NEW TREND: F*** Words in Book Titles - But Why? 🤔 #Best Education Page #Online Earning

- Hey, so I was at the book store the other day

and I was walking around.

And I started to notice something really interesting

and all I could think to myself was what the (beep)?

So excuse my language here and anybody here

who knows me at all knows that I don't swear

on any of my channels, my podcasts, blog or YouTube videos.

So hopefully Caleb's doing a good job

of bleeping out the bad, you're gonna bleep them out, right?

Okay, good.

There might be a lot of bleeping in this video

because the trend I was noticing at the book store

was a lot of the top bestselling books

had the words (beep) in it.

And for example, Un(beep)ology,

The Subtle Art of Not Giving A (beep).

(beep) Feelings.

F You Very Much, and Un(beep) Yourself.

Okay, so what am I supposed to do here?

Well, a few things are coming to mind.

Number one, I'm not gonna recommend these books to my kids

because well, for obvious reasons.

Now there is some really good content here in these books

especially The Subtle Art of Not Giving A (beep)

because it's been a number one New York Time's bestseller

for weeks now and for good reason.

It's actually a really good book.

But I just wanna talk about the idea

of using words like that in the title of your book,

or perhaps the title of a blog post,

or the title of a video, or the title of a podcast,

or those kinds of things 'cause

does crude language like this help you get more views?

I don't know, what do you think?

Now I think on one hand, perhaps yes

because people are surprised and they wanna know more

about well, why is it being approached in that way?

But on the other hand, you know, just the fact

that the title is the way it is here doesn't mean

that it's gonna automatically become a bestseller.

But it's just been a really interesting trend

to see a lot of these kinds of books come out now

that include these kinds of words in them

at the top of lists.

It's also funny because I would imagine that for some people

just the fact that these are the titles of the books

would kind of turn people off.

But if anybody is a good marketer,

they know that part of being a good marketer

is putting a line in the sand and saying you know,

I wanna serve these people

and I don't wanna serve these people.

And I think that's what they're doing here too

but the big lesson here is I started noticing this

and I started wondering like, hmm,

should I start using F words in some of my stuff?

Maybe the title of my next book will have that in it

which I immediately know

that that's not the right thing to do

because that's not my brand, that's not me,

I wouldn't say that in normal language and everyday life.

Anyway, so it isn't something that I'm gonna do

but a lot of times when we do our research online

and we see somebody else doing something,

especially when it's like a trendy

or it's something that a lot of people are doing

and they're finding success with it, it's very easy to go,

oh they're doing that so I should do that too.

And you're gonna come across this situation

where you see somebody doing something

and see others succeeding in a certain way

and you wanna do the same thing too.

It's really important to kinda rewind a little bit

and not get too excited about that

and ask yourself like, is this the right move for me?

You actually have to listen to your gut a little bit

and sometimes your gut tells you the answer right away,

sometimes it doesn't, sometimes it might require

having conversations with others

about hey, they're doing that,

I'm wondering if I should do that, what do you think?

Sometimes that can help you find the answer

but truly what you have to remember

is that you wanna always stick with you, you do you.

And for these people, they're doing themselves

in a way that it works for them

and you have to do what works for you,

for the brand that you're creating,

for the kinds of people that you want to attract,

and also the kinds of people

that you don't wanna attract too.

It's like I've been doing a lot of research

on YouTube recently about what's working and what's not

and I've found that a lot of really big YouTube channels,

especially in like the vlogger space,

they create these rap videos,

these diss tracks that call out another YouTuber

and it kinda gets their crowd to notice them

and it kinda builds their channel that way.

I mean, what if I did that?

♪ Yo, Gary Vee, you swear all the time ♪

♪ Do you want some cheese with all that whine ♪

♪ You'd be jabbing, I'd be throwing right hooks ♪

But seriously thank you for including me in your last book.

So anyway, study what's working,

notice the trends, go out there and do your research,

find things that may or may not work for you

and ask yourself, is this something

that would make sense for myself, my brand?

If it doesn't, if you know in your gut,

then be okay with it.

You don't have to do what everybody else is doing.

And so, congratulations to all these authors

for writing books and taking a stance

and doing their (bleep) thing.

But I'm gonna do my thing too, you do yours.

What do you guys think?

What do you think about this trend

of using F words and being really crude

in titles of books like this?

What are your thoughts?

Why do you think their ranking is so high?

Let me know in the comments below.

Thank you so much, I hope you enjoyed

this weird, random ranty kind of rappy video

where I will probably never ever do that again

but please subscribe if you haven't already,

more videos coming your way, cheers.

#Best Education Page #Online Earning

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