Book Recommendations with Dave Young, Co-host #Best Education Page #Online Earning

hey what's going on it's Doug Pennington

here welcome to the Doug show in this

episode I am talking with my friend Dave

Young and Dave and I we've never

actually met in person we just kind of

found each other on Instagram I think

somehow through like chick-fil-a

I mean I'm not sure how we got connected

at first but when I saw him going to

chick-fil-a and getting like chicken

biscuits and sandwiches and it's kind of

part of his life I think I was like this

guy seems pretty cool I should talk to

him

turns out he has an online business and

we have a lot of other things in common

and in this episode we talk about books

and just have kind of a casual

conversation so Dave's a great guy we

actually like get to know each other a

little bit during the conversation I

talked about three books and he talked

about three books so we share some

insights and I'll put the list of the

books in the description but I don't

want to just list them out here so check

out the links in the description and

this is kind of like you just sitting in

on a conversation that Dave and I are

having about books so thanks to Dave

we'll put a link so you could you know

hook up with him on Instagram or

wherever you want to follow him and we

will get to the books now hey what's

going on it's Doug Pennington here and

welcome to the Doug show and I have a

guest host today Dave young how are you

good thanks dad

and we were gonna talk about our three

favorite books and before we get into

all the you know the details of what the

books are we're trying something

different so Dave and I sort of

connected on Instagram originally and

that's right and you were on my podcast

a while back and we you know I thought

we had a nice conversation and I was

like hey why don't we just chat some

more and talk business stuff so that's

why we're here and I appreciate you

taking the time so for the folks that

don't know you can you just give a

little intro about what you do now and

maybe how you ended up where you're at

yeah sure you know if you want the long

version or gave the full story on your

podcast or a while back but the short

version is now I run a company called

your own

Kadri we do online courses for

commercial drone training so test prep

courses and some other stuff roof

inspections aerial video and editing

stuff like that so if you want to fly

drones for money or commercially live

courses to help you do that I've been

doing that full-time for about a year

before that I was doing it on the side

for about two years a year and a half

and then during that time when I was

working full time right at a school I

start working for the FBI doing

accounting stuff so I worked for them

for about eight years total maybe was a

little short of eight years yeah before

quitting and doing this full-time so

it's kind of annoys my dream to have a

my own business and kind of control mine

schedule so finally excited that it made

it happen after some other questionable

side-project ideas that I talked to you

about on your podcast if people really

want to dive into it but no I'm happy

you get this idea the couch at and

looking forward to it

cool so we do have a list I pick three

books Dave picked three books and we are

going to mention them now but we're

gonna do some banter sort of you know

section of this so I'll tell you mine

that I picked essentialism deep work and

power of habit cup like few of my

favorite books there and well we'll

highlight some stuff as we go Dave which

ones did you pick yeah I picked the one

thing like Eric I don't have it in my

office here some of the house actually

makes my bed rereading that one every

other couple years ago next was getting

everything you can out of all you've got

which is a very wordy book titled by Jay

Abram this is a really good book I've

actually only read half of it so maybe

the last half sucks I'm not sure I

probably not first half was great so

that's when I picked and then this one

I'm also in the middle of I kind of have

like a book ad D I'd like really

finished I usually just read and then

bouncing I'm like in the middle of like

20 books but this one is the ultimate

sales machine by Chet Holmes and I

thought this book was gonna be all about

sales but it's really about turning your

business into the

ultimate sales machine so it's got a lot

of stuff in here on time management

prioritizing running teams hiring you

know marketing all that stuff is it's

really good so I've enjoyed that so far

he I used to work for Charlie Munger and

ran some teams under him so a good

person to learn from and I'm really

enjoy now and so far those are my three

nice so actually let's talk about our

reading protocol so you mentioned that

you are reading multiple books right now

and you didn't even finish some of the

ones that we're going to talk about

today which is okay that's it I always

like hey you gotta finish it but I would

have maybe three books on that list if

I'm gonna say we're finished every page

you know so like how do you approach me

like you just actually I'll just leave

it open how do you approach reading

books it sounds like you know you're

willing to invest in books you'll buy

