🔴 Podcasting vs. YouTube (Which is Better?) #Best Education Page #Online Earning

 Hey, what's up guys?

Pat Flynn here.

Thank you so much for joining me here on this video

where we're gonna talk about podcasting versus YouTube.

I've recorded over 1,300 episodes of podcasts.

I've recently hit a 100,000 subscribers on YouTube.

Thank you team Flynn for those of you

who have supported me to get there.

Super awesome.

I love both platforms

but if you're gonna start with one or focus on one

which one should you start out with?

So make sure you stick around,

not just because we're gonna talk about that

but also because I am going to give away some stuff

like we always do on these live streams.

So again, thank you for joining me today.

Welcome to team Flynn.

If you haven't yet subscribed to the channel, subscribe now.

We hit over a 100,000 subscribers.

I'm looking forward to the next 100,000.

So what's up The Hustle Husbands, Andrew, and Brad, and Sam

welcome. thank you for being here.

We have a little chart today

and this is what we're gonna go over.

I'll explain this in just a moment

and actually, I made a mistake.

I was supposed to flip it and then reveal it later

but hey maybe this will tease you to stay on

because we're going to talk about some important stuff.

You have video, right?

Video, super engaging.

You're watching a video right now.

Podcasting, passive consumption of much longer form content

which one is better?

We're gonna talk about that right now

but I want to say hi to David, Livestream Universe,

Lydan, MMA Pixels, Drew, Kelly, Nick, Patricia,

thank you all so much for the love

and the 100,000 subscribers.

I cannot believe we got there despite not being able

to spell very well but hey, that's what we do here.

Now, I have a couple quick

housekeeping announcements for you guys.

First of all, I want to announce

the winner of the 100K contest.

This was a video that was shot two weeks ago

on a live stream.

We're going live every Friday now, it seems

so if you're seeing this right now,

look out for another one perhaps next Friday.

We're gonna kind of get into this rhythm and see how it goes

but I need to announce the winner of the 100K contest.

If you had submitted just a guess of when

we were gonna hit the 100K subscriber threshold

then that would qualify you.

I'm also gonna share some of the people who were very close

and actually got the date right

but you didn't have to be right in order to qualify.

So the winner is...

(drum roll)

Janie from, or Joanie, excuse me.

Joanie from, I feel like Steve Harvey right now.

Joanie from The Bite Shot.

So she has a YouTube channel

which was just happenstance called The Bite Shot.

B-I-T-E and she does photography of food and teaches that

and she is I think like 15,000 subscribers

which is really cool.

So she won a one hour call with me

and a feature in an upcoming YouTube video

which is really cool.

We've also had three other winners

from a contest that I ran back in February.

Some of those people didn't even have YouTube channels

but this one did.

Joanie congratulations

and we will have already hopefully emailed you,

if not, email me [email protected]

and we'll get you hooked up and set up for that.

So congrats Joanie and you're getting congrats

from the community here as well.

Mina, and Severnclan, Andrew.

Chest drum roll, yeah exactly.

So, alright cool.

I also want to give a shout out to the list of people

I have who got the date right.

There were I think you know 400 or 500 guesses.

So Alessandro, Petra, Luke Quan Gulf,

Patrick Gauss Tech, Jake Richards, Nicolas Rodriguez,

and byte by byte, byte as in like computer byte, B-Y-T-E.

They got the date right which was March 21st.

Now, we turned a 100,000 subscribers

here on the channel at 6:16 a.m.

and I know because I was watching very closely.

The closest person was Jake Richards.

So Jake if you're watching this right now,

I want to hook you up with a signed copy of, Will It Fly?

Just send an email to [email protected].

So, well done, you were the closest one by just a few hours

which is really cool.

Serious Blogger says, what's up?

Hey Pat Flynn, says Sunsational, Ask Eve or Yvi.

Let's see, who else is here?

Guys, no matter where you're at just give me hello.

I want to see you in the chat

and this is an interactive thing

and we'll be going over this actually right now.

So let's talk about that.

Let's just get right into it.

I don't want to hold you longer than I have to.

So podcasting versus YouTube, which one is better?

Actually I want to hear from the community,

those of you watching now and maybe the replay

and also make sure you stick around to the end.

I'm doing a giveaway and by special request,

I'm also doing a giveaway for those of you

who are watching the replay too.

There'll be a chance for you to actually win something

and I'll announce the winner on next week's broadcast.

So make sure you stick around

but hey, I want to hear from you guys,

those of you watching live right now.

Which one of these do you prefer to create?

We're talking about creation here.

So I know maybe this is a little bit biased

because a lot of you are on video.

