Niche Site Duel 2.0.1 - Keyword Research and SEO Analysis #Best Education Page #Online Earning

hey what's up everybody Pat Flynn from

smart passive income calm and welcome to

niche site duel 2.0 video number one

this is keyword research and SEO

competition analysis let's get right to

it he would research SEO analysis and

all the other criteria we're going to

talk about today I mean this is the most

important part of this entire process

because everything we do from this point

forward from selecting the URL from

determining what content to publish and

who to reach out to it's all based on

the niche that we select to get into so

the goal here is to find a keyword that

meets a specific set of criteria that

gives us the okay that we could build a

website for it meaning that we know we

have a good chance of ranking high in

Google getting traffic coming to the

site and earning an income from it now

the approach that I want you to take is

from this point forward I really want

you to think about this is that as we

select our keyword and as we start to

determine witness niche we're going to

get into that we are going into it

knowing that we are going to build a

website that is going to become an

incredibly valuable resource that serves

that particular market we are going into

it building the ultimate resource for

that niche so I have a specific set of

criteria that I'm going to follow for

this you can choose to follow this if

you want or you can create one of your

own it's up to you but this is what I'm

going for

the first thing is I'm shooting for a

keyword that gets at least at least

3,000 local exact match searches per

month and Google again that's that's the

bare minimum I would love to shoot for

something higher but that's bare minimum

something that's going to get me a

decent amount of traffic per month if I

were to rank number one there's a lot of

other factors involved such as the

following I also want relatively low

competition in Google this means that

there seems to be room in the top 10

spots on the first page of Google and

I'm going
to go into that when I

actually do the demonstrations for you

later in this video

all right number three does it pass the

GRANDMONT test meaning if I were to

become incredibly famous for having the

number one website in this particular

niche that I get into whatever it ends

up being when my grandma be proud of me

or would she kind of be embarrassed or

should I even tell her you know if she

would be proud of me then it might be

something I might get into

before what is the earning potential

this is something a lot of people miss

you know they find a keyword it meets

all the criteria but it's not going to

make them a lot of money we want to make

some money of course and there's some

tests you can run to make sure that

that's going to happen all right number

five the 50 post-test

is this a particularly neat I can get

into and imagine myself writing 50 posts

for it seems like it would be a drag or

it would be hard to come up with 50

posts and they might think of something

else what the 50 post test does is it

shows me that there's a lot of content

here which allows me to potentially add

a lot of traffic from longtail keywords

in that particular niche number six can

I imagine myself writing or is it even

possible to create a beastly resource

for this particular niche a really

in-depth high quality post that I can

use to sort of get buzz for my nation

and get eyeballs on my brand and lastly

can I actually help people in this

particular niche maybe it's not through

my skill or experience all that would

obviously obviously help maybe it's

through research and curation of content

to meet and fill a specific need that

people have in that particular niche all

right so to help you understand how

keyword research works I want you to

think about it like you're panning for

gold just you know the big nuggets are

already taken people found them already

but there is gold that lies within you

just got to put in the work you got to

sift through all that dirt all the

pebble and all the rock and do the work

and that's what the keyword research

tools are for and there are free tools

and paid tools which I'm going to show

you later there's a big key thing you

have to realize the more dirt you get

through the more chances you have of

finding the school in the keywords this

is this isn't a pan for gold this is

just a bowl with ridges that sort of

look like it but not really now this is

your first time doing keyword research

you have to sign up for a few things

first before you can start using these

tools the first one you want to sign up

for is for Google Adwords

that's adwords.google.com now why do you

need to send it for Google Adwords well

this gives you access to the google

adwords keyword

research tool you can use it without

signing up but then you got to fill out

a CAPTCHA form like every time you use

it and you can only get up to a hundred

related keywords for every seed keyword

that you put in make sure you sign up

because you can get up to 800 related

keywords and you can skip the capture

process when you're signed in and even

if you're using some keyword research

software like longtail Pro or market

samurai or some other ones you still

want to sign up for Google Adwords

because that software were most likely

prompt you for it to get those 800

related keywords since that software

uses the data from Google Adwords

Keyword research tool so make sure you

sign up for Google ad okay the next

thing you want to do is head on over to

SEO mo0 RG SEO Moz org a free account

there will work or they have an upgrade

to a pro account if you want in future

just to keep in mind what this does is

it will give you access to things like

open site Explorer so you can check the

backlinks for your site in competitor

sites too and also you'll get to see the

Moz rank for each of the competitors

site which is an indication similar to

Google page rank that will tell you how