him if you get a good recommendation but

like why don't you finish him and why

are you reading more than one right now

yeah I think so you know as far as books

go I mean within reason if I hear

someone recommend a book or say oh this

is a good book or if I think it's going

to be benefit I mean really the books

usually ten to fifteen dollars and if

you're buying them for business usually

you can expense them are used to divide

up through your business so I've

followed

ravit Sethi for a while and he's like I

don't even question buying a book I just

if somebody says it looks good or I

think it's gonna help me I just buy it

yeah I mean a lot of times people will

spend hundreds of dollars or thousands

of dollars on courses which that's like

one way to learn if you like it but

sometimes you get a lot of the same

information from one of those books or

things like that you just have to

actually read them and then implement

them which is usually what people have a

hard time doing so I as far as reading

so it's my kind of philosophy on books

is as long as you're not like a brand

new business and you're you're barely

even affording to like you know pay your

five dollars for your you know email

address you know maybe not a great idea

to I mean I don't know I maybe would be

good investment by one good book but

instead of not pulling the trigger a

little every book you hear up oh but now

I want to see if my book my wife makes

fun of you because it's like oh that's

cool book by book she

she's like why don't you finish the

books before you buy more book and I'm

like kiss I don't know what I'm gonna be

in a situation where I'm gonna go hmm I

need to know that skill now and I just

want to be able to pick it up and know

sorbets so gosh so I I started as far as

like how to how I read those I actually

started setting aside one full day a

week now I just started doing this like

two weeks ago so this is a new thing so

still trying this out or maybe three

weeks dedicated only to like

self-development and learning so on

Wednesdays I don't do any meetings I

don't do any like real work you know on

my business per se all you are take

courses read books and that's it and so

you know I've got some marketing courses

I took and it just it's nice when you

can just block out an entire day I don't

schedule anything I do I'll do anything

other than read books so tomorrow I

blocked off my town entire calendar I do

have a mastermind kind of the first half

of that day second half of the day I'm

just gonna be reading this book the

whole time and taking notes before hey

how can i implement some of these things

and kind of maybe change the way I'm

doing business so that's kind of my my

go-to and then at night I usually like

to read before you're asleep but

sometimes they're not like business

focused books but more just kind of like

leaves your books and things like that

cool yeah and I um I have generally the

same philosophy with with books where

I'm like if it if it looks pretty good

I'm probably gonna buy it however I get

a lot of stuff from the library and like

a lot of why did the libraries have like

ebooks that you can get in like

audiobooks and all that stuff so a lot

of times I'll actually read it the first

time from the library and then if I

really like it then I'll go ahead and

buy it so that's a really much smarter

way to go about it

yeah it's a little bit cheaper and then

what happen like I still have like just

a ton of books and it takes up space and

we've moved a few times in the last few

years

books are heavy so like it really has to

like make the kind of actually you've

gotten

of some and then like thinned them down

and then I got more and then we so yeah

and I typically I will finish one unless

I'm like you know what this is actually

getting boring or redundant or whatever

and I usually have like one like

nonfiction book and then one fiction

book that I read usually before bed and

I read like you know probably 15 20 30

minutes like before bed usually that

fiction I look alike you know yeah it

sounds like you do the same right yeah

okay

and it usually read it on my Kindle as

I'm like lying down on my Kindle app I'm

like yeah fall asleep that would you

ever hold it upright and then it hit you

in the head I don't have the arms I

don't have the arm stamina I've actually

what I thought like so I've got these

glasses over here actually a company

sent these to me they're for drones so

you can like see what you're doing you

can see what the drone sees as you fly

but it runs an Android operating system

on here and I've thought about seeing if

I could download the Kindle app put

these on at night so I have to hold my

arm up and I can just like read they're

almost like Google glasses a little bit

but I haven't I haven't tested that out

yet but that would be a game-changer

that's pretty funny those look really

slick it should be it's Star Trek

they're not nice so one one thing I

wanted to ask you so you you have like

an accounting background right yeah and

then you worked at the FBI doing

accounting stuff right like forensic

some rather right yeah I did that for a

few years and also did some like

internal forecasting budgeting stuff too

okay

