hey what's going on stud connington here
founder of niche site project in this
interview I talked to Jesse Lakes
that's the founder of genius link Jesse
and I talked about our sort of common
Montana connection we also talked about
how he got started in affiliate
marketing
identified a problem with affiliate
tracking and solved the problem
he also landed a job at Apple somehow it
was actually a really cool story and I
didn't know any of this before the
interview was enlightening and actually
Jesse and I sort of hit it off pretty
well so I'm pretty sure if I can
convince Jesse to come back we'll do
some future collaborations and just have
some discussions and that sort of thing
if you aren't familiar with genius link
well you're in for a treat but I want to
also mention the genius link makes
localizing tracking and managing smart
links very simple so you can earn more
without having more work so for Amazon
affiliates genius link could be the
perfect solution to help you localize
your links for geo-targeting and take
advantage of the International
Associates programs out there and if you
have some other you know links that you
need to take care of perhaps you are an
author or a content creator on YouTube
for example it could be a great way for
you to localize your links and just have
a way to track your links in a little
bit of a more sophisticated way without
further ado let's check out the
interview with Jesse Lakes hey what's
going on it's Doug Huntington here from
niche site project and I am chatting
with Jesse Lakes how are you today I'm
awesome how are you I'm doing great
you I'm your from genius link of course
and I've been a fan of genius link I've
known about genius link for years and
you shot me an email a little while back
did a little intro we have a bit of a
connection so I think without going too
deep on that threat
can you give the folks a little intro
just about yourself personally and kind
of how you ended up at genius link and
that sort of thing for sure so it all
started Montana which i think is what
you're hitting out there so way way back
in the good old days I ran a series of
websites that took sound tracks from
extreme sports films and I used the
iTunes Amazon affiliate program to to
earn revenue from those there was a
great project after school obviously
growing up in Montana the the outdoors
are important part of growing up but it
was from those web sites I saw this
really peculiar trend that kind of led
down this very interesting path but hey
there's an ice hockey stick growth in
traffic but surprisingly my revenue was
growing very very slowly very linearly
in my aha moment when real I was when I
realized that um my website traffic had
really evolved and now had just a ton of
traffic coming internationally and the
Oh Nolan we came shortly afterwards when
I realized that all that international
traffic was being sent to the US iTunes
Store and amazon.com where they
essentially couldn't buy the other songs
that I was recommending so those links
were essentially broken form so that
kind of led to this whole concept of
well what if I had a smart link and
based on someone's geography or device
you know etc that I could help make them
help direct them to the right place to
buy they click on a link they have an
intent to purchase what can I do to help
make that process to purchase as easy as
possible so that's started this kind of
[Music]
process that of putting together a
company at the same time though again
the soundtrack websites iTunes was my
big winner iTunes was doing really well
for me and I don't drink the Apple
kool-aid many years ago so I took all
these notes from from working on the
website and the iTunes affiliate program
and actually put them into a book and I
put this book together about ready to
publish found some people on LinkedIn
sends my copy of the book saying hey you
have an amazing affiliate program I
think you'd really appreciate all this
essentially missing documentation and of
course Apple responded with a cease and
desist
you know thinking I was helping solve
their problems to a threat of meeting
suit so that was kind of this crazy
wake-up call so hop on the phone with
the woman that sent the ad no now the
first 30 seconds were very civil implied
in the next 45 minutes there's a lot of
screaming back and forth it just was
this you know who who are you to tell us
about all these things the affiliate
program these must be all lies this must
be just a ton of misinformation do not
publish this book cause you just can
create more work for us sorry I think
you'll actually find I put a ton of time
into researching this take a look at the
book so we agreed to give it you know 45
days before I publish they were gonna
review it etc so fast forward a couple
of weeks I get an email back there was
essentially three errors I had someone's
name wrong I had a couple of minor
details around the regards to which
program would map to which affiliate
network and they asked me to pull out
someone's email address it's like oh
okay
shortly after that they offered me a job
to actually run their affiliate program
so previously I was a whitewater raft
guide during the summer and spring or
sorry summer and winter going between
Colorado and Costa Rica and this was
kind of my chance to to go and have a
commute and work in Cupertino so I'm
glad I continued with the sea theme but
it was a very different ship there so of
course I I said yeah see own again being
an Apple fanboy so when spent a couple
years and iTunes working on their
marketing team actually is the global
project manager of their affiliate
program and just really saw this problem
from the other side it was a really
interesting perspective we were able to
double the size the affiliate program
