Hey and miles
Beckler calm we four miles back oh no
I'm Melanie this is miles Beckler here
with miles Eckler calm thanks we've got
a great where's your live roto welcome
yes we are driving home from a
conference we attended in Las Vegas
Nevada
it's a 7-day mastermind with three days
of speakers onstage and then we had four
days of hanging out and getting to know
people so we're gonna have some time to
be able to answer questions if we catch
questions popping up from you here but
first I figured we'd share a couple of
our key takeaways with you because I
don't know if you got to go to the
conference
so I'll start one of the speakers on
this event talked about their commitment
and they were talking about how their
business was struggling to grow at first
there was this period where they were
percent year-over-year growth and then
they changed something and what they
changed was their commitment and their
commitment
was to the customer and this was in the
form of a totally different kind of
guarantee way beyond a money-back
guarantee and when they made that
commitment towards their customer
because they were so confident in their
ability to get the results from others
everything around that started to shift
so he got Mellie and I both thinking of
me
definitely I could speak for myself it
got me thinking very deeply about what
is my commitment Who am I committed to
and what am I committed to creating
again this is the key and this is the
distinction it's not about what am I
committed to getting from this its what
am I committed to giving what am i
committed to doing what result am I
committed to offering and that's a
powerful shift and it's a powerful
thought I got some new ideas I'm working
with I got a couple new things I'm going
to be implementing but I want you to
think what are you committed to for your
customers
how are you committed to your customers
what are you committed to creating for
your customers and if you're on the path
of helping them with that they don't get
that result that you're committed to
helping them get what are you going to
do for me because that's ultimately what
your duty is is to create the
transformation for them so you stand
behind that and if you don't create that
transformation what is it you're going
to do for them
yeah and some of the examples that that
they used are this this could take the
form of offering unconditional
guarantees to your customer literally
doubling down on your delivery to make
sure you're delivering in a way that
works they kind of sold like cashflow
businesses and the guarantee was that if
it doesn't work they'll essentially
start over with you they'll build you a
second website so they buy and develop
profitable website their average
customer value is literally two hundred
thousand dollars and their guarantee is
if that website you pay two hundred
thousand dollars for does not bring you
cashflow I'll buy you and build you
another one to guarantee we get you the
clash and cash flow you deserve that's a
huge huge huge guarantee and I think
it's worthy of noting in that situation
I'm seeing some comments pop up it looks
a yeah offer on my own at best are they
just glass super fast just like flashing
I'm just gonna keep talking and let me
just see if I can get it since our first
hand live on the phone on the drive and
ultimately the conference was great it
was a private conference that was invite
only we got invited by one of the
affiliate programs we broke we've sent a
few hundred thousand dollars in business
to this affiliate program and they ended
up inviting us to it so another kind of
idea that I think is important or worthy
of considering is who are you
surrounding yourself with who are you
getting yourself around on a very
regular basis because with that question
you know it's the idea is we become like
the five people we surround ourselves
with is one of the core ideas and in
this event there were business owners
making 20 million dollars a year maybe
not a year that there were definitely
some 10 million plus and prieur
businesses there was one business owner
who's made fifty million dollars there's
one business owner who's helped his
clients make over five hundred million
dollars the ideas in that room were
extremely powerful now you might say
well miles how do I get there number one
remember I've been building businesses
online right at me my first money online
since 2003 so it's through the
incredible
amount of work that Melanie I have done
in over ten years of growing our
business of building relationships of
creating value for others that's how we
got the invite so number one is do the
work definitely focus on doing the work
but then know that you can get access to
the greatest minds through books through
audio books right we're listening to an
audiobook right now which is what we
pause in order to create this video with
you from the Napoleon Hills thinking
Grow Rich all the way up to I mean the
story brand books the story fluids
course with with laundry chaperone the
content is out there and the smartest
greatest people in the world are trying
to get their content to you so it's a
question of what are you putting in your
mind are you just watching you try to
binge watch Game of Thrones in the
evenings or are you actually to in
personal development or going through
the books reading the books going
through the courses and producing the
content and I think what you something
you just said really stuck out to me I
feel like on the entrepreneurial journey
even on the personal development journey
adaptability is so key
it would be a massive trap to think oh
my gosh I don't have great people around
me for me how am I ever going to meet
awesome people I'm not invited to great
events but as mild society you can
listen to the audio bugs you can watch
miles YouTube videos that is surrounding
yourself with that level of mindset and
consciousness and it's not just about
who you're surrounding yourself with its