authoritative a site is and many say

it's even better and more accurate than

Google page rank ok and lastly head on

over to SEM are you sh com SEM rush com

this is a great site it will give you

some good free quick analytical data for

specific keywords that you might be

interested in and also competitors

websites ok so I'm going to do keyword

research right here for you right now

first using free tools and this is going

to show you exactly how all of this

works and it's important even if you're

using paid software that you watch and

understand because you don't want to use

those tools and trust them without

knowing exactly what's happening

so the first step always is to find a

seed keyword or seed keywords and this

is what you enter into the Google

Adwords Keyword tool or some of your

paying software and when you submit that

word you get up to 800 other related

keywords that will show the data along

with them such as search volume average

cost per click and things like that so

the question is where do you get your

seed keywords I'm not going to go over

that right here right now but I am going

to link to another video how to do

if you're having trouble it's called 7

methods to help you dig deep here with

keyword research and I'll embed that

here on the YouTube video and I'll put

it in the description as well or if

you're watching this on the blog right

now I'll put a link to it right below

this video so to start I'm going to find

some seed keywords and there's a number

of different ways to do this like I said

one of the things I like to do is sort

of try and discover trends and put those

words into here and see what see what I

get and Google has a tool called Google

Trends which is fairly good for finding

trends although a lot of the keywords

that are shown there a lot of the

trending keywords are celebrity related

or current event or news related which

are hard to build websites for I like to

go to a site called indeed.com this is a

job search site and they actually have a

link here at the bottom for trends and

it's going to show you sort of the

latest trends in job search which is

really interesting and so you can see

here the top job trend is html5 and a

lot of other software related things I

like to click on industry employment

trends here on the left hand side it's

going to show me by sector sort of what

is going on and this is as you can see

hospitality here is up 25% from last

year which is interesting so I'm going

to click on that and here is where you

can find some really good seed keywords

if you go scroll down a little you find

top job titles I mean look at these here

housekeeper custodian front desk clerk

are tender server cook these are words

that are definitely going to be too hard

to rank for but they're perfect seed

keywords because those tools are going

to show us related keywords to these

that might have some potential to build

a website for so what I'm going to do is

I'm going to take some of these and just

plop them right now into Google Adwords

so I'm going to use a housekeeper what

was another one bartender Cook was

janitor and you can put a several C

keywords there but I'm just gonna use

those for now next I'm going to create

some filters and what this does is it

sort of gets rid of the keywords that

don't meet my criteria already now I had

mentioned earlier in the video I want

local monthly searches greater than 3000

now you're also going to find a lot of

keywords here that I'm going to show you

you know hundreds of thousands of local

searches those are typically going to be

too competitive as well so I'm going to

put local monthly searches less than you

know six figures so hundred thousand

I also want the last one I want

approximate CPC or cost per click that's

how much advertisers are paying every

time someone clicks on the net not how

much you make every time someone clicks

on that I want that to be at least above

$1 that's going to show me that there's

some sort of money flowing in that

particular niche so the last thing and

the most important thing to do before

you hit the search button again the most

important thing on the left hand side

here it says match types you want to set

it to exact if you set it to broad it's

going to show you numbers that are way

too big and skewed and aren't true to

exactly what's going on so you want to

make sure you have it on exact match or

else you're going to get screwed up from

there you can click on search and a

number of keyword ideas are going to

show up underneath there's two columns

here actually they're beta testing this

thing called ad group ideas which takes

that group of keywords and puts them

into different sort of categories which

is actually pretty interesting or you

can get the traditional sort of long

list here of exact match searches

related to the keywords that you put in

and you can see a lot of data here so

I'm just going to stay on this page

right here this is the keyword here on

the left-hand side the next column is

called competition do not confuse this

with SEO or search engine optimization

competition that has this is advertiser

competition so this is how competitive

it is to bid for these particular

keywords this is just between

advertisers so don't be confused and

actually hi is actually a better that hi

is better than low because that means

there's different advertisers competing

next is global monthly searches and

local monthly searches again we wanted

this above 3,000 and there's plenty here

above 3,000 and then approximate CPC or

cost per click and all these are above

$1 because we set that filter now at

this point what you want to do is if

you're doing this the free method you

want to take each of these keywords one

by one and explore them you want to see

you know they've meet the criteria so

far they meet your they've met our

search volume criteria now we have to

see if they meet some of the other

criteria and you can immediately do the

