Amazon Associates Changes Commission Structure - Behind the Scenes #Best Education Page #Online Earning

plugin other pages you should think

about are around you know just making

the site look like it's a real

respectable credible site about me page

a privacy page disclaimer and contact

page a lot of times I will actually

combine the disclaimer page with a

privacy page for you 24 that's the one

that just came out so that's all about

context we do have the content traffic

profits print and that is really what i

recommend just on an ongoing basis you

you know in this first friend we're

looking at 10 pieces of content and then

you'll start promoting it which you know

comes later that's in unit 6 but you'll

publish 10 pieces of content will go

into some of the details in the

questions as we go through the session

today um the perfect amazon review this

is you know pretty much the way I do all

the review type articles and you know

it's it's really modular so for example

will I think I went through a pretty

well in the course but if you for

example when to have you know a much

longer section on features because it's

a type of item has a lot of features you

know that's a great thing to do you can

just talk about your features for the

majority of the article and maybe you

only mentioned one or two products you

know it's totally up to you or vice

versa if it's a product that doesn't

have many features then maybe you talk

about one or two items or benefits that

you can get through the features and

then after that you you look at you know

a dozen different products

outsourcing so in the early stages you

may not need to outsource yet because

we're just looking at a smaller amount

of content and you maybe just want to

have a you know have some time with the

the topic that you're working on so you

could learn about it however I still

encourage you to you know outsource at

least you know one piece of content of

the 10 so that you get an idea about um

you know working with freelancers and

sort of the pickups and the issues that

may occur which they will occur you know

even still you'll be working with VA's

in working on up work I find it a little

bit difficult it's always challenging so

a quick note on that I I will

double-check the specific templates that

I you know having the course here for

outsourcing threw up work so one student

mentioned that up work was they said his

his job listing was it didn't sorry I'm

struggling with the words it violated

their policies right so he said up work

took his listing off and said it was

violating policies the reason why is the

word review was somewhere in there and

I'll actually do a blog post without

this sometime soon anytime it's fairly

automated so if they see a review in in

the title of the job listing they sort

of flag it kick it out and then I

actually had to UM open a ticket this

didn't happen to my job listing by the

way her it you know it didn't happen in

recent memory I think one of my job

listings like three years ago had an

issue but I've changed it since then and

that's how we ended up with these with

these sort of templates that you're

using anyhow the point is they basically

kept saying I was asking for pain

reviews

I'm hands on I kept trying to tell them

that I wasn't so I had to go I think

four layers up before anyone actually

read what I was writing they didn't

quite understand it just said oh looks

like a review you're asking for a review

but I wasn't so okay let's get into the

questions here and actually before the

questions I do want to talk about the UM

the changes to the Amazon programs so

I'm going to pull that up really quick

so give me one second here and what

we'll do just because I have the link in

here so these um so I think we have

Chris and we have Leo and Mohammed at

least so I think you know most people

probably saw like in my blog um this

past week or saw it in some other groups

amazon is changing the associate rapes

so they're essentially like reducing it

for the most part there's a couple

categories that go up but previously

actually that may be a better place to

start so the old rates were based on

volume right so purely volume if you

sold X number of items you got paid out

a certain percentage um and it has been

like that um you know up until this

point so a very long time and you know

amazon associates they've been around

for you know I'm trying to remember I

think it may have been like the late 90s

like it's a very early um program so the

point is they changed it so for someone

like me it's a huge impact because I'm

already like I already have revenue out

there and it happens to be in one of the

categories that goes down to four and a

half percent tonight you know and

another one in the five and a half and

five percent so it is unfortunate for me

however I'll talk about this in a minute

but we'll go too in depth the way it

impacts you and this is what's important

right so the way it impacts you is not a

great deal I would say as long as you're

in something that's in the you know four

percent or higher you will be in okay

shape if you can find you know something

with a blend you know thats you know

really good so maybe if you have a

particular niche where you can talk

about a luggage shoes and watches and

maybe like home improvement well that's

pretty good right so you're in the

higher end overall the downside is it

will be slightly more competitive I

think because you know more people will

be drawn to those because it pays out a

little bit higher now I will say you

know just looking at this you know

thinking about the items that i buy so

for example like home improvement when I

when I needed a miter saw like I needed

it that day so I went down to the home

depot up the street and bought it and

started using it like 20 minutes later

so there are some items where it you

know depending on what it is there's

