Hey, so you have your Shopify store, it's all set up you got your products inside you're ready to go
But yet nobody's buying your products. Nobody's coming your store. What are you gonna do? You're gonna go off and you're going to find
Targeted traffic and you're gonna send that right into your Shopify store and that's when you're gonna start earning income
That's when you're gonna start to become very profitable with your Shopify store. So what is that?
My name is Tyler Pratt
And I like to help entrepreneurs just like you go out there have success and we can do it right here on the Internet
so for me Shopify is one of those things that as soon as you know,
I would put up stores and I would struggle to try to find traffic as soon as I started to find really
So if your drop shipping if you're new to shop Shopify if you're finished Shopify before you're just struggling to find the right traffic
That's what I want to do for you, right?
Here before we do that though
there's gonna be a subscribe button and a bell make sure you hit both of those and smash that like button so that way
You know that it's gonna help this video get out to more people so that way more people get this targeted video
Training for their Shopify store. So let's jump right into it
So if you have a Shopify store, most likely you're going to be drop shipping products
Okay, you're going to be using the you know
The plugins to help you drop ship your products from Shopify and out to your customers. So for me, what I like to do is
some of the products that I use are gonna be geared towards women the reason why is because I feel like
Women are always shopping more on online. My wife is always shopping online. So I want to target people that are buying stuff online
So women always gonna be the people that I'm going to target with my Shopify store. So what I like to do is
Start with something. That's very basic and very easy
We'll start with jewelry. So
With Aliexpress you look
I'm gonna so I typed in jewel right here. And so I'm gonna do orders
so the reason I like to do orders is because of the reason that
When you look at orders you look at if there's a ton of orders on
Aliexpress, let me see here
You go at the beginning here and make sure I got the right
Go all the way back to the beginning let's type in jewelry
Undo by orders
okay, so the orders are basically when I see a ton of orders for a product that means that there's a lot of dropshippers a
Lot of people using it. I'm always going to go after
Products that are shipping. Well, they're that you know that are sending out
To a lot of people and a lot of you know products
So the thing is is when I look at different products like this
I'm always looking for the really inexpensive products. Like this one here is fifty eight cents a dollar dollar forty five
that way I can ship these out and make it ton of profit so I can sell these for
Ten fifteen twenty dollars I can sell them all day long and I can just turn these over and over and over again
And make it really really big profit on these
Rings are always going to be really big when I find really good rings jewelry, you know rings for women
I really jump on those. The necklaces are always going to be really good
And so I just look for good products like that
So then once you find your good product like that
What you want to do is we're going to use Facebook ads to target your particular audience
okay, or just find the audience to to target for your
Shopify store
So when you come in here if you haven't used Facebook
obviously you want to get a business account get inside of your Facebook account and you want to go over to audiences and
You want to type in audience insights and then from audience insights you're going to go to
I'm going to type in the jewelry right here
under interest
Okay. Now Facebook gives us all this data. That's why Facebook is a great place to to start
Advertising because you can get you can really zero in on the target audience that you want it to target
So right here is when I type in jewelry
77% are women and then twenty five to thirty four?
so right then in there we're going to target women and we're going to target the age group of twenty five to thirty four that
Means this is the biggest percentage of group that we're going to target right here
So if the women are out there, what pages do they like? What are they searching for?
What are the things that they're most you know active with? So right here you got women's clothing store. You got the mint
Julep boutique and then you got cosmetic stores got uLTA Beauty. There's
Shopping they like coupon. They like furniture stores IKEA clothing
They got like adore me nordstrom's Old Navy American Eagle. So these are the pages that we want to target
So people like these pages. Those are the ones we want to target
it's so important that you understand that when you're tarp when you're
Finding a target audience
That you have to really zero in on the people that are gonna buy your products
If you're just thinking we'll all women from all over the world are gonna be one in your product
Then you're going to be spending a lot of money and you're not gonna be able to turn that over
So all we have to do with Facebook Ads you just have to create ads
that are like 500 you can spend like
$5.00 a day on these now if you're really turning over profit then you want to increase your daily spend
But you want to just start off with $5 because if you're just starting out and you're just trying to figure this out
$5, it's not going to really hurt you that much and it's going to give you some data to let you understand what's working and
What's not working?
so when you go into your Facebook Ads manager and you you create a
you know an ad right here an
Ad set okay, so I'm not gonna go into more details about the ads
I just want to really zero in on the targeting for you because that's if you can nail the targeting
Then your ad can kind of suck. You're right if your ad sucks
But you nail the targeting you're definitely going to be rockin them with conversions
Okay, so you want to with your conversion you want to find your?
You know find it find your pixel code and you want add your fixed pixel code into your website
You always want to do conversion ads on these. So what you're looking for is somebody that when they buy the product or
You know, they get into your cart and things like that
conversions is always gonna be the best for Facebook ads and
Then you come out here to daily budget and you can set this to $5
And you can start it. I just started, you know from the date of you know, getting this
You know, whatever. I'm just gonna start that date right then. I don't usually set any dates on this
I just go $5 start date. Boom when I hit publish and it goes so custom audiences
You don't really have custom audience for this yet. But what you want to do right here is an age group
You got remember our age group is going to be
Demographics. It's going to be 25 through 34
So here we go, let's go 25
Through
34 okay. So and then we're going to do women
And what I like to do so we're gonna do United States United States is gonna have the most
Income for women they're gonna be shopping languages. I'm gonna put in English. I'm gonna put an English US
now here's the detail targeting so we have
Let's go to page likes so we have mint julep not really sure what that is, but let's go the mint
Julep see what pops up the mint julep boutique
Okay, so there we go
606
So you got six hundred thousand people. These are women between ages 25 to 34 that you could potentially target
But let's increase this uLTA Beauty
Let's build it right? Is it old? Uh, let's just type it Alta
ULTA Beauty so you so you got uLTA Beauty
Employers you don't want to do that one. There's also beauty interest
That's the one you want to do right here says size twenty seven million on that
Okay, so seven, we're up to seven thousand six hundred
Potential people that is a pretty good number. I like typically like to do anything from like
Maybe two or three million and under seven is gonna be a little high
But it's super targeted right now if you wanted to if you're in looking for your target
And you're not to the maybe two or three million?