ones that we talked about earlier such

as the Grandma test or whether you feel

like you can write 50 posts for that

particular niche I mean I don't know if

I could write 50 posts on janitorial

supplies or I might not be interested in

that or maybe my grandma wouldn't

approve so I wouldn't even need to do

research on that one but

there are ones here that I might be

interested in I want to explore those

further so a bartender game that sounds

kind of interesting so I can do some

research on that right now one of the

first things to do after you've met this

criterion you want to search further is

just to simply type the keyword into

Google and see what pops up and see if

anything sort of stands out at you right

away so I'm going to put bartender game

and see what comes up right now

immediately I can see that there are no

ads here typically there are the ads

here on the top of the search results

page and also on the right-hand side the

fact that there are none is sort of a

red flag that this may not be a good

money keyword it may be something that

is not that competitive but also you

want to make sure that there's a

potential to earn an income now it's not

just the fact that there's no ads here

doesn't mean that you shouldn't you know

dig deeper to see if there's any sort of

money involved you want to see if there

are any products or affiliate programs

that you could potentially be associated

with before you just immediately scratch

this so that's what we're going to do

here since that's the sort of first

thing that stood out at me right away

and to check that to check the earnings

potential some other tests that you can

run is you can put quotations around

your keyword if it's more than two words

or if it's more than one word or if it's

at least two words and then type in a

money related keyword or transaction

related keyword for instance price so I

have bartender game price and what this

does is it shows me sort of what

products are out there that are being

sold related to this particular keyword

and I could see a few things like an

iPhone app game this one seems to be an

Android app game and here's something on

Amazon called the bartender game it's a

toy of some kind maybe a board game

there isn't really that many things that

are very attractive to me right off the

bat and a couple other words you can put

in our affiliate to see if there's any

affiliate programs that you can

potentially join look through the

descriptions and look for bolded key

words that say affiliate in there I see

one here under amazon.com for that same

bartender toy or game or whatever it is

and yes you can sign up for Amazon and

become an affiliate through their Amazon

Associates Program and potentially sell

this whatever it may be but is that

something you want to be e is that

something you want to potentially sell

on your website

something you're gonna be happy with can

you imagine yourself doing that or

writing a number of articles about that

for me I would say no but there's a few

more things I want to do with bartender

game really quick before I move on and

try another keyword and then start to

use some of these tools but again

immediately I would just move on to the

next one at this point it doesn't seem

to be a money keyword is is the is the

thing and also just doesn't seem that

tractor so I'm going to type in

bartender game again and show you some

other things that you should look out

for when you type in a keyword at Google

the keywords that you typed in are

bolded so those are things to look out

for if you if if you look and see sort

of how often people are using bartender

game in the description and also in the

title that's a good indicator whether or

not you know it's going to be very

competitive if not very many people are

using those keywords in the title and

also the domain and also the description

then that's a good sign because you can

sort of take advantage of the fact that

they're not usually utilizing on-page

SEO now other things you want to pay

attention to or just what kind of brands

are here what are they selling or what

are they doing a lot of these seem to be

free online games or flash games and

again this is something you know you

would have to create something better

than what's already here in order to get

that the top ten so you have to create

some sort of it seems like you some

great resource about are tender games

again that's just a sign that this isn't

something that I would really want to

get into so I'm actually going to move

on to another keyword go back to Google

AdWords here and see if we can find

anything interesting

here's one bartending school this one

stands out to me because I think that

deals with school or education or

studying or things like that I know from

experience that people are willing to

pay money further for information and

are looking really hard for good

information about that type of stuff so

bartending school seems pretty

interesting has a you know rather large

number of exact exact local searches and

also you know decent 2.14 as far as the

cost per click so this is something that

we're going to look into and see what we

can deduce from from typing this into

Google and using some exotic tools so

the first thing I wanna do is just type

it into Google or attending school and

you know good sign that there are you

know at least a couple of ads up here

but one thing that does stand out to me

this is something that you may run into

when you start to do keyword research

especially for schools and things like

that and you know anything that may have

a physical location is you're going to

get these this big bulk of local sort of

search results here so these are all San

Diego related bartending schools for

example so this just shows me that in

order to get any sort of traction in

this particular niche I mean you would

need to get you know in the first in the

top two spots in order to make anything

happen I mean once you start to go down

