🔴 How To Open & Start Your Book (10 Bestseller Examples) #Best Education Page #Online Earning

- We are now on.

What's up guys, if you're watching the replay,

thank you for being here.

We're gonna talk about some great stuff,

like how to open your book.

And I got a big bag here

from Barnes and Noble that I went this morning,

actually I think the receipt's in here.

So we got the receipt, it says Barnes and Noble,

$197.99 I spent today on some books,

and I am a part of the Barnes and Noble Membership Club,

so that is at a discount rate.

But stick around, because at the end

I'm gonna show you how you might be able

to win all the 10 books that are in here.

And what we're gonna do is, you know,

if you look at the cards or the videos

that are linked to in the description,

later on after this is done,

you'll see some videos that I published

earlier this week about publishing books.

I had a lot of great feedback about those particular videos.

One, about how to write your book

and hopefully turn it into a bestseller.

And another one about how to market your book.

So with all of the excitement about book writing this week,

I decided it might be fun to,

on the live stream this week,

we go live every single Friday.

I thought it might be fun to hang out

and kind of pop open the covers of these books

that are top-selling books in various categories,

around the business and personal development

and sort of diet arena,

and let's just see how they start.

How do they start these books?

I honestly have not gone through these yet.

I haven't read these books,

I've read a couple of them.

A couple of them I listened to on Audible,

but we're gonna deep dive into them

after we say hello to everybody.

David says, "Hello, hi Pat."

Lennis, Azul in the house, Bunny, Meena, Mel.

Meena's always on these,

I love you Meena, thank you for being here.

We got a crowd watching on Instagram, as well,

which is really cool.

If you're on Instagram,

come check us out right now live at patflynn.com/live,

and again, we go live every Friday,

although next week I'm gonna be in Puerto Rico,

meeting up with John Lee Dumas

so I won't be going live next week

unless maybe I can while I'm there,

we'll see, we'll see.

But we're gonna dive into these books here,

I don't know if you could see 'em in there

but we got 10 of 'em in there.

We're gonna go through them one by one, rather quickly,

I'm just gonna read off maybe the first two pages of each,

or maybe even just the first part of the first page,

and then we're gonna discuss and dissect,

okay, what's going on,

why is the author starting their book this way.

For those of you who are writing books,

maybe you have a book in you

that you know you're gonna start writing in the future,

it might be a great way for you to understand,

okay, well, what are the first parts

of my book gonna be about?

How do I hook a reader?

How do I get somebody to stick around

and read the rest of this book?

Because likely, you're gonna spend a lot of time,

money, sweat, and effort into writing a book,

you want to make sure people read

as much of it as possible.

How do you hook 'em in?

We're gonna dive into these books right now.

So, Johanna says, "Yee ha," love that,

Brett says, "Hi from Folsom, California,"

Edwin, Law Offices of Jacob, Caffey, Addett,

Desert Rose, Live streaming Pros:

"Oh no, you're about to kill me,

"I have too many books already."

Well, if you win this,

then you will have 10 more.

Again, like I said, at the end,

you'll be able to win this.

But I did want to give a shout out to Mom Gamers.

So Mom Gamers is a person

who had followed my live stream last week,

and she won the Will it Fly book signed by me

and also an Ask Pat t-shirt.

That's something we did

for the replay viewers who watched last week's replay.

So Mom Gamers sent an email to [email protected].

Congratulations, you've won a signed copy

of Will it Fly and the Ask Pat shirt.

Now make sure you all stick around,

because you're gonna have the opportunity to win this,

even you replay viewers,

and so let's just dive right in.

We're gonna go into these books one by one,

and these are some books that I picked up

at Barnes & Noble, they were on the shelves,

you know, the cover facing out,

which means they're important, right, at Barnes & Noble,

and we're just gonna dive in.

So let's pick one of these books.

All right, we got The Tipping Point by Malcolm Gladwell.

He's written a lot of great books,

you know, Outliers, David versus Goliath.

He is somebody, it's interesting with Malcolm,

I remember when I was writing my book,

I was like, I love Malcolm's books,

I want to write my books just like Malcolm.

As a result of that, I really struggled,

because I felt like I had to add

all this research and all this stuff in my book

which was completely unnecessary.

I tried to be somebody who I wasn't.

So the first lesson for you is always be you.

But we can get inspiration from books,

but don't try to be just like somebody else

just because you like what they do.

Develop your own style and just you do you.

Okay, does that make sense, good.

Addett says, from the Philippines, "Awesome book,"

says Nicolas, Dan Stratten says,

"Tipping Point, good book, learned a lot from it."

