OFFSITE SEO - LINK BUILDING to Your Affiliate Site with Guest Posts #Best Education Page #Online Earning

- In this video, I'm going to be

talking about guest posts.

Now this is something that comes

up quite a lot when we're talking

about SCO, especially on my live streams

which happen every Wednesday by the way, 8 pm UK time.

Why not come and check them out?

But yeah, guest posts are a great

way to build links to your site,

and yeah, I'm gonna talk about them in this video.

So let's get started.

(gentle music)

Hello, it's Alex here from WPEagle.

Hope you're all well.

So, in this video, as I said,

we're going to be talking about guest posts.

Now guest posts are something that

Doug Cunnington talks about a lot.

Have you seen any of the videos I've done with him?

You probably have, and you probably

know what I'm talking about.

He says that guest posts are a great way

to build authority links to your website,

and authority links are actually

links from sites that have authority

because, you know, they have links to them,

and they're respected in the eyes of Google.

So when you get a link to your site

from one of those sites,

it's like a vote of confidence,

and Google sees that and says, okay,

so this site must be good as this site,

that I know is good is linking

to this other site, and so you get

a few of them coming to your site,

and then your rankings increase,

and you move yourself up the search engines.

So it's all really well saying,

well you need to go and get some guest posts

but how exactly do you do that?

Well the first thing you need to think of is content.

You need to create some really good content.

I'm not talking any old rubbish

that you can get off Fiverr.

I'm talking a really nice piece of content.

It's probably quite long, maybe about 1,000 words.

It's got diagrams, it's got images,

it might have a table.

It's full of data or whatever,

depends obviously on what the piece of content's about.

But it's a really good bit of content

that, you know, anyone would want on their site

because it's that's god and that useful,

and it's gonna, you know, please their visitors.

So the first thing to keep in mind is

you need to create some good content.

Well you might be thinking, oh, how

can I create some good content?

I'm no writer.

Well, you can find some good writers

on sites like Upwork and they charge

maybe $20-25 for a really nice piece of content.

You do, of course need to brief them

very clearly and concisely with exactly

what you'd like from them,

and it might take you a little while

to actually find a good writer that you

can work with that actually delivers

something that you want, but once you do,

then obviously you've got a nice

resource there where you can

create more content going forward.

Okay, so once you've got your bit of content

that you're gonna go and, you know,

give to someone else to put on their site,

you are obviously gonna wanna include

a link to your site because you know,

that's why we're doing this.

We wanna get some links to our site.

Now you don't just want to put a link,

you know to a home page saying,

you know, visit my brilliant site.

It's excellent.

'Cause that's just not gonna work.

You want it as part of the article.

So it's kind of an editorial link if that makes sense.

It makes up the article.

So a good way of doing this is to

create a complimenting, complimenting?

That's not the right word.

A complimentary article on your site.

So you got your guest post which

is a nice long article, and then

you've got your article on your site,

and the guest post references this

article on your site.

So you're then linking through

to the article on your site.

So, for example, you might be doing

an article about weight loss.

I'm talking about weight loss because

that's the niche site that I just built.

It's all about weight loss.

So, and you might be talking about,

I don't know, healthy eating.

And you've got an article on your site

which is, you know, the 10 best

healthy foods you can get for under a dollar.

I don't know, top of my head.

You've got some article that's relevant

on your site, and then obviously

you link from this guest post

to that article, you know,

that says, you know, for more ideas

on eating healthy, be sure to read

our article on the 10 best foods

you can get for under $10.

I think you get the idea.

You don't want to be linking to your homepage.

You wanna be linking to a specific

piece of content on your site.

So once you got your bit of content,

you then need to go out and find

some sites that, you know, compliment yours,

that would be interested in the content

that you've produced.

So you can do this in kind of a manual way

where you kind of go out and go on

to Facebook and Twitter and look for,

you know, sites or people that have

a big following, and then you wanna

try and build a relationship with them,

maybe by tweeting them useful stuff,

replying to their tweets.

Nothing salesly just, you know,

adding to the conversation and

maybe leaving comments on their blog.

That kind of thing.

Just basically engaging with the sites,

and you know, trying to build a conversation

so that you can build a relationship

so that then you can bring it round

to saying, hey, I've got this great piece of

content on, you know, yadda yadda yadda,

would you be interested?

You can't go straight in with that line

because you'll just turn people off

and people will think you're a bit of a spammer.

So you need to try and build a relationship

with people by say building rapport via comments

and chat and tweets and just, you know,

getting involved with them and adding value.

Maybe it's on a forum, and you answer

questions, and you just generally provide useful input.

As I say, you don't want to be spammy at all.

You don't wanna say, hey check out my site

or here's an article, do you want

to put it on your site?

You need to build up that relationship first

before you start mentioning that you've

got a great piece of content that

would look great on their site.

Would they like it?

But you can't go with that line straightaway.

There's another way to find sites

that are accepting content.

You could do a Google search,

and it's a very simple Google search.

You head over to Google, and in the box,

you type in your niche or the subject or you know,

something relating to your site.

Then you add a little + and some speech marks

and then in those speech marks,

you type in the phrase "write for us"

or "submit an article", something like that,

and what will happen, Google will

return all the sites that are in your niche

and that have a page called,

you know, write for us or submit an article.

You can then visit that page, and then

you'll normally find a form or something

like that where you can,

maybe just an email address.

It varies depending on the site.

That you can, you know, send an email

or fill in the form with your article,

and you know, if the article's good enough,

there's a good chance that they'll

add it to their site.

So it's an easy way to find sites

that are open to guest posts,

and in fact, they're asking for guest posts.

So you've got a good chance of being accepted,

and say providing your content is up to scratch.

So that's basically it.

You wanna find some really good sites.

You wanna build a relationship with people

who own those sites or write for those sites

til it gets to the point where

you can then offer some content

that they are gonna, you know,

like and they're gonna add to their site.

The other way is to do some searches

on Google and find sites that are

actively asking for guest posts

and writers and contact sites that way.

So that brings us to the end of this video.

I'm gonna do more videos going forward

on link building because it is a hot topic,

and it's something that I know

a lot of you guys are interested in.

So I thought I'd just kind of

start the ball rolling with this video.

I hope you liked it.

I hope it makes sense.

Please leave your questions or comments below.

I do love to hear from you guys.

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which generally is every week.

Here's another video from the channel.

I hope you like it,

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Enjoy them!

So until next time, bye for now.

#Best Education Page #Online Earning

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