hey what is up is Todd Pratt and in this
video I want to talk to you about what
kind of bait you're using to attract
people to you to attract new clients to
people to get into your opt-in form
whatever it is your bait then we just
like with fishing if you have the wrong
bait you're not going to catch the right
fish okay now when you think about who
is your ideal clients who is your ideal
customers who are the people that you
serve the most okay the one thing you
understand is that you need to attract
those people into your funnels into your
sales into your blog's whatever you have
going on and the way you do that is by
creating a piece of bait and and we look
at bait and i'm not talking about like
efficient and things like down talking
about just what are you going to track
somebody into your your world into your
funnel and all that okay when if you
have the really the wrong bait it's
going to you're going to find yourself
not getting the right people into your
Connor you're going to have long people
you're going to have people that aren't
interested in what you have to offer
there's a couple of things that when
you're creating a bait there's a couple
things you want to do first of all you
want to make them very easy to I guess
digest or easy quick fixes these have a
bait can be it could be a PDF it can be
a checklist it can be a case study it
can be a video when you're creating
these one thing you understand is they
need to be very quick they need to solve
one problem or educate on one thing one
thing not you know 27 ways to do this
one thing you know need to solve so if
it's you know if it's how to lose weight
it's how to lose weight without going to
gym just really one thing in debate okay
or let me break that down for you if
you're going to lose weight here's one
food that you could eat that will help
you lose weight very quickly okay so one
food like that that would be a bait that
you could create and it needs to be like
I said very easy very very quick and
digestible it for people to get a hold
up once you get people into that you can
get them on your list
then you can bring out more products you
can bring out more things that you have
but you're bringing them into your bait
with bringing them into your funnel with
this bait I like checklists I've used
checklists a lot I'd like case studies
really good if I do a case study video I
try to make it under five minutes if the
checklist it has to be less than really
three pages just really quick bullet
points that i use for checklist and if i
use let's say like a PDF it needs to be
just one thing that i'm solving really
quick so if it's one food then trying to
educate people that's what i'm going to
talk about just that one food okay for
weight loss so that's really the bait
that you want to create and you get it's
important you really understand that
that the right bait is going to attract
the right people you know example if
you're in the business opportunity Mitch
you wouldn't put out a how to lose
weight type of bait or one food to lose
weight that wouldn't attract people to
you want to put out a bait that's how to
use facebook how to use like Instagram
or how to use YouTube things like that
will help draw people into your funnel
okay so listen if you want to get some
or information on how to get more leads
more sales more traffic and maybe live
have a better more freedom in your lives
click on the link below this video and
that will take you in there and give you
the information that you need alright so
this is how I'm proud I hope you enjoy
that see you on the next one
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