So maybe a lot of you will say YouTube

but which platform do you like better for creation?

We'll start with that question.

Do you like YouTube better or do you like podcasting better?

Hustle husband says, podcast is great

because I can listen on the go.

Podcast for sure.

Creation, I love making videos.

I love YouTube for creation.

Why podcasts or YouTube?

YouTube extracts video and repurposes as podcast.

We'll talk about repurposing in just a moment

and how to actually approach that

and even if it is the right thing to do.

Patricia says, YouTube.

Podcasts Insights says, podcasts, of course.

Dustin says, podcast.

Nine to five or Nine to FL or FI says, YouTube for sure.

Creation video over podcasting.

Wow, we got a lot of division here in the audience

and I'm going to go over these things

and I'm gonna explain exactly what these mean, right now.

So comp means competition.

Meaning how many people are on that platform

and where might you be able to best set up

so that there is the least amount of competition.

So we'll talk about that one.

Kind of think about which one you think is best for that.

Reach, which one has and gives you the most potential reach.

So as a creator, by going on either video or podcasting,

which one can potentially give you the most reach

to find the most people?

Now, there's obviously different approaches

that you can take and of course hopefully

on each of these platforms, you're creating great content

because that's the secret to anything, right?

Like you could have a video channel,

you could have a podcast,

if it's not great then it doesn't really,

none of this stuff really will mean anything right.

Next is findability.

How can a person find an episode that you create

or a video that you create,

we can kind of determine which one is better from there.

See a lot of people saying podcasts, video,

wow there's a lot of division here.

I don't know if I saw somebody say Instagram.

I'm like you're not in the right video right now.

Anyway, I'm just kidding.

Consumption, which one is easier to consume

and which one has the most consumption time

per publication essentially.

Next, we'll talk about relationship.

The relationship that you can build with your viewers

or listeners, which one is of these is better.

Engagement, which one allows for the most engagement

for that piece of content that you create.

Analytics.

I think that one may be an obvious one for those of you

who have done both analytics for podcasting and video.

Then we're gonna talk about creation,

which one is a little easier to create.

And lastly, we'll talk about which one is trending recently

and hopefully those of you watching this,

whether live or on the replay can use kind of

the analysis here as a basis and foundation

for decisions that you make moving forward.

The last thing that I would want you to do

if you're just starting out especially,

is to go I'm gonna create a video channel

and a podcast right now.

The number one fact is when you divide your energy

and focus amongst all these things

that require its own focus and time and energy and effort,

then none of them are gonna have the chance to succeed

because you're dividing that energy.

When you can put all the energy into one of these platforms,

whichever one it might be and we'll see which one

we like better at the end

and which one you like better at the end.

And then you gotta remember, this is my opinion

as somebody who's created 1300 podcast episodes

and now over 300 or so videos and a 100,000 subscribers.

So this is coming from somebody who has been in this world,

in each of these worlds, for quite a long time now.

The YouTube channel started in 2009.

I started podcasting in 2010.

Alright, if you guys are with me give me a thumbs up.

If you're watching live, give me a high five

or some emoji of some kind to let me know that

you're there and you're ready to go.

So we're gonna start with...

Mina says, this is my first time attending a live stream

and now you got called out for it too.

which is cool.

This is so cool, lol.

Depends on the market, yes that's true.

which is why we're gonna go over this analysis

and hopefully you can take this information

and move forward in a more educated way

with whatever it is that you have going on.

Okay, so let's do this.

Okay, I got a lot of emojis.

The emojis on YouTube are so different

than like on Facebook and Instagram,

especially like the smiley faces.

It kind of looks like a jello kind of thing.

Anyway, okay.

So let's talk about competition.

Sheer numbers.

Let's talk about numbers.

On YouTube I heard recently

and these numbers may be a little off

but there's so far apart that it's gonna make sense.

So on YouTube there's right around, what I hear,

500 million channels.

500 million active channels.

On podcasts...

there's not even million yet.

So when you talk about sheer number

and competition related to, okay,

how many of these things are going...

Actually let me pull this down

so you can see the whole thing.

So 500 million versus 500 thousand.

That's pretty insane when you think about it.

Okay, how many people are there

and how many people I'll have to compete with.

Now, in each market it's gonna be different like I said

but in terms of just competition in the numbers aspect,

I'm gonna have to go with podcasting

and this is why you're seeing

a lot of people podcasting today

is because there's less competition there.

You can create an audio file and put it up there

and there's gonna be less people to compete with

for that particular market that you're in,

most likely because there's a lot of YouTube channels.

I mean, YouTube's been around for...