here it starts to it starts to become a

lot less traffic and volume for you if

you were to get get on this first page

so that's just something to think about

now for security guard training which

was my previous in each site that they

did in this site to one point now I

actually got to number one and there are

local searches for securing a training

facility so it is possible but the trick

is to find that keyword that you know

has enough room within the top two spots

or hopefully the top spot to have a new

site come in there which is the one that

you want to build so what we're going to

do now is run some analysis on this I

mean a couple things really quick I just

want to make sure that there's you know

good potential potential money in here

in this particular keyword and I know

there is because it's a school type of

education thing that people have to pay

for but one test you can run is this

sort of test that we ran before I'm just

going to type in I'm going to put the

keyword into quotations and type price

next to it and then right here I'll

immediately see you know cost of

bartending school I'm a bartender school

tuition and things like that so this

just shows me that there is money

involved here and I could potentially

contact these companies and this isn't

something that's necessarily cheap

either I can see where right here it

says you know obviously this is outdated

what it says a cheap bartending school

may cost two and fifty to five hundred

bucks for two week or so you could

potentially hook up with a company or

companies out there and for example get

some lead gen commission from from

something like this but anyway what I

want to do now is take the keyword

bartending school and put it into a

number of these tools so we can sort of

analyze the top spots in Google so the

first thing I'm going to do is go to SEM

rush comm and type in the domain there

or actually the keyword and hit Search

what this does is going to show me a

number of different things related to

this keyword stuff some of the stuff

we'd already like here in the keyword

summaries

it's going to show us the cost per click

and the exact volume local search volume

and things like that's going to show us

a really cool graph as far as the trend

you notice the trend going like way down

that might be a red flag and something

for you to explore further what's really

useful here on SEM rush is this phrase

match report these are great sort of

secondary and tertiary keywords in

addition to bartending school that you

could potentially write posts about or

it could be potential new seed keywords

to go to dig deeper and and you know

they should at least be things you

should be paying into to potential

keywords that you can rank for in the

future if you were to get into this

niche and what's really important down

here is the organic results this just

neatly shows us the top ten spots it

were actually top 20 spots in Google

what you can do here is you can click on

this little window here to open up these

pages and sort of see what these

websites are all about and so this seems

to be one of the top ranking sites here

for bartending school ABC bartending

schools so if I go back to SEM rush you

know that's one that we're going to have

to try and outrank so we want to do some

analysis on it so I'm going to copy that

URL and I'm going to put it first into a

tool called open site Explorer this is

going to show me things such as the

domain Authority the page Authority and

the number of backlinks and some

information about the backlinks that are

pointing to the site which are all

things that Google uses to determine the

authority of a site so I'm going to hit

search and I can see here that the

domain Authority the domain Authority

isn't that important it's mostly the

page Authority that's important but you

can see here that you know this this

seems to be like a site that may

potentially be out ranked able the page

Authority is only 23 which is good

anything in the 20s or below is a good

sign and there's only 51 links it seems

to this particular site and if you're

signed in to open site Explorer you can

kind of get information about these

different links and the more the more

page authority that the links pointing

to this particular page has the more you

have to worry about but it doesn't seem

to be anything too drastic and only

shows you a certain number because you

know you could sign up to get unlimited

amounts of information information from

signing it for SCO Moz Pro but this is

good enough for now you can see some of

the anchor text that's being used and

things like that there's only a total of

51 links now what you want to do is you

want to do

for each of the sites that are here on

the top 10 because you want to be on the

top 10 to Google so I'm going to put New

York bartending school the open site

Explorer 2 so first one was page 3 of 23

this one has a domain Authority of 34

but a page Authority of 45 and yes it's

totally normal to see page authorities

higher than a domain Authority and this

is actually you know it just shows you

that you can't just look at the top

result you got to look further and

sometimes there are anomalies I'm not

exactly sure why ABC bartending score

whatever the domain was is ranking

higher but you know you got to take the

entire top ten in whole and analyze each

of those things and here you can see

there are a total of 2077 links and

there are you know the page Authority is

45 which is relatively high this would

be just from that you can tell that's

going to be a particularly tough site to

outrank and you can see a lot of the

anchor text being used New York

bartending school so it seems like

they're primarily making for New York

bartending school but they are also

ranking second for just bartending

school let's try it let's do the third

one which is bartending actually this is

a good sign here when you start to see

exact match domains or ones that are

really close that had the keywords in

