FAIL-PROOF Launch? 5 Strategies to Launch Your Product or Business #Best Education Page #Online Earning

So, you've been working hard on this thing,

that thing being your website, your podcast,

your blog, your video channel, your digital product,

your ridiculous physical product, whatever it might be.

And you want to make sure as many as people as possible

see it as soon as it becomes available.

Here's the magic formula to make it all happen.

Your thing, plus blank, equals eyeballs.

Can you fill in the blank?

Is it praying?

Is it magic and sparkles?

Don't know?

Well, the answer you need is that

you need to have a launch strategy.

The building of the thing is actually the beginning.

In order for people to find it,

you need to tell them about it.

But don't tell them about the restaurant

after the doors open, because guess what?

You're going to be left with an

empty restaurant and some spoiled food.

In this video, I'm gonna cover five different ways

that you can launch your next big thing,

including how I was able to get over

100 Amazon reviews for my new book, Will it Fly?,

within two days after it came out.

So to start, I'm gonna share with you, actually,

a tool that you can use that'll help you

create the most noise.

It's the number one crowd speaking platform

out there, called Thunderclap.

Thunderclap can be found at thunderclap.it,

and this is how it works.

First, you have to craft a message,

and this is a message that you would love

to have other people who are supporting this campaign

to share all at the same time.

Then you choose a deadline, that's the moment

where you want all these messages to go out,

and then finally you have to recruit supporters.

These are people who will pledge to say,

"Yes, I want to support you on that day"

through whatever social channel they specify.

And then on that day, every one of those people who have

supported you will share that message automatically.

It's not like they have to be reminded to go

and type that thing out onto Twitter,

or Facebook, it gets pushed out for them,

because they've pledged and connected their account already.

Here's an example from one of my

Power-Up Podcasting students.

He's creating a podcast that's being

launched very soon, this is Louie.

The podcast is called Online Business FM,

and this is his Thunderclap campaign.

We can see that 59 out of 100 supporters,

its similar to Kickstarter,

you want to have a certain goal,

and his goal is 100 supporters,

we can see the social reach,

meaning the combined total of the people who are

connected to those who are supporting this campaign,

and it's over 130,000 right now, which is really awesome.

And then we can also see how many days are left,

which helps other people be like,

"Oh, there's not much time left,

I'm gonna add my support, too."

So I'm actually gonna support Louie

right now by connecting to Twitter,

and you can see what it's like on this end.

Now all I have to do is press a button,

very easy for me to do on this day,

which is January 31st at 5 p.m. Eastern,

this message that he wrote will get

pushed out to my Twitter followers,

and you're actually gonna see the numbers add on.

I have over 150,000 Twitter followers,

so you're gonna see that actually included into his numbers.

So let's click and see what happens.

Alright, we've added 152,000 people,

I could also share this and tweet it out,

but I'm gonna click away

and you'll see that the social reach now is over 287,000.

So Louie, hey, thanks for being a star student, good luck.

So thunderclap.it is where you go to make that happen.

Pretty cool tool to help you kickstart your launch

for whatever it is that you have.

Now, there are different price points for different things,

there's a free version as well.

I'm not affiliated with the company,

but I just think it's really cool.

Number two, you can also run a contest

to help promote your next big thing.

A contest is great, because it provides

incentive for people to get familiar

with that next thing that you have coming out,

but it also provides incentive to share.

Now, there's lots of different ways you can run contests,

now I would recommend making sure that

whatever platform you choose to run it from, or on,

you make sure that you follow the rules and regulations.

I'll put some links below to popular platforms,

such as Facebook, and their rules for running contests,

because there are things that you can and cannot do,

but there are also some tools that you can use

to help you manage these contests, too.

One of my favorite tools for giveaways,

is a WordPress plugin currently called KingSumo Giveaways.

So, KingSumo's great, because it makes it

really easy to create a contest,

especially if you have a WordPress plugin already.

That contest lives just directly from

and is hosted on your website,

and it's just super easy to use.

So, for example here, I have three

that I've done in the past,

and I'm doing a lot more.

You can see this once here was to celebrate

ASKPAT episode 1000, I gave away a few things,

a couple thousand contestants there, and 4700 entries.

Well, what does that mean?

Why are there more entries than there are contestants?

Well, the cool thing about KingSumo is

it helps you grow your email list for one,

but number two, people can gain more entries by doing

more things than just subscribing to your email list.