which was great for a lotta different
reasons but it made this problem that I
had started to solve earlier that much
worse at the same time I saw Amazon was
doing it as well so again while I loved
my time at Apple in Cupertino I just saw
this problem I had a fundamental passion
for gets significantly worse and it was
time to say goodbye and double down so
the company was originally GRI we
involved indigenious link started off
iTunes focused added Amazon and then
opened up to be a quote/unquote
intelligent management platform that
does a lot of different things for a lot
of her people but yeah so sorry that was
how it's not a short short response well
I was going to say that was a very like
tight elevator pitch answer at the
beginning and then I was like my mind
you know
was blown there so you you have a site
and you're you were like hey let's do
this affiliate program you ID'd the
problem you wrote a book on it and then
Apple was like what are you talking
about and then they hired you after they
realized that you were smart and you
knew what you were talking about
turns out 160 page book is the best
resume you can have I try to keep it to
like one page but yeah good that's
amazing so what year was that when you
got started with your first sites so
start at the site's in 2007 2006 maybe
2006 2007 2008 and then Apple I was a
contractor in 2009 and joined I got the
full-time gig in 2010-2011 and they went
full-time geo riot in early 2012 okay
super cool that yeah that's amazing I
did not know the history at all that's
pretty cool so did you have like a
coding background in the past or what's
your sort of educational background so I
always you know I watched I watched
hackers as a middle schooler right and
that was like oh wow computers can do
these amazing things and that kind of I
already had an interest in computers to
begin with that kind of like you know
pushed me towards the whole internet
trying to understand you know knowing
that curiosity was a was a very
important thing
high school you know was the star
student in my class as far as a writing
code went as soon as I got to college it
just I got my butt kicked so badly and I
went from sorting offices CS major to
actually ended up in business
information systems it was just kind of
a kid with my my tail between my legs
yeah I was much better using the
programs and actually writing that my
best friend growing up who also was a
college roommate you know really clicked
with the CS thing so I I don't I can
write code but you know as we start
really kind of pushing on this the geo
right thing I
I had less and less access to being able
to write code they kind of slowly pushed
me out so today I don't even have access
to the database I don't write any code
but um I understand enough to get me in
trouble and ask questions but yeah I
definitely can't write count myself okay
gotcha
and where did you go to school
University Montana of course okay cool
and yeah we could go on a slight tangent
right now and just talk about Montana a
bit so we're so you're from Montana
originally like born and everything
bored of whitefish grew up in Hamilton
went school in Missoula yeah okay cool
very cool
yeah I spent a little time in whitefish
like my wife and I were working remotely
and we were traveling at the time and we
wanted to we lived in Atlanta were from
Atlanta I wanted to like go to Montana
but we are now you know are now deceased
dog we traveled with him so we were like
we're driving everywhere we go and like
we're just gonna hang out and whitefish
for like a month which was amazing it
was like jaws before the season starts
so like May right so it was a little
cool like not quite you know so busy and
town there and it's beautiful just
amazing really like the town there so
yeah ya know up in Bozeman yep and ended
up in Bozeman we were actually gonna
move to where I live now but I guess we
took like a four year detour in Bozeman
which was amazing you know very similar
to Boulder and a lot of other sort of
close to the mountain towns and yeah
less traffic so we hung out and Bozeman
for a while but my wife recently got a
new job down here in Colorado which is
great you know we like it down here as
well so well - right / a nice link was
conceived in Denver I was living in Fort
Collins so you know again not only do we
have the Montana can actually back
Colorado connection as well it's a
having close access to the outdoors I
think really does help iterate faster
for the tech ideas we can go hike and
enjoy some fresh air I think it uh some
of the best ideas come from at least in
my my opinion meets me - yeah it's like
it's great I could go walk outside
there's trail systems everywhere and I
don't have to
crossroads or anything that can go out
with the new dog now and you know look
at the mountains in the distance so yeah
I agree
and it's good people to you know yeah
I'm kind of gravitate towards those
areas so okay getting back on track a
little bit so you saw the need you
started I guess like how did the company
get started like like once once you were
like alright we're doing this for real
fulltime leave an apple yeah so we we
started with you know I had the problem
so I mean I was he on that the perfect
customer to begin my so I knew how to
solve the problem with the website but
we started to just kind of iterate it
you know again I'd left Apple I was able
to focus on a full-time my fiancee at
the time was also at Apple she was also
from Colorado but she was an engineer so
we had Jesse P the other Jesse who again
was my best friend growing up college
roommate the engineer he went to
Microsoft was able to kind of iterate on
the idea nights and weekends but she and
I we left Apple we were able to really
focus in on it and we we spent you know