Potential reach then start adding more so like ad group on or IKEA ad
Nordstrom's Old Navy American Eagle just add any of these into that. Okay, you can see that
Like if we come back here and we type in old Nate old Navy
So old Navy so you have Old Navy interest right here so that's 11,000 people that can be added to that
So if we add that to that so now we're at eight point nine
Let's see here. Let's go with IKEA
IKEA is big
72,000 so now we're at 9500 see if we can get to ten thousand or ten million
Let's see home goods is a really really good one
Home goods
Interest
So right potential reaches 10 million right now, okay. So right now a potential reach of
Just women between the ages of 25 and 30 for 10 million people in that range United States
We're only gonna put up a fight our ad
and
Then another thing you want to do is you want to edit the placements?
Okay, so we're gonna do both mobile and desktop
but I'm gonna take out everything else everything else except the feed a
lot of this other stuff is
You know, I just don't like to use it because I feel like that
People use their their fee the most and that's where the most eyeballs are at. So I'm gonna use the feed
Always so I take that off but now see what a potential reach and went back down to
7.1 million, which is fine. So you have edit placement and then I come down here to
Come here. We're mat this one right here. So I'm gonna go one day click
Okay, so seven, we're at 7 million
100,000 people that we're targeting right now
Okay, so we got our website conversion you want to setup your conversion and you do that through the pixels
You have the pixel on your your Shopify store
And then you're gonna have to use the conversion settings
inside of Facebook in order to make sure that conversion shows up in your stats because
they're gonna what what's gonna happen is your ads gonna run and
Facebook's going to go out there and it's going to try to
get your ad out there to the most people and it's going to try to
Find the right people that's going to convert to so
The better your convergence is setup the better your ads are going to be
it's going to give Facebook the data that it needs in order to get the conversions coming in to your to your
Shopify store, and then all you have to do is you set up your ad and hit publish and you're ready to go
Now what you're going to be doing here is you're just gonna be tests and things. Okay, you're gonna be testing different
you know interest if you think that you're not really getting a lot of
You know data from any of these then maybe start taking some of these out. So just go like HomeGoods take out archaea
Go Old Navy
Maybe you want to take out the Jubilee boutique and maybe you just want to target Ulta
So now we're down to four people. Okay. So what you want to do is is
Don't just come in here and change this one up
Duplicate this want this
Ad set and then take that ad set and then publish a new one
So never want to you know inside of your ad sets. You never want to create a new one
So let's look at let's take it out here. So if you look right here, so you got
An ad set right here. Okay, so the ad set that we have set up right here
And sets
So the ads that we have set up interest we have so we have alta we have jewelry
And then what you can do is just duplicate this so you can see a duplicate link right here
Duplicate the ad set and then change it up. So if you want to just do like Ulta if you wanted to do Old Navy
target those specific groups
And then you can save those as an ad set and if you wanted to take those the other ones off like, you know
And just you know, unplug the other one and so you're only doing five dollars ads, but you want to test these all the time
As soon as you find a winner, okay, then you're going to just expand from that
Now what you can do though is as people are coming to your Shopify store. You should be building a custom audience from that
So all women that that click on your link go to your Shopify store there browse around your Shopify store
maybe they buy stuff start building a custom audience from that now what that custom audience you can expand that to
Look-alike audiences and all that good stuff
But when you're first getting started you have to build up the data and that's why you have to spend
you know as little as possible in order to get that and once you get that data rolling you get that pixel rolling and you
start building custom audiences
Then it's gonna start to grow and you're gonna be able to really target even better and you're gonna get cheaper ads from that
Okay, you're gonna be able to spend even more and you're gonna get cheaper cheaper ads coming from Facebook. Okay. So, there you go
That's all you got to do to turn five dollars into you know, a very profitable Shopify income stores
Just target the right audience. Okay, use the audience insights and just target exactly who it is that you're targeting
Okay, if it's women if it's men, maybe it's older men. Maybe it's younger man. Maybe it's younger women
Maybe it's whatever it is
You want to come in here to your interest and just find out what is you know?
Who's who's using the most stuff inside of Facebook Facebook?
It's gonna give you all that data and you're gonna be able to run with that day
But just match what Facebook tells you to do run your ads on that run your ad sets and you should be good to go
There you go. It's all you gotta do go out there take action on it. Let me know in the comments
Let me know how you can get some success going. Let me know how you're going with your stores
Let me know how you're you know
Making them profitable and they just let me know if you have any questions about this ad set and this targeting
Hey, so if you like this video make sure you hit that like button share it with your friends
Also, make sure you comment. Let me know how I can help. This is Tyler Pratt
I hope you enjoy that and we'll see you on
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