some urgency around it and you kind of

need one of those things for furniture

you know less people maybe by that

because I want to sit down into the sofa

or chair before they buy it because

comfort you know comes into play so the

point is these maybe you know purchased

a little bit less often because of the

item that they are that's not always the

case right but I'm just making a couple

observations here so that said the only

ones that i would really kind of stay

away from or things in the like maybe

three percent or less I you know if you

happen to be in the you know toy area

actually I'm a very good friend and she

had fifty percent of her income coming

from the toys area so her income for

last year when

have been forty seven percent lower so

significant amount and she's looking to

you know change the kind of content she

has on her site so she could push

different products so anyway you know

we're all sort of like looking at it

trying to figure out what to do the long

and the short of it for me is you know

roughly going to take a like one-third

like about thirty-three thirty-four

percent hit if I were to apply you know

essentially these rates to last year's

sales so that's a big amount however

when I look at you know how many people

are actually going over to Amazon from

my sight the click-through rate to

Amazon is like roughly like thirty four

percent um I just looked at January's

data by the way so it's about thirty

four percent for all the traffic to my

site versus like the number of clicks

over to Amazon there's some you know

fudge factors in there what if the same

user clicked over twice that kind of

stuff but you know the point is

thirty-four percent going to Amazon is

good but what if I can say increase that

by thirty four percent and make some

sort of assumption that the conversion

rate will stay pretty close to the same

well that takes care of you know a great

deal of the reduction in the payout so

while this is a little little bit of a

bummer it is okay and the fact is you

know when you look at you know if the

retail season you look how much stuff

how many items people buy this will

probably still be more profitable than

say working directly with a company as

it affiliate just through the nature of

you know if I work with one vendor and

they're only able to sell items in the

musical instrument niche for example um

and people only do a small amount of

their holiday shopping or shopping in

general on that specific site what's

just not going to pay out as much

potentially one

test this stuff but I believe because of

the niches that I'm in it'll probably be

better just to stick with the Amazon and

I may be able to find a one-off

affiliate deal so I'll move on from here

because you I think it really affects

people that already have sites that are

already profitable versus you know

people starting new sites which is the

majority of you know the people today on

um if anyone has questions on that is he

Gibran joined two and chris is on

Muhammad leo so if you guys have

questions at all just let me know or if

you wanted you know if you want me to do

um you know a specific session on this

stuff I can ok on to questions here ok

we mentioned posting 10 pieces of

content for the first sprint five

helpful and five product do I main to do

i maintain the 50-50 breakdown for all

sprints yes that's what i recommend you

can you could change that though if you

want to you could change it um i will

tell you that is what it recommends but

when i was doing this from my own site

it was more like eighty percent

affiliate content because that's just

kind of what i needed to do during the

sprints and you know when i look at my

site i do need more informational type

content so that is something to keep in

mind the other thing that i've seen i

haven't done this personally but I have

seen people have you know maybe ten

percent affiliate content and the rest

of your content is informational and

they're able to get a great deal of

traffic to their site through

informational topics because there's

lower competition it's not a

commercialized type key word or set of

keywords or topics so they're able to go

after um that set of keywords get a lot

of traffic to their site organically and

then they you know write the copy they

were at the content really well and it

encourages people to read other parts of

their site

sionally if you have that much content

that is ranking you'll be able to really

effectively you know place those entrant

links in the post and you're passing you

know the link juice over to your

affiliate content so now stick with a

50-50 that's a nice that's a nice blend

but if you wanted to you could go to one

extreme or the other I will caution you

if you go to the extreme that I did

where it's mostly affiliate content it

is a bit risky because it does I mean

it's mostly affiliate content and you

want to have a blend because you know

amazon wants to work with people with

real blogs not just affiliate marketers

we want to be helpful to the readers it

show up on our site okay I mentioned

it's important to have outbound links

can I give us idea about how many

outbound links per 500 words um yeah so

i would say / 500 words 122 at a minimum

and you know i would say up to one app a

link / 500 words um any location within

the content to place the outbound links

I don't think it matters too much um you

know for me what I typically do and I'll

give you an example to what I typically

do is I'll just put it throughout the

content so that it actually you know

it's evenly spread through the content

if you look at content marketers like

brian dean her neil patel you look at

the content there's links throughout

there's links all over the place a lot

of it goes to their other content but

they also like have outbound links to

other useful content and that really