that's sexy yeah yes that does sound

kind of boring you know it's accounting

and all that stuff and sounds corporate

II in some way listen here here's the

question so did you watch Ozark herd

I've seen a couple episodes of it okay

so as someone who knows nothing about

accounting I'm like really fascinated

with like money laundering and stuff

especially of the shows that we see on

TV so like did you watch Breaking Bad

how about that I did oh yeah yeah so

like can you can you just do like a

quick tutorial on money laundering or

what can you mention here I mean money

tutorial I like how do I launder what

yeah it's actually like where you have

like like a Breaking Bad the way they

laundered money I mean that's you can I

mean there's different ways to do it

there's actually the any AML any money

laundering money I don't AMA there's an

association for an time on any of money

laundering but uh but they and you can

go on there and they show you all the

different ways you can do it I mean you

can run it you can run it through a

business where you that's like yeah

that's what they do you want Breaking

Bad rights at the car wash and clean it

I like you know running a bunch of fake

car wash salesman's you couldn't figure

out by watching at the car wash isn't it

busy a lot of the stuff that I worked on

while I was there wasn't quite asked

like large-scale sophisticated they did

a lot of they did a lot of that stuff

but it was more so money liner people

think of money laundering is like

cleaning the money but technically money

laundering can be any time you're

transacting with illegal funds you know

so you rip someone off you know or you

wereyou so you know so you sell a ton of

drugs you have a million dollars if you

transfer that million dollars to anyone

that's technically like money laundering

you're moving illicit proceeds so on a

technical like what they can charge you

with let those charge people with money

laundering all the time even though

they're not like owning a car wash and

washing the mind doing all the cool like

Hollywood stuff now if you got like

these people who are trying to you know

make it look like legitimized income and

that's kind of what you'd see there or

can do like they'll do trade based my

laundering which is where they'll like

you know you're buying goods from

someone but they'll like way over pay

for the goods that way you know similar

to how like you're like running it

through the business where it looks

like a very legitimate transaction but

it's it's there there's some not-so-good

stuff going on in there oh and that's

all stuff you can find like on that

website so that's not cool like insider

knowledge because I signed a stack of

papers about this big when I left I

don't remember what I saw I'm just gonna

leave it at that that's that's what I

expected so yeah we'll stop recording

and you can give me all the inside tips

yeah yeah exactly yeah sure

so let's get into the books here and

maybe we'll come back to some of that

money laundering stuff later but

probably not so okay so let's start with

the the first one that you mentioned

Dave the one thing which I I actually

have the book here it's a great book

I've read on myself it's out of focus

but it's a great book and what was like

your one or two main takeaways but it I

mean they make it pretty clear the point

of the book right the one thing is to

focus on like the one thing and you

can't have multiple priorities because a

priority is like one thing right and I

think that's um one of my biggest

problems in is evident in my book

reading right is like Emma's just my

personality I get excited about

something I go I start doing it oh my

god this is cool as cool as soon as you

had some resistance from like kind of

the initial interest in like spark wears

off it's hard to have that motivation to

like keep going on something until it's

finished and also listen to Seth Godin a

lot and read some of his books but he

always talks about like you know it's

basically worthless until it's like

shipped so like unless your idea is

actually done and whatever you project

you're working on is finished like you

might not you might as well not even

have worked on it at all right like if I

record like if I if I don't want to

release a blog article that and I write

3/4 of it but I never published it like

I just have wasted all that time so I'm

trying to be better about not creating

so many projects based on like oh these

are cool ideas let's start doing them

but like cool I can think about all

these ideas write them down but then I

need to like pick some and focus on them

and only do those like until it's done

and then you know kind of another thing

I picked up was

always tackling and I've heard other

people say this too but it's tackling

the hardest thing first right schedule a

first thing in the morning block off

time for it don't just assume that it's

gonna get done like say cool here's what

I'm here's what I need to do like on

this most important project and you know

I can ignore basically everything else

that can be ignored and only focus on

that until it's done and actually read

that book right before I started working

on Jonah launched caveny and I remember

