so right at the beginning and I think it
was based on one of your emails that you
sent out right at the start was you know
coming up with your wide basically and
why you want to have a niche site and
hopefully you know it's a reason that's
million dollars overnight this probably
isn't the way to do that but you would
encourage us to basically come up with
our why and what our goals would be so I
came up with about ten financial
milestones that I wanted to hit just
mostly based on like what I currently
make for my job
because that's the only reference point
I have and then for each of those
categories I would say basically what
could that pay for so you know this
month it might cover my pet expenses at
this level it would cover my mortgage at
this level it would cover you know
mortgage plus a vacation or something
like that so as I go along I do kind of
keep track of where I am on that
milestone list and yeah I'm trucking
along I'm like number three very good
that's good congratulations I know I
mean it's a lot of money for most people
that's going to pay for a mortgage in a
little bit more depending on like how
big of a house or whatever their
domicile is so that's awesome I think
it's interesting to note that you've
been able to hit an ROI positive point
pretty quickly because you've done a lot
of work yourself and I think that's
impressive
like can you share a little bit about
like the expenses and that sort of thing
you don't have to go too deep in detail
but just sort of high level yep when I
look back on all of 2019 like I said the
site made a little over $13,000 for the
eager and then of that I had about 80
almost nine thousand dollars that I put
into it
now not all of that though was actually
going into the site so there was a
good chunk of that that was educational
expenses that were weighted me right
like buying a course you know because I
had no idea what I was doing and you
know those are investments that like I
said that's not going to be a year rear
sight investment to keep it going
but I was willing to invest in the
educational piece right up front and
then another probably five thousand of
that was for content my approach was
that it you know I wanted to fail faster
essentially and you know because I had
some discipline some income and that I
could put into it I wanted to really
grow the content over the first year and
see if the model held right and if it
was worth putting more time and energy
into so for me that was worth it you
definitely don't have to invest that
much right away um but you know again
when you think about it if I put in
let's just say nine thousand dollars for
the first year well last month I made
twenty five hundred so you know like if
I can put in a fair amount upfront and
then get a higher-functioning site with
better monthly income like that makes it
back quite a bit quite a bit quicker so
that for me is still that's still worth
it gotcha yep and some people may be
thinking I can't believe like five
thousand dollars that's a crazy amount
of money but it wasn't all the once
number one and then you saw that what
you were doing was working so maybe you
started small and then you increased the
expenses as you felt comfortable with it
right correct I spent probably mmm
five hundred dollars on my first set of
ten articles that were the first ones I
ever outsourced so cool started small
and made sure that I even liked doing
that as an option right right right
okay and just at a broad level one of
the questions that I want to ask is like
what's the reason for the site success
it's you could take in whatever
direction because there's a lot of
moving pieces
and the way you approached it yeah well
the first thing I would say is I'm in
there almost every day so part of that
is because I chose a niche that I am
personally interested in I think it
would be different if I was writing
about something I didn't care about that
can cleaners or something which I did by
vacuum cleaner after visiting a niche
site I do want to say that but so they
were useful but for me personally it's
not my passion so for me you know it's a
lifestyle blog and I'm on it every day
because I enjoy doing it so I think
that's a big piece of it is that it
wasn't something that I just started
worked on for two months
got bored of and expected it to keep
making a lot of money so for me just
being able to continually be in there
and like doing it like working on it is
a huge thing the other thing I would say
for me personally is that having a
marketing background the site looks
professional content is professional
I've been a writer for years so I spend
a ton of time on editing which I know a
lot of people don't like spending time
on and it is a huge shine Zack won't lie
about that but I also feel a lot better
about the content that I put out so for
me it's worth it it also keeps me really
tuned in to what content I have when
I've been out sourcing things so it's
really easy to get so much content that
you forget what's even out there what
you've covered what you haven't what you
can link to so spending more time in
there editing actually helps me out at
least in the short term so having a
professional looking site nice content
that's edited and then just you know
being an everyday kind of working on it
I think those are all distinguishing
factors for me
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