essentially the first year not putting a
monetization model around and just kind
of want to build a platform to solve our
problem to kind of help people out we
were able to organically bring in a few
people we were very unique in that there
was really didn't have any other
competitors in the iTunes space we knew
the problem fundamentally just again I
had the site but I'm also working from
from Apple saw and and kind of
understood some of the challenges from
the inside as well but we just yeah
slowly very organically grew I got a
couple people here a couple people there
we were really fortunate that again we
focused on we start in the music space
but iTunes supports multiple media types
during that era was like the crazy
Angry Birds App Store you know everyone
can be an afternoon or
yeah and we ended up for better worse
connecting with a couple mobile ad
networks that use the affiliate program
to help monetize those those app
recommendations so we had two massive
clients just kind of showed up out of
the woodwork and really kind of helped
helped us grow so that first year Yoshi
and I coming out of Apple we were very
fortunate that we didn't need to take a
salary we were able to kind of let the
money from the company pile on at the
end of that year Jessie if he left his
day job we've worked out a you know a de
monetization profile or pronunciation
plan figured out and it just it slowly
built upon itself but I think having
that time having that patience to kind
of build upon it was was absolutely
essential yeah they kind of talked about
how entrepreneurship is you know jumping
off a cliff and building a parachute of
building a plane as you go
we were fortunate of what we could look
over the cliff and know what we were
looking at and didn't quite jump until
we had at least the basic plan to the
parachute in the plane put together
beforehand and so we were again very
laying things have worked out really
well for us we we definitely not like
others where it was it was forced upon
us we yeah very blessed I guess I should
say that right
yeah and I think I mean that's that's
more my style especially my wife she's
very risk-averse
and it's like not only do we have a
parachute we have like two backups each
like that's how conservative she is so
that's I mean that's great that you had
time you don't have to rush I think I'll
put words in your mouth but you can make
better decisions that are more long-term
if you're not like how are we gonna pay
rent this month that exactly you've seen
vision you're exiting vision instead of
just chasing money and chasing money is
a lot of movement but less direction
exactly yeah well put well put
so you mentioned Shannon that's that's
the wife and co-founder yeah okay so did
she do a lot of decoding early on or how
did you guys like build it yeah so the
three of us had a pretty good split
right so I was everything by coding so
all the marketing all the sales all the
support etc Shannon kind of took over
the the dashboard side thing so all of
the
yeah the tools to build the links to to
manage the affiliate programs to give
the reports etc and then Jessie P he
built all the service pieces on behind
the scenes making sure things worked and
dealt with all of our infrastructure so
it worked out really well where we had
our kind of three clean divisions
obviously there was overlap here and
there but it we kind of had a mandate
and ran with it okay
gotcha and then if I can ask how BIG's
the team now so we are 10 11 here in a
few weeks we just got another job offer
accepted and welcome yeah building
building the team slowly but surely okay
cool and has it just been like small
growth as you identify a need and then
you're like okay this world needs to be
filled or how did you deal with it from
an HR perspective and a corporate or a
chart kind of thing yeah that's so we're
bootstrapped yeah we thought we've been
very fortunate again to kind of have
revenue relatively early on we never had
to take any investment and that's
allowed us to kind of move at our own
speed for better or worse but also kind
of allows us to make make some mistakes
only one headcount or two at a time so
yeah it's it's been really kind of slow
we built up you know some of the
engineering or some of the first hires
just to kind of help some of the first
full-time hires I should say just to
kind of help move us forward there was a
lot of vision that need to be executed
on as far as the building on a better
platform and we again were one of the
first movers my background with Apple
definitely kind of helped so we we
didn't have to work as hard from an SEO
perspective or a biz development
perspective people people that knew that
there was a problem typically very
organically found us so my job was
relatively easy early on that being said
you know was able to hire my brother
after after a couple years which was was
great again you might know some trends
here here it's a very close-knit team or
has been a very close-knit team where my
brother my wife my best friend my art
bookkeeper is Jesse peas mom you know
our had infrastructure guy was his
cousin
Shannon's sister worked for us for a
period so it
we were able to kind of you know bring
in people that we knew and trusted and
wanted to help us out as well so that
really kind of you know it from the HR
perspective some people say you know
never hire a relative or a spouse but we
broke all those rules and it worked
relatively well but there's always kind
of ups and downs with that as well
people's founders are always going to be
a hundred percent committed your your
employees may be some something less
than that and they may have the awesome
committed for a while but it's not it's
not their life dream not their life's
work so yeah there was some some
