hey what's up everybody Pat here with
honorary quarter I'm so excited because
Jamie who is in a mastermind group with
me introduced me to honoree and when I
found out what you do I got so excited
and because we're talking a lot about
books I've book coming out as you know I
just had to have you come in and talk
about what you do and she also works
with how Albarado who you know is one of
my most favorite people in the world the
miracle morning which changed my life
and so on are we thank you for coming on
the show my pleasure I wouldn't be
anywhere else right now thank you so
much so I would love to get into how you
are now working with how and the things
that you do bit like tell us your story
introduce yourself to the audience like
who are you who am i well I'm a I call
myself now an author preneur I've been a
business and executive coach and speaker
motivational speaker corporate trainer
for 20-something years can I say that
that's too long
really it should be twelve years that's
too long and so I now call myself an
author preneur because I primarily write
books and help out with the miracle
morning book series but I also do some
coaching with authors and with
executives and I do the occasional
corporate training day and keynote
speech it's all and then I have my
beautiful daughter and my wonderful
husband and two furry children to fairy
shows so that when our child I'm a I'm a
full spectrum of responsibilities I love
it and and what yko would be author
preneur out what what is so enticing
about books to you books can reach
anyone anywhere now especially with
self-publishing being accessible to
anyone and so I like the fact that
although I could work one-on-one with
someone and really impact their life
like I could write my words down and
someone could read my words and and it
could impact many lives and so I really
liked that aspect and because we're
talking about passive income right let's
do it once and get paid for it forever
and Hal and I were having a conversation
this week about even if you make $100 a
month it's something for the whole rest
of your life that can be a nice it's a
very yes time and it's cool when you
couldn't control that it's it's you on
your own terms to do that and book
writing is something that I know is in a
lot of our repertoire and I'm getting
involved with that now and I've gotten a
lot of inspiration from Hal too and so I
guess the first question I want to ask
you for everybody out there who is
thinking about writing a book
like where do you even start with that
it's such a big this is something I
struggle with was just how big and grand
writing a book is it was just so
intimidating to me like how do you even
start moving forward if you know you
want a book you have a book on you I
think everybody has a book in them at
least one where do you even begin well I
think that you should kind of take a
step back and define what you want the
book to do for you
because if you're just doing a
you can write that and go down to
Kinko's and have a hundred copies
printed and pass it out at the family
reunion or over Christmas dinner so it
doesn't really have an end game for you
but if you're really wanting it to be a
piece of income for you then I would
think more strategically about what you
want the book to do for you and then
nobody should write just one book
although okay you just said it's so big
and intimidating I'm gonna say write
three books because people need
somewhere else to go okay after they've
read something that you've written if
you like something by an author don't
you go look up what else they've written
Italy and if they don't have anything
else aren't you a little disappointed
agree yes yes and so you start with
what's the book going to do for you like
what's in it for you that's the very
first thing and then it's what's in it
for the reader what is the very special
thing that you know that you can share
with someone else in the form of a book
right okay and then does the answer to
what will it do for you and what will it
do for your audience is that I even
determine how you go about creating the
book I know there's obviously I have to
drop in the question what's better
self-published or traditional I'm sure
it has an effect on that like there's so
many aspects of book writing where do
you go from there okay so you figured
out what you wanted to do your plan in
your business and your brand and that's
the other thing and you kind of have a
topic in mind what happens next
gosh there's so many things right it's
do do you want to go traditional and I'm
gonna say no no a thousand percent no
and there's there are some people that
would sit and take me to task on that I
know that's why it and so I kind of like
will put on my boxing mitts ago
absolutely not well I'm so loving this
book that's coming out so you hear that
some friends okay and I you know if you
can get a traditional deal and you can
get them to give you seven figures
upfront then yes by all means if you
have the
platform but the rest of us the rest of
us farm-raised girls from Ohio don't
know the platform and no one was writing
me a seven-figure check so once you've
decided what the book is gonna do for
you and what the book is gonna do for
someone else then you've got to go
through all of the different thinking
practices of what's what do I want to
say in this book because now honoré just
said I need to have a couple of books
behind it and then also - how can i
repurpose it because you can take a book
and you can make a self-study course out
of it you can do an audio version right
you'll want to do an e-book a paperback
an audio book a course or maybe a
coaching program a presentation a
conference
yes it can be multi purposed in many
many different ways and so it's kind of