when I was initially setting up like the

first website

I knew the trickiest part for me at the

time which sounds stupid now I was like

figuring out the stupid

Squarespace form that I had to fill out

I had to set up where people could fill

out this form because they I needed all

this information to help them with their

FAA paperwork and I'm like okay I know

this is gonna be the most complicated

part for me to try to figure out what

information I need how to set it up it's

like I'm gonna do that part first and I

remember like thinking about that I just

read that book and I and I just stayed

focused on that one task until it's

finished and then everything else

becomes a lot easier from there right so

I'm just trying to apply that you know I

can't say that always apply that right

going forward you kind of forget about

that it's easy to be distracted by all

these little things emails and small

projects and all that if things seem er

important because they feel urgent but

now I just try to say look at an item

hey is this really gonna impact my life

or business unlike a in like a

substantial way like if not figure out

what what's the next thing I can look at

that might you know so that's the kind

of rubric I'm trying to remind myself to

like evaluate things with it's got it

and I think there is even a line and the

one thing it's something like if you do

this task does it make other tasks

easier or like make them unnecessary at

all so like yeah really like drives home

it like alright is like figuring out

that form which it sounds like that was

pretty critical right like that's the

starting point for anyone the any

customer that was coming your way like

you had to have read write other stuff

probably didn't matter as much or you

can figure out later so yeah yeah I love

the book as well and I will segue gently

to essentialism which I think that's the

one

I mentioned and I have that blur going

on so I'm going to get rid of that so I

can actually show so essentialism you'll

notice like the similarity in the you

know simple black and white cover and

then you have liked it they come out

around the same time too roughly

yeah roughly at the same time so I read

the one thing first and it was good it

was like I found it you know interesting

and effective and all that stuff you

know with it's by Gary Keller and Jay

papasan and then Greg McEwan wrote

essentialism and I feel like they have

like really similar like points that

they're trying to make but for whatever

reason I enjoyed Greg McEwan's like

writing style which I read this one

second and I was like oh wow I enjoyed

this more and I think it could be I

think isn't Gary Keller like Keller

Williams like yeah real estate yeah so

do you have any family or close friends

in the real estate game not really I

mean I know people in real estate but I

wouldn't say my family or close friends

okay so I'm not a huge fan of real

estate folks that's why I mean like on a

personal level I'm sure they're fine and

everything like when you when you are

working with real estate folks for me

it's basically like working with a used

car salesman I'm like do I believe real

help like I really might be yeah yeah I

don't believe anything they're telling

me and or or like a mortgage broker or

whatever I'm like they're doing

transactions like they are making

mistakes along the way

I don't you bought a bunch of places

right or a few homes in the past right

yeah yeah and like did you ever get

small rings yep on my home and then I'm

in the process of a triplex here

oh but yeah I know what you like there

there paycheck is based on deal flow

yeah deal flow and then there I mean you

have an accounting background numbers

matter and stuff and like every

transaction I've been a part of like or

have even heard about someone's like

yeah the mortgage company or

whoever the closing company sent me

something they need it tomorrow because

we're closing in two days and they

messed up on some you know number all

right to me yep

review me I was like this doesn't seem

this doesn't seem right this doesn't

seem like the number oh yeah sorry we

used this other thing no and yeah got

messed up it has like recalculate every

time I've never talked to anyone and

asked that question where they were like

yeah they nailed the spreadsheet work

they always screw it up

so anyway that is beside the point so

Gary Keller is a real estate guy in real

estate folks are a little more salesy

than like my background so when I read

it I was like oh this is good but after

I stepped away and read it again I was

like that's a little too salesy a little

too much for me

the points are good the one thing is a

fine book but yeah like it tone was a

little bit off for me so gotcha

essentialism

that's funny I hadn't I haven't read all

this intial I think I started it but I

had another friend who did the same

thing he recommended the one thing to me

and then he read essentialism and he's

like oh man this book's incredible Obama

he really likes essentialism a lot more

so yeah and it's like it's the same

points and in so many ways it's like you

got to focus on fewer things and things

will be better yeah yeah I'm sure so

both of those are those are awesome and

I'm gonna jump over to the power of