challenging times but it's worked out
yeah we have great relationships with
all the the family members that worked
with us in the past and yeah sorry to
interrupt I was gonna say I couldn't I
don't think my wife and I could work
together like I'm I'm pretty sure she
would say that she's mentioned it a
couple of times but I think in another
way she keeps me in check because like
you know I don't have any good ideas
yeah she doesn't watch you or listen to
any of these so I can say say something
that I'm just kidding of course we have
a fine relationship so move back on
track so we've talked about genius link
in the origin of the company but for the
layperson a lot of folks in my audience
either just getting started with
affiliate marketing or they're thinking
about it so what is genius link actually
do like what does it help someone that's
a great question in the answer varies
depending on who's asking it and that's
for better or worse we've we've evolved
we've been able to kind of move the
platform but in the early days we had a
very simple problem and that was what we
call geo fragmentation it's the idea
that iTunes has affiliate programs and
storefronts around the world but their
links were very country and affiliate
program specific so if you are if you
have a link for the US store a song in
the US iTunes Store and someone from
Germany clicks on it it's a dead end
buying experience you're not gonna earn
Commission they can't buy the song it
just doesn't work so we built a quote
unquote intelligent link platform where
again based off of the person's
geography we could find that same
product and there
local store and they use the proper
affiliate program to to affiliate that
and that that tide over perfectly with
the Amazon right Amazon is down 13
different storefronts or sorry 15
different storefronts around 16 they
just added United Arab Emirates 16
storefronts around the world 13
affiliate programs each of those
storefronts are independent if you are
coming from the United Arab Emirates and
you click on amazon.com link it still
gonna let you shop at amazon.com but
you're gonna deal with taxes and fees
and higher shipping costs in foreign
currency foreign language etc where if
you go to a local storefront that amazon
has spent billions of dollars optimizing
for that local audience you're likely
going to have again that that more
seamless buying experience there's gonna
be less friction when you reduce
friction you typically see a improvement
in conversion rates so again one link
works across all the different Amazon
ecosystems pretty much flawlessly you
tweet out a link for a new pair a new
speaker or a new microphone we're gonna
make sure that your fans around the
world they can buy it and they can you
can be renewing rate from Amazon from
the different affiliate programs and
that's expanded there's there's many
other stories as well yeah BMWs a client
they don't use anything with the Amazon
it tells a client but they do something
else completely as well so it's a
there's this yeah yeah sure so and I'll
just sort of restate it to make sure I
understand and the audience folks would
understand too so if I have a most
people are that are watching this from
from my side or Amazon affiliate folks
so say I have an Amazon store it's like
ballpoint pens calm or something right
that's the example I often use and then
there's someone from let's say the UK
that ends up my site they read a review
and if I don't have a solution for
geo-targeting in place the user from the
UK clicks it and then they have a bad
buying experience because they end up on
the US store and they're like not maybe
the product isn't even there right maybe
it's not even available however in this
when you have a solution in place that
takes care of the
geo-targeting the UK visitor is routed
to the UK store for Amazon and and then
they buy something mm-hmm exactly
and you learn your commission because
you're using the Amazon UK affiliate
program with the Amazon UK store etc so
two different pieces user experience
monetization me let both those work
together seamlessly to really maximize
the monetization on your bid and
longtail I'm getting back to buzz word
being collections
you didn't much better job yes okay it's
good to have because there's there's
many different levels obviously within
the audience as some people like know
exactly what we're talking about and
they want us to move on and then some
other people are just getting it so with
that said is there some like actually
for your early sites when you ID'd the
problem how do you remember the
percentage of traffic that was
international where you realized oh man
like I'm only making you know a fraction
of what it should yeah it was it was
pretty significant it's like 50 percent
60 percent international traffic at that
point which was crazy yeah I built the
site in English yeah for you know
us-based films but skiing snowboarding
surfing are international sports there
was a massive international audience but
it's really if I can take that one step
further what we found is that if you
have anywhere from 10% on of
international traffic this is something
you should start take thinking about in
on average for every ten percent of
international traffic that you have you
could add five percent to your bottom
line for the affiliate program so to
take a step further fifty percent
international traffic that you're saying
US traffic let's say you're making a
thousand dollars a month in theory
adding on the some sort to your
targeting solution should add another
two hundred fifty dollars on top of that
so five percent of ten percent ten
percent times five so 25 percent 25
percent of a thousand bucks 250 so
that's two or fifty dollars of money
that you were leaving on the table
