hey what's going on welcome to the dog
show my name is Doug Pennington and in
this episode I talked to my friend Dave
young about some random stuff I'll be
honest with you there was a lot of
random discussion here the main topic
though is books we're talking about
three books that we really like now Dave
and I are I would say casual friends
we've never actually met in person but
we've chatted a few times because we
have like online businesses and we you
know hope we follow some of the same
people and he seems like a smart guy I
think maybe I'm respectable you know
maybe not a smart guy
necessarily but it's good enough for a
you know a smart guy like Dave to talk
to me so I convinced him to talk to me a
little bit now in the intro I think I
mentioned like in the part of the
discussion that you're gonna hear in a
second I'm like hey we talked about our
three favorite books now I picked my
like some of the top books that I wanted
to recommend to people they picked a
couple like good ones but I didn't like
give him the right information ahead of
time I guess so he just he told us some
books that he didn't actually finish yet
but they're still good and he got value
I think maybe they were the most recent
books that he happened to like see in
his field of view or something like that
it's all good though I think these books
are fine and we had a great discussion
about it now we're trying something a
little experimental here so Dave and I
talked about random stuff I asked him
about money laundering all right
that'll come into play soon but I asked
him about money laundering because it's
a personal interest of mine apparently
and then we talked about the things that
we say we're going to talk about the
books and then just some other random
peek over the shoulder about some of the
discussions that I may have with friends
of mine so without further ado let's get
into this meandering conversation about
some books and money laundering one
another thing to add Dave works at a
co-working space and I think right now
they don't have like a completely closed
off zone
for him so there's a little background
noise and I apologize for that
I appreciate your patience I'm gonna be
running this through like some audio
mastering so it may be a little bit
better in the end product but there is a
little background noise just some other
folks chatting kind of towards the end
but if you do hear any kind of weird
noise or anything like that
it generally cleans up and goes away and
you're able to hear the good stuff so I
just wanted to warn you that and Apollo
apologized for it alright I'm sorry
so let's hear from Dave now hey what's
going on it's Doug Pennington here and
welcome to the Doug show and I have a
guest host today Dave young how are you
good thanks dad
and we we're gonna talk about our three
favorite books and before we get into
all the you know the details of what the
books are we're trying something
different so Dave and I sort of
connected on Instagram originally and
that's right and you were on my podcast
a while back and we you know I thought
we had a nice conversation and I was
like hey why don't we just chat some
more and talk business stuff so that's
why we're here and I appreciate you
taking the time so for the folks that
don't know you can you just give a
little intro about what you do now and
maybe how you ended up where you're at
yeah sure um you know if you want the
long version or gave the full story on
your podcast or a while back but the
short version is now I run a company
called Jonah Lodge Academy we do online
courses for commercial drone trainings
so test prep courses and some other
stuff roof inspections aerial video and
editing stuff like that so if you want
to fly drones for money or commercially
live courses to help you do that I've
been doing that full-time for about a
year before that I was doing it on the
side for about two years a year and a
half and then during that time when I
was working full-time right at a school
I start working for the FBI doing
accounting stuff so I worked for them
for about eight years total maybe was a
little short of eight years yeah before
quitting and doing this full-time so
it's kind of always my dream to have a
my own business and kind of control mine
schedule so finally excited that it made
it happen after some other questionable
side project ideas that I talked to you
about on your podcast if people really
want to dive into it but you know who
happy you get this idea to catch at and
look forward it cool so we do have a
list I pick three books Dave pick three
books and we are going to mention them
now but we're gonna do some banter sort
of you know section of this so I'll tell
you mine that I picked essentialism deep
work and power of habit Cup like few of
my favorite books there and well we'll
highlight some stuff as we go Dave which
ones did you pick yeah I picked the one
thing like your except I don't have it
in my office here someone house actually
next like that rereading that one every
other couple years ago um next was
getting everything you can out of all
you've got which is very wordy book
titled by Jay Abram this is a really