I mean actually, YouTube and podcasting

kind of started around the same time

but podcasting is now starting to pick up steam

and it's starting to go mainstream.

More people are discovering podcasts.

I would say that, I mean, I know a lot more statistics

related to podcasting in terms of each person,

on average, subscribes to five podcast episodes

and listens to two hours a day.

Now, I would assume that the numbers are

a little bit skewed on YouTube

because of certain channels such as gaming channels

where people are literally watching for hours

but you know, in terms of this the number of people

who are on that platform,

I'd have to give that one to podcasting for sure.

My voice is out of sync?

That's weird

Podcast Insight says,

I think you got that stat from my site.

Lynden says, yes, awesome.

Okay, so that's competition.

Let's talk about potential reach.

So when you create something on a video or a podcast,

what is the potential reach there?

I think and this is very obvious,

on YouTube virality is so much more possible.

On a podcast for example, a person might be listening

on the go and just the ability to share that episode

is a big hurdle.

That is a hard thing to get a person

who's listening to your podcast while walking their dog

to do versus somebody who's watching a video

who can click something and share it

and easily have other people share it too

because unlike video,

podcasting is not a network or a community.

It's it's own individual piece of episode

that will have to gain some momentum elsewhere

if that makes sense.

So yes it could potentially be in the rankings

for certain categories in iTunes

or it can potentially be found in search engines

posting back to your website or wherever it might go,

go viral in a particular community,

like on a forum if a person spreads it around

with some influence but I got to give it

to YouTube for that one there's so much

more potential reach when it comes to YouTube

and number of views if that makes sense.

Voice sync is fine, yeah Patricia you might just want to

refresh the page perhaps, that could help.

Greetings Cisco, good to see you

and thank you for all of you who are watching right now

from wherever in the world you're at.

We are alive right now and I'm stoked

because we're right in the middle of

talking about YouTube versus podcasting.

Make sure you all stick around

because we're gonna do some giveaways.

I'm going to ask you a couple questions.

I'm gonna pick one winner from those watching live

and for those of you watching the replay,

there'll be a way for you to potentially get selected

to win something next week.

So stick around, okay.

Next, we have findability.

So this kind of goes along with reach

but think about it.

If I'm looking for something

and I think a lot of you know this

because a lot of you use YouTube specifically.

I think you know where my answer is going with this one

or my selection.

I've learned so much just from searching

and looking things up on YouTube

because there's so much content there

but also in terms of your creation,

your video versus your podcast.

It's so much easier to be found via the search engines

and not just the search engines, think about this.

YouTube has an algorithm that is being perfected

all the time to suggest videos that are best

for different kinds of viewers.

There's an algorithm at play, not just that

but there's an algorithm with search

that is much better than on iTunes as well.

So there's search, there's the algorithm,

and there's also suggested videos.

Yes, there are suggested podcasts

but you don't see them pop up,

they don't happen on a video card after a video's finished

or after a podcast is finished.

You have to actively go from one video to another

and there's again, the algorithms at play to show

a viewer who's watching your video,

the next best video which could be yours or somebody else's.

You can be found on somebody else's video channel as well,

which is a big strategy actually.

Most of my video views on YouTube have come

as a result of suggested views on other people's videos.

That's not gonna happen on podcast.

Yes, there is a tab in podcast to see people

who listen to this podcast, also listen to that one

but that's literally it.

So I think is very obvious here which one we select.

For findability, you're gonna do YouTube, right.

And people are asking okay, well can you do both?

We'll talk about that at the very end here.

So consumption, and by consumption I mean

how many minutes is a person

gonna be consuming your content.

Now, this is a big discovery of mine lately

since going very hardcore on YouTube recently

and that is five minutes of watch time or more is good.

When you have watch time that's over five minutes,

I mean that's above average on YouTube.

That's a long time in the YouTube world.

On a podcast and thankfully,

iTunes is coming out with some better analytics

that is showing us how much of a podcast episode

people are listening to, which wasn't around for years.

I mean, just imagine, they're just now coming out with this.

People are listening to eighty to ninety percent

of an episode, sometimes over an hour of listening time.

So imagine an hour of you and your message, your brand,

your voice, your offers, your call to actions,

in front of a person versus five minutes or less.

Hopefully more but most likely less,

if you're just starting out especially.

That's a huge gap in consumption.

So I have to give consumption...

to podcast.

And when you think about it, it makes sense, right?

People are passively listening to podcasts,

they're on the go, they're listening while in the car.

There's a 143 million people every single day

who travel in their cars to and from work

in the U.S. alone and many of them are by themselves

and so they're gonna be listening to podcasts

because it's education on wheels, right?