Sun Also carrying my theme of
adaptability into every area of your
business including going live on YouTube
who are like oh shoot thought the
comments aren't working on live and then
oh I can pull it up on my phone so we do
have your comments now oh yeah so really
getting a question answer we're gonna go
until cell service cuts out driving
through the desert and if you have
questions about marketing about business
about the event anything type it into
the comments and we'll get to them if we
can as we have time yeah so first of all
Tony says be careful of giving answers
as your tribe always that is why I am
here holding the camera versus my little
camera
driving safe yes indeed a couple of
driving safe okay no we've never taught
that question on Facebook we've done
probably like six or seven lives on
Facebook and no one on Facebook has ever
said drive saver on youtube let's
appreciate you to wear my seatbelt I am
wearing it guys I'm just like leaning
over to be in the camera but we are
wearing seatbelts and we are ready to
rock I'm semi-professional so oh yeah so
at the conference there was like
go-karting and miles won won second
place and and had a chance at it there
was a little bit of a discrepancy as to
when they released someone back into the
race once they crashed but anyway anyway
he's a good driver
Melanie wanted bowling she took first
place she shot a 185 and beat three or
40 other people competing in bowling so
and my core intention bowling was to
meet miles because he's actually really
good bowlers though anyway at random
to digital marketing or whatever
Marty asks have you guys tested out on
tour chaperones multi pH pre self site
so I'm big through the course multiple
times and I think it's absolutely
brilliant now in the sense of driving
cold traffic from Facebook to an MPPs no
but in the sense of using our SEO to
drive traffic to blog posts then to
follow up with them and retarget them to
opt-in pages and or display the pop-ups
from those blog pages yes so we have
been running very successfully for a
very long period of time a variation of
that but here's the thing what I've been
doing before I learned the MPPs method
is still working so it does not make
sense for me to go recreate something
new the opportunity cost of that is
simply too great so instead I'm just
gonna keep running what we're doing
right now until the numbers possibly get
out of KPI at which point that's exactly
where I'm going so if you have a simple
opt-in page and you're only able to get
25 30 % conversion rates you might want
to try and MPPs pre-cell site
it's the Adri chaperones it's literally
what they just asked us it's the thing
they're asking us so then I have another
student inside of content version she's
in the weight loss space and she cannot
run ads on facebook directly to a weight
loss opt-in page using the right kind of
language patterns so she has a multi
page pre-cell site built so that the
first page is Facebook friendly and then
when they click from that first page to
the next page she gets more into those
language patterns that really do
faith in the dark Facebook friendly that
meant increase the conversion rates so
it's 100% worthy of testing I know it
works for a lot of people but if you
already have something up and running
this working there's probably other
areas for you to apply your focus to get
better value better results yeah one
other thing that I my house works really
well for us is like even in our Facebook
ads writing long ads to convey and tell
a story there so that's that's like a
little bit different but I think it's
also similar not trying to just you like
a a two sentence ad to get the click
really building the relationship in the
ad to the point that when they click
then there's already rapport and
preeminence is I kind of just rotted why
he does the multi page yeah it's it's a
zig when everybody zags tight move
there's there's it's it's more complex
than that but it's very similar indeed
[Music]
I mean the power of story is so
noteworthy in marketing keep looking for
the next movement the power of story is
so powerful in marketing and when you
move it whether it's in the Facebook ad
whether it's on that first page whether
it's on the second page the more stories
you get people to consume the more
they're gonna know like and trust you
for sure
is it better to build an audience and
get to know them before trying to find a
niche most of them tell you what your
niche well it's and and this is just
kind of semantics right using different
language patterns like everything all
that matters is the audience right like
you guys are all that matters for me
you're my audience
what's my niche or my niche right I
don't know is it Facebook as now is it
digital marketing kind of an
entrepreneurship kind of I don't care I
think it's really important to just
clearly let go of that idea of what's my
niche to who is the audience of people I
am here being of service to and you go
all in on them and you just help them
with what they want they have questions
they have problems they want solutions
go create the content and the products
and find the products for them whatever
that is for them when you focus all in
on the audience the niche becomes
completely irrelevant and literally your
goal is to go be of service to an
audience at scale what does that mean I
don't know it's helping them of things
and it can be a wide variety so Melanie
votes
I mean jewelry for some people in some
situations on her audience because she's
not in the jewelry edge right if we were
niche focused only and we weren't
thinking of the audience we never would
have kind of opened up that approach
there's this water bottle company a soos
is the the hardware manufacturers making
a like a fit that alternative thing and
there's a chance we might do a collab
with them so there's all these other
things that are outside of our main man
on that world but they're relevant to