there such as this one bartending school

com

this is a site that was built knowing

that it was going to target that

particular keyword so running an

analysis on this is a good idea because

if you can just do better than what the

site is doing you know or any of these

sites really but it's nice to know

what's going on with these exact match

domains if you can do better than these

then you know that you're going to

eventually outrank them especially if

the content is valuable and you start to

get some juicier sort of more powerful

link so I'm going to open this one up

just to sort of see what it looks like

and it seems like it's a domain for a

bartending school in Virginia which is

which is interesting so what I'm going

to do is I'm going to put this in to

open site Explorer as well

it's searched and I can see here that

just like the last one the page

Authority is 55 which is which is high

total links is 937 you can see the page

Authority for a lot of these sites that

are linking to this are really high 73

65 64

scrolling down I could see you know some

of the stuff here local SEO blocking and

tackling I mean what does that have to

do with bartending well it seems like

somebody who knows what they're doing

with SEO is talking about this and also

using the you the resources that they

have to to bump up the rankings of their

website so this person actually you know

hired somebody or is somebody who knows

SEO and is using you know is link

building to increase the authority of

this site and so this woman currently

ranks I think number four you can go

down the list here another good the

helpful thing that you can use is you

know you can put all these URLs grab

each of them copy paste them into a neat

little sort of text file like this and

then you can use a tool that I found

here if you go to SEO ranked smart comm

they have a number of different free SEO

tools that you can use so one of them is

the bulk Google Google page rank checker

so what I can do is just simply paste

all of those URLs here type in the code

fd1 be five hit submit and it's going to

quickly tell me the PageRank of each of

those sites so if I scroll so here I can

see immediately that the PageRank is

four four three three three three four

four one two now this is the Google page

rank which is a scale from zero to ten I

believe either nine or ten and once you

start to see a lot of threes and fours

and fives in the top ten that's

something that shows you that it's going

to be no particularly difficult to put

yourself on onto that onto this list of

ten here when I did niche site duel 1.0

I used a tool called market Samurai

which showed the PR and I had said that

you want the average PR of the top ten

in Google to be around 2.2 so this is

obviously higher than 2.2 although I

will say that Google Pagerank isn't

considered quite as important when it

comes to SEO competition still something

we should definitely look at but there

are other factors out there like Moz

rank and things I'm going to show you

and something other tools that I'm going

to share with you later but this is just

still good to keep in mind this just

shows me that these sites are

potentially ones that could be difficult

to outrank okay like I said one of the

factors involved in

if a keyword is competitive or not is to

look at the Moz rank of these sites here

so we're going to go explore tool moon

z.com slash Moz rank and so if I were to

take one of those URLs and just paste it

in here again that's a moon z mo + sy

comm / mo z re + K I were to put one of

those URLs here and check it immediately

get the Moz rank which is a scale from I

think 1 to 9 but it does it on the

hundreds so it's like one point whatever

see this one is three point four seven

here a couple other ones just you know

Google is eight point eight to my site

smartpassiveincome.com is six point one

one let's put in that bartending school

calm when to see what the Moz rank for

that is check and that one's five point

three two okay so I fast forwarded in

time a little bit and what I did was I

took each of these URLs here that I had

from the top ten at Google for

bartending school and I put them into

this tool on moon Z just so I can see

the Moz ranked all next to each other

it's nice how it just sort of keeps

track of the history of the sites that

you searched for and not looking at the

one for google and one for my site you

can see the sites here three point four

seven five point three two four and a

half for three and a half five four and

a half three and a half four I can tell

that this is going to be a relatively

hard niche to get into you're looking

for something that's a little bit less

competitive and this is a good

indication that this is pretty

competitive something between two and

four if that's going to be the average

again maybe two and a half would be a

good number to shoot for possibly three

depends on the search volume and the CPC

and how you know ambitious you are but

you know here this is going to be rather

difficult and I like looking at the Moz

rank especially all next we Cho they're

like this because I can get a feel for

all the top ten in Google at the same

time you know I like it better than page

rank because page rank doesn't update

quite as often and this is more accurate

Moz rank is a bit more accurate so I

want to show this to you here now

there's obviously a lot of factor other

factors involved like the backlinks

pointing to each of these sites which is

why we use open site Explorer and also

the domain and page Authority but I want

to show you now what it's like to use

you know these paid tools to run this

search because right now it's pretty

clunky we're using all these different

tools

Adwords Keyword tool open site Explorer

SEM rush moon Z and all these other ones

and you know it's pretty clunky right

and remember what I said earlier the

more dirt you get through the more

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