Okay, so let's dive in and see how this book starts,

and I'm gonna start in chapter one.

I'm not gonna start in the intros.

I also think it's really cool

to see who these books are dedicated to.

This one says, "To my parents,

"Joyce and Graham Gladwell," aww, that's sweet.

All right, The Tipping Point, introduction,

we're gonna go into chapter one here.

So chapter one, let's just start off a little bit.

I think this might be interesting.

In the mid 1990s,

the city of Baltimore was attacked

by an epidemic of syphilis.

In the space of a year, from 1995 to 1996,

the number of children born with the disease

increased by 500%.

If you look at Baltimore syphilis rates on a graph,

the line run straights for years,

and then, when it hits 1995,

it rises almost at a right angle."

Okay, so let's talk about that.

What is he doing there, what is he doing?

Well, Malcolm is known for

sort of dissecting certain things

that are happening in the world

in an interesting way.

So already, I'm interested.

So what happened in Baltimore in 1995?

Another thing he did is he painted a picture

of what was it like before

to what was it like after

in a way where we don't even see it,

there is no graph here for us to see,

but we can envision and understand

what that might, what that graph might look like.

500% is a lot, and all in a short period of time.

So now I'm hooked, I want to know

what is the deal here.

So it's interesting,

'cause he's starting with the, with facts, you know.

A lot of books that you're gonna see,

and this is a very common thing to do,

is to start with a story.

He's starting with a really interesting thing that happened

that was unusual.

So now we're in, "Great shirt, Pat," says Zen Rose.

"Gather around students,

"we are doing a reading circle.

"The Tipping Point read by a guy named Pat Flynn."

Yes, reading time with Pat.

So, and by the way, this chapter is titled

The Three Rules of Epidemics.

So already, we kind of have a sense

of what this is about.

We're getting already into a case study

about an epidemic that happened,

and we understand the before and after,

and we kind of want to know, what's going on.

So already I'm in.

So one way to start your books

is to talk about something unusual.

Doesn't necessarily have to be a story,

but already, in the first paragraph, I'm in.

And it's kind of setting me up for,

okay, well, how did this happen?

I'm guessing, based on the content,

we're gonna understand.

Okay, well, how can we understand how this happened,

and what can we learn from it.

"It makes you ask questions," Kathy.

Any other comments on that?

I'm just gonna read, likely,

the first or second paragraph

because I don't want this to be

necessarily reading time.

I mean, I could continue to go deeper into this

'cause this is one of my favorite books.

I actually did read this book before.

How little things can make a big difference.

I like that title as well,

and looking at the cover,

you'll notice that there's a match, right,

a little thing that can make a big difference.

This reminds me of that song,

was it called Fight Song, right?

(singing)

Something like that right?

Like that reminds me of the match.

Big explosion!

Explosion, motion, ocean, yes okay.

So that's the tipping point,

that's one of the books you can potentially win.

Alright let's pick up the next song.

Or, sorry, the next book.

Simon Sinek.

This is I think one of his latest books.

Simon Sinek, the author of Start With Why,

which is kind of what we all know him for, right?

The TedX thing.

Leaders Eat Last.

This is what I thought was interesting about the cover.

There's a blue dot here, right?

Like you cannot miss this if you're watching it live.

It says,

"Now with an expanded chapter on leading millennials."

This is a big thing actually,

he had a YouTube video go viral pretty recently,

about why millennials are unhappy,

or something of that nature, and it was really interesting.

I think a lot of people are now targeting millennials,

now that millennials, I'm just outside,

I'm a little bit older than millennials,

so I wouldn't necessarily count myself as a millennial.

I was born in 1982.

But this is about how, or why some teens pull it together,

and others don't.

So this is more of a management book,

if you own a business, how do you manage your team,

and likely this millennials part is important

because millennials are now joining the workforce

and they are an interesting breed, right?

And so they have a certain way of responding to things,

they have a certain way of dealing with jobs.

Most of them don't hold a job for more than 18 months.

I am one I thinks as Meena,

"Hey me too, 1982, and I totally call myself a millennial."

I mean, when millennials are in favor,

I call myself a millennial,

and when they're not I'm on that cusp

where I can say I'm not.

That's kind of cheating though right?

It's almost like sports teams.

Like yeah, I'm a fan!

I'm a fan, just 'cause they're winning,

but then they're not, and then I'm not a fan anymore.

So let's read the first chapter of Leaders Eat Last.

So let's go to the first chapter here, ooo I like that,

The Force.

Right, The Force, and there's a plate there.

So that's kind of the motif here, a plate.

Leaders Eat Last, I can kind of assume what that means.