good book I've actually only read half
of it so maybe the last half sucks I'm
not sure I'm probably not first half was
great so that's when I picked and then
this one I'm also in the middle of I
kind of have like book a DD I'd like
really finished I usually just read and
then bouncing I'm like in the middle of
like 20 books but this one is the
ultimate sales machine by Chet Holmes
and I thought this book was gonna be all
about sales but it's really about
turning your business into the quote
ultimate sales machine so it's got a lot
of stuff in here on time management
prioritizing running teams hiring you
know marketing all that stuff is it's
really good so I've enjoyed that so far
he I used to work for Charlie Munger and
ran some teams under him so a good
person to learn from and I'm really
enjoying that one so far those are my
three nice so actually let's talk about
our reading protocol so you mentioned
that you are reading multiple books
right now and you didn't even finish
some of the ones that we're gonna talk
about today which is okay that's totally
fine but I always like hey you gotta
finish it but I would have maybe three
books on
list if you're gonna say over here I've
finished every page you know so like how
do you approach me like you just
actually I'll just leave it open how do
you approach reading books it sounds
like you know you're willing to invest
in books she'll buy him if you get a
good recommendation but like why don't
you finish them and why are you reading
more than one right now yeah I think so
you know as far as books go I mean
within reason if I hear someone
recommend a book or say oh this is a
good book or if I think it's going to be
benefit I mean really a books usually
ten to fifteen dollars and if you're
buying them for business usually you can
expend summary use of item through your
business so I've followed
ravit Sethi for a while he's like I
don't even question buying a book I just
if somebody says it looks good or I
think it's gonna help me I just buy it
you know I mean a lot of times people
will spend hundreds of dollars or
thousands of dollars on courses which
that's like one way to learn if you like
it but sometimes you get a lot of the
same information from one of those books
things like that you just have to
actually read them and then implement
them which is usually what people have a
hard time doing so I as far as reading
so to my kind of philosophy on books is
as long as you're not like a brand new
business and you're you're barely even
affording to like you know hey you're
five dollars for your you know email
address you know maybe not a great idea
I mean I don't know and maybe it would
be good investment to find one good book
but instead of not pulling the trigger a
little every book you hear up oh but now
honestly if my book my wife makes fun of
you because it's like oh that's cool
book by book she does she's like why
don't you finish the books before you
buy more book and I'm like kiss I don't
know what I'm gonna be in a situation
where I'm gonna go hmm I need to know
that skill now and I just want to be
able to pick it up and know sorbets oh
so gosh so I I started as far as like
how to how I read those I actually
started setting aside one full day a
week now I just started doing this like
two weeks ago so this is a new thing so
still try this out or maybe three weeks
dedicated only to like self development
and learning so on Wednesdays I don't do
any meetings I don't do any like real
work you know on my business per se all
you are take courses
read books and that's it
and so you know I've got some marketing
courses I took and it just it's nice
when you can just block out an entire
day I don't schedule anything I do I'll
do anything other than read books so
tomorrow I walked out my entire calendar
I do have a mastermind kind of the first
half of that day second half of the day
I'm just gonna be reading this book the
whole time and taking notes before hey
how can i implement some of these things
and kind of maybe change the way I'm I'm
doing business so that's kind of my my
go-to and then at night I usually like
to read before you sleep but sometimes
they're not like business focused books
but more just kind of like leisure books
and things like that cool yeah and I um
I have generally the same philosophy
with with books where I'm like if it if
it looks pretty good I'm probably gonna
buy it
however I get a lot of stuff from the
library and like a lot of why did the
libraries have like ebooks that you can
get in like audiobooks and all that
stuff so a lot of times I'll actually
read it the first time from the library
and then if I really like it then I'll
go ahead and buy it so that's a really a
much smarter way to go about it yes a
little bit cheaper and then what happen
like I still have like just a ton of
books and it takes up space and we've
moved a few times in the last few years
books are heavy so like it really has to
like make the kind of actually I've
gotten rid of some and then like thin
them down and then I got more and then
we so yeah and I typically I will finish
one unless I'm like you know what this