that funnel right someone comes in it
with the 15 or 20 dollar book and then
they have the forty seven dollar
self-study course and the two hundred
dollar audio and self-study course and
then they can bring you in to speak for
twenty thousand dollars all these things
can happen from this button with a
self-published book these days I'm right
here there you go that's really cool and
you know again this process of writing
so the actual writing part the book I
think that that was more than anything
the thing I struggled with the most and
it's interesting because I write a lot I
write a lot of blog posts but whenever I
came to that screen and that cursor was
blinking I just struggled it was a book
write a book feels big and overwhelming
and intimidating but a blog post is yeah
and if I wondered what's it casual and I
felt like every single word had to be
perfect
oh please don't do that to yourself I've
learned how to get out of that but give
some tips to people who are going to be
into a book series that they can avoid
what I do so you want to have a
conversation with an avatar and so I
guess that would be one of the next most
important steps is have someone that you
write the book to so my first books I
wrote two younger honoré and now I write
to an avatar so it could be Sheila who's
42 and she runs a business and has two
kids and a husband and wants to go
global with her business and so the
whole time I'm writing to Sheila and so
when some guy named Dan pops in is like
I have a question I'm like I'm not
writing for you Dan I'm write for Sheila
it might apply to Dan but it's
definitely for Sheila so I write to an
avatar and have a conversation with your
friends so where you will have a voice
that someone will
and no as yours is because it's your
voice speaking right so you want to have
a conversation with your avatar your
potential reader as though you're having
a conversation with a friend and so
that's how I wrote all of my books
before I I didn't consider myself a book
writer I wasn't a writer Aleta seems
less intimidating to me it's less
intimidating and you just do it point by
point and so how I wrote my first book
was Mark Victor Hansen Chicken Soup for
the Soul co-author said honoree
everybody's a coach and a speaker you
should write a book and I'm sarcastic
and snarky as you all can tell by now
and I kind of went hair flip how hard
could that be and I was joking of course
because you think write a book it's such
a big thing and yet he said if you have
a presentation that you've given over
and over again write that down so it's
something that you know right where was
I oh there we go
yes I was right here so write down what
you know as though you're talking to a
friend or yourself or your younger self
what would you tell that avatar that
you're writing to and make it
conversational and don't worry about it
being highfalutin
$20 words because no one wants to read
that it sounds technical enforced but
right they definitely want Pat Flynn to
call them up and have a car like Pat I
have a problem how do I make a hundred
grand a month well this is where you
start and then you do this and then you
do that and then you do this and then
you do that and you go I can do that
thanks so much Pat I'm gonna call you
tomorrow with another question and then
that's another chapter so take it easy
on yourself like take away the pressure
of it's a book and it does to be perfect
because there's something that all
self-published authors of multiple books
will say and it's that their first book
kind of sucks right yes and as you write
more you get better at it so this you're
just building the muscle of writing and
the more you write the better you get
and so I'm actually really saying my
10th anniversary edition of my very
first book because I kept going but it's
my first book so I was like aha I can
improve it and so I did another thing I
know a lot of authors struggle with is
is just the fear of what other people
will say about it because Amazon for
example is a great place to leave
comments that might not always be so you
know enjoyable to read I have
I know a lot of authors who have gone on
the platform and who have really
struggled through reading some of the
more negative comments of their work and
you know I've learned over time through
blogging and podcasting that I use I
personally just have had to grow a thick
skin and you know just remember that
there are people who do enjoy the book
but do you have any tips specifically
for people who may be that mental block
is there
yeah those limiting beliefs in that
realm how can you help them yes so if
you want someone's opinion you'll give
it to them
that's number one number two never read
or respond to you can read them but
never respond to one or two star review
that is okay no let's keep going with
this because Gary Vaynerchuk through his
example yeah somebody who I look up yes
he responds to every single one or two
star nice says hey I'm sorry this book
didn't work out for you let's shock on
the phone and he gets on the phone with
him which is like I'm like wow that's
kind of cool and then this cool
sometimes they follow up and they say
wow I still don't like your book but
thank you for having that conversation
with me and yeah ease that tension but
you're seeing the exact opposite so I'm
curious to know why she completely by
doing that I think Gary can say that and
what a great take on it I didn't know
that's what he said I have a lot of
admiration for Gary and he's Gary also
which well here's the thing I was gonna
say he's Gary and he probably has like
buffalo hide at this point right like so
he can he can take your one-star review
and go let me just tell you what you
really think you're not gonna give me a
one-star review because I'm gonna Gary