They can share on Facebook,

they can connect to your YouTube account,

they can watch one of your videos,

they can share on LinkedIn, on Facebook.

Those entries add up, so there's incentive

for people to share built within KingSumo itself.

To create new giveaway,

all you have to do is click on Add New here,

and then you just follow the steps,

so I'm not gonna through them in detail here,

but you enter the giveaway information,

you select, you know, if you want an incentivize,

for example, subscribing to your YouTube channel,

and you can set the number of entries that

for something much higher, like five here.

Prize information, the design, all those kinds of things,

you can just go through it, it's really easy to use.

Now, the most important thing is,

well, what are you gonna give away?

Now, I have a few tips for you related to this.

A couple tips for you.

Number one, make sure that what you are giving away

is something that you can, indeed, fulfill.

I've seen a lot of people give away,

and perhaps, promise way too much,

especially when it comes to access to you and time.

If you're gonna give away a brunch,

or a lunch, or a weekend with you,

please just consider that before committing to do that,

because some of this stuff does take time.

Or committing to hundreds of copies of books,

well, logistically, can you handle that?

T-shirts, can you handle that?

♪ I don't think they can handle this ♪

Make sure that you understand that these prizes,

yes, people are gonna win them, can you fulfill them?

That's the most important thing.

Number two, related to what those prizes are,

there's a number of different things you can choose,

but just make sure you choose something

that not only is kinda cool,

but also is something that maybe relates

to whatever it is that you're coming out with.

That way, it becomes a prize that talks and speaks to,

and even publicizes, your next big thing.

Number three, I want to share with you a number

of different passive strategies to show people

what it is that you're coming out with,

and this is really important,

because if you look up on Google

how many touchpoints before a sale,

you'll find a number of different answers ranging

from six to eight, seven to 13+, a whole bunch, right?

The answer is, well, it's more than one,

so any time you have the opportunity

to seed what it is that you're coming out with,

to let people know about it ahead of time, the better.

This way, when people see it later,

it's not just something that's cold out of nowhere,

they're more familiar with it,

they are more likely to accept it,

or at least be okay with the fact

that you're talking about it,

versus if you just came out of nowhere.

So, here are a few quick ways to set up passive touchpoints,

or seeds, related to your upcoming project.

First, your email signature.

Now, you can set up an automatic

email signature in your email client,

so that it actually promotes this thing

that's coming up for you.

Now, maybe you've written some articles about it,

or have done a podcast episode about it,

or there's somewhere on the web that you can link to, too.

You can do it that way, or you can just

have a P.S. after your signature that basically says,

"Hey, I'm working on this cool thing,

make sure you pay attention,

because it's coming on this date," or whenever it is.

That way, again, it's just automated

every time you reply to an email,

that's gonna be there, and again,

it's not aggressive, not in a person's face,

it's just kind of an afterthought

after that conversation you've already had via email.

Second, and this is really popular with authors,

is that on the cover art for their social media accounts,

on Twitter, on Facebook, LinkedIn, wherever,

they often put a launch date,

and perhaps a picture of their book that's coming out later,

just to let people know about it.

Now again, one of those things

that we don't really think about,

but a lot of people may visit

your social media profile page,

and if you just happen to have

this thing mentioned on there,

it can be another quick, easy touchpoint for them.

And third and finally, just again,

quick and easy, on your website,

perhaps in the sidebar again, passively there,

letting people know just as they scroll down

reading other content that you have,

a place where they can see that,

Oh, you have this thing coming out,

you know, get ready for it.

Number four: build buzz by taking people behind the scenes.

Now, I remember a couple of years ago when

Star Wars: The Force Awakens Episode VII was coming out.

It was still several months away,

but I started seeing a lot about it.

Now, it was even more that just a trailer,

I was seeing a lot of behind the scenes,

I was seeing pictures of table-reads,

I was seeing, even I went to Disney Land,

and there was a 10 minute video

of just the production of it,

and all that went into the cast, and the scenes,

and it just got me so excited for the film,

of course, so I saw it like 20 times.

But, again, it planned ahead,

which is what you should do, too.

It's not just with movies, too,

it's with people, and products.

For example, Chalene Johnson, a good friend of mine,

who recently came out with the 131 diet,

this is something that I know about,

even though I don't follow her for fitness specifically,

I follow her for business advice,

she's coming out with this program,

and I knew about it way ahead of time,

because she was sharing results with her beta students,

her cooking, and trying new recipes,

and sharing information about what this stuff does,

going into the laboratory and sharing results

with the doctors of certain experiments that she's running.