shows that they're sort of a hub of

information versus just someone who's

you know pushing out content so to recap

122 outbound links i need you not to

your own site / 500 words at a minimum

and you could go really you know one

outbound link per hundred words if you

wanted to so five per 500 words

okay this is a longer question but again

it's important to set the context I'll

read out the whole thing you discuss

keyword density let's use metal detector

as an example if I were writing an

article in this I would end up with that

phrase more than once per 100 words as

I'm editing I'll go back to change and

lower the rates lower the percentage by

using synonyms like the device the

detector and I'll also replace instances

with the pronoun when I think would be

clear do I have any suggestions or tips

for writing content without over using

one or two of the one or two word topic

one or two word topics of your website

even with my changes I usually end up

with a base firm ten times in a thousand

word article okay that's a good question

so I struggled with this a lot and there

was a period of time and it must within

two years ago where it looked like there

were you know great impacts through

keyword density even if we weren't like

keyword stuffing it looked like there

were you know just instances where it

was really easy to over use words so I

guess what i do now is really take a

look at what you said so i'll reduce the

number of you know times as much as I

can through synonyms so that's kind of

what I do all the time the device this

model is another one that I like to use

but the bottom line is do your best to

keep the percentages um you know where

our targets are but if you say go over

by a cup like a couple usages then it's

okay if it reads naturally because at

some point if you're using so many

synonyms it's like you can tell that

you're trying not to use the word so the

one thing

that really you know makes a huge

difference is around you know the like

three or four or five word keywords

that's where it makes a huge difference

so if it's best metal detector for

children under 10 it's really strange to

use that more than once or twice so

those are the ones that are really

important the one or two-word phrases

are less important and the you know one

of the reasons why I emphasize it in

this lesson is because if you do

outsource some content or a lot of

content occasionally you'll find a good

writer that has unfortunately been

educated in the you know quote SEO

writing and they over use keywords even

if you don't tell them to even if you

tell them to not use not use keywords

like that they still sometimes do it

because um actually I won't make up a

reason I don't know why they do it but

anyway the point is be really mindful

especially if you are outsourcing the

content so right naturally overall is

the right way to think about it and I

think Lee are you sent in that question

so if you have a follow ups feel free to

to ask here okay um yoona for about six

minutes in i suggest outsourcing lists

articles is are easy to write when i do

this do i give them a list of items or

do I expect them to come up with a list

themselves I typically give them the

list right or right if I want one or two

particular items in there I'll tell them

you know pick five here are two so

you'll have seven total but be sure you

use these to you can pick the rest I

don't care what the others are you

usually end up with better results when

you tell them exactly what to do so and

if you don't you could still sort of

save yourself time and say you know here

are two similar list

and you could pick any six items out of

the 20 that I listed across these two

posts so you could kind of give them

some help to make sure they're pulling

from good sources and then leave it up

to them the second part is what I ever

create a list it's trying to rank for

several key words and then have the VA

do filler content um may maybe um I'm

not a hunt I can't imagine a an example

so I'm having trouble you know answering

this question a little bit um but you

know I I wouldn't necessarily have a

list post where I'm trying to write

several key words if I did I would

definitely make sure that the h2 and or

h3 tags are you know keyword rich and

most likely you know those other you

know quote several key words would be

long tails so hopefully that answers it

and would I have a VA do the filler

content yeah I'd have a VI do all sorts

of stuff to make it easier for me so

yeah I definitely have them do filler

content um at 524 I mentioned using

Creative Commons images do I limit my

search to only images that are licensed

for commercial um use in these creative

commons license so I usually just make

sure it's a Creative Commons license and

I'm okay um I haven't I usually um I

guess yeah I see what you're getting at

um I haven't had any issues so to the

second part of the questions I haven't

had any issues using Creative Commons

content at all most of the time I'm I

think I end up using more like snapshots

and just regular people versus a you

know a commercial entity though

occasionally I may use the Creative

Commons images from a like an actual

professional photographer

that would care about this stuff a

little bit more and you know do anything

but to answer your question I've never

been contacted for using Creative

Commons images I haven't heard of anyone

being contacted for using it either um

in typically I guess I probably should

watch a little bit more closely but the

implication here and the question is of

course you know we're using these images

for a like commercial a specific

commercial reason so you know

technically um we we should be we should

be filtering it in that way and Liam

mentions that Creative Commons

non-commercial use oh and yeah so I

guess like across the board leo thanks

for clarifying that by the way the I