You don't really want to suggest people watch videos

in their car, right?

Plus, you know, if you listen to videos,

you're gonna potentially miss something 'cause video,

I mean it's visual right.

So consumption, I got to give it to podcasting.

Alright next let's talk about relationship.

Which platform allows you to build up better relationship?

Now, let's talk about video really quick.

On video specifically, you have the visual,

You you can see me, you see my hands moving,

you see my weird mannerisms and whatever

and that just allows you to know me better.

You don't get that on a podcast.

With both, you can hear the voice

and you can get into storytelling with both.

I mean, both are great for that.

With the podcast however, you're listening

to my voice in a very intimate environment.

There is no distractions at the same time.

You can't click out of a podcast as easily

as you can click out of video,

which again leads to that length of time

that people are listening and consuming your stuff.

So honestly, I have to give it to both.

Both video and podcasting are great

for relationship building,

whichever one you end up focusing on

it's going to allow you to build a deeper relationship

with your audience which is key.

And both of them I would say, are a great compliment

or in addition to a blog that you might have

or if you wanted to start out on one of these platforms,

either one would be great if, and hopefully it is,

building a relationship is really important for you.

So let's go here and here.

I listen to podcast while I drive,

it's awesome, says Shayan.

Oh consumption, would be podcast.

Lots of time I turn away from YouTube

and just listen when nothing but voice is going on.

I love YouTube Red, so worth it, says Tim.

What's up Tim.

Tim Schmoyer in the house.

Go follow him, Video Creators.

He's helped me out so much.

He's a major reason why

this channel now is a 100,000 subscribers.

So thank you Tim for being here, I appreciate you.

Woohoo, my average view time is

seven minutes and 58 seconds.

That's great, that's great man.

That's higher than average for sure.

Let's see.

Your last video spoke on keeping people on YouTube

opposed to leading them away.

YouTube is watching that, correct?

Yes, that's another thing.

YouTube, just to get a little bit into the detail here.

I learned this from Tim and Amy and Sean Kennel

and also Roberto Blake, who's gonna be on...

Roberto Blake, a lot of you know him.

He's coming on the video channel on Tuesday.

You'll see him in the Tesla.

We're doing tactics in a Tesla with Roberto.

A lot of you are loving that a mini series

and thank you for all the feedback for that.

So let's keep going here.

Let's talk about engagement.

Which platform, YouTube or podcasting,

allows for better engagement?

Well, think about it.

We're engaging right now while creating a video.

You can thumbs up, you can leave emojis,

you can reply, you can leave comments.

Can you do that on a podcast?

Not directly on the podcast consumption platform.

You can do that obviously in a forum,

where you're talking about that show.

You could do that obviously on a blog post

where the show notes live and that episode exists

and you know, I have engagement on my website

for particular podcast episodes as well.

Especially when I have a call to action at the end

that says hey listeners go here, leave a comment,

you can win this, or what's your opinion on that.

So yeah, The Hustle Husbands is like YouTube, duh.

So for sure, YouTube's on engagement.

In terms of getting your listeners active.

John in the house.

John Pullum, hey John, thank you.

Buy your kids an ice-cream on me,

I look forward to our 15-minute call.

I sent an email and Jessica got back to me.

Thanks for all that you do, #TeamFlynn.

Guys, follow John.

He's awesome, he's been a big fan of SPI

and a big member of team Flynn for the last number of years.

He sent me a lot of cool stuff that my kids

and I played with and he also sent me this box

that when you open it a spider comes out,

which freaked me out John

but I love you, thank you so much.

Seven dollars and seventy seven cents,

I love that too because that's, anyway.

There's a there's a hidden story related to 777,

if you're in one of my courses called Smart From Scratch

but anyway thank you so much for that John.

I appreciate you man.

That's called a super chat guys.

If you haven't seen one of those before,

anybody, any of you can pay some money

to have your comment be shown and sticky at the top

of these chats, which is really cool.

So can you do that on podcasting?

No.

Can you go live with a podcast?

Well, kind of I guess Anchor and other ones,

they don't necessarily allow you to go live

but it is something that's similar

but you can't get this kind of engagement.

So definitely, engagement, YouTube, hardcore.

Patricia says yes, a lot of podcasters have a group

for sharing and community.

Yes, that's true and there is a lot of engagement,

especially if you have a great show.

I mean, think about things like Serial.

I mean, there was so much engagement related to that podcast

because people were just talking about it.

So again, going back to what we said earlier,

make sure you create stuff that is shareable

whether it's a podcast or a video.