before because you markjenner with the
International Peace now you can
that in your pocket should be put in
your pocket got it and I can I can say
that that's true because for many
Muslims I did not back maybe not the
exact numbers but basically you know
there wasn't a good solution in place it
was clunky you know maybe I didn't like
the other plugins or whatever but you
know finding and this is what I do I
suspect you know you would agree with
this approach but let me know if you
disagree so when I when I looked at my
analytics I was like oh you know what
it's not worthwhile right now I can see
there's not quite enough traffic and I
can see that it's getting close
so once the UK and Canada so those are
the only other two international groups
that I'm dealing with but in the US are
started Canada in the UK and once I
implemented it it was like pretty much
instant like people were routed properly
they were buying stuff and literally
additionally no no work and it was a no
brainer you know and I wish I did it
sooner so prioritisation conversations
on challenge go ahead yeah yeah that's
exactly right like there were other
things I had to worry about so it in
slightly more granular a lot of the a
lot of the time I'll tell people
actually let me step back people will
approach me and say I want to increase
money or increase my income or improve
conversions or something like that and
sometimes folks that have that question
they just don't have enough traffic yet
so sometimes I tell them you know you're
not gonna be able to squeeze anything
else out of you know 15 visitors a day
just not right so the threshold a lot of
times that I'm telling people is like if
you can get say you know fifty to a
hundred unique visitors per month is
that is that is it per month from an
international city UK then go ahead and
you're probably going to be able to
start making a little bit of money and
if you you know if you grow your your
traffic
should be able to grow that into a
bigger piece it should grow
proportionally so do you guys make it a
little more granular or the 10% rule is
kind of what your 10% is typically
easiest you know education such an
important thing but education overload
can be a challenge but let me just take
what you said and kind of flip it on the
other side and that said you have to
sign up free to the Amazon programs
independently right and that's its exact
same form as you do for amazon.com so
it's really easy to do and if you do the
UK you can do the other the other four
and you're very quickly but for each
program I think you have there's a
requirement of having at least three
sales in 90 days so if you can't
generate three sales 90 days they're
gonna kick you out of the program
routine activity so back to your thing
about having making sure you have enough
international traffic well what is your
conversion rate if you're getting a one
percent conversion rate that you need at
least 100 clicks Yelper a month in each
of those storefronts if you can't hit
that and that's not likely you're gonna
get your your account you know close
because of that inactivity so at least
100 or 200 clicks if you're converting
at you know 20% then you know you need
sniffly less clicks to to be able to get
those those sales so sorry that wasn't a
black and white answer but it's a
various opinion on kind of that traffic
and conversion rate that's perfect
though because it's actually looking
like at the data that a person has they
know their conversion rate they can see
what traffic they have and it's like
okay if you're not getting enough don't
even waste your time there is there is a
little bit of overhead with the admin
like you said you have to sign up for
the program which isn't a huge deal you
have to be able to accept the payments
as well and that can be challenging for
certain geographies there's some good
solutions to that we can get to that
later but go ahead and start around to
you know we could actually flow into
that I mean what were you gonna say
oh just I I have fallen so deeply in
love with Payoneer that it's uh it's
it's kind of sad so as you said Amazon
initially was a real challenge I had to
go to the bank
stand in line with all these foreign
currency checks and get the the oddest
looks from the tellers of how am I
supposed to deposit that see how X
amount of Canadian dollars or Euros or
whatnot and that was the biggest
frustration I hated doing it
just it was horrible so I wouldn't do it
I you know get six months worth of check
sitting there and then the checks would
be stale and you'd it just became a
nightmare but Payoneer if for those that
don't know is a great it's kind of Pay
Pal on steroids right so they allow you
to have a digital wallet more or less
but they to get money into that digital
wallet they give you different I just
got some weird okay you still there okay
sorry things are going haywire with
Google file drive okay sorry about that
Payoneer allows you to have this this on
digital wallet where you have different
receiving accounts those receiving
accounts can be in different countries
and different currencies so I have a
receiving account for Canada so I can
put in my Canadian bank account via
Payoneer so that Amazon can now pay me
directly with the direct deposit instead
of issuing a cheque
same thing for euros Japanese yen and
etc so Payoneer allows you to to
seamlessly take those commissions from
all those international programs put
them into your digital wallet and then
cash on your digital wallet into a US
bank account so I no longer get cash
cheques are starting paper checks and
all I understand the line the people I
chase don't glare at me anymore life is
so much better oh yeah that's that's my
love affair with Payoneer there are some
challenges Mexico is they're a little
