a garden hose on
the side of your house and all winter
it's off because it's winter and going
out there for your garden hose you go
out and spraying you turn it on and that
water flows out brown and nasty you
would not want to drink that water but
if you let it flow long enough the water
becomes crystal clear and the same is
true about you and your message that you
have for the world once you get it going
it will get better and nobody really
looks at your first videos people do
mine I tell people to go watch my first
video all the time because I feel like
it's a humbling experience from I'm
pretty animated I'm very comfortable I
was extremely rigid I was tight I was I
was tense I was very tense in that
moment and there's just no way to get
better than to do it and finally my wife
built her brand all off blogging she did
not start videos she did not show up
with her face on a video for years
literally years hundreds and hundreds of
posts so if your personality type is
such that you're a writer you're an
editor you love crafting through the
written word which I don't love I can
brain dump ideas in the room word but
like copy editing and punctuation and
grammar not my strong suits take me a
long time I'll enjoy it at all
so I built off of
my strength which is this verbal
mechanism of communication which lends
itself very well to podcasting or to
YouTube videos and now I have a team
that takes it and puts it in the written
content but my wife started with written
content and crafted a great and now she
goes back and makes videos to complement
all of those for better SEO ultimately I
think everyone needs I call it the three
pillar content marketing strategy it's a
video a podcast and also a blog post on
that one keyword phrase which Doug I'm
assuming there's give me some sort of
show notes from this there's gonna be
some sort of blog post that has text
plus you're showing up on the iTunes
podcast app plus we're gonna show up on
YouTube
boom all three pillars and then if you
want do some social for it too but the
core is that three pillar content
marketing strategy and I got put this in
caveat sorry man I'm just long I'm on
one here I didn't get all three pillars
firing for about a year and three months
I did nothing but YouTube videos so
after my video a day for a hundred
twenty days I switched to three videos
per week I was tired man I was I was
damn near burnt out which is the enemy
that is you get burned out and you
stopped showing up your games over in
the early days so I shifted to three
videos per week and that gave me a
little bit of breathing room at 6 months
I put up my first opt-in offer that did
terribly by the way it took me three
separate total often offers to find
something that converted fairly well it
was about a year in when I turned on the
blogging machine I did it a few times
and I brought on a teammate to manage it
and a year and three months in I got a
virtual assistant the Philippines to
take my audio edit it and put it up on
my podcast feed so Rome was not built in
a day again I started with 13 years
experience making money online I still
have been full-time as a digital
marketer since 2010 six years of
full-time experience and it still took
me fifteen months to get all of this in
place for myself and I got budgets I got
teammates I've brought all that to the
table so it really just that perspective
of like this is a three to five year
plan is is very helpful because then
when you're wading through the mud and
it's incredibly difficult to go forward
because you're in mud you get to be like
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