it's up oh oh hey what's up pat flynn
here episode 34 of SPI TV and today
we're gonna be talking about affiliate
marketing again but I'm actually gonna
walk you through we're gonna do a
ScreenFlow recording and I'm gonna turn
around in just a sec and show you how
I've been able to promote a brand new
product that I've promoted over the past
couple months and how I've been able to
do it without actually being super
aggressive with it
I think one of the cool things about
affiliate marketing is that you can
start to build a library of products
that you can promote without having to
send launch emails every single time and
actually wear out your audience so I'm
gonna walk you through how I do that
convertkit which is a brand new email
service provider that I've really fallen
in love with I talked about it last
month in in all the SPI TV episodes or a
lot of them and I'm going to talk about
the results of how I've been able to
promote that right now so here we go
[Music]
alright so what you're looking at right
now is the back end of what's called
ambassador you can check it out I get
ambassador comments essentially the
affiliate program that convertkit uses
to manage and run its affiliate program
it allows affiliates like myself who
promote this product there's a number of
different products that use this a
particular program but it allows me to
check out my earnings report and see how
the clicks are going and all those sorts
of things it gives me some good stats
and whatnot so you can see here that I
started promoting convertkit essentially
in the month of October I teased it a
little bit beforehand and I'm gonna talk
a little bit about that and why I did
that and how I did that and a little bit
but you can see that in just essentially
a month of promotion I've been able to
generate a significant amount of income
by promoting this product and the fact
of the matter is that the affiliate
earnings are anywhere between eight
dollars and seventy cents and higher
depending on what level people join up
at so there's a significant amount of
users here and the cool thing about
something like convertkit is it's a
software and it's a recurring income so
this is only going to grow over time
unless the churn is greater than the
number of new users which I doubt is
going to happen especially at the rate
at which convertkit is growing so I want
to kind of give you a history of how
I've been able to promote this of
before I started promoting it I tested
the product and I actually talked about
how I was testing this product first in
a youtube video that was done back in
August again I said that I started to
promote this heavily and with confidence
in October but it was back in August to
must prior that I started to introduce
this tool and say that it was something
that I was testing and actually it was
this particular video here at the bottom
you were in YouTube in my video editor
my video library right now but this
video right here on the bottom inside
email marketing new tool new Direction
new copy and I believe it was over a
thousand people who watched that live on
periscope and because there were that
many people and I knew what I was doing
here this was part of an overall long
term strategy I decided to record the
replay of that and then post that here
on YouTube and this has been viewed 5000
times so in addition to the 1000 that
we're watching on periscope within that
24 hours before it gets taken down an
additional 5,000 people have watched it
and they get an idea of why I'm
potentially getting into involved with
this particular tool I talked about it
and I didn't share an affiliate link
there because I wasn't comfortable doing
that yet but I had just teased the idea
of that then from there I talked about
it a little bit more in a later podcast
episode I earned a letter a later video
and periscope I talked about it again
almost a month later probably a few
weeks later in this particular video
here which is called initial results my
email segmentation tests so this starts
to get involved with some of the events
features that convertkit offers for
people who are interested in my
particular image about email marketing
who were all you know most people in my
niche are and it was the number one
thing that people wanted to learn about
in the recent survey that it conducted
but again I wasn't sharing the affiliate
link there I was only mentioning that
this was a tool that I was using and I
was sharing the results that's one of
the best things you can do when you
promote a product as an affiliate is two
things one show the insides of that
product what it looks like which is what
I did on that live periscope and the
cool thing about the periscope is you
get that live feedback and I got
validation that this is something that
people wanted I got validation while
doing these experiments and just showing
people what I was getting involved with
and what I was potentially going to
promote if it worked out I got to see
what people liked about it and what
people enjoyed about it so the night
make sure to talk about those things in
the future the second thing you could do
to promote an affiliate product is share
the results and that's what I did
exactly in that episode not as many
people watched as you can see here I