our audience and since we're 100% focus
on the audience it makes more sense to
guiding the guiding light is being of
service so Myles started this livestream
by talking about the power of doubling
down and committing even more to your
customer but I think we could even go
broader than that and say committing
more to your audience before they even
become a customer if you're really
treating them in with the utmost respect
and am honestly attempting and working
to make a difference in their lives to
help them to be of service to them that
is just what I'm going to want to become
your customer yeah versus substrate
yourself stuff and everything works
works better
audience it's all about the audience
that's what so many people are they're
looking for the niche and it's not
because there's groups of people hungry
for content hungry for help
hungry for solutions you could become
the provider and when you are and they
trust you at that point you've won okay
so I want to create videos on topic but
I might want to eventually make that
topic into an online course or should I
go all in on my video that I'll post for
free or dos give basic info you were
literally talking to multiple people at
the event so look at my channel right I
taught everything 100% everything and
the videos I put out generate tens of
thousands of dollars per month in income
for me and I've taught everything for
free and people still want to sign up
for my paid content as well there's this
belief that like I can't give away my
secret sauce well you can because what's
gonna happen is they're either gonna
want accountability to make sure it gets
done right they're gonna want your help
building it out there like they're going
to one more and once you move that free
line and you give your best stuff out
for free you're gonna come up with even
better stuff and I think it's a flawed
thought that I need to keep this content
from private and I'm only gonna give
little bits in order to try to draw them
in because if you don't give enough
great content to your audience if you're
not being of service to your audience
they're gonna watch your videos that we
like and this person really doesn't know
what they're talking about more this
person really isn't giving me the good
there and I don't really trust this
person they're clearly just putting out
half-truths or little they're just
trying to sell me like I'm gonna go
find somebody that's just gonna actually
help but when you are the person who
actually helps them that's when they
line up to buy from you and this over
and over the replay you said
and dozens of people at this conference
were like 100% this is exactly how they
were on their business as well a big
chef Russell Brunson is kind of an
example of this at least we years ago we
had gotten to one of his live events and
he literally said on stage everything
that I'm talking about here is in mind
Bach is available for free on the front
end but people like getting content in
different forms so if you're putting
your best content on YouTube but then
you have it in a course the course is
going to be better organized maybe it
includes transcriptions of the content
maybe there's extra breakout exercises
for them to deplete weekly relay calls a
weekly Q&A card greater access to you in
order to dive deeper yeah so always make
that work but but the more value you
give on the front end the more trust
you're gonna build the more trust you're
gonna build already they're going to buy
from you okay
while lead asks do you remember your
first client meeting and
have you pitch time I think you met how
you pitched hum um literally asking lots
of questions about how they do business
how they get their traffic are they on
WordPress and who runs a wordpress site
where do you go where to smooth your
traffic come from how do you rank on on
Google right now four main keywords do
you know what your month i evil keywords
are they got kind of glossy I'm like I
don't even know and was like hey man you
want me to find out what your best
keywords aren't due little research I'll
show you when I come up with absolutely
cool to be about 50 bucks are you got
good done and and I remember one of the
things was before miles started doing
client services we were building our
site together and so he was able to
authentically share and show and be
excited about this is really working
we're getting organic search engine
optimized traffic because of the efforts
we're doing and having that as the
background then people were like how do
I get that - can you help me with that
so if you don't yet have that success
story
can you work with how can you literally
do the work with for free in order to
have nothing that's so important to be
able to prove you know what you're doing
and if you actually can drive traffic
and do marketing people is go build it
build a niche site yourself build a
marketing site teaching people how to do
it like go create the result here for
lunch oh we're back last service there
for a quick moment we're going over a
little hill but when we get to the other
side I'm confident we'll be good for a
bit yeah so if we lose service again
stay on and will hopefully be right back
the idea was we were generating about
2,000 visits per day and I was able to
show these clients like your potential
clients like look this is what we've
created because keywords and here's how
Google works and ask two questions wrong
WordPress we do content you know five
times plus per week just it's clear that
we create a result that they want
therefore they're like yeah obviously if
you created the result for you why don't
you just create the result for me too
and that that's it like it I never sold
I never did closes or I never study
closing I've never studied sales I hate
selling I absolutely hate selling but it
wasn't something I was just offering
them the opportunity to get a result
okay so
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