you out of it right so he has the
ability at this point to kind of say
let's have a dialogue about it and let
me come at it a different way the
general advice is just don't listen to
it until that was the rest of it right
until you have a thicker skin right but
also too sometimes what people will say
is valid and so you can if it's coming
from the place of I'm just jealous of
Pat Flynn and so I want to give him a
one-star so that whatever but here's
what you don't realize is that if
someone looks at a book and it has only
five stars don't you think it's just all
their friends and family that posted
their five-star reviews like yeah 1 star
X to the 1 2 & 3 stars are actually
validation that it's a real book and
real people have actually read it and
weighed in on it so I just kind of let
it yeah that's all off my back
this point and I don't have time like
where does he find this time to get on
the phone with everybody he just spoke
at this conference we were at and he has
16 17 hour days just mm-hmm doing all
that stuff yeah and he is Gary's he is
in his own world for sure but he's doing
it yes and a very inspiration of course
so continuing on this book conversation
let's get into more of the marketing
stuff like yeah I know that marketing
doesn't happen when a book is oh is done
being written before mm-hmm when does it
actually start 1975 was like a really
great time to start building your
following but today is like another
great day to start it um as soon as you
know that you're coming out with a book
start talking about it start talking
about it with your list and if you don't
have a list start building a list right
so post it on Facebook I have a book
coming out and here's the topic what do
you think about this what's your take on
that like crowdsource a little bit and
then quote people in your books they
really dig that yeah so build your build
your brand build your platform all the
time while you're writing your book and
then I actually would advise everyone to
actually form an advanced reader team
and those are your people that are going
to read the book ahead of time like
while it's still in the final production
stages so they get that you know the
book is still ugly we haven't made all
the final we haven't put the fine tip on
everything but we want you to kind of
read it and be ready to post a review
you let them buy it at $0.99 so it's a
verified review and then before the book
is live to the whole world it's live on
Amazon for your readers to go and start
to post some of those proper Bowl
reviews and the more you can get like
for example the miracle morning for
network marketers we just released about
a month ago and we had 700 people on our
advanced reader team and 380 reviews
later it really came in with a bang like
that's awesome
this is the book and it was number one
from the minute it was released and it's
still number one and I think it'll be
number one for a really long time
because we offered in that support and
we will say I will say to anyone you can
read any one of my books for free if
you'll post an honest review and I
really do want an honest review I want a
five-star review I really do but I
really want an honest review I'll take
an honest review over a five-star review
hopefully they're the same
right of course and in this sort of
launch team that you created for for how
and any other books that you might have
done like how are you communicating what
tools are you using to manage that
community so we have a Facebook a
private Facebook group that we invite
people to join so that we get to
communicate with them and we're
messaging and letting people know and
this is where we are get ready and come
on and then of course they're getting
their own private email so actually I
have and we had for the book like
separately write that for each of my
books I have that that team has their
own email list and I'm communicating
with them so I give all of my advanced
readers the option to read any of my
books before they come out and then
email them directly yeah and say okay
it's coming and Dave do you want it yes
you want it okay then you're on this
specific list and you're gonna get these
emails for me and so I'm always thanking
them and giving them extra free bonus
stuff and just doing that extra level of
your my people right and then can that
can this be done for fiction and
nonfiction
oh yes the fiction people have it all
the time I mean now I'm thinking about
it could be even more ravenous because
they're in a story they're getting to
evolve and who the characters are on
with yes and fiction writers successful
fiction writers will tell you to always
have at least three books before you
release the first one because you want
to give away the first one for free and
have an excerpt from the second one in
the back and have people ready to go
into the next one and so actually that's
something I do is some like I have a
series for single wands and so in each
of the books in the back I have a little
kind of like here's chapter one or the
first one and they get to the end of
their like oh and I'm like oh and you
can go right here to buy yeah that's
really cool yeah I love that and let's
go over to house books a little bit you
know they're miracle morning a huge
success
yeah changed a lot of lives he has an
amazing Facebook community if you're not
there already you can check it out on
Facebook good morning community and you
know how am i spoken on the podcast
before and what not and he had told me
privately a long time ago that he was
going to be sort of repurposing or you
know kind of reshaping the book yeah
that was so successful for other groups
of people and it did remind me of the
Chicken Soup for the Soul for this group
of people Chicken Soup for the Soul for