Okay so, Our Need to Feel Safe,

chapter one, Protection from Above.

A thick layer of clouds blocked out any light.

There were no stars, there was no moon.

Just black.

The team slowly made it's way through the valley.

The rocky terrain making it impossible

to go any further than a snail's pace.

Worse, they knew they were being watched.

Everyone one of them was one edge.

Now, I don't know exactly what Simon's talking about,

but he's painting a picture,

he's describing things around you,

and when you're telling story,

I mean this is what he's doing,

he's putting us into a story,

and he's not just saying who,

he hasn't even gotten to the who yet,

but he's saying well what is this person,

or group, or team, involved in.

And you can already imagine like a thick layer of clouds,

you're being watched,

you almost kind of get put into this story.

And that's actually something I do in my book, Will It Fly,

start with a story about my son and his birthday,

and him folding the paper airplane.

So this is really cool, right?

Lennis says, "Ooo I want to learn more for sure.

"Tense with the first paragraph."

And I love that you guys are commenting about this too.

Please comment about it

'cause you guys add a lot more value than I do, often.

Team In The Darkness,

"So many architectural elements already."

Let's keep going here.

A year hasn't passed yet

since the attacks of September 11.

Okay, so now we're getting pointed in the direction.

The Taliban government has only recently fallen

after taking a pounding from the U.S. force,

for their refusal to turn over the Al-Qaeda leader,

Osama Bin-Laden.

A lot of of Special Operation Forces in the area

performing missions that to this day, are still classified.

This was one of those teams,

and this was one of those missions.

Oooo.

This was one of those teams,

and this was one of those missions.

So now I'm like, okay, so he know stuff that I don't.

This is a classified thing that's happening,

but now we're getting insider information on it.

Now I'm not gonna continue reading here all the way through,

but the story looks like it continues down,

and there's information about pilots and attacks,

and I'm assuming that this is related to the capture,

of potentially, Osama Bin-Laden.

I'm not exactly sure

but it's talking about Special Operation Forces,

and I would imagine that it involves a lot of teamwork,

and how to make sure this team

actually does what it needs to do,

or it could be the opposite right?

The team actually failing, and actually not doing it's job.

Which, of course,

when that much is on the line, is a big deal.

And it often feels like when we are in the workforce,

right, that's what he said, the force.

We're a workforce.

We have a team, we have, you know, we're combating,

you know, competitors, and all those kinds of things.

So yes, this is really interesting.

I like this too,

because now I'm kind of getting the sense for,

this is what I do at Barnes an Noble,

I literally just go and read books

and start reading the first chapter,

just to kind of see how I'm intrigued.

So that's how I know

whether or not I want to get into a book.

And why I think it's important

that books should start off in a great way.

"Did I read that book before?"

No I did not.

Alright let's see what else is in our goody bag.

We're with book number three, Nudge.

Nudge, more than 750,000 copies sold.

You often see this on books that do really well.

Why?

Because it's social proof guys.

Big, red, you cannot miss it.

Why is that important?

Because people want to know what other people are reading.

It's like when you go to a mall,

you see a big group of people,

you're like "What are they looking at? I need to know."

And that's happened to me many times,

and I scurry over there and I see oh,

it's a guy playing VR with his kid,

and they're killing it on Dance Dance Revolution,

or something.

So okay, Nudge, improving decisions about health,

wealth, and happiness, by Richard Thaler and Cass Sunstein.

So let's go in here.

This was in the personal development section.

"I know that one."

I love that you guys, like, know this too.

So let's go into chapter one here.

Long introduction.

Okay, chapter, or excuse me, part one.

Humans and Econs.

Chapter one, Biases and Wonders.

And there is a picture here.

There is a, lemme, I don't know if this is gonna look good,

I don't know if you guys can see that.

Thanks for sticking around guys.

So, there's a picture here and it says,

have a look if you will, at these two tables.

So there's two tables here.

I don't know if you guys can see that.

But there's a table here on this side

that looks really long and skinny.

And there's a table here that looks much more square,

based on the perspective.

Two tables, adapted from Shepard, 1990.

Suppose that you were thinking about

which one would work better

as a coffee table in your living room.

What would you say of the dimensions of the two tables.

Take a guess at the ratio of the length

to the width of each.

Just eyeball it.

If you are like most people,

you think that the table on the left is much longer

and narrower than the one on the right.

Typical guesses are that

the ratio of the length would be 3 to 1, to the left table,

5 to 1 for the right table.

Now take a ruler and measure each table.

You will find that the two table tops are identical.

Measure them until you are convinced,

because this is a case where seeing is not believing.