is actually getting boring or redundant
or whatever and I have like one like
nonfiction book and then one fiction
book that I read usually before bed and
I read like you know probably 15 20 30
minutes like before bed usually that
fiction I look alike you know yeah it
sounds like you do the same right yeah
okay
and it usually did on my Kindle as I'm
like lying down on my Kindle app on my
father
like yeah fall asleep that would you
ever hold it upright and then it hit you
in the head
I don't have the arm I don't have the
arm stamina I've actually what I thought
like so I've got these glasses over here
actually a company sent these to me
they're for drones so you can like see
what you're doing you can see what the
drone sees as you fly but it runs an
Android operating system on here and
I've thought about seeing if I could
download the Kindle app put these on at
night so I have to hold my arm up and I
can just like agree they're almost like
Google glasses a little bit but I
haven't I haven't tested that out yet
but that would be a game-changer this is
pretty funny those look really slick
this should be at Star Trek they're not
that's look nice
so one one thing I wanted to ask you so
you you have like an accounting
background right yeah and then you
worked at the FBI doing accounting stuff
right like forensic some other right
yeah I did that for a few years and also
did some internal forecasting budgeting
stuff too okay
that's sexy yeah yes that does sound
kind of boring you know it's accounting
and all that stuff and sends corporate e
in some way but listen here here's the
question so did you watch Ozark herd
I've seen a couple episodes of it okay
so as someone who knows nothing about
accounting I'm like really fascinated
with like money laundering and stuff
especially on the shows that we see on
TV so like did you watch Breaking Bad
how about that I did oh yeah yeah so
like can you can you just do like a
quick tutorial on money laundering or
what can you mention here I mean money
tutorial I like how to buddy launder
what yeah it's actually really you have
like like your Breaking Bad the way they
laundered money I mean that's you can I
mean there's different ways to do it
there's actually the any AML any money
laundering money if I don't AMA there's
an association for nm on any money
laundering but uh but they
you can go on there and they show you
all the different ways you can do it I
mean you can run it you can run it
through a business where you that's like
that's what they do want thinking bad
right it's at the car wash they clean it
I like you know running a bunch of fake
carwash salesman's you can figure out by
watching it the carwash isn't this busy
a lot of the stuff that I worked on
while I was there wasn't quite as like
large-scale sophisticated they did a lot
of they did a lot of that stuff but it
was more so money liner people think of
money laundering is like cleaning the
money but technically money laundering
can be any time you're transacting with
illegal funds you know so you rip
someone off you you know or you wereyou
so you know so you sell a ton of drugs
you have a million dollars if you
transfer that million dollars to anyone
that's technically like money laundering
you're moving illicit proceeds so on a
technical like what they can charge you
with let those charge people with money
laundering all the time even though
they're not like owning a car wash and
washing the mind doing all the cool like
Hollywood stuff now if you got like
these people who are trying to you know
make it look like legitimized income and
that's kind of what you'd see there or
can you like people to trade based money
laundering which is where they'll like
you know you're buying goods from
someone but they'll like way over pay
for the goods that way you know similar
tell like you're like running it through
the business where it looks like a very
legitimate transaction but it's it's
there there's some not-so-good stuff
going on in there oh and that's all
stuff you can find like on that website
so that's not cool like insider
knowledge because I signed a stack of
papers about this big when I left I
don't remember what I saw I'm just gonna
leave it at that that's that's what I
expected so yeah we'll stop recording
and you can give me all the inside tips
yeah yeah exactly yeah sure so let's get
into the books here and maybe we'll come
back to some of that money laundering
stuff later but probably not so okay so
let's start with the the first one that
you mentioned Dave the one thing which I
actually have the book here it's a great
book I've read on myself it's out of
focus but it's a great book and what was
like your one or two main takeaways but
it I mean they make it pretty clear the
point of the book right the one thing is
to focus on like the one thing and you
can't have multiple priorities because a
priority is like one thing right and I
think that's um one of my biggest
problems in is evident in my book
reading right is like Emma's just my
personality I get excited about
something I go I start doing it oh my
god this is cool is cool
as soon as you had some resistance for