don't think I actually sent that one out
in an email like I did with that other
one and then a whole month went by
August and SPI TV was all book review
related stuff and then in September
actually no excuse me September was all
about email marketing not October I'm
sorry but September was all about email
marketing ah no I see what happens so I
can see that all these dates are exactly
the same September 8th September 8th
September 8th September 8th these were
videos of a batch process and give to
gave to Kaleb to edit so he uploaded
these in September they were not
published until October which was deemed
email marketing month on SPI on SPI TV
an on the S pay log and again it was
October that I started to go heavy with
it now I also did a number of things
first
I included a link to this resource on my
resource page so if you go to resources
here on my website you'll see that
there's a number of different
recommended tools and right here at the
top I recommend convertkit again this is
at the point at which I'm comfortable
recommending this I've teased it a
little bit I validated that this is
something that my audience wants
I've validated it for myself and the
fact that they got me results and so I'm
happy to share here on this resource
page you should absolutely have a
resource page and here at the very top
of your resource page you put your top
tools and convertkit is something that
all people who are starting an online
business should and get should get
involved with if they want some some
very smart email marketing software
beyond including it on your resource
page and of course you want to keep
track of how many clicks people are
going through or how many clicks this
particular link gets which you can use a
pretty link plug-in or through WordPress
that keep track of it or there are other
tools that allow you to do that but that
just helps you understand whether or not
people are clicking on it on your
resource page but my resource page is
the number-one most profitable page of
my website and I know that because I've
tested it with my Bluehost link which is
the top e this gives me a hosting
company that I recommend but this is the
email service and it's right here at the
bottom of the top recommended tools here
and beyond the resource page I also
mentioned it in several blog post so if
we go back into the archive I'm gonna
scroll down into October and talk about
how I was able to share this over time
in different ways so the first time was
on October 2nd I actually did not even
mention convertkit I essentially
established the fact that I was going to
be talking about email marketing on this
particular month and people saw
convertkit in this video because this
was an SPI TV episode that was published
on October 2nd this is a video people
saw convertkit but I didn't mention it I
just sort of breezed over it because I
didn't want to heavily promote it right
from the start but going back the next
post I wrote was called how to train
your subscribers to open your emails
every time you send and in this
particular blog post I don't believe I
did any mentions of convertkit
too because again I just wanted to
establish that I was providing value and
that I knew about convertkit however I
didn't mention it in this pose but I did
give away a lead magnet and this was
part of a secondary strategy to get
people into convertkit and also get
people into my email list so I created a
lead magnet a particularly magnet that
was specifically for this quote email
marketing month and this was called
email the smart way so if you click on
this you could download it this way or
if you go to email a smart way com this
is what you see in here you can sign up
you can do this right now if you haven't
gotten this guide already into your name
and email you can download it and this
is what it looks like email the smart
way and it's a guide the playbook of
email archetypes essentially a number of
different templates you could use
because building an email list is one
thing but knowing what to send is
another and this is the part that most
people leave out which is what to send
and that's what this ebook is about so
no matter what content I'm talking about
if it relates to email I'm going to plug
this lead magnet this has already
increased the number of subscribers who
have subscribed through convertkit to my
email list but beyond that on I don't
remember what page let me find it on
page 21
I mentioned convertkit and I have a link
here now I do have a disclaimer
elsewhere in this book saying that the
links on or in this ebook are
potentially affiliate links but this is
an affiliate link for convertkit right
here in this ebook so although in this
particular
blogposts I didn't mention convertkit
specifically there is a way for people
to go and get access to it so what I'm
starting to do now is drop in these
different places on the website along
this journey and hidden not even really
hidden but out of different kinds of
ways I'm cross pollinating the promotion
of convertkit so already here what what
date is this this was October 5th on
October 5th I've already had a video
that mentions email to smart Wacom and
also this particular blog post was which
does not highlight convertkit itself but