When Thaler showed this example to Sunstein

at their usual lunch,

Sunstein grabbed his chopstick to check.

What should we conclude from this example?

If you see the left table as longer

and thinner than the right one,

you are certifiably human.

There is nothing wrong with you.

So that's good.

I like that, because now I feel like I was duped, right?

But then, I'm like okay, well it's not uncommon,

so at least I'm not alone.

Still, your judgment in this task was biased

and predictably so.

No one thinks that the right table is thinner.

Not only were you wrong,

you were probably confident that you were right.

If you like, you can put this visual to good use

when you encounter others who are equally human,

and who are disposed to gamble away their money,

say, at a bar.

Little bit of humor there, I like that.

Now, then it goes into how we think

and some visual aspects of this.

And I like this because it's helping us understand,

well, what may seem true, is not true.

And I think that's really important to understand

when it's talking about improving your health,

and your wealth, and your happiness, right?

Like think about, you know, in terms of your health.

Some things that we understand to be true, may not be true,

because that's just what everybody does.

Like for a while in the 70s, after a study came out,

bacon and eggs were terrible,

they were bad cholesterol, it was bad for you.

That's what everybody considered.

But then now, recently,

there's been studies and things done talking about how,

we need those things.

And actually a breakfast of eggs and bacon every single day

is actually okay for you.

Where that would be just like a sin a long time ago, right?

So, the brain hacking's cool.

Now let's talk about this as a writer, right?

What is this person doing?

I'm involved, I'm doing an exercise that's really easy to do

right from the start.

And I imagine that there's a lesson tied in there too,

but I'm not gonna go too long into this right now.

By the way I love the cover, because of the momma elephant

kind of nudging a baby elephant, you know,

as a person's learning,

as a person's trying to gain momentum,

as a person's trying to learn how to walk,

or an elephant is learning how to walk.

You kind of just need a little bit of a nudge sometimes,

to get to that next level, or to have that confidence

that will help you for the rest of your life.

So I really like that.

I don't know too much about this book.

I picked it out because there was a nice big feature

at Barnes and Noble about it.

But I like the beginning a lot,

because I am involved in an exercise,

which I think is important.

I have a lot of exercises in Will It Fly, my book,

but they're longer, they take work,

you need to write things down, there's papers.

I like this one 'cause it's like, here look at this,

and look at this, and then boom my mind is blown.

Why did that happen, I need to know right?

So the brain hacking is really cool.

"Relating to the world as a whole

"and the readers seeing where they fit,

"it's not just passive reading,

"you are asked to participate."

Yes, and here's the key thing.

When you are involved, you will invest.

When you are involved, you will invest.

Think about that when it comes to your audience.

Is your audience actually involved

in what it is you're teaching them?

Or in the business that you have?

Are they involved,

or are they kind of just sitting on the sidelines,

watching what you're doing?

This is why it's really important to increase engagement

in your brand, because when they are involved,

in your business,

and there's different levels of involvement right?

Involved as in like, can they come in and engage,

or are they answering

or asking questions on a live stream just like this.

Or, are they actually helping you determine what to do next.

Are they influencing the next chapter of your business?

When they are involved, they not just are invested,

but they will invest.

That's when you get people to start spending money with you,

because they are invested

and they feel like they are part of something,

instead of something over there, they are a part of it.

Alright, let's keep going here.

Alright, a diet book.

Bulletproof Diet, by Dave Asprey,

I've read this book and it's great.

I use to drink a lot of Bulletproof Coffee

until I've been trying other things.

I do, diet-wise, an intermittent fasting sort of diet.

Very much on the same lines as Chalene's 131 diet.

Chalene Johnson,

that diet has worked wonders for many people.

It's kind of along those same lines,

but still, yeah anyway.

Let's get into the first chapter here.

So anyway, let's look at this.

Lose up to one pound a day, reclaim energy and focus,

upgrade your life.

So I like the subtitle a lot.

So the Bulletproof Diet, what does that mean?

If you never heard of the Bulletproof Diet,

you're like, I don't know, I don't understand.

But, the taglines are really important right?

Just like with my book, Will It Fly,

how to make sure you don't waste your time

and money with your next business idea.

So here we go.

Lose up to a pound a day, which is not,

to me that's like wow, that's doable maybe,

but it sounds like a lot, but can I really do that?

It's not like, lose 100 pounds a day, which is the extreme,

which is like this book is full of crap, okay that's doable.

Reclaim energy and focus.

That means you know you once had energy, and focus,

and now it's time to get it back, I love that.

Reclaim is a great underutilized word,

I think I wanna use that more.

And then upgrade your life,

which is more of a general thing.

Okay let's get into chapter one here.

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