Super cool, and it made me trust her even more

about this program and exactly all that entails.

So how was Chalene reeling this information to me?

Well, it was behind the scenes through

things like Snapchat, and Instagram Stories.

It can be done through vlogs, and podcasts, and blog posts,

again, sharing what's happening as it's being built.

You don't have to wait until it's done

in order to get people excited about it,

you need to build buzz, and get people talking, and excited.

And again, if you can get beta students

and testers in there beforehand to even

share some of their results, even better.

The trick is, you want your audience

to come with you on this ride, right?

To have them feel like their a part of the process,

to give them some insider information

that makes them feel really, really special.

This is how you build raving fans,

this is how you get people to share that information,

because not everybody's collecting it, too,

but also, it's how you get people

to support you the moment your thing comes out.

Number five: Build a street team, or a launch team,

to help support you on the day your thing goes live.

Now, this is a little bit different

than the thunderclap campaign,

which, yes, maybe these people will be,

and they're likely to be, included in it, too.

But this is reserved for the special fans

and the people in your audience, friends, family, followers,

who really want to go above and beyond,

that support you on the day you go live.

So, what does this look like?

Well, I was taught, by a man named Daniel Decker,

exactly how to do this.

Actually, Daniel and I worked together

to create a launch team for my book Will It Fly?

when it out in early 2016.

Three to four months ahead of time

we created a Facebook group,

and we actually sent applications out

to people who wanted to support the group,

and we collected a couple hundred people in the group.

Now, you don't need a couple hundred

to make a huge, huge dent when you launch,

actually, think about it from a book's perspective,

just having 10 reviews on the day you go up

makes other people who see that book for the first time

feel more comfortable with that purchase,

so it can actually help you quite a bit.

So we created the Facebook page

even before the book was done,

and we shared bits and pieces of the manuscript,

and actually gave away the full manuscript

at the end once it was done.

We showed people different versions

of the cover to show them

and have them vote on which one they liked best,

and again, making them feel included in the process.

So, we're actually in the Facebook group right now,

which I haven't gone to in a long time,

and look, this is from 2015,

just a few months before the book came out,

and you can see here I was sharing all different

versions of the cover that was created,

which looks nothing like the actual cover,

but you can see that here we were collecting feedback,

I mean, there was like hundreds of comments,

thinking which one was better, which one they liked,

how they would combine different ones, and of course,

it progressed over time to something that looked

a little bit more like this up here,

and even this isn't the final one, too,

because of the way this is all spaced out.

But again, over time just sharing the wins along the way,

and making people feel included,

giving them parts of the transcript as it was coming out,

and just, again, making people feel involved,

because when people feel involved,

well, here's a little bit of a clip

from the trailer that we created and filmed,

which was really fun.

And then of course, as the book came out,

we were sharing wins, how far we were in the rankings,

and how well the book was doing, and again,

I did nothing more than just thank them as much as I could,

because they were going above and beyond to help me,

and of course, as the book was going very well,

they ended up supporting it even more, which is really cool,

and this is how I was able to get over 100 reviews

after a couple days when the book came out,

which is really awesome.

So, yeah.

Creative launch team, a street team,

because it's great.

Now, Daniel does teach up step by step how to do this

in episode 198 of the Smart Passive Income Podcast,

but there's one thing I want to share in particular,

a big, common mistake that most people make

when they make these launch teams.

- [Daniel Decker] And the same thing

with the launch team, you can't look at them,

you can't treat them like mercenaries

and just continually say,

"Hey guys, go do this, go do that."

You've got to also engage with them

and talk to them and share with them.

- So, the big overall theme with the launch of

your next big thing, is to not just make it all about you.

A lot of these tips make sure that you are

building communities and bringing people together,

making them feel included, because that's how you win.

As you've heard me maybe say many times before,

your earnings are a byproduct

of how well you serve your audience,

and when it comes to the launch of your next big thing,

how big it gets depends on how big

and how much involvement you get from your community.

So before you go, really quick,

I wanna give you an opportunity

to share what you're working on right now,

so in the comment section below,

tell me the next big thing that you're launching,

perhaps tell me when if you know,

and tell me what out of the box strategy

you're gonna use to make some noise.

Really looking forward to learning

more about you and what you have going on,

share it in the comments below,

with when, and what you're gonna do to make some noise.

Look forward to reading about it, and good luck.

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I look forward to reading your comments below.

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