bit slow that just ramp that up they
don't do a thing for India India's a big
while we've got a different solution for
that but you're absolutely right there
is definitely some administrative
challenges but we have written some
thorough documentation on how years of
figuring that out hopefully those
challenges are as easy as just following
steps now instead of having to figure
this out but that was a massive problem
in the early days how do we get money
out of Japan how do we get money out of
India we've made all these Commission's
but I can't actually spend them I can't
pay my employees I can't pay yeah my my
random myself because the money is stuck
in these countries thankfully through
those yep I was gonna say the Amazon be
being they have allowed direct deposit
at least for the UK and Canada which was
a great help for me because I was
getting checks from those and like you
said it's a little bit of a challenge
and then sometimes there's extra fee
use depending on your bank and all that
so I was paying extra fees you know door
just I was like don't pay me until I
have a life a big check so it's a
smaller percentage of it
so exactly yeah the Amazon stuff was
just rolled out a few months ago I'm not
mistaken which is obviously takes a
little via the Thunder away from
Payoneer but again however you can get
that money into your account awesome you
know earning the Commission's is one
thing be able to spend the Commission's
that's what really matters yeah yeah so
some of the rule obviously since you
guys worked so closely with Amazon
Associates you you're pretty well-versed
in the rules and stuff like that we were
chatting before I hit record and I
recently went through an audit with the
Amazon team everything was fine
not a ton of interaction with the team
but everyone was super polite that I
talked to but as far as rules and maybe
some violations that people make what
are some of the common ones that you see
and you can maybe give some folks tips
on those for sure so first and foremost
I so strongly encourage people to sit
down make themselves comfortable and
read Amazon's an app operating agreement
it's it's not a page-turner it's it's
it's dense it's legalese they've
actually done a better job than some of
the other ones but that's that's the
rules of the game that you play by and
if you don't know the rules of the game
you're eventually going to lose so just
please take some time to actually go
through that we've written some blogs
and there's other people written blogs
as well use those as kind of a addition
but at the end of the day you're
responsible for understanding the
operating agreement because that's what
they pay about based on so first and
foremost please play by the rules etc
but what are those rules you know what
are some of the hints and so forth so we
were fortunate enough to work with a
handful of people to put together a kind
of top ten reasons that the people get
kicked out affiliate program and kind of
first and foremost is a kind of a thing
considered cloaking or not helping
inspire consumer trust and that really
affects us specifically again you know
genius link is a tool to help people
monetize their international traffic for
our magic to work you have to use a
genius link the link is on Amazon link
it's it's our runs through our domain so
we can do the link translation auto
affiliation etc but when you place a
link that is an amazon link you need to
disclose that and that's a really
important thing especially when you're
putting links on social media so if
you're putting links on YouTube etc you
know buy on Amazon and then a link that
is not an Amazon link so whether it's
genius link or a bitly link or something
else it's really important that you let
consumers know where they're going to go
that that consumer trust is really
important and probably the biggest issue
that we run into it's an unfortunate one
because so we see just to drop a link in
there but whether it's your website you
say behind Amazon or you hover over it
and shows the Amazon link in status bar
whatever it may be it's really important
that you let consumers know where
they're going when they click on that
link and consider it big or small
unfortunately that's probably the reason
that we see people get the audit emails
more more often than not so that's
probably the number one number two is
offline use quote unquote offline use of
the link you cannot put an affiliate
link in an email you cannot put an
affiliate link in a PDF you cannot put
an affiliate link somewhere essentially
that you cannot get referred information
to be passed through Amazon wants to
know where those links are placed it's
really important they have a holistic
view of how you're using the affiliate
program so it's really important that
when you place a link that again the
refer information should pass through
with all of you incognito browsing
security etc that refer information may
not always you pass through but now
working in the weeds the idea is that it
should be something where it can go
through so don't put a link in in your
email in your newsletter etc put a link
to a landing page I put a link to your
blog or your website and then link off
to Hamazon but please don't put a link
directly in your email because that
unfortunately can get you in trouble
probably the third one is then around
static pricing or reviews or star
ratings etc Amazon's really particular
about using any sort of static
information in association with how you
display that so if you're going to put a
price of a product
you need a according to the Terms of
Service needs to be updated within 24
hours the best way to do that is with a
product advertising API and on top of
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