these people and yeah this is so smart
to me I'm curious what the what the
technique was or what the strategy was
when this idea came about
what were the steps to move forward into
this different direction how did you
pick I guess the first one was real
estate the first one was real estate and
then how did how did you select that one
out of all the other different niches I
guess he could get into so how before he
had connected with me and so he found me
because I posted a five-star review on
Goodreads for him which is another place
you can go and give love to your
favorite authors
you two need a Goodreads profile okay
okay I have one for an earlier ebook
that I did okay
excellent so just some people can use a
scene profile or the new book absolutely
yeah just find your book so I had left
him a review I read the miracle morning
and kind of went oh I do all this stuff
why didn't I write this book wow that's
awesome and so I wrote a review for him
and he said it was the only review from
Goodreads that he had gotten an email
for he'd ever read and he looked me up
and I had a series I had the single mom
series and so he messaged me and said
would you like to do the miracle morning
for single moms and I was like let's
talk about it because I had written the
last book for the single moms I had done
six and I was like I'm kind of done with
that of course tell God your plans right
so here comes how with let's write it
exactly okay so we talked about it in
that first conversation he said I've
been looking for someone to help me
serialize the book so before he had met
me he had found people to write real
estate sales people and network
marketing they were people that he had
been connected with so those books were
already in the queue but he just wasn't
quite sure how to you know get those
ships into outer space and so I came in
and we strategize like what was the best
way to do it and then I started working
with the individuals co-authors to get
those books published what are some tips
you have for serializing a book or is
this something that all books can or
should do I don't know if every book can
be serialized it can go nichy like a
myth and chicken soup and the miracle
morning right I don't know if every book
can do it but I think that if you have a
book that's successful one of the things
that really great books do is they take
an idea and they drill it all the way
down like I'm good friends with rich
Fenton and Andrea waltz who wrote go for
know the sales book write self-published
book 350,000 books sold amazing and they
took the concept of getting no for an
answer and blew it up into a thing
and so if you can take something from
each of your books if you have seven or
eight chapters and each one of those are
ideas that you can take down and like
really then drill them down and broaden
that out like that's what I would do
with a nonfiction book so I could take a
chapter from one of my books which is
get a coach and I could do ten chapters
on why would you hire a coach and how
would you have ever questioned how would
you yes and how would you pick a coach
and I would take each of the W questions
that's where I would start in my head
and go the hell where when what why
right then drill that out and then
answer some other questions and then
find people who had coaches and
interview them and like interview
coaches and just kind of do all that
stuff so that's awesome that's great -
yeah I love that and to finish up here I
have another question in terms of for
those existing authors out there who
already have books maybe for those who
will eventually have books on Amazon
self-publish your traditional what have
you they're just you know it's kind of
they're getting some downloads here and
they're like what could an established
author who's not seeing the success they
want due to you know really launch their
book post initial launch right write
another book
write another book get another book into
production because Amazon likes multiple
they want to make money so they're
looking for the books that are making
money and the more money your book is
making the more Amazon kind of steps in
and markets to the people that you could
never otherwise reach so write another
book is great so there are lots of
things you can do make sure that you
have an author page on Amazon and build
it out and claim your book put a picture
up there make posts have people take
pictures of the book with themselves and
add it to your page right fill out your
bio make sure that your keywords are
great a lot of people don't know that a
keyword in Amazon is actually a keyword
strain did you know this no please
explain so if you are doing a book on
marketing let's say you wouldn't when
you're filling in the back end like in
KDP where you're doing the back end of
your book it'll put it put yourself in
keywords they're actually keywords
strings so you wouldn't put like market
income advertising comma sunshine comma
dogs barking write you a keyword is
actually a keyword string so how you can
figure out what would work for your book
as you go into the search and you start
typed in the word marketing and see what
pops up underneath it and those are key
word strings that you can put in what's
an example of a keyword string what are
great ways to market
okay so what actual like phrase not just
yes what's this but what are things that
actually people are typing in yes people
when someone's looking for a marketing
book what it what is the what is the
strain what what are the words that
they're looking for what is the question
they're looking to answer with a book so
yeah I guess when I think about it I'm
like people aren't really putting
marketing in the title it's more
specifically to solve a problem how do I