Just make sure it's something that people

would want to share.

It's a little bit more of a hurdle to share a podcast.

A little bit more hurdle to get engaged with a podcast

but for obvious reasons.

Alright, next.

Let's talk about analytics.

So if you haven't done podcasting before,

a lot of you are on YouTube.

YouTube is blowing my mind with analytics

and the things I can learn about

how people consume my videos

and how people get to my videos

and now they're coming out with even more things.

I learned this on Tim's channel recently.

They're coming out with more analytics

related to impressions.

So how often are my videos showing up

versus how often are people actually clicking.

So very Google-like and it make sense

because YouTube, you know, is a part of the Google company.

But with podcasting, seriously, it is so far behind.

The one big complaint I have about podcast is that

podcast analytics are crap.

Yes, we understand how many people have downloaded our show

from our server, which is really important obviously

but we don't even understand of the people

who downloaded our episodes, did they even listen to it?

Do they even actually get through the episode

or through the part where I have the call to action

to actually go and subscribe to my email list or whatever.

Only recently has iTunes given us, as podcasters,

an analytical tool which is great

but it's still very limited in what it offers us.

It's only tracking who consumes from an iOS 11 Plus device.

Meaning you're on that new,

the new iOS, the operating system.

Anything 10 and below, doesn't even get shown there.

So I am thankful that iTunes is finally,

and Apple is finally giving us stuff to get excited about

as podcasters but it is so far behind.

So analytics, I got to give it to YouTube.

YouTube's analytics is telling you

what's working and what's not.

With podcasting you kind of have to guess

or put things into place on your episode

so that you can see if it's working or not.

Versus, you know for example,

like did this episode collect a lot of email subscribers

or the one before that, you know, things like that.

So Se7en says, thank you for the information.

Cool things, haven't heard of it, says Tim.

Hey Tim, says Se7en Blessings.

Podcast Insights, some companies have better analytics

if you use their embedded player

but that's a small percentage.

Yes, absolutely right.

So I don't know if this is killing you Podcast Insights

but there's a lot of marks here on YouTube.

Alright, we've got two more to go guys.

We're gonna talk about creation trending.

Make sure you stick around I got a couple giveaways for you.

It's gonna happen really fast

'cause we're almost at the end here

but thank you for sticking around.

I appreciate you guys for being here.

I hope you like this format.

I haven't done kind of this thing before.

If you're watching live right now,

let me know what you think of this.

Is this engaging, is this helpful?

I want to know if you think so.

Thumbs up or thumbs down.

Either one just let me know.

It'd be very helpful for me.

So I can make sure to provide

better information for you moving forward.

Okay, next let's talk about creation.

In terms of okay which one is easier to create

and I can tell you by far that

a podcast is so much easier to create.

You don't have to worry about the visuals.

You can do it in your underwear.

I don't do that.

Now, a lot of you who listen to podcast...

I shouldn't have said that.

Let's rewind, no, I'm just kidding.

But in terms of creation, I can batch process,

I mean I used to do this when my Ask Pat podcast

was coming out five days a week.

I used to batch process an entire month's

worth of episodes in three hours.

Boom, boom, boom, boom, boom.

I get 25 episodes done and I'd be done for the month.

Now, I do batch process my videos as well

and that happens on Tuesday.

So if you follow me on Instagram at PatFlynn

you'll often see me behind the scenes here in the studio

filming with Caleb on Tuesdays

because we want to get through as many videos as possible

that were planned ahead of time.

But in terms of creation, you just have to worry about

speaking into a quality microphone at home

and then uploading it to your server

and then the rest of the world can listen to it.

You don't have to worry about the visual engagement

that's necessary in a video to make it great.

What I've learned and from people like Tim

and Roberto and Amy and and Sean and many others,

is that in order for a person to stay watching your video

you have to include a lot of visual elements

like pattern interrupts and things like that.

A lot of different angles and of course,

if the content's great they're gonna stick around

but those things help a person continue to

watch your videos.

On a podcast, you just have to tell great stories

and be engaging and be interesting

and give information that's really helpful

and again, remember people are listening for much longer.

So.

Creation, I got to give it to podcasts.

I got to give it to podcasting.

So batch process.

Hey what's up CJ, good to see you.

Stan, thumbs up, thank you I appreciate that.

Barry says, yeah this is a good format

and timing the UK's perfect.

That's good to know because I had no idea.

Hustle Husbands says,

you can do videos in your underwear too if you get the...

I mean, you don't know what's underneath

this shirt right now, I'm just saying.

So that's true.

Let's see, Brooke says, video really only works for me

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