don't know anyone that's been contacted

for using the Creative Commons images

across the board no matter the specific

attribution license but to be extra safe

it would be best to use the you know I

guess the ones that don't require any

attribution or the ones that are you

know available for commercial use and

that's all right Leo so Aliya mentioned

that sorry for using abbreviations and

not calling about and the question

that's cool I knew what you meant in

here I even though I sort of stumbled

over that a bit but I knew what you met

I definitely read through the creative

commons stuff and it's great we can get

so many images basically for free as

long as we provide a link back to

Creative Commons so ok moving on here I

discussed using comparison tables when

outsourcing how much guidance do I

provide to the VA um do I pick the

products to pick the columns in someone

so typically okay so here's an

interesting thing and I maybe should

have mentioned it more in in the actual

lesson but

I typically do not have the VA's create

the tables you could have the VA's

create the tables but just in this

specific model that i have i create the

table myself and the point being is I I

would provide them with a lot of

guidance I would definitely pick the

products you know the reason why I do it

myself because I want one hundred

percent control of risk um and do I pick

the columns in the table yes it's very

you know product dependent and a lot of

it has to do with how much real estate

you have on your page and you know

looking at how the table would appear on

a phone or a tablet that stuff's really

important so you usually ends up being

like the product name the you know some

sort of a wallet rating is what I call

it now and you know maybe some sort of

you know just raining overall try to be

very careful not to you know use

anything that could be confused with the

Amazon rating so you know using a number

of stars out of 10 instead of 5 is a

nice way to do it so it's totally

different number in a different way to

rate and the other thing that I'll note

is you know I actually put like multiple

tables into a post so it'll be sort of

an abbreviated table at the top then

maybe further down a public more details

in there may be technical specs stuff

like that and you know I find that's a

nice way to add more information and

people that are really interested we'll

keep scrolling down and lastly do I

expect them to research and include the

relevant info so I think I kind of

covered it before I mean I end up doing

most of the research and the other part

is you know a lot of a lot of the clicks

will go to the very first item listed so

like the placement of the items is impor

so typically if you want to put the most

expensive item or you know the your

favorite item at the top because it's

going to get them those clicks and

overall I think you know the table is

pretty important to start get in place

and you know make sure it's there so

funny story like for a lot of my content

that that I have one one particular site

I sort of pushed it all out really fast

and as i mentioned i didn't have the VA

um you know the writer or the content

manager do anything with it like by

adding a table so a lot of my content it

has there's no tables on it so one of

the things that I know that I need to do

is take a look at you know the top

twenty percent of my content and add

tables make sure they have tables and

optimize those because it will improve

the cliq rape over to Amazon and that's

really important for me to like recover

some of the costs or sorry some of the

reduction in the commission rate and I

see Muhammad ask a question do I

recommending it with an hourly rate or a

fixed rate for content writing on up

work so for writing I recommend a fixed

rate because you know typically it's

sort of like a per word basis so right

now I'm paying about I tried and target

like new freelancer so I typically only

work with them for you know six weeks or

something like that until they raised

the prices but in the meantime I'm

helping them get good reviews so I'm

typically paying like about 14 bucks um

for like eight hundred to a thousand

words so you know sometimes I tell them

that when it closer to eight hundred

sometimes I tell them what a closer two

thousand and that is fourteen dollars

plus like whatever the fee is so a

couple you know another buck I finally

get good quality writers there

for the editing in the content

management I usually do an hourly rate

because it does depend on the content

that they're starting with and I

understand that that's more variable

okay next unifor estate I think that's a

lesson for it should be lessened for a

720 a state that one link per item in

the comparison table do I prefer the

link in the image or the title of the

product I prefer the title of the

product personally and I do recommend

that you sort of test having the image

in the table or not in the table

sometimes it's better to have an image

and is better not to have the image in

the table because it introduces

curiosity so you could put like the item

name and then in parentheses say you

know see image on amazon and then have

you know that is a link an affiliate

link and they obviously click it because

I want to know what it looks like so

overall usually the title just in

general I find that the you know the

links the text links actually get more

clicks than the images you know I have

some some of the images are affiliate

links but not all of them and a lot of

times just the text converts better can

ah can you let us know what elements of

the Amazon review you choose for h2 and

h3 tags so really the Amazon review ok

so I think it may be useful for me to

pull up the Amazon the perfect amazon

review so basically like any of the

features and item names really anywhere

you have an opportunity to break up the