sell more X got it right how do I get my
brand in front of other people might be
a marketing string so you would type
that in and see if it auto populates
because Amazon is very smart they are
trying to already tell you peplum this
is the book you want to read so they
oughta populate it for you and then
something pops up and that's what you
can take as a keyword string and just
try it so those are just a couple things
hello so you could even go back and redo
some of those things if you had
potentially oh absolutely yes make sure
that people know that you're an author
put that on a business card if you have
one book then do a business card where
one side is your contact information and
the other side is your book do postcards
I have postcards of some of my books
with a QR code that takes people to
Amazon so whenever I'm traveling I'm
leaving them in the southwest magazine
in the backseat pocket I'm leaving them
in Starbucks I I kind of seed my books
everywhere so I leave books all the time
in Starbucks when I go pick up a
Starbucks I'll leave a book in the
little lending basket where the
newspaper is just put your book in there
because it's a way for people to find
out about your book is by word of mouth
the number one way someone finds out
about a book is because someone says you
have to read this book it's amazing the
miracle morning right so have you read
the miracle morning no I haven't read it
oh you have to read it but if someone
tells you about it that's how you're
gonna find it you're very rarely gonna
go I don't have any books to read no
one's mentioned anything to me in ages
right more likely you have a whole bunch
of books that someone has said this is
really an important read for you no I
said that was my last question but now
okay okay and and this goes along with
what we said earlier about okay it's not
just a book but it could be some other
things courses conferences things like
that but I'm curious how do you or
what's your strategy for understanding
who your readers are because on Amazon
you don't get to collect those email
addresses from your customers for
example so do you do anything to capture
those email
justice or get to know who your readers
are and you know to be able to serve
them other things down the road so I
have multiple lists for different things
I think I can give you an and I a case
study a real quick case study so I was
at a conference earlier this year and
the attendees were all writers a lot of
the writers came and they said I'm not
making any money from my writing you
know I'm working in this job it's awful
it's killing my soul and so I went well
of course you make money from your
writing but it's mindset stuff so I had
an idea I thought I'm going to do a
course called prosperity for writers and
so I had anybody who was like I'm gonna
make more money from my writing but from
a mindset perspective not from a
marketing perspective or a writing
perspective because there are all kinds
of resources on that but I wanted to go
mindset for them so I did a four-week
course I recorded it so now it's for
sale as a course prosperity for writers
course and then I did the prosperity for
writers book then I was done right
except people were writing to me and
saying what kind of journal do you did
use for the journaling exercises and I
went mmm self self I said maybe you
should do a journal so I did the
prosperity for writers productivity
journal because some people get stuck in
that word prosperity and they go oh it's
woowoo and I'm actually very practical
so now the course I wanted to test my
theory on people because it was like
could I take my prosperity principles
that I knew and practiced as a business
person and apply them specifically for
writers and so I proved that concept and
then they turn those case studies into a
book and then it's a journal and now
it's actually going to be a series of
books because I'm gonna drill down I'm
gonna do the prosperous writers mini
guide to Amazon keywords for example
that's what I like the idea of having
other products involved to help people
through that book I think that's really
cool yes for people who self-published
books and they don't have a list but
maybe they're selling on Amazon or maybe
they've built a list a small one or
whatever but is there a smart way to
have readers who find your book on
Amazon to collect their information some
way shape or form yeah so beginning in
the beginning of the book and in the
back of the book do a call to action
give them something in exchange for
their email so do a an ethical bribe
right so give them free chapters of
another book do a download of some kind
UI
have a book that word you can do 100-day
plan and so they can go somewhere in a
resources page put it in a keyword and
get a download of that hundred-day plan
right so it's kind of like you give me
your email address I give you this and
now you're on my list because the thing
about Amazon is that they're their Big
Daddy right they're not giving it up
they're not telling you your readers are
so you have to do it another way
so do it at the beginning of your book
because you're gonna do a print version
and that's gonna be the first thing
someone sees but in in Amazon and the
Kindle version sometimes they take you
right to chapter one when you open a
book ever notice right like they go Boop
so then you have to put it at the end
too so front and back in in all of your
versions like do that call that action I
love it super actionable thank you so
much on re4 can i flower SPI TV and if
you wanted to mention where people can
find out more about you and what you
have to offer
sure honor a quarter comm H o n re e cor
de are.com you rock thank you so much
thank you for having me
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