habit which is like one of my favorites

Charles Duhigg is a like really good

writer so he'll have an in fact he

writes for The New York Times or I can't

remember anyway the point is he'll have

like like a anecdote a story where he's

like done deep research and then he'll

come back and like make the point with

like scientific information and

references in studies and I found that

like a lot more interesting than some of

these softer books like even some of the

classics like

what does it think and grow rich right

like one of the super referenced books

out there and that one's just like

really soft there's no real like

references in there was just someone

yeah persuading you to do something I'm

like that doesn't sound quite right like

maybe it's right yeah so did you read

the power of habit you said no I did I

listened to it on audiobook I haven't so

I haven't physically read it but I was

sure we were painting our house and it

was we put it on the speakers and we're

listening to it okay do you remember

much you know from it orange yeah yeah I

remember the story it was super

interesting so listen to because he'd

have really intriguing stories we were

just like well I wonder why that

happened and then they would go back and

explain like how your mind is programmed

and how it works yeah this is really

really fascinating cool and I found so

one that that's super interesting but

like it's very effective to like

implement and in fact in this book and

in Charles Duhigg other like New York

Times bestseller smarter faster better

in the back there is like a 15 page let

me find it there's like a 15 page like

how to implement what we talked about

here so that's nice yeah and it's like

it's short and it's actionable and it's

like you can just read that part

obviously it helps to you know but I

found it like effective to like I I

enjoy beer I drink beer pretty often and

like I think I was just like you know

what I want to like stop drinking for a

month which probably is easy for a lot

of people but you know for me I drink

drink often I drink beer pretty often so

like it was very key to like approach it

in sort of a systematic way so in this

specific case and I'll just give the

example like I would have a beer in the

evening with my wife did during dinner

watching TV and we were like we needed

to replace it was something there were

multiple triggers for us it was like

des get rid of stress you're around the

same people in the same environment

around the same time so all these

triggers so even if one of them was gone

like I would still have like oh I should

grab a beer yeah yep so instead of like

grabbing a beer I was like when any any

of these triggers happen I'm gonna get

like like a bubbly water right so we're

decent like representation it's cold

yeah but it like satiated that like urge

at that time from all those triggers and

yeah so a couple years ago I haven't

done this in a while but like a couple

years ago like didn't drink for a full

month lost like you know 10 pounds of

fat yeah and then I was fine and then I

couldn't wait to you know have a beer

the month but you did it yep I did it

was like not a big deal like just to get

it done so power of habit

very good definitely a read now yeah

yeah it's like one of the more it just

like helpful but also super interesting

bugs next on your list how about that

getting everything you can all you got

by Jay Abraham if I remember right yeah

or I think yeah a Abram J Abram so if

you don't like high P I don't know if

you ever read this but so it's it's

definitely like I'm a marketing book you

know I mean incredible cover design too

huge I'm like I think it was written in

a microsoft word 97-2004 I things to get

people to like be motivated how to and

it's not like hey how to trick people

into buying your stuff right but it's

like how to make sure you're offering

what people really really want and how

to then communicate that to them one

great story that in here that I remember

and I should have flagged it beforehand

but it's it's talking about people don't

necessarily always want the cheapest

thing they want the thing you know

usually with the most value and if you

can communicate that so one of those

stories that I really liked and that I

remembered was like let's say a little

girl wants a pony right and her dad's

out Pony shopping and why they picked a

pony I don't know but one guy says cool

I'll show you this Pony it's $200 right

and that was it

all right here's your Pony 200 bucks and

then the dad went to another guy and

said hey I've got this pony here it's

350 dollars but I don't want you to pay

me for the pony right now what I want to

do is I want to bring the pony to your

house personally I'll bring it there

I'll bring it into your barn I'll set up

the barn for you I'll show you how to

lay the straw I'll show you the kind of

food it eats I'll help your daughter

like ride it around how to put the

saddle on if you saddle ponies I don't

know put this down I'll come out every

week I'll change out the bedding I'll

make sure it's cared for and make sure

that you guys are comfortable with it

that you're joining it at the end of the

month if you really really like the pony