like kind of the initial interest in
like spark wears off it's hard to have
that motivation to like keep going on
something until it's finished and also
listen to Seth Godin a lot and read some
of his books but he always talks about
like you know it's basically worthless
until it's like shipped so like unless
your idea is actually done and whatever
you project you're working on is
finished like you might not you might as
well not even have worked on it at all
right like if I record like if I if I
don't want to release a blog article
that and I write 3/4 of it but I never
published it like I just have wasted all
the time
so I'm trying to be better about not
creating so many projects based on like
oh these are cool ideas let's start
doing them but like cool I can think
about all these ideas write them down
but then I need to like pick some and
focus on them and only do those like
until it's done and then you know kind
of another thing I picked up was always
tackling and I've heard other people say
this too but it's tackling the hardest
thing first right schedule first thing
in the morning block off time for it
don't just assume that it's gonna get
done like say cool here's what I'm
here's what I need to do like on this
most important project and you know I
can ignore basically everything else
that can be ignored and only focus on
that until it's done and actually read
that book right before I started working
on during launch Academy and I remember
when I was initially setting up like the
first website
I knew the trickiest part for me at the
time which sounds stupid now I was like
figuring out the stupid Squarespace form
that I had to fill out had to set up
where people could fill out this form
because they needed all this information
to help them with their fa
work and I'm like okay I know this is
gonna be the most complicated part for
me to try to figure out what information
I need how to set it up it's like I'm
gonna do that part first and I remember
like thinking about that who they just
read that book and I and I just stayed
focused on that one task until it's
finished and then everything else
becomes a lot easier from there right so
I'm just trying to apply that you know I
can't say that always apply that right
going forward you kind of forget about
that it's easy to be distracted by all
these little things emails and small
projects and all that if things seem er
important because they feel urgent but
now I just try to say look at an item
hey is this really gonna impact my life
or business unlike a in like a
substantial way like if not figure out
what what's the next thing I can look at
that might you know so that's the kind
of rubric I'm trying to remind myself to
like evaluate things with it's got it
and I think there is even a line and the
one thing it's something like if you do
this task does it make other tasks
easier or like make them unnecessary at
all so like yeah really like drives home
it like alright is like figuring out
that form which it sounds like that was
pretty critical right like that's the
starting point for anyone the any
customer that was coming your way like
you had to have read write other stuff
probably didn't matter as much or you
can figure out later so yeah yeah I love
the book as well and I will segue gently
to essentialism which I think that's the
one I mentioned and I have that blur
going on so I'm going to get rid of that
so I can actually show so essentialism
you'll notice like the similarity in the
you know simple black and white cover
and then you have like they come out
around the same time to roughly yeah
roughly at the same time so I read the
one thing first and it was good it was
like I found it you know interesting and
effective and all that stuff and it was
it's by Gary Keller and Jay papasan and
then Greg McEwan wrote essentialism and
I feel like they have like really
similar like points that they're trying
to make but for whatever reason I
enjoyed Greg
q ins like writing style which I read
this one second and I was like oh wow
I enjoyed this more and I think it could
be I think isn't Gary Keller like Keller
Williams like yeah real estate yeah so
do you have any family or close friends
in the real estate game not really I
mean I know people in real estate but I
wouldn't say my family or close friends
okay so I'm not a huge fan of real
estate folks that's why I mean like on a
personal level I'm sure they're fine and
everything like when you when you are
working with real estate folks for me is
basically like working with a used car
salesman I'm like do I believe real help
like I really might be yeah yeah I don't
believe anything they're telling me and
or or like a mortgage broker or whatever
I'm like they're doing transactions like
they are making mistakes along the way
I don't you bought a bunch of places
right or a few homes in the past right
yeah yeah yeah and like did you ever get
small rings gonna light me up on my home
and then I'm in the process of a triplex
here
oh but yeah I know you like their their
paycheck is based on deal flow yeah deal
flow and then there I mean you have an
accounting background numbers matter and