gets people into email a smart way and
again convertkit is mentioned there and
I believe it's mentioned one else one
place else too or another place too so
that's been working out really well I
also mention it in a number of other
blog subsequent blog posts that come
after that so actually I do a demo and
this has been by far the top converting
tool that I've been using to get people
into convertkit it's a demo this is an
SPI TV YouTube video it's also an iTunes
podcast episode 28 in iTunes in the SPI
TV video podcast and this is a video
that's embedded in a blog post so there
are multiple ways that people can get
access to this demo and this is of
course because it's a demo I mentioned
it in later videos and later blog post
where I say hey I use convertkit click
here to get this demo and this is more
than just sharing a link this is the top
strategy you can use when it comes to
affiliate marketing you are sharing an
actual demonstration because like I said
earlier when you show people the insides
of things they get more excited and also
as you can see here I'm sharing proof
this is when I started using email a
smart way you could see that big bump
there I talked about that in that video
and that gets people excited and then
they get to want to use those same tools
so using ScreenFlow or Camtasia Studios
if you're on a PC it's a great thing to
do to show the insides of those tools
that are using when you're doing
affiliate marketing and of course I
mentioned email the smart way here too
and people will then get access to the
mentions in this particular eBook
if they haven't gotten that already I
also mention and allow people to get
access to these links in multiple
different ways through email broadcasts
so on my email list I've sent a few
things for example I'm looking for one
here Pass new ebook email the smart way
this was sent to one hundred thirty two
thousand people of course it gets people
to download the email the smart way and
I kind of did my existing subscribers a
favor I just sent them a link directly
to download it which was ok and you know
they didn't need to resupply because
they were already subscribed so I just
sent it to them directly but again what
happens they open that ebook and they
see a link for convertkit there so
that's so many instances of people going
through who are already subscribed going
through this particular ebook and
getting access to that link which then
converts potentially into an earning for
that affiliate product there are also
other parts of my broadcast that I
mention posts and videos for instance
let me see when was this convertkit
demo published October 9th so every week
I publish a digest so weekly digest ten
four to ten ten I published this to
people who have said and have given me
permission to send them weekly digests
which are summaries of the content that
I published the previous week and here
should be the convertkit demo so right
here I also share the convertkit demo
right in the middle of this email too so
as you can see I'm getting my audience
in multiple ways to get converted in
front of them but I'm never blatantly
mentioning gogit convertkit the only
thing that is remotely like that is that
demo video there's a convertkit demo
video that was published here in October
the convertkit demo that was mentioned
here in this email and also it was the
blog post here too
now one other thing that I want to
mention that I did that has worked out
really well to get people at least to
notice and get just attention to what
convertkit
actually is is I wrote a blog post it
was fairly controversial just
controversial because there's a lot of
people who feel very strongly about
certain tools versus others and I wrote
this post called why I switch from
Aweber to Infusionsoft
to convertkit and that's very important
because it talked about the reasons why
I moved away from some of these tools
that other people use and and why I am
now using convertkit and I'm not trying
to convert you into convertkit right now
I'm just trying to share with you that
if you can share with people why you use
a particular product and where you came
from if they came from the same place
and they can see the benefit and the
reasons why you went there in a bit if
it makes sense for them they're gonna be
likely to want to follow your journey
too of course especially if you can
share those demos and the insides of
that product and also the proof too so
that's that that's how I've been able to
promote convertkit and I am utilizing
that state it's that same strategy for a
number of other products too that's how
I utilized and have done very well with
Bluehost because over time I just
continued to mention it in various blog
posts and places and videos and podcast
episodes and there is pretty much if
people spend any time on my site they're
eventually going to find their way into
one of those links and it's never done
in a very aggressive in your face way
it's just a oh by the way Pat is using
this product and he happens to mention
it here I'll go check it out and if you
are able to provide value to your
audience they're gonna want to go
through those affiliate links and that's
how you win with affiliate marketing
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