you can pay me 350 dollars and you'll be

all set if not I'll take the pony back

no cost to you he's like who do you

think so going you know so it's saying

like it's not necessarily that the

cheapest one always wins unless you're

something that's totally commoditized

and you can't break that commodity but

usually that's not the case usually you

might think hearing something like oh

this is just a commodity business as a

race to the bottom but there's always

something you can do to stand out and be

different and do something to get more

valued people where you can justify um

you know selling for a higher price then

that person gets a lot more value they

remove along the risk right cuz the

first guy to buy the Pawnee what the

pony you know dies two days later

they're out 200 bucks whereas you know

they're willing to kind of pay extra for

that comfort and more like hand-holding

of it so I thought that was really cool

yeah the story to kind of illustrate

that there and there's stories like that

all throughout the book that haven't

really helpful and I've actually I just

sat down with this with a notebook and

every obviously if you have a business

or a side project or something you know

I can read through a book like this you

will instantly like be triggered to

think about like ooh I could do this I

could do this and so like I always

I'd like I always want to have a book as

I sit down with a notepad to anytime I

have an idea like that

I write page 42 and then I write down

whatever idea that came into my head and

then I keep move on and I keep reading

and then at the end or end of the week

or whatever I can review my notes and

figured hey is there anything I might

actually one implement now one thing we

implemented I might have talked about

this my podcast with you all back but

they talk about like risk reversal and

then doing something beyond risk

reversal and that's basically how can

you remove all the risk in the

transaction for the customer so people

usually think like Oh money-back

guarantee if you don't like it I'll give

your money back so it's kind of that's

risk reversal but he said if you if

you're confident enough in your product

where you're able to offer it beyond

risk reversal where actually if the

person doesn't like whatever it is

they're actually coming out on they're

actually gaining something so I was

thinking about that and like I mention

before we have that test prep course and

we are everybody who's kind of standard

they're like hey if you if you don't

pass the test we'll give you your money

back but we said hey if you don't pass

the test we'll give you your money back

but we'll also reimburse you the testing

fees that you pay to the testing center

which doesn't even pain to us so if they

so if they fail we're out a hundred and

fifty bucks

so the riri from the money and we pay

them under fifty bucks and as soon as we

did that oh it's something different so

other little like some vlogs started

writing about that I mean they were

affiliates also but it gave them like

more like something new to write about

it was just different right and it gave

people a lot more comfort level and our

sales without like pretty significantly

after that and I knew that based on past

refund history that not a lot of people

failed so I'd it was like not going to

be like put us out of business you know

to me Oh

pretty much yeah I just I've got some

really good ideas for this book and like

I said I'm only half done but but I'm

planning on making this one of my

Wednesday read-throughs nice that's

pretty cool yeah like I I have heard of

that book and I think like generally I

can make it through like some of the

sales high P stuff you needed ah yeah

yeah I mean I write stuff like that

sometimes too so like I'm not you know

I'm not immune to it and I can learn

something

from from reading something like that so

okay interesting very interesting now

what else do we have on the list here at

lost miss bridge these work wasn't only

nice have you read that one I have

that's a great book that's when I read

all the way through start to finish so

this is another one it's by Cal Newport

by the way and this is another one where

I think like I just particularly enjoy

his writing style and there's a lot of

scientific sort of references and

release like some external references

like when I picked that he's a professor

too so that helps with the recent yeah

yes yeah yeah exactly yeah he's a great

writer and like the biggest takeaways

for me on on that especially I guess

I'll just say it so this is also

referenced in the one thing and it's

like working in time block so and the

one thing they're like work on the hard

thing like the first 30 or whatever 93

out 90 minutes to three hours of your

day so you like it through like in deep

work he's like time block you are

probably gonna get a lot more done and

actually for me when I first started

working for myself or at least the side

projects I had a full-time gig so in the

morning it would take me a little while

to like get in the mode and I actually

started waking up super early so I can

get about two hours and before I started

my day job and yeah very effective for

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