text starting to scroll in here folks

anytime you have the opportunity to

break up the text I think it's a good

idea to do

so um it makes it more skippable so you

know I would maybe have a you know a

little heading over the comparison table

and it's like best best metal detectors

blah blah blah over the comparison table

and then maybe it's um you know

waterproof like waterproof capabilities

for metal detectors or waterproof

capabilities or something like that and

then like audio tones or so on so forth

so each one of these sections i would

put at least one heading if you have the

opportunity to say have an h2 heading

and then like three h3 is underneath you

have the opportunity to make that make

all of those sort of keyword rich and

target certain things um so basically

the just overall like the more headings

you can use the better and you could be

creative with it like I said I kind of

like to have make it Chi word rich

because that's a good thing to do um I

mentioned that I have a minimum of a

hundred words for a product review does

that apply to the helpful articles as

well yeah personally I usually just kind

of aim around that it's a little bit

more than is you know typical and I

think that's a good thing and in reality

you probably get away with you know 500

400 words but a little bit longer is

usually going to attract more organic

traffic the site owners we all have a

finite amount of time or money to invest

if each line below had the same cost

which would I prefer let's see i think i

would probably i would prob

we go for the good research in high

quality and maybe the the thorough

research and professional writing

quality that you know what probably the

10 articles at 1200 words um I wouldn't

want to have like just bad information

right because it in the long run like

that's not going to convert as well in

fact the specific case study that I'm

doing with Rob the 500k case study um

that that content on like the main money

page that you know was getting 1,500

2,000 visitors per day like it was

pretty bad and like some people

commented about how bad the content was

and when I took a look at it I it was it

was clear the person didn't know

anything about the product and they

didn't even really research that well um

and we we beefed it up right we use like

you know just the best resources out

there as far as gathering information i

created a like one page outline and then

i had a pretty good writer write about

actually i think he was a former

journalist right so to give him credit

he was a former journalist who was just

getting started on upward and i paid him

about a hundred dollars um to write the

content and um immediately like as soon

as we published it um there was more

longtail traffic coming in rankings

moved up and you know we went from about

2,500 words to like 10,000 or so and oh

you know what I'm sorry I paid him about

two hundred dollars if I recall

correctly it's been a couple months but

anyway the point is having high-quality

content makes a difference in having

well-formatted makes a big difference

especially when we talk about the SEO

implications of having you know the

headings in the formatting in the right

place and all that kind of stuff

additionally if it's a compelling

article like people eat a little bit

more and they're more likely to take

action and have a little you know trust

for the site so overall i would go with

something that is you know reasonably

good research and well well written is

the place that I would go for all right

um moving on when writing content do I

have an estimate of the total time it

takes you to create an article including

research writing editing formatting

obtaining multimedia images um so I'll

tell you not a great one but I'll talk

through a little bit for you for me it

takes me forever I'm a slow writer and I

try and make things like a little too

perfect and like I'll end up skipping

the editing portions in some areas and

then if I actually do the editing it

takes me a long time the end result

always ends up better um the formatting

usually takes me i dunno um the

formatting and the images normally would

take me like an hour to two hours for

say a thousand word article to go do

that kind of stuff that that wouldn't

also include like putting in links

outbound links internal links affiliate

links and then here's the part 1 may be

helpful so if I hire a writer I you know

what I'm not a hundred percent sure how

long it takes them to research write and

edit but I would assume you know an hour

to and then for the formatting and

obtaining the images and editing when I

have my VA my editor or the content

manager do that work it usually takes

them 45 minutes to an hour and then

typically am paying them like nine to

ten dollars the the interesting thing is

it would take me longer to do it because

I'm trying to do a better job I care a

little bit more than they do but it

turns out like they're doing a good

enough job that it's fine and

you know instead of taking one to two

hours for me it cost me like nine or ten

dollars which is a quite a bargain okay

and then if there's any follow-ups for

that question just let me know i

mentioned i pay ten dollars for 500 to

800 words but i also state the minimum

warned cam is 800 so I see the math

didn't work out with those so I do you

take what they create and add filler

content to hit the threshold do I

combine the two articles and combine

them so really I would just I would

actually hire them to write more I think

I I'm not sure why I put those ratios in

there since the math doesn't work so you

can think of it in a different way like

hire someone to write a hundred words to

a thousand words and pay him $14 that's

what I'm doing currently right now so i

think when i wrote this and shot the

video it was it was um you know I was in

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