stuff and like every transaction I've
been a part of like or have even heard
about someone's like yeah the mortgage
company or whoever the closing company
sent me something they need it tomorrow
cuz we're closing in two days and they
messed up on some you know number way to
me yep I was reviewing it I was like
this doesn't seem this doesn't seem
right this doesn't seem like remember oh
yeah sorry we used this other thing you
know and yeah got messed up it has like
recalculate every time I've never talked
to anyone and asked that question where
they were like yeah they nailed the
spreadsheet work they always screw it up
so anyway that is beside the point
so Gary Keller is a real estate guy in
real estate folks are a little more
salesy than like my background so when I
read it I was like oh this is
good but after I stepped away and read
it again I was like that's a little too
salesy a little too much for me the
points are good the one thing is a fine
book but yeah like atone was a little
bit off for me
so gotcha essentialism that's funny I
hadn't I haven't read all essentially I
think I started it but I had another
friend who did the same thing he
recommended the one thing to me and then
he read essentialism and he's like oh
man this book's incredible Obama he
really likes essentialism a lot more so
yeah it's like it's bit as it's the same
points and in so many ways it's like you
got to focus on fewer things and things
will be better you know yeah main idea
yeah I'm sure so both of those are those
are awesome and I'm gonna jump over to
the power of habit which is like one of
my favorites Charles Duhigg is a like
really good writer so he'll have an in
fact he writes for The New York Times or
I can't remember anyway the point is
he'll have like like a anecdote a story
where he's like done deep research and
then he'll come back and like make the
point with like scientific information
and references in studies and I found
that like a lot more interesting than
some of these softer books like even
some of the classics like what does it
think & Grow Rich right like one of the
super referenced books out there and
that one's just like really soft there's
no real like references in there's just
someone yeah persuading you to do
something like that doesn't sound quite
right like maybe it's right yeah so did
you read the power of habit you said no
I did I listened to it on audiobook I
haven't so I haven't physically read it
but I was sugar painting our house and
it was we put it on the speakers and
we're listening to it okay do you
remember much you know from it or and
yeah yeah I remember the story it was
super interesting so listen to because
he have really intriguing stories we
were just like well I wonder why that
happened and then he would go back and
explain
like how your mind is programmed and how
it works is really really fascinating
cool and I found so one that that's
super interesting but like it's very
effective to like implement and in fact
in this book and in Charles Duhigg other
like New York Times bestseller smarter
faster better in the back there is like
a 15 page let me find it there's like a
15 page like how to implement what we
talked about here so that's nice yeah
and it's like it's short and it's
actionable and it's like you can just
read that part obviously it helps to you
know the whole but I found it like
effective to like I I enjoy beer I drink
beer pretty often and like I think I was
just like you know what I want to like
stop drinking for a month which probably
is easy for a lot of people but you know
for me I drink drink often I drink beer
pretty often so like it was very key to
like approach it in sort of a systematic
way so in this specific case and I'll
just give the example like I would have
a beer in the evening with my wife
didn't during dinner watching TV and we
were like we needed to replace it was
something there were multiple triggers
for us it was like in the day get rid of
stress you're around the same people in
the same environment around the same
time so all these triggers so even if
one of them was gone like I would still
have like oh I should grab a beer yeah
yeah yep so instead of like grabbing a
beer I was like when any any of these
triggers happen I'm gonna get like like
a bubbly water right so it's a decent
like representation it's cold
yeah but it like satiated that like urge
at that time from all those triggers and
yeah so a couple years ago I haven't
done this in a while but like a couple
of years ago if like didn't drink for a
full month lost like you know ten pounds
of fat and yeah and then I was fine and
then I couldn't wait to you know
the month but you did it yep I didn't
know it was like not a big deal like
just to get it done so power of habit
very good definitely a read now yeah
yeah it's like one of the more and just
like helpful but also super interesting
bugs next on your list how about that
getting everything you can or all you
got by Jay Abraham if I remember right
yeah or I think yeah a Abram J Abram so
if